return to bolang life

chapter 30

There is an air of elation inside and outside the office.

Rather than solving the small opponent of 'Fairy Notes', of course everyone wants to see what Wen Liang's big move is.

Earlier, after sorting out the public opinion in the public cyberspace, everyone has understood the primary and secondary contradictions of the incident.

The secondary conflict has now been resolved.

The "Fairy Notes", which imitates Xiaochengshu at the pixel level, has stopped providing normal services, and the official website has also become an apology page.

The rest is just a matter of legal procedure.

The main contradiction is to maintain the stability of platform users, so that users are willing to publish high-quality original content on Xiaochengshu as always.

From the perspective of Chen Jiaxin, Li Ze and the others, it has been resolved with the resolution of the secondary conflict.

Obviously not now.

In addition to the primary and secondary contradictions, there is another party that has been ignored in the whole matter, the advertiser who placed the advertisement in Xiaochengshu, but... this party is now laughing from ear to ear.

Nothing else, the effect of this advertisement should not be too good after one day!

Most advertisers are actually not worried about the controversy caused after the advertisement is placed, let alone the popularity of the Internet; compared to these, they are more worried about whether there will be a high conversion rate.

And the conversion rate of the incoming traffic of the Xiaochengshu platform is much better than they imagined.

That is to say, the advertising effect on the first day was relatively poor. After that, thousands of target audiences visited the store every day, the proportion of placing orders exceeded 10%, and the per capita consumption exceeded 400. The sales almost took off.

You should know... spending three to five hundred yuan on makeup and skin care products for female users is just a start, and a set of lipstick, water, milk, etc. will cost two to three thousand yuan.

It's no worse than going to catch Double Eleven.

In other words, advertisers wish that the popularity of the Internet will last longer, so don't they just pay more for advertising?The real promotion of the brand's online word-of-mouth is the big head!

That's why there is that saying: media owners and advertisers are always willing to fight, fall in love and kill each other, and feel great losses for each other.

……

In short, Li Ze yelled out the expectations buried in everyone's hearts.

All the people present looked at Wen Liang, waiting patiently for Wen Liang to come up with his 'big move'.

Sensing everyone's expectations, Wen Liang smiled easily: "I have a new trial operation plan here, Aze, after you receive it, you will proofread it, and then publish it on the official website and the official blog of Xiaochengshu. Now it is very popular and suitable for drainage .”

After a short pause, Wen Liang looked at Sun Baoyin again: "Lao Yin, I just sent you an internal plan, which involves some technical adjustments. Let's see how long it will take to complete."

Li Ze: "..."

Sun Baoyin: "..."

In the end, it was Zhao Mingjie who asked first: "That's it? No more?"

Wen Liang nodded casually and didn't say much.

Seeing this, Zhao Mingjie couldn't help muttering: "It doesn't match what I imagined, I thought Old Wen would come to a general mobilization and issue a series of orders."

"I think so too." Li Ze's raised thick eyebrows tended to develop into brackets.

He also felt a bit thunderous and rainy.

This is not in line with what he called out, 'turning your hands into clouds and covering your hands as rain'.

As soon as Cuntou Aze finished speaking, he opened the file sent by Wen Liang, looked at it, and was stunned: "I... awesome!"

"That's okay too?" Sun Baoyin couldn't help shouting.

He was stunned, he never expected Wen Liang to do such a thing.

Then Tang Pu also yelled: "Old Wen, to be honest, didn't you prepare it a long time ago? It would be too outrageous to wait for someone to jump out and criticize you! Mad."

Excitement quickly arose in the office.

"What do you mean by stealing a chicken but not losing a lot of rice, I guess this is what Huoyan Culture is!"

"Huoyan Culture will probably die of anger once they see it."

"I had no idea there was such a simple solution."

"It's no wonder that Lao Wen still said 'it won't work if you say it' in the afternoon. This is too good."

"So, often the simplest method is the most effective and the easiest one-hit kill!"

"..."

Very soon, Xiaochengshu specially launched the ['Everyone is a Media Owner' Advertising Business Exploration Plan Statement] on the official website, and made a dynamic synchronous update on the official blog.

As usual, first explain why Xiaochengshu puts advertisements on the homepage and why.

"Thanks to all the users of the Xiaochengshu platform, and thanks to the vast number of netizens and friends for their love, concern and supervision of Xiaochengshu."

"After comprehensive analysis and mining of the multi-dimensional data of the platform, our operation team conducted many investigations and discussions, and officially selected one of the homepage lists to start the trial operation of the advertising business last Thursday (17th). As of today, it has attracted all friends Attention and some unsurprising targeting, also achieved good results:
According to the feedback from advertisers, in recent days, the average daily traffic of advertisers’ online stores has increased by 6000%, the average daily order rate has increased by 1800%, and the average daily turnover has increased by 4900%. "

Presented as a percentage, the data has a different kind of dazzling.

Then without any wordiness, it is the key point immediately:

"With the explosion of information and the advent of the era of information explosion, there are more and more sites with social attributes in the public network space, which have spawned big Vs, UP hosts, etc.;
Through the collation and analysis of the data of the whole network, we believe that in today's era of high traffic, no matter whether it is a site or a site with high attention users, there is a lack of suitable, reasonable and effective means of traffic monetization;

To this end, we conducted a trial run of the advertising business and obtained first-hand detailed data.

Feedback from advertisers who placed advertisements in this trial operation has fully proved that the Xiaochengshu platform has a certain level of traffic monetization ability!

Now, we share this traffic monetization ability with all Xiaochengshu users.

After several rounds of discussions by our operation team, we will soon launch the "Everyone is a media owner" advertising business exploration plan area, namely:
1. The official provides third-party advertising business modules for every user who seriously produces original content;

2. Encourage excellent original content users to take the initiative to undertake third-party commercial promotion. The official can provide professional industry data support to escort everyone to undertake commercial promotion. "

"..."

"Special note: Due to some special reasons, the launch of this plan is a bit hasty now, and it will take some time for the platform to upgrade and launch a special area; therefore, the initial application for media masters is only an invitation system, and it is aimed at users who have reached the standard number of attention on the platform and have high-quality original content. Thank you for your cooperation."

In the end, I still don’t forget my original intention:
"Since its launch, Xiaochengshu aims to provide an interesting and original content sharing platform. We sincerely hope that we can work together with netizens to maintain the sustainable and harmonious development of Xiaochengshu."

"..."

After this statement spread from the Xiaochengshu platform to the Weibo platform, related topics appeared on Weibo hot searches at an extremely fast speed.

#小橙书'Everyone is a media owner'
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(End of this chapter)