return to bolang life

Chapter 308 Shameless deception and lies
It took a total of two or three hours before and after, and Li Zecai thought that all the preparations had been completed.

In an 'unfamiliar' market environment, it is still difficult to create a momentum that is needed and can be controlled to some extent.

Anyway, Li Ze knows very well that it is much more difficult than the domestic market.

Fortunately, the international version of Weibo was launched last year, so it is somewhat basic.

In fact, this is an important reason why the international version of Weibo was selected to test the waters.

If you directly use the Little Orange Book, which has not yet launched an international version, as a carrier to create momentum in the overseas market, it will be much more difficult because there is no foundation.

As for the range...

range is range, what does it have to do with Xiaochengshu.

After reading all kinds of summary briefings, Li Ze raised a smile on his face and looked up at Xin Dai in front of him: "Mr. Xin, the preparations are in place, and the next step is to see the results of our overseas business trips."

Xin Dai smiled and said, "You Ze is in charge, I think we just need to watch the show."

"Don't boast about me, I..." Li Ze choked back the words, he just wanted to say that he was not gentle and didn't want Bilian, but it didn't feel right, so he said instead, "We can't be careless, this is This is a rare opportunity, Mr. Wen set up a stage for us, and there are many spectators."

"In addition, Mr. Wen attaches great importance to overseas markets. If the massive investment in the early stage does not produce new results, there will still be some impact and unnecessary troubles."

Xin Dai's face straightened: "Don't worry, Mr. Ze, we will do our best."

She didn't know that there was an audience for this event before, she only knew that the first stage of the hunting plan was very important, and now that Li Ze mentioned it, she felt a chill in her heart.

Even if it's just for the sake of officially taking the position of vice president next month, he can't treat it casually.

As for Wen Liang's emphasis on overseas markets, executives including Xin Dai can easily understand it.

It’s awesome to only make money in the domestic market, but it’s awesome to be able to make money in overseas markets.

This is also the reason why wilting is never taken seriously by Wen Liang.

For this broken company, the cost profit margin in the domestic market is often greater than 100%, but the comprehensive cost profit margin is actually pitifully low, and even occasionally suffers annual losses.

The reason is very simple, low interest or even loss-making trading in overseas markets.

A simple example:

Assuming that a mobile phone with a price of 1500 yuan in the domestic market is purchased, the actual comprehensive cost including but not limited to research and development, hardware, sales, marketing, and labor costs is 500 yuan.

这样的成本利润率是(1500-500)÷500×100%＝200%。

At the same time, this mobile phone with a comprehensive cost of 500 yuan may only sell for 600 yuan in overseas markets, and the cost profit margin is only 16.67%.

Even because it cannot be sold, it will be sold at a price of less than 500 yuan in the end.

This example is not an exaggeration.

Withering has always used the domestic market to subsidize the overseas market, and the financial report shows that the profit of the domestic market accounts for 180% and 130% at every turn.

Withering can have such a large domestic profit, a large part of the credit should be attributed to public procurement.

That's why Wen Liang felt that those businesses on the surface were easy to handle.

Because of the decline, even the ability to compete in the market is not great.

This is vividly reflected in the shrinking mobile phone. Although the sales volume of the shrinking mobile phone is now ranked second in China, second only to Samsung, in fact, the sales volume of the shrinking mobile phone directly to the consumer market is very low.

Last year was quite miserable anyway, only selling more than 70 units.

The remaining sales are all contributed by the operator's customized machine.

…………

At the opening of the US East stock market, Apple's stock price was actually quite stable, but fell slightly. The opening price was only $5 lower than the closing price of the previous trading day.

Looking at the stock market transaction data, Li Ze frowned and said, "Apple's determination is greater than expected."

Then it was decided: "Let's spend it slowly, and hold an exclusive interview in the East of the United States first."

There is a three-hour time difference between New York and Silicon Valley in the east of the United States. At 9 o'clock in the east of the United States, it is only 6 o'clock in Silicon Valley, so it has to be done slowly.

The fire is not good enough to burn the apple head.

As the arrangement progressed, the momentum on the Internet became stronger and stronger. Under the influence of "public opinion" and various influences, some TV programs had to conduct exclusive interviews on finance and economics.

Specifically for Apple events.

It's the kind of thing that can be broadcast on the Internet, with a small cost and a small scene.

The host's opening sentence is in place.

"Apple cannot lose the Chinese market now, just like the West cannot lose Jerusalem."

"Apple that lost its creativity, internal turmoil, and fired a senior vice president of iOS. This is the inevitable consequence it will face!"

"..."

"We hope to get an official explanation from Apple."

"Instead of perfunctory."

"We want capital banks to be reminded, not silenced!"

"..."

This small-budget and small-scene TV interview column has become an important dissemination material for Range and the international version of Weibo, and it has also caused a lot of trouble on Twitter.

realDT, a relatively active rich man, quickly appeared.

"As I said, the American market should not allow Stars to enter. The Chinese market copied my approach and restricted the Internet access of the iPhone5. This is not right."

realGM: "Fxxk, so only you are right? Are you using an iOS iPhone?"

realDT: "I don't have one."

realGM: "Then please shut up. Don't forget that you have nothing to do with Apple. I have reason to suspect that your actions are for your company's gains in the US stock market. I suspect that you are cross-linking. You must hold a large amount of Apple is short! You are a big short!!!”

realDT: "shit, I'm too lazy to tell you, our great America can't underestimate China, I'm just from the perspective of a citizen..."

realGM: "You are swearing, you are immoral, you have participated in the election, you heart, you also said that Lao Ao is not a citizen of America, I don't think you are either, unless you post your ID card."

realDT: "..."

He felt that he had met an opponent, a person who was more shameless and ruthless than himself.

And it is influential on the Internet.

He even worried for a second whether this person was also an old fritter and would run for election.

Leaving realGM aside, realDT is still somewhat popular. The line-up between the two, the low-cost exclusive interview, and the slow decline in Apple’s stock price have sparked a wider audience and discussions.

The momentum is getting bigger and bigger.

Under Li Ze's various operations, the direction of public opinion has moved to a very interesting angle.

That is……

Apple may have lost the Chinese market.

A few hours passed by, and the Apple headquarters was once again blocked by the media and demonstrators, and various media at the scene quickly started the webcast.

……

Bo Lang
Collaborative office center
Li Ze quietly clenched his fist, because the most critical part came.

Internet public opinion campaigns, small-cost interviews, etc., can only be regarded as appetizers, at least in the case of Apple's efforts to maintain the stock price, the effect is not very obvious.

So far, Apple's stock price has only fallen by a little over 3%, or $[-] or $[-].

20% is still a long way to go.

Speaking of long-term goals, Li Ze of course hopes to achieve them directly tonight, because the effect is the strongest today, and it can continue to expand in the future. The more you fall, the more you earn.

In addition, the most critical point is that last time when Wen Liang lamented that Apple was blocked, there was no controllable interview media, but this time there is.

It was arranged by Li Ze himself.

It was still the spokesperson who came forward to appease.

But this time, before he could say a few words, he was interrupted by the turbulent media.

"Why isn't Tim coming out?"

"Is Apple just pretending to be dead after such a big thing happened? Do you know that two Apple stores in the eastern United States have been robbed in a venting style?"

"What happened to Apple? Don't you have an answer yet?"

"Why is the senior vice president of iOS leaving?"

Countless questions flooded to the spokesperson of Apple, and the scene got a little out of control for a while.

After finally calming down again, he cleverly answered some sharp questions in a public relations tone.

The spokesperson said with a calm and calm expression: "... Please believe us, it's just..."

Before the words fell, a voice suddenly appeared: "Mr. Spokesperson, there is news that the Chinese market has doubts about the security of iPhone devices, and the approval of the iPhone5's network access license has been suspended. Is it true?!"

"The spokesperson please answer our questions directly. We want to know whether the major iOS bug will affect all newly purchased iPhone 5 devices, and whether Apple has plans to recall the devices that have been transferred out."

"We don't want to buy unsafe products, and we don't want to upgrade the system frequently for no reason to solve the mess left by your lack of technical strength!!!!"

These consecutive questions had ulterior motives, and the voices were very loud, which made some non-media onlookers suddenly have a sense of substitution.

They started booing.

"Yes, please give us an explanation, why sell us the problematic equipment and let us take huge risks?"

"Semi-finished products are not allowed to be sold, I think you are involved in fraud!"

Suddenly someone in the crowd shouted: "It must be shameless deceit and lies, let's stop trusting Apple!"

Then a water bottle was thrown out.

The level of chaos in the scene escalated again.

Seeing such a scene through the webcast, Li Ze quickly made arrangements: "Immediately through marketing and forwarding, let the international edition of Weibo publish a timeline column of the incident to give the incident a qualitative look."

"Arrange for the most vigorous dissemination."

"Launch the international version of Little Orange Book, spread the word on Twitter and Range through the official Star PM account, and place advertisements."

"Block the display and download of the domestic version of Little Orange Book on Stars Apps."

"Put out the slogan."

What Li Ze wanted was not a reply from the Apple spokesperson at all, but such a chaotic scene.

What he wanted was such a chaotic actual scene, and then used the timeliness of the Internet to characterize the event.

The international version of Little Orange Book soon appeared on Stars, and was directly recommended as the top recommendation.

Its international version of the slogan is:

"Show the world the most interesting and authentic voice of the East"

The international version of Little Orange Book has made a lot of adjustments. The instant messaging social module has been removed, the international version of Xiaocheng Payment has been added, and all other plug-ins have been removed. The second video sharing function is fully open, but it has been changed to a 60-second short video.

That's right, even though Bolang actually holds the range, he still chooses to integrate the operation of short video sharing on the international version of Xiaochengshu!
It is different from the method of range, that is, Douyin. It is based on the vertical screen of Xiaochengshu and continuously slides down to update. The display format of the video is the same as that of the picture, except that there will be a play button for the short video.

Moreover, the international version of Little Orange Book is not empty, and a group of brand partners and their works have been carefully selected and put on it.

Then, by the way, at this time, some official Bolang voices about Apple's door-blocking live broadcast were released.

When Li Ze quickly seized the opportunity to characterize the incident in name, and the entrance of Apple headquarters became more and more chaotic, and the spokesperson had no chance to fully express his position, the panic in the US stock market finally began to erupt.

Apple's stock price crashed intraday!

Instantly dropped $15!

Without a doubt, this is clearly only the beginning.

Li Ze's ability to fabricate remarks has not yet been fully demonstrated...
-
Ask for a monthly pass

(End of this chapter)