return to bolang life

Chapter 345
All stores in overseas markets that cooperate with Bolang Terminal to sell XingHai1 display the logo of 'XingHai1 Sold Out'.

For a while, it seemed that the media all over the world were focusing on the report.

Overseas cyberspace exploded immediately.

The media, onlookers, and consumers are all showing emotions on the spot in various ways.

Under the camera, there are happy and successful buyers, onlookers who booed along, and emotional consumers who queued up and failed to buy XingHai1.

It can be said that there was a lot of enthusiasm.

There are active IDs everywhere to join in the fun as soon as possible.

Ah San: "Fortunately, I bought one through other channels in advance. The experience is really good. I don't know what to do with XingHai1, haha."

Xiao Xiba: "Unexpectedly, there will be so many people queuing up to buy XingHai1 from our side."

Monkey: "I used to hear that developed regions cannot do without three things in life: death, taxation, and Samsung. Today, it is true. Even buying a mobile phone of another brand will surprise you. It is worthy of being a developed region."

Xiaori: "Your side is not in the scope of sale, what are you proud of?"

Tuji: "Aren't you apple pies over there, Xiaori? Why are you queuing up to buy XingHai1?"

Tu'ao: "Maybe Xiaori is afraid that he won't be able to handle it like before."

Xiaori: "Ba Ga."

Ah San: "I'm in a hurry."

This group of people is always fighting back and forth, and any chicken thing can rise to a regional attack.

It's normal, after all, it belongs to Range Wuchang.

It is obvious that no social platform on the overseas network can control the current momentum of public opinion.

The sales in ten regions were sold out immediately. No matter how many units were sold, the volume of sound brought was no joke.

What's more, overseas places pay special attention to freedom of speech.

The countless groups who watched from the sidelines were also a little dumbfounded.

Some groups with a little interest in the overseas market watched the reports everywhere and couldn't help scolding.

"fxxk, BoLang Device really knows how to play. This is really creating public opinion through hunger marketing. Regardless of the facts, XingHai1's brand reputation has been established!"

"It's hard to deal with. If Apple underestimates this sales strategy, the end will be very miserable. I'm sure Apple's stock price will fluctuate significantly tomorrow after the market close!"

"With such momentum, it is easy for XingHai1 to gain a firm foothold in various markets. Apple should suffer the most. The routes of the two are relatively similar, and they are both integrated industrial chains. The future will be terrible."

"I don't know if the members of the building over there will pay attention to this matter..."

Naturally, it also includes Apple, which has deep entanglements with Bolang at this stage.

Over the past week or so, Apple headquarters and Apple China have used various means to use Yangcheng to influence the Bolang terminal.

It can't be said to be fruitful, but it can also be said to have achieved remarkable results.

How should I put it? First, Wen Liang took the initiative to express his attitude through Su Hean, and he could give in directly, and he could get Apple's investment in first. Of course, this would require follow-up compensation.

One is that Bolang itself did not intervene and respond to Apple's offensive in Yangcheng in any way.

One is that Apple is really spending a lot of money and wants to kill Bolang Terminal.

For various reasons, Apple's progress in Yangcheng is quite smooth.

The sales of Xinghai 1 in the domestic market have also been affected. Since December 12, there has been no out-of-stock. From the sales point of view, the increase of 31 million in two days is indeed not so much.

Apple headquarters did not slack off either, and allocated a large part of their energy to deal with XingHai1's going overseas, but they were still a little careless.

To be honest, I didn't expect that the Bolang terminal would play this set of pure hunger marketing to coerce public opinion.

Tim even had to initiate a small-scale meeting again because of the name 'Bolang', but he only said one sentence from the beginning to the end: "Bolang is an opponent that needs to be paid more attention to!"

…………

On the night of New Year's Day, Bolang Collaborative Office Center was still very busy.

It should be said that this office was busy 24 hours a day until the end of the first phase of the hunting plan.

At the beginning of eight o'clock in the evening, Wen Liang walked into the office alone.

Habitually glanced at the big screen in front of him, Wen Liang went straight to the host work area, and asked Li Ze: "How is the specific situation in the overseas market?"

Li Ze replied with a smile: "Not bad, better than expected."

"According to the plan, we will only launch a total of 5 mobile phones on the first day in ten regions, with an average of 5000 per region, and we have to accommodate the time factor. The sooner they are sold out, the better. In the end, the 3000 mobile phones launched in Seoul were sold out quickly. , After applying for the sale of tomorrow's inventory, there are also such applications in other regions, and finally a total of 8 units were sold."

Wen Liang was slightly surprised: "It seems that the buying enthusiasm in these areas is slightly higher than our statistics. I thought there would be a few thousand units left."

"We are comprehensively sorting out the new plan." Li Ze turned and said, "The total inventory of the first batch of ten regions is only 50 units, and the current purchase enthusiasm will definitely not be satisfied."

Wen Liang was not in a hurry to say more.

Sales are carried out through offline channels, and are distributed in multiple sales stores in more than ten cities in 10 countries. It is difficult to count the real sales.

If it hadn't been for Bolang Terminal to send teams to sit in various places in person, it would have never been possible to get first-hand detailed data so quickly.

Just like when Apple was first sold in China on the 21st, they were unable to calculate the most accurate sales data.

Originally, this kind of offline sales was difficult to achieve the momentum required by hunger marketing.

However, Bolang has a social media platform that has already gained a foothold in overseas markets, and it is easy to play.

Not only that, because of the poor statistics of offline sales, there is a lot of room for manipulation.

For example, if the sales situation is not bad, you can sell a little more.

In short, for the first sale in the overseas market, Bolang spent a lot of money. Among other things, the advertising and marketing expenses far exceeded the gross profit of the sales of tens of thousands of mobile phones.

From the fact that only 5 mobile phones are allocated to ten countries on the first day, it can be seen that Bolang is determined to create a popular public opinion momentum.

Therefore, under the lens of various scenes around the world, it is not only as simple as selling out signs in various stores, but also a large group of people who are full of enthusiasm, including consumers who have not been able to buy.

Then through the well-developed Internet, it fully demonstrated the popularity of XingHai1 and the degree of hunger of consumers to overseas markets.

This set of operations is actually not very unusual. It is similar to the essence of some online celebrity shops hiring people to queue up, except that Bolang has made the queue bigger, and XingHai1's product strength is really top-notch.

Now it is natural to expand the results of the battle, so that XingHai1 can officially gain a foothold in the overseas market.

……

The collaborative office center has been established for a long time, and the collaboration among teams has already reached a close level.

For example, the fastest way to train new recruits is to fight a war, and the fastest way to train a team in the market is to engage in a business war. Now is the time to show efficiency.

The summarized plan was quickly submitted to Li Ze.

Li Ze polished it up, and briefly stated to Wen Liang: "Combined with the plan to go overseas, we plan to simultaneously launch the XingHai1 reservation page on the three platforms of Xiaochengshu International Edition, Weibo International Edition, and QQ International Edition to alleviate the situation of invalid queuing."

"On the Stars Apps personal developer special channel, provide Friend codes for outstanding individual developers, you can use this priority to purchase XingHai1 at a discount..."

After the important measures were finished, Li Ze made a further explanation: "The reason why we didn't launch the Xinghai official website or push the business of the hot mall to the overseas market is that after analyzing the current plan, we can maximize the benefits."

"Anyway, it is not complicated for us to build a global Xinghai official website, and it will be more beneficial to launch it when the conditions are more mature."

This plan was well thought out, and Wen Liang didn't put forward any extra opinions.

Li Ze then mentioned White Goose's preparations for the overseas plan, because White Goose already has close ties with overseas game companies, holds shares and acquired many game companies, and has a lot to offer.

Including but not limited to aggregation and promotion of mobile games under White Goose, temporarily promoting overseas pan-entertainment plans led by online literature.

As for the new Weibo, it is enough to have an international version of Weibo, and nothing else can be brought.

On the other hand, Bolang is more fully prepared, and plans to move the entire application Internet ecosystem to overseas markets relying on the international version of Xiaochengshu and Stars Apps.

This time it's going to sea in a big way.

Not only to offset the pressure exerted by overseas social platforms such as Twitter, but also to gain a firm foothold!
…………

Later, Li Ze began to take the lead in promoting various tasks.

The XingHai1 reservation page launched on the international version of Xiaochengshu was the first to make a splash in the overseas market.

To the effect:
"We didn't expect that international friends' love for XingHai1 is far beyond imagination. We apologize for the insufficient stocking. We have increased the production capacity to the limit. The shortage phenomenon will continue for a short period of time in the future. Considering the need to queue up for purchase Due to the cost of time spent, we urgently launched the appointment channel.”

"Considering that we can't satisfy the buying enthusiasm of the first batch of open sales areas in a short time, according to the capacity limit, we postpone the second batch of open sales areas originally planned to be in the middle of this month to February. The specific time is to be determined, but We've also opened up an appointment page for friends in this part of the world."

Then attach the second batch of sales regions, which are still 10 countries.

North America covers everything except America, and the rest are countries with good economic conditions, such as several small countries in Northern Europe.

In addition to the international edition of Xiaochengshu, the international editions of Weibo and QQ have also used all their strength to create momentum.

In short, Bolang has put all available overseas promotion resources on it, and the momentum is very large.

Then Wen Liang specially logged into the realGodMagic account.

"A question, why even Range can help spread the word, but the so-called free and open social platforms Twitter, Facebook, and Youtube don't allow me to speak?"

Afterwards, WindDa went online and became the "God of Internet War" together, arousing some of the "public anger" accumulated in the past.

For example, the application ecology of deliberately marketing XingHai1 is not ideal.

Then realGM took the rhythm: "It's nothing more than Twitter has not dared to log in to Stars Apps, so it can only kneel and lick the iOS that is not as good as Stars!!!"

The influence of this kind of speech is very short-lived and not lasting. It is incomparable with the penetration of philosophy by those groups who are good at public opinion warfare in later generations, but it is effective enough for the moment.

Anyway, just instigate and it's over.

Not only did it expose XingHai1’s unsatisfactory application ecology in overseas markets from the perspective of netizens, but it also blamed application developers on the head, which influenced overseas netizens to follow the crowd to express their dissatisfaction.
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(End of this chapter)