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Chapter 35 Is Just Our Beginning (3 more)
"Advertising is divided into two major modules: self-operated advertising and cooperative advertising."

The gentle tone is unhurried.

"There are too few developed areas for self-operated advertising. How to reasonably develop more advertising positions is a problem that we all need to consider."

"Cooperative advertising is the focus right now!"

"Although I haven't seen anyone mentioning the disadvantages in the heated discussions on the Internet these days, I know it well;

Now we are using "profit" to attract users, and it is especially easy to turn Xiaochengshu, a grass-growing community platform for female users, into a hypermarket with a lot of bad advertisements; even if there is traffic, it will eventually Lose user base. "

"How to establish effective explicit rules and hidden rules in this regard is also a question that needs everyone to think about."

"..."

The short-term plan of Little Orange Book is finished.

Zhao Mingjie flipped through the planning proposal in his hand, and praised: "Old Wen really doesn't propose plans blindly. He thinks ahead early, and is very clear about the disadvantages."

Next to Tang Pu said helplessly: "Mr. Wen certainly doesn't want to listen to flattery, we have to come up with a real and usable solution."

Sun Baoyin quickly expressed his thoughts, he thought about it and said: "I can't tell the reason right now, I have a small proposal, before the meeting in the future, I will send out the general plan first, let us have an impression in our hearts, and then It will be discussed."

After listening to Sun Baoyin's words, Wen Liang was a little relieved: "Lao Yin's opinion is reliable, Xiao Chen wrote it down and sorted it out to form a basic meeting system."

Now, how can everyone not understand that Wen Liang is waiting for everyone to bring it up.

Apparently, just as everyone touts, in terms of official affairs, Wen Liang always takes one step at a time and sees two steps at a time.

"..."

Chen Jiaxin interjected: "I took a cursory look at it just now, and I should have such a problem with the advertising aspect. Other aspects can be directly discussed."

Wen Liang nodded slightly, without hesitation, and said directly: "In the medium-term development plan of Xiaochengshu, I first consider e-commerce."

"I thought about putting e-commerce into the cooperation zone before, half of it was a whim, and half of it was an idea;

On the spur of the moment, the advertiser with the first cooperation had a good product reputation, and both parties had a good impression when the cooperation ended. At that time, I thought that it might not be possible to continue to cooperate in the future;
Anyway, when Xiaochengshu develops to tens of millions of users, it will become a traffic entrance. It would be a pity if the exits are all third-party platforms. It would be better to flow into internal third-party e-commerce stores. "

As soon as Wen Liang finished speaking, Li Ze took up the conversation: "E-commerce is also one of the profit directions of the website, and there must be no problem with this plan."

Beside, Chen Jiaxin murmured and said: "You have to be mentally prepared to face many problems and challenges. It is difficult for deep-rooted e-commerce platforms such as Ali and JD to sit idly by."

"..."

Finally, an agreement was reached: "If there are challenges and problems, that will be a matter for the future, and there is no problem as a medium-term plan."

"..."

"Short video and live broadcast are the directions that are based on value-added services." Wen Liang said again, "But that is the middle and later planning, and this kind of business is mainly based on the mobile terminal; it is more suitable;
Although it is generally regarded as the first year of the mobile Internet last year, it is difficult to support such high-traffic services based on the current popularity of 3G mobile networks and smart phones. "

"This part is what we have in mind."

Wen Liang didn't give everyone a chance to discuss, and directly talked about the key points of this plan: "Another key point right now is: App."

"Developing the Xiaochengshu App is an urgent task."

Speaking of this, Wen Liang's gaze paused on the two of them: "Old Zhang, Xiao Qin, after much deliberation, this matter still has to fall on your heads. It just so happens that the mainstream mobile platforms are iOS and Android."

Old Zhang is Zhang Yulin.

Junior information engineering student.

Talk less and do less.

Among the friends, he is the fattest, with a height of 1.7 meters and a weight of 160 catties.

The hair is also the longest one.

The most interesting thing is that such a big "fat man" has a melancholy temperament all over his body.

Personality more or less a little melancholy.

Xiao Qin is Qin Zheng.

Sophomore information engineering student.

Tall and strong, he is more upright, easy to get into a dead end, and not very flexible.

It belongs to the kind of master who insists on the green hills and does not relax.

Although Wen Liang now assigns them to be responsible for the development of iOS and Android respectively, in fact they are best at low-level development.

'The normal operation of any program cannot lack the support of the most basic hardware, nor can it lack the participation of people who understand hardware and underlying development. '

This was Wen Liang's firmest idea when he started his business.

So he unswervingly went to the information project to recruit Lao Zhang and Xiao Qin into the group.

Later facts also showed that the two played a key role. Not every technical problem is classified as a problem at the code level, and there is also a strange coupling between the program and the hardware...

In addition, information engineering also has basic C++ and other courses, and the basic programming ability of the two is not much different.

In a word: In the beginning, no one in the 8-person team had received a scholarship... What happened to the freshman year, and the freshman also had an intramural scholarship!
Facing Wen Liangdun's gaze on him, Zhang Yulin nodded slightly: "I'll be in charge of Android."

"I'm in charge of iOS." Qin Zheng replied calmly as usual.

At the end, Qin Zheng directly added: "The app needs to redevelop some interaction logic, the workload will not be too small, we need help."

It is also rare for Zhang Yulin to say a few more words: "It is true that frameworks such as Android's view take time to sort out."

Of course, Wen Liang understood what the two meant, and he said directly: "According to the old rules, we have to find a way to deal with the core part internally anyway, and ask alumni for help on the outside; now we can barely be richer."

"Row."

"..."

The 'old rules' have been in place for a long time.

Before breaking up.

At first, it was because the workload was too large and the start-up capital was very tight, so we had to look for foreign aid, but we didn't think that some of them were just simple technical problems and we needed to recruit people, so outsourcing came into being.

Anyway, things always have to be done as quickly and as well as possible.

This 'old rule' was used when the original website was revised to the current Little Orange Book.

Now to develop apps for the iOS platform and the Android platform, although there is a complete web page blueprint, the interaction logic of the mobile phone screen and so on need to be rewritten, and the workload is naturally huge.

Wen Liang used the word 'urgent', not in time to recruit people now.

Anyway... Most majors in South China University of Technology have a C language course, and there are quite a few students who can code, but the level may vary.

"..."

After Wen Liang finished speaking one by one, everyone naturally had a concluding discussion, and started a discussion around the preliminary company organizational structure mentioned in the plan.

"In the future, we will mainly expand our business around the platform of Xiaochengshu."

"Don't worry about e-commerce, short videos, and live broadcasts. Advertising and cooperation zones are more urgent matters."

"Especially the advertisement in the cooperation zone is a big project, and it can't be dragged on so as not to cause restlessness in the user group."

"..."

"According to the initial organizational structure given by Lao Wen, the company will start recruiting personnel from tomorrow."

"Yes, yes, it will take time for the six departments to recruit more than 30 people. It is impossible to formalize it directly on the 31st of next month. We must have talents who can maintain the normal operation of the company. Fortunately, our own people There are many, and the recruitment pressure is not too great."

"..."

"Old Wen, say a few words."

Everyone took it for granted that after Wen Liang gave a general orientation speech, they conducted divergent discussions on their own, and finally took the initiative to 'contract' to Wen Liang.

Wen Liang said slowly: "If there is no objection to the preliminary organizational structure plan, let's do it first. The recruitment will start tomorrow. For example, the front desk must be available first."

The crowd joined in.

Wen Liang also talked about the business module: "Business refinement is the key point, including all the preparations before the launch of the cooperation zone, advertising selection, and even the advertising cooperation model."

"You have also mentioned the most important thing in the next step. Even if it is to appease the users, we need to take action. Therefore, we must hurry up and talk to Sister Liang tomorrow."

Hearing this, Chen Jiaxin raised her delicate eyebrows: "It is indeed time to find her. No matter before or now, she is the most followed user of the Xiaochengshu platform, bar none."

"..."

The first formal-level meeting lasted more than two hours.

At eight o'clock, a group of ten people walked out of the Yinhui Building and stepped on their bicycles.

As usual, rushing to school, laughing and swaying youth.

"Old Wen is so awesome, your family doesn't know that, do you?"

"..."

"Have you planned anything other than Little Orange Book?"

"I don't know how far we can take Bolang. The Little Orange Book should be just a beginning for us..."

Wen Liang just watched everyone's wanton youth.

There is no rush to answer these questions specifically.

The Little Orange Book is of course just the beginning!
It must be just the beginning!
Because, even the Internet business will only be a starting point for everyone! -
PS: Today and tomorrow because of the weekend, hurry up to catch up on the manuscript. There are 4 updates. Next Monday, Tuesday, and Wednesday, there will only be 2 updates. The next update will be at night. Please ask for a monthly ticket and a recommendation ticket.

(End of this chapter)