return to bolang life

Chapter 366
Of course, the matter is not as simple as Bolang just took away a WeChat name on the surface.

But it's really not that complicated.

Double meaning.

One is not to waste resources.

One is not to squeeze in the domestic market, and the key point is to roll in the overseas market that has already been developed.

With the status quo of White Goose and WeChat, how big can WeChat be made?It is nothing more than crazy involution in the domestic market. With the pressure of waves, it is difficult to generate too much commercial value in a short period of time.

Instead of wasting resources, it is better for Bolang to take away the name, and White Goose can carry out resource integration with peace of mind, so that it can go to the overseas market to make a roll, and earn some dollars by virtue of its ability~
To put it more bluntly, Bolang's taking away the name of WeChat is to break the legs of White Goose's development of dual communication and social core in the domestic market.

Bo Lang took away the name of WeChat and planned to do something more interesting.

Relaunching a truly lightweight chat app.

Do not access any form of commercialization, including any form of advertising, it is just a chat tool that includes text, voice, and video.

Use the traffic of Bolang Xiaocheng to promote development, but operate independently.

It mainly covers the two important modes of elder care and barrier-free.

Incorporate functions such as voice chat, video chat, voice bar, and discussion groups that have been further optimized by the relevant R&D teams to improve the experience for a wider group of people.

Deprecated registration by phone number.

According to the plan, it is initially necessary to carry out further targeted in-depth optimization on a new cost-effective cooperation machine with the ZTE brand to reduce the use of hardware resources by the App, and give priority to middle-aged and elderly people.

This is also the display of the technological temperature that Bolang should have developed to this stage.

In addition, the office chat software within Bolang Group will be integrated and launched for commercialization, and promoted in the name of enterprise WeChat.

As for whether there will be other operating strategies in the future, that is a matter for the future. Take it step by step, there is no rush.

For White Goose, you can use QQ to rely on the original WeChat to continue to focus on trendy chat tools for young people, without affecting each other.

Anyway, QQ's existing market share is already second to none.

…………

…………

Even so, both sides did not get entangled in this matter. This is an upright operation on the bright side, and the inner meaning can be understood at a glance.

Then, a group of three people left this private banquet hall, and then joined their assistants and others to enter the office building area and went to the 65th floor.

It was still Liu Chiping and Ma Poli who followed Wen Liang into Bolang's general manager's office.

As a businessman, Wen Liang is so hypocritical.

Some minor prerequisites were not agreed, and they were not brought to the company to discuss matters.

After taking their seats in the office, Wen Liang picked up a pot of tea, and then took the initiative to mention today's dinner: "About our joint sea-going plan, according to our arrangement, we now have the basis to carry out the implementation plan of a song."

As he said that, Wen Liang looked at the two of them: "I don't know what you think, Mr. Ma and Mr. Liu."

Liu Chiping didn't hesitate much, and took over the conversation and said, "I have a simple addition here. The business has been promoted to the current stage, and the international version of Weibo has no resources to keep up with the development."

Wen Liang knew what Liu Chiping meant, and said nonchalantly, "I didn't intend to bring Weibo to play."

Because the dominant power is on Wen Liang's side, Ma Poli can't come alone, and Liu Chiping has to step aside to bring up some topics that you know and I know, but they have to be brought up when they obviously don't need to be mentioned.

For example, without Weibo.

Everyone knew it well, but Liu Chiping had to point it out, and Wen Liang had to express his position. This is the hypocrisy of a businessman.

After all, the three companies were originally developing together, and the international version of Weibo is doing well.

But the next step is to seriously start investing resources, and carry out preliminary profit distribution internally. The so-called ugly thing is said in the front, so the small size of Weibo will naturally not be able to be put on the table.

In fact, since Weibo became a new Weibo, when negotiating most of the matters related to Weibo, Sina, the original major shareholder, was not involved at all, and the cake was divided.

Cruel right?
This horse riding is called business.

This horse riding is called interest.

He has no skills and confidence, and he is not even qualified to talk about his own interests at the table.

Wen Liang has never been a good thing in business, and he has never missed any of the benefits he should have.

This 'reality' is common in many places.

Taking the mobile phone business in the past as an example, when the state-owned assets and the three major operators wanted to cancel the cooperation with the shrinking centralized procurement, they made a decision directly without consulting with the shrinking...

After mentioning this post on Weibo, there was a preliminary 'consensus', and then Ma Poli also showed his attitude: "Our plan to go to sea here is not going well, and it has seriously slowed down. After our internal research , decided to streamline, optimize and focus on development.”

Liu Chiping took advantage of the situation and went on to say: "Considering the complexity of the overseas market, we believe that it is more economically beneficial and safer to steadily develop the two major areas of public social networking and mobile games while gaining a firm foothold. Round."

Wen Liang thought for a while, but directly expressed his objection: "I don't quite agree with it. I believe you understand more deeply than I do in terms of business competition. It's not that we slow down the Internet giants in overseas markets and they will stop."

"We have carefully analyzed the details of the overseas market, and established a development model for this, which I projected on the screen."

While speaking, Wen Liang took out his mobile phone and operated it twice, and projected a model to the movable multimedia screen in the office.

"In the past, it was very difficult for our Internet industry to go overseas. First, everyone knows the reasons. First, the overseas market has been almost allocated by the giants in Silicon Valley. The barriers formed by the market are difficult to shake...

But this is not to say that overseas markets are completely impossible. Human preferences are diverse. "

"From these two models, we can see the tendency of XingHai1's audience and groups. At the same time, it can also be seen from the above that the overseas market is also very serious in terms of simplification, homogeneity, and rigidity."

"Mobile Internet is a market far beyond PC Internet..."

Wen Liang talked eloquently.

Using the model formed by big data analysis to speak is still convincing.

Liu Chiping did not agree with all of them, but also came up with similar things: "Analysed from the data, the orientation of some markets is almost completely influenced by Silicon Valley and America..."

"...Although no matter how it develops, it will usher in the blow of overseas Internet giants, but it is reasonable to lay down the basic market first."

"Does Mr. Liu know what our company calls the overseas plan?"

"?"

"Ring of America Development Plan."

"Uh-huh!!"

"Bolang's products have never entered the American market, and we haven't even invested much in the North American market. We don't need to keep an eye on America."

"Understood!"

Liu Chiping suddenly realized.

Naturally, Ma Poli has already understood it, and he interjected with a smile: "I remember Mr. Wen mentioned that Netflix is ​​undergoing internal transformation recently, and the direction is to change to content-oriented. Now it has started publicity. Can we refer to this aspect?"

Wen Liang agreed: "This is also the basis for our planning."

"Analysis believes that the main difference between our platform and existing overseas platforms lies in the attributes of cultural content, which is a natural threshold for platforms in overseas markets."

"..."

Later, Wen Liang mentioned: "At this stage, the main consideration is to develop in eight directions: talent communication, music, live broadcast, online articles, mobile games, end games, film and television, and animation."

"Among them, talent communication, music, live broadcast, and web articles only need to be properly screened in the existing stock content before they can be promoted overseas."

"The two aspects of mobile games and end-games can also be partly exported to the sea, just increase the investment in follow-up research and development resources."

"The most difficult ones are film and television and animation."

Wen Liang talked all about this, how could Liu Chiping not understand: "We can concentrate on these two aspects and invest resources, Netflix's transformation that is brewing is a ready-made template, and they will launch their first work soon. "

"..."

This is a part of the sea-going plan that Wen Liang put forward to guide the direction a long time ago, and then Bolang Group internally perfected it.

Needless to say, Daren Communication selects the best from Xiaochengshu brand partners, including big V stars from other platforms, launches several benchmarks, and outputs content on overseas platforms in the form of videos and images.

In this regard, Wen Liang has seen real-life successful examples, such as "A certain son seven" with slightly mixed reviews.

But she is not the same, she uses platforms such as overseas oil pipes to spread, and there are often situations where the platform deliberately restricts the flow.

Now that Bolang has its own communication platform overseas, the situation is very different.

Needless to say, the first choice in this regard is naturally the first sister of the Xiaochengshu platform, 'Yaqi'. ①
'Ya Qi' Liang Yameng belongs to the type who is full of poetry and calligraphy. She is ever-changing and diverse, very adaptable, and her commercial communication value is very good.

Not to mention music, Hualiu is the best.

Live broadcasting requires a certain amount of guidance, and the current direction of live broadcasting is not very ideal.

Finally, there are web articles... The successful cases of web articles going overseas are often reported. My country's fairy tales and fantasy are indeed very popular.

The genuine awareness in overseas markets has been thoroughly implemented, and there is a basis for payment.

As for mobile games and PC games, it is mainly because White Goose is holding back. There are not many originals from his family. He is an overseas agent, and then it is a bit difficult to compete in overseas markets.

However, Bolang does not have this problem. From the very beginning, it has been rooted in my country's local elements and deeply cultivated in the development of my country's traditional cultural IP.

Finally, it is about film and television and animation.

Nothing to say.

Spend money, spend big money.

Netflix has been promoting their self-produced drama House of Cards on a large scale. According to the publicity, the comprehensive production cost exceeds 1 million U.S. dollars.

Bo Lang wants to pull the white goose to take the content-oriented route of Netflix. The investment cannot be less, and it will only be better in all aspects.

Bolang's style is either not to do it by himself, and once he gets started, he must be worthy of the current platoon of Bolang Group and produce high-quality products!

……

Once again, a preliminary agreement was reached, and the next thing the two sides will discuss is more realistic interests.

It should be said that there are multiple consultations.

Capital is a tool, be it Wen Liang, Ma Poli, Liu Chiping, they all know how to use it...
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①: Let me explain here. When this book was first uploaded, it caught up with the tax crisis in the live broadcast industry, so that many people directly substituted 'Ya Qi' into that who~ it really is not. The image I considered at the time was actually a diversified one. For the role, there is a certain sound, a blogger named 'Sister of a certain family', and a combined Internet celebrity image formed by 'Sister Seven'.

PS: The episode about the content-oriented platform is actually just before Chapter 15; now some general writing methods will abbreviate part of the plot, and the same beginning development and ending may be compressed to a few thousand words. If it can be updated, the results will be bad. There is a ghost; I update slowly and do not quickly end the plot rhythm~ It’s not that I don’t like it, it’s that I can’t change it after writing it for so long, and it’s not like that. , Standing at attention and being beaten, the big bosses who paid should bear with me.

(End of this chapter)