return to bolang life

Chapter 390 Undeniable Definition, Must-Acknowledged Excellence
In the planning of Bolang Group, the plan to go to sea is a super super super super super project.

There are so many subdivided items that Wen Liang has no patience to read through them every time he deals with relevant summary reports recently.

Of course, it doesn't matter.

It's not that Wen Liang is responsible for the specific implementation, he only focuses on the general aspects of the planning.

At most, he will come forward for things like the soft abolition of LOL and other overseas game operations, and most of the things are carried out by Li Ze.

In addition to the BTI part of the cooperation with White Goose, the large projects operated by Bolang Group independently include games, diversified comprehensive social platforms, terminal hardware, and application ecology.

How to achieve the effect of 1+N ≥ 1+N through synergy and linkage is something that decision makers like Wen Liang must consider.

At least at least make sure that it cannot be the effect that 1+N is much smaller than 1+N.

"Socialization and entertainment are becoming more and more important in the era of mobile Internet, and consumers are becoming more and more accustomed to it, and human beings still love the new and dislike the old, which is also the necessity of research on the death fan algorithm."

Li Ze explained his thoughts.

"If we promote the bundling of social entertainment applications with overseas users through BTI and Bolang's overseas offices, we will always have the advantage of vertical development from applications to terminals."

"However, the user experience of terminal equipment is also a very important part."

"The reverse also makes sense. For example, Apple's iPhone series starts with terminal devices, and in turn develops the App Store application system, allowing global developers to actively enrich the ecology of the App Store."

Sun Baoyin also contributed his own ideas: "From the model of application to terminal, the advantages may not be so great. A clear example is that Google has developed a number of essential Internet applications such as search engines and browsers, and even developed GMS. The nexus is also not satisfactory."

"As for companies such as Twitter and Facebook, needless to say, they are incomparable with Google alone."

"In other words, we are the only Bolang in the world who has taken the first step in this road, and has a slight advantage in head-to-head comparison with Apple's iPhone, which has disrupted the mobile phone industry."

"In fact, what we are now spending more energy on and having higher commercial value is also relying on the entire system that is being gradually extended and constructed by downstream terminal equipment."

Whether it's Li Ze or Sun Baoyin, they are no longer the immature young people they were the year before.

Over the past year or so, the two of them have visited more places and seen more scenery than Wen Liang.

Taking Yangcheng as the starting point, during the period of his return, the farthest place Wen Liang has been to is Ah San's Taj Mahal, and he has never been out of Asia as a whole.

Let's not talk about Li Ze traveling all over Europe.

Sun Baoyin transferred from Switzerland to North America and stayed briefly in Ami.

I am much more experienced.

The views of the two have their own tendencies, which are more reasonable.

From the perspective of Bolang Group, it is actually clear that the development of overseas markets is based on the application of the Internet ecology or the Bolang terminal.

Different choices correspond to different input directions of resources.

Including the arrangement of marketing resources in overseas markets.

Bolang Group itself does not have any experts in communication, but Peixuan, the main marketing company of Bolang Group, has determined the direction and strategy, and has someone to worry about in terms of communication and marketing.

Wen Liang is also considering and weighing.

However, after listening to the two different tendencies of Li Ze and Sun Baoyin, Wen Liang found his way: "Looking at it this way, things have actually returned to the original point."

"What we want to lean towards is not one side, but the competition with the existing concept, that is: Apple defines the intelligence of smartphones with the iPhone, and we will continue to deepen the concept of the next-generation entertainment center through applications + terminals!"

"The trend of the mobile Internet era, we should sell concepts."

"Let people in overseas markets accept that mobile phones are entertainment centers in the mobile Internet era, so that whether it is our terminal equipment or our application ecology, they can all grow in coordination with each other."

Li Zefu took the conversation from the heart: "What we have to do is to lead us to define the concept."

"Let consumers all over the world understand that only Bolang's application of Internet ecology + Bolang's terminal equipment is the real entertainment center concept!"

There is one thing to say, the nature of the Internet can be regarded as understood by Wen Liangwan.

In a popular sense, first-rate companies sell standards, second-rate companies sell brands, and third-rate companies sell products.

His operation is to jump out of the frame.

Direct selling concept.

Selling a concept that only Bolang can come up with, and it can really be accepted by consumers.

For the sake of this discussion, the next thing to do is very simple——

Taking advantage of the current global public opinion heat, let the overseas market recognize the concept defined by Bolang in name.

…………

It is said to be selling concepts, but in fact it should be said that it is to initiate a battle of ideas.

Like the previous contention of a hundred schools of thought, it mainly relies on "controversy", but in the information age, in addition to being able to speak out for yourself, you can also easily coerce a large number of people who don't know the truth to speak out.

And no matter which market in the world, if you want sand sculpture netizens to follow the crowd, you have to come up with something.

Even domestic male fresh meat idols need to have a pretty face and know how to babble in order to have fans pay for it.

Therefore, in the next few days, some specific matters were continuously implemented.

For example, popularize the concept of mobile reading in overseas markets on a large scale.

Launched the Stars version of BTI novel.

The main focus is streamlining, portability, and online reading experience.

Although there are already many App readers on the market, everyone does not have this slogan~
Leaving aside the facts, let’s just say that the concept of mobile online reading for all was first proposed by BTI, right?

Anyway, as long as the adjectives are specific enough, precise and fine, anything can be pushed into the first place.

Naturally, all other sites also launched the Stars version.

The concepts are thrown out one by one without any money. Originally, Bolang has invested the most in mobile, and this gadget is simply handy.

In addition to these superficial small actions, Bolang has further expanded the training coverage of the death fan algorithm, prolonging the user settlement time of each app as much as possible.

In the case of a massive content library and a large amount of original content added every day, the effect is obvious.

Among them, the average dwell time per user of Range, a pure short video social platform app, has increased from the original 9 minutes to 21 minutes offline.

The average dwell time per user of the Xiaochengshu International App has also increased a lot.

The most gratifying thing is BTI novel. Going overseas with online texts is a random killing. Before that, there were only some small-scale sites that translated online texts overseas, and the volume was incomparable with BTI novel.

The average dwell time per user of BTI novel App is as high as 47 minutes!

When it comes to the dead fan algorithm, it was a similar idea when I first started working on Xiaochengshu. However, after Xiaochengshu developed a little bit, Wen Liang described the three major uses of information on the Internet to his friends, and mentioned several stages. development of.

The main purpose is to promote the healthy development of the industry.

At that time, Xiaochengshu was involved in the two links of information circulation and information use, lacking information search, and this part was slowly launched intermittently.

Because even the encyclopedia category has not launched a separate site, it only provides encyclopedia result index embedding through search, and directly browses in Xiaochengshu, so there has been no wind or waves.

Baidu has no idea.

After all, Xiaochengshu did not launch a separate search engine, and it was embedded in the Xiaochengshu App, and Baidu had no idea. Their mobile strategy was already very rubbish. As for encyclopedia sites, there should not be too many.

After the annual meeting at the beginning of the year, all categories have been launched separately.

After trying for a period of time, Bo Lang gradually introduced another algorithm on Xiaochengshu, which can correspond to the death-obsession algorithm in name, called the anti-addiction algorithm.

It's not the kind of annoying weak chicken reminder anti-addiction system, but anti-addiction from the algorithm.

But not to the full body.

Because this thing is more difficult than the death fan algorithm.

Now it is just barely enlarged, through information mining and display and non-precise filtering, so that the user group can see the display of both sides of the content as much as possible.

It can only be regarded as walking on the road of breaking the information cocoon, and the distance from success is a little far away.

But after all, the upper limit is only a break and 'escape' of the existing circulating information, it does not involve any 'taboo', it just makes the display of information less fragmented.

The specific performance is that Xiaochengshu has further extended the video production time and completeness of users who have opened the right to share original videos.

For non-original videos, the frequency of machine review and manual review has been increased, machine review has reduced homogeneity, and manual review has been reviewed.

And other categories of Bolang's application of Internet ecology are also gradually taking the initiative to help users break the information cocoon.

Anyway, it aims to find a way to reverse fragmentation.

The result is: at the current stage, the average residence time of each user of Xiaochengshu has been shortened by about 15%.

Fortunately... the daily activity has increased by 20%.

This is probably the biggest difference between Wen Liang and all businessmen, and it is also a kind of "greatness" brought about by rebirth. He has a more precise vision, knows that people-oriented is absolutely feasible, and has a more precise judgment, knowing which stage to cut into will experience more Short labor pains.

The main reason is...Wen Liang is very clear about the fact that the global Internet should be divided into overseas markets and domestic markets. He is confident in fighting the overseas market, and the big deal is to make money overseas and spend it domestically.

However, what is very interesting is that just the fact of "making money overseas and spending it domestically" is enough for Wen Liang to win the absolute favor of the upper class.

Because it's also against the tide.

A large part of the businessmen since the re-opening took the route of earning money at home and spending it overseas.

Far away.

In the continuous implementation of the coverage and fine-tuning of the death fan algorithm, games, or mobile games, have been artificially raised to a considerable height by Bolang unilaterally.

Of course, it is mainly placed in overseas markets.

…………

Not surprisingly, discussions on overseas networks have become lively again.

Many viewpoints are colliding.

Some overseas businessmen who like to use social platforms to express their opinions also express their opinions in various forms.

Among them, realDT, which only uses Twitter, belongs to the sharp type. He likes to use exclamation marks very much: "A mobile phone is a mobile phone!! It is just a computing device, whether it is a game or other applications, it is just a form of computing!!!"

Where there is realDT, there is naturally realGM who is always looking for opportunities and does not want to go to work: "It makes sense, the computer only has two numbers 0 and 1, so the question is, what is 0+1 equal to?"

realDT: "Calculation form!!!"

realGM: "Then what's wrong with entertainment? Is it depriving entertainment freedom? Are all the employees engineers?"

realDT: "..."

Think about DT, a rich man in Ami, who is too idle to surf the Internet, beeping, and can be pissed off by precision every time. DT is also suffering from the baby's heart.

Netizens from all over the world who watched the show were naturally not stingy in commenting.

"I wasn't sure before, but now I know that GM is DT's nemesis, sent by God to piss DT off."

"Another lore."

"Ha ha ha ha."

"However, what GM said is also reasonable. Compared with the computing center, I am more willing to accept the definition of an entertainment center. The mobile phone has become my closest partner, and I need its entertainment attributes more."

Ami: "I am willing to accept it too, but!!! Why can't I buy XingHai1!!!"

…………

Thanks to the continuous efforts of marketing companies such as Peixuan, the Aramco market has gradually begun a new round of chaos.

Li Ze, who was in charge of the whole thing, looked at the summaries and showed a satisfied smile: "The development is not bad, I think it can almost push the market to force companies like Apple to pinch their noses to admit the success of the entertainment center concept." gone."

With that said, Li Ze looked at Chen Jiaxin and the others beside him: "What do you think?"

Everyone has no opinion.

Speaking of the three co-CEOs of the application of the Internet ecology, only Chen Jiaxin is there, and Tang Pu is busy with other things. The two vice presidents of the group, Xin Dai and Yang Yun, are now patrolling various subsidiaries and branches, so busy that they do not touch the ground. .

After finalizing the direction, Li Ze quickly arranged things.

First, overseas markets frequently reported that the purchase enthusiasm of XingHai 1 has risen much more than before, and then released the sales data of this and that. Naturally, it is inevitable to pull out the iPhone 5 in the same period.

Compared to sales, compared to sales.

The current iPhone5 is really not comparable.

In the era without XingHai1, the total global sales of iPhone 5 was 7000 million units.

The Chinese market contributed a little more than one-fifth of this figure, which was almost 1500 million units. At that time, it accounted for a large part of the sales in the first week, with sales of several million units.

And now about 70% of the market has been taken away by Xinghai 1.

XingHai1 in the overseas market is a lot slower, but it cannot stand up to hunger marketing and its outstanding performance in the domestic market.

then……

Under the instigation of Bolang and the joint efforts of other parties, in the end, Mr. Tim, the current Apple CEO, was dragged to the media for an exclusive interview.

free.

It won't work if you don't speak up.

At the beginning of the interview, the host directly asked a very sharp question: "Tim, what do you think of BoLang Device's next-generation entertainment center defined by XingHai1 being more popular? A mobile game has greatly improved the consumer experience. Buying enthusiasm?"

Tim: "In fact, the product strength of XingHai1 is very good. Whether there is the definition of entertainment center, the sales will not be bad. Of course, I don't deny the handheld entertainment center, but it is just a branch of smart devices."

"..."

After repeatedly entangled on this issue for a while, the host let Tim go.

After all, what the host wants is topic volume~
Finally, the host brought up another topic: "There is a point of view that BoLang Device does not enter the Chinese market because of Apple's obstruction, and in the absence of the world's largest consumer market, the sales of XingHai1 can still be compared with iPhone5 , what do you think about this?"

Tim: "..."

He really wanted to say, I sat on the horse and watched.

This question is really killing people.

Tim has no choice but to use the official caliber, vaguely flickering, anyway, these CEOs are quite philosophical...
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PS: I finally caught up today, I hope June will pass quickly, and I want to have a rest~~ My brain really needs a rest~
(End of this chapter)