return to bolang life

Chapter 457 I can't compile the chapter name~
The Xinghai brand has taken into account the needs in the narrow sense and the pursuit in the broad sense before planning.

Of course, for the survival and continuation of the brand, the needs in the narrow sense must be given priority.

The so-called narrow-sense demand is very simple. No matter what degree of crazy R&D investment is made in the early stage, after the product is launched, it must pursue profits.

In layman's terms, there must be profit margins and more sales.

The Xinghai series, that is, the mobile phone, has undoubtedly been very successful since it was launched on the market.

Naturally, the pursuit in a broad sense has gradually become a part of product launch considerations.

The pursuit in a broad sense involves more things.

First of all, the industrial chain should be as independent and controllable as possible, especially the core part. Before the establishment of Bolang Terminal, all the non-core components in the industrial chain were independent and controllable.

The second is ecological leadership, user habits, and sense of experience.

Then there are other factors including influencing and even controlling the product pricing strategy of international peers in China as much as possible, having a leading advantage in the industry to have the leading voice in the industry, occupying the ecological niche in the 'undeveloped/unknown' field to expand the leading advantage,...

These broad pursuits are actually related.

The binding point that connects these various pursuits is: Bolang is a Chinese company.

It is only natural for those with preconditions to make efforts for the commercialization of local technologies.

Therefore, after Xinghai's new-generation mobile phone 2/2Pro achieved great success again, more specific plans for consumer electronics terminal products were proposed.

From the newly planned product line, it can be seen that it is the direction that all mobile phone manufacturers in the future want to pursue, and only Apple is relatively closer.

The first ecological circle is formed by the three hardwares of mobile phones, tablets, and computers, and then major hardware devices such as watches and home audio are added to form a large ecological circle, which spreads to automobiles, televisions and other industries in the form of software.

And such as wireless charging, earphones, stylus, keyboard and mouse, etc., are necessary supplements.

The development time of the Xinghai brand is very short, so it is lacking in many aspects. For example, the other two hardware products in the first ecosystem are still in the initial stage of development.

Leaving aside the Xinghai first-generation tablet, which was positioned as a transitional product in terms of planning, the reason why the Xinghai computer series is in its infancy is limited by two main reasons: the degree of autonomy of core components is not outstanding enough, and the user ecology is backward.

The product itself has the foundation to be widely accepted and used!

Compared with the notebook category in the concept form, the Xinghai desktop and Xinghai workstation that are open for sale are more inclined to meet consumers' needs for using them as productivity tools.

"Star Spirit Realm" has initially achieved this point in the user ecology in a clever way.

Because the so-called Xingchen Lingjing is actually a popular term—Xingchen desktop virtualization, which builds a virtual machine in the form of software to run the Windows operating system.

With the opening of the first Xinghai flagship store as an opportunity, it is a commercial strategy to launch the "Star Spirit Realm" with both high-profile and low-profile.

The Xinghai mobile phone products, which have come a long way, have already begun to pursue broad pursuits one by one.

first of all……

No matter from any point of view, it is the most influential and representative iPhone series in the world. Its pricing strategy in China has been affected by the impact of the over-success of the Xinghai series, and it has actively lowered the starting price for the latest generation of products in China. price.

Even a small reduction of 200 yuan is very important!
Secondly, the independent controllability of the product supply chain and even the degree of independent intellectual property rights have far exceeded expectations, making it the most unique existence in the world.

Then its user ecology is already leading enough, and it has brought users a full sense of experience, and has formed a relatively stable user habit, etc...

So, after solving many problems, the problems before Bolang's eyes changed again.

Li Ze said in a tone of wireless emotion: "We still underestimate the 'charm' brought by our act of spending money, and we also underestimate our own excellence."

"Of course, I also underestimate the long-term and outstanding level of our President Wen's vision!"

As he spoke, Li Ze looked at Wen Liang, whose attitude had become loose: "It took less than two hours for the flagship store to open, and due to the influence of the 'Star Spirit Realm', a total of 139 sets of Xinghai desktops and Xinghai workstations were sold in the store;
And because users and the media spontaneously spread the "Star Spiritual Realm" to solve the last bit of concern of individual users, as of 5 minutes ago, Xinghai's official website added a total of 1265 paid orders for Xinghai Desktop and Xinghai Workstation, including orders for Xinghai Workstation More! "

"Secondly, Xinghai Tablet has sold the last one, and has announced the discontinuation of production and sales."

"Finally, the production capacity of Xinghai 2/2 Pro is in a serious emergency. If there is no accident, it will not be able to meet the consumer demand brought about by the National Day. At the same time... the Xinghai 1 Youth Edition is also facing the same risk of being out of stock!"

"However, we also have a set of promotion plans for the 2/2Pro series, which is one of the incidental game items for you to go to Beijing after the festival."

After the Xinghai series initially explored most of the broad pursuits, it was the turn to solve the simple needs of the narrow sense, that is, to sell more.

Just like the cycle of reincarnation in history, the development of the situation is always going back and forth.

At this time, Bolang is facing an 'embarrassing' problem, and the production capacity of the riding horse is insufficient!
Moreover, the production capacity of the whole series is insufficient.

Including the Xinghai 2000 Youth Edition, which has more than 70 million units in stock in the early stage and a follow-up daily production capacity of 1 units!
Because as early as the end of last month, the total global shipments of Xinghai 1 Youth Edition had exceeded 4000 million units, and the cumulative total production volume before 0:4880 today was only a pitiful [-] million units!

The shipment of 1200 million units of the mobile version has not been sold out, but that already belongs to the category of mobile processing. That is to say, the inventory of Bolang terminal itself is only a pitiful 800 million units.

In order to supply the world, it is also necessary to respond to the consumer demand in the domestic market due to the outbreak of the National Day.

As for the Xinghai 2 series, let’s not mention it, aside from the serious shortage of assembly performance, the production efficiency of parts in the supply chain is also a bit 'dangerous'.

In the case that Bolang did not take the initiative to carry out any additional online publicity, a series of things such as the official opening of the headquarters building of Bolang Group, the stunning first Xinghai flagship store, and the "Star Spirit Realm" have been on the hot list.

In this regard, Wen Liang glanced lightly at Li Ze: "Mr. Ze, how do you say that, you have to tie the bell to untie the bell. Find a suitable opportunity to tighten the screw again."

Li Ze: "???"

"It's not easy to change the established plan casually. Opportunities are fleeting and cannot be wasted. The mobile phone is always the core of the terminal, and the production capacity bottleneck is there. There is still a solution for the Xinghai 1 Youth Edition, and the Xinghai 2 series..."

Having said that, Wen Liang lightly waved his hand.

"Consumers' anger always needs to be resolved by someone. If there must be one person to put out the fire, why can't that person be us Ze Zong?"

Li Ze: "... Zhuo!"

Just like that, Wen Liang didn't intend to let Li Ze go: "Besides, it's not that we underestimated 'charm', our own excellence, etc. I didn't underestimate, please don't take me along."

"It's you, it's because you didn't do your best to prepare, I don't have much time in the company this year~"

Li Ze couldn't hold it anymore anymore, he jumped up and roared, "You're on a horse!"

"Be a human being!"

"It's hard for a clever woman to cook without rice!"

"I want to use the best solution with more independent property rights, and I don't have enough time. What should I do? The production capacity of the screen is not enough, and the chip chip is now out of play!"

Wen Liang curled his lips, and said nonchalantly: "Look, look, you are not willing to let you put out the fire, and you are not a fairy who can't conjure things, so what should you do?"

Li Ze opened his mouth, and finally spat out two words: "I'll go."

Wen Liang changed his sitting position, and said in a serious tone: "Don't act like you're wronged. I've emphasized it a hundred times. It's not as good as you yourself who feel that the overall system of the Bolang terminal is so fragile... It's direct and bloody."

"Everyone thinks that the Bolang terminal is awesome, it seems to be number one in the world, even you all think so, but..."

"How do we compare with Apple? There is always someone who can find an opportunity in the gap between you and me being complacent. At that time, our crazy R&D investment model will face terrible pressure!"

"Conquering the world is easy and defending the world is difficult."

"Now we subconsciously want to avoid the matter of defending the world, so we have the exaggerated terminal product line planning, hoping to delay it by constantly fighting the world."

Li Ze slowly sat back in the chair, frowned with thick eyebrows, and said after a long time, "I understand."

"Apple was easily targeted by us without the power to fight back. This is the link that defending the world will inevitably go through, and it is also one of the issues that Bolang Terminal must face and find a way to solve."

"Give yourself a break during the [-]th National Day holiday, go out for a walk, and change your mind." Wen Liang stood up, "I'll slip away in the afternoon, and go directly to Beijing after the festival, so I can show Liu Baye some color first."

Li Ze responded happily: "Okay."

…………

Compared with Wen Liang and Li Ze's peaceful discussion.

Netizens who eat melons on the Internet are extremely fierce in their laning.

"Bolang is really good at everything. It can achieve the ultimate in everything. The facilities in the headquarters building are really complete. If you don't know it, you may think it is a hotel!"

"Isn't that to make everyone consciously stay and work overtime?"

"You can go to Nima. Except for the special three-shift working schedule of the Bolang factory and some necessary positions, no one in Bolang is going to work overtime. Overtime requires super super top-notch ability! Ordinary people are ashamed Say this!"

"..."

"The design of the Xinghai flagship store is still the usual Xinghai stunning style. It can't be said to surpass Apple's directly-operated stores, but it can be said to be on par."

"No, no, no, no, the transparency of the large-scale use of glass curtain walls in Apple's direct-sale stores is unmatched by others, and the cost is not at the same level, as can be seen from the construction period."

"Brother, are you stunned? I don't understand the sense of transparency. As for the cost, you don't think that the cost is low because the time period is short. It's not cheaper than Apple's direct sales store. Many materials are special products. An inch of gold, okay! Xinghai’s official website has explanations about the design concept of the Xinghai flagship store, so you can go and have a look, it’s not ashamed.”

"..."

"No, I don't understand. Since Xinghai wants to take the path of independent intellectual property rights, why did it launch the 'Star Spiritual Realm' to support the running of Windows systems through virtual machine software on Xinghai computers?!!!"

"Where did this horse riding come from!"

"A month ago, Xinghai Desktop and Xinghai Workstation went on sale. What did you guys say? There are too few application software, no productivity tool features, not fun, not free, and it is far behind Windows... Now, Xinghai is spending money on Xinghai. The big price has made an adaptation, and you are starting to pick up the question marks of Nima again!"

"..."

Anyway, it was a mess.

There is no way, the country has been weak in the field of these common civilian technology and consumer electronics products for a long time, and it is very easy to come up with a brand that is really fast. Even if the marketing in the domestic market has been controlled as much as possible, the spontaneous enthusiasm of netizens is inevitable.

Like many similar cases, at a certain stage, everyone was dazed.

On the one hand, approval is not allowed.

On the one hand, it is deliberately picking things up and finding fault.

Generally, it takes a long time to interact with each other before a little return to rationality.

With Bolang's increasingly optimized public opinion monitoring system, they are aware of these situations, and Xin Dai and the others have some countermeasures.

Since the public square nature of Internet socialization makes it difficult for netizens to step down, and they want to be human to the end for even the slightest big thing, and they don't want to be rational at all, then find a way to help them find their brains.

Very simple.
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monthly ticket~
(End of this chapter)