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Chapter 52 The first round of magic vs magic, first charge some interest
As soon as this question was created on Zhihu, Chen Jiaxin discovered it and reported it immediately.

At first no one paid attention.

Because the questions created by Zhihu generally need fermentation time before high-quality answers emerge.

Now, the heat of the issue has been rising all the way, and it naturally comes into view again.

Wen Liang clicked the mouse, browsing through the answers.

The main reason is that some respondents' answers to popular events often have the ability to lead the discussion of popular events.

The first high praise answer hits the nail on the head.

"From the moment Xiaochengshu entered the public eye, it has already touched some people's nerves and affected the interests of some people. Unless Xiaochengshu is willing to accept external capital investment and external acquisitions, otherwise the current situation It will be staged over and over again, either Little Orange Book will die, or Little Orange Book's operation team will be strong enough to have the last laugh!"

This is almost consistent with Wen Liang's point of view.

Not to mention, Wen Liang once saw on the Internet that in the early 20s, a certain S and a certain U, two apps that focus on socializing with strangers, were viciously competing in court, and many people were imprisoned, which shows the vicious and cruel competition in the domestic Internet industry. .

As long as an Internet product enters the public eye, overt and covert competition will follow.

It was okay at first, but the better it develops and the more profitable it can be developed, the more it will attract the attention of major manufacturers and capital.

Just like the Little Orange Book that has been developed to this day.

Your little orange book has opened up a track in the field of community subdivision, that is, it has opened up a new outlet, and there will be huge benefits

With huge stakes, competition comes uninvited.

Otherwise, "Fairy's Notes" is fine, or the current "X" is only aimed at Xiaochengshu if I am idle.

This is the era when pigs can take off while standing on the cusp of wind!

This is the era when college students like Wen Liang dare to start their own businesses!
"..."

Wen Liang continued to browse through the urgent answers.

'A Sea of ​​Sand Sculpture': "This question is very interesting, no... it should be said to be very funny!"

"How can there be a free lunch in the world? To answer the last question first, there are indeed many people who criticize Xiaochengshu, Weibo, forums, post bars, and even the new post bar, scolding Xiaochengshu for being skinny, heartless, and exploiting the class." ...Have you noticed, does it look familiar?
This is exactly the same as the navy's style, except that the behind-the-scenes mastermind is smarter and doesn't show up.

So the answer goes without saying.

Xiaochengshu talks to interested advertisers, and then signs a cooperation contract. It may also need to bear the risk of some advertisers defaulting on the contract and a series of affairs. Only 30% is taken away, which is very reasonable!
As for the advertising cooperation negotiated by users themselves, it is reasonable for Xiaochengshu to charge a certain percentage of management service fees, because there is a note under the description document, which requires Xiaochengshu to provide professional industry data.

above. "

"..."

'What a scourge': "Wailou answer;
Some ordinary netizens friends who are coerced by the momentum of public opinion, have you forgotten that you were the ones who cried and shouted to make Xiaochengshu go online soon?

Xiaochengshu didn't force anyone to apply to become a brand partner, but has been encouraging users to take the initiative to accept commercial promotions and realize their own popularity on the Internet. I don't understand. It's all a personal choice. "

"..."

"Thank you for the invitation. I don't think Little Orange Book's interests are big enough now, and the scolding sounds a little gentle..."

"..."

Of course, even on the Zhihu platform, there are not many rational answers like Shadiao Yihai.

It's more about expressing emotions...

"Xiaochengshu deserves to be scolded, can't you just take 10% like everyone else? It's still 30%, why don't you take it all away!"

"If we have the resources to find interested advertisers, what else do we expect from Xiaochengshu? Isn't Weibo bigger than Xiaochengshu?"

"Anyway, it's unreasonable, and it doesn't look like a foreign website at all."

"That's right, America is better!"

"That's right! If it were in America, this kind of thing wouldn't happen, and it can't even be copied!"

"..."

Seeing more and more answers that were full of admiration for foreigners, Wen Liang clicked the mouse, then flipped through the news on other platforms, and finally crossed out the webpage, and thoughts flashed in his mind.

Thinking about how to implement a new round of response plans.

After a while, Wen Liang had an idea, and looked back at everyone: "Now we have been standing still, only concerned about not being robbed, and the public opinion situation on the Internet is not very favorable, and it is a bit wasteful."

Hearing what Wen Liang said, Tang Pu was the first to speak out: "The popularity is so high, and the number of registered users is increasing extremely fast, so there is no waste, right?"

"Don't we need to find out the real opponent first?" Li Ze also said.

Everyone looked at Wen Liang.

Seeing this, Wen Liang smiled lightly: "I mean, we can't waste the kindness of 'X' and send such a high popularity on the Internet. If we don't do anything, I'm a little sorry for him."

Li Zenong raised his eyebrows, and his eyes began to shine: "Oh?"

Wen Liang looked calm, and said unhurriedly: "At first, I thought this 'X' was so anxious to release 6 competing products to encircle us, and we sat still and enjoyed the results brought by the popularity. It may be 500 million users in the evening. ;

Just now I saw a lot of remarks that foreign moons are round, so let foreign products compete with competing products to divert attention; and then grab some interest from the most jumping ones, and try to let 'X' show its feet. "

After finishing speaking, Wen Liang cleared his throat and arranged things one by one: "..."

Finally, he said: "Okay, Aze, let you take the lead."

Afterwards, Wen Liang called Wan An and asked her to pack enough lunch and send it to 716.

…………

At lunchtime, a few highly praised answers suddenly popped up under related questions on Zhihu:

"After reading for a long time, I don't know when it became so chaotic.

Most paid apps in Apple’s App Store need to use Apple Pay, and the commission is 30%. Some people call it the Apple tax. Note: it is all apps that are released on the App Store and have charging items but have not opened their own payment channels. Will be drawn 30%!

Some paid reading platforms will extract up to 50% of the operating expenses from the author.

Therefore, it is a heinous crime for Xiaochengshu to provide advertising resources, provide professional data support, provide professional negotiations, provide professional contracts and other services to smoke 30%?
Let me say that most of you don't even have the qualifications to apply to become a small orange book brand partner, and those who are qualified have already queued up to apply. "

"..."

"Xiaochengshu's cooperation area even has an MCN entry module. People who don't understand can think of it as an entertainment company. Xiaochengshu is a company, MCN is a broker, and brand partners are stars...

Well, it needs to be said that most stars can only get 10% of their contracts in the first few years of their debut.

The resources provided by Little Orange Book are similar to those provided by entertainment companies to celebrities.

Oh, let me say one more thing, the situation of Han Xing, whom many people like very much, may be a little more difficult than this. "

"..."

All kinds of aspects, such as home and abroad, the entertainment circle, etc., were pulled out to stir up the muddy water, and by the way, Xiaocheng's book was washed.

Let the netizens have more directions to follow suit, and in the network environment where it is easiest to follow the crowd, pull back a little bit of your own thinking ability.

First calm down the negative 30% rake.

Every detail loophole in the cooperation zone module is a 'bait' specially thrown by Wen Liang, catching an 'X' who doesn't want to show up.

Now, while diverting attention, Xiaochengshu deliberately seized one of the most popular platforms to strike a thunderous blow, making netizens pay more attention to the competition itself.

This is the 'bait' that Wen Liang threw again. He intentionally followed the wish of 'X' behind the scenes, ostensibly to deal with these front soldiers, so as to wait for a volunteer to take the bait.
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(End of this chapter)