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Chapter 57 Do You Know Mr. Jia?

Xiaochengshu brought out the negativity at the low point of traffic in the middle of the night.

The propagation effect is directly limited.

According to the operating procedures of the sailors, it is estimated that the task they received was to use the night to build momentum, and it will be triggered on a large scale tomorrow morning to form a closed loop of negative public opinion. It will take time for Xiao Chengshu to jump into the Yellow River to clear up.

At that time, the behind-the-scenes 'X' will launch a similar user cooperation plan relying on its own volume, and even directly use all the previous efforts and preparations of Xiaochengshu as a wedding dress.

The traffic brought by the popularity of the Internet can even make 'X' directly earn the first wave of easy money.

however!
Wen Liang didn't give the opponent a chance, he took the initiative to attack in the middle of the night, and the official personally went into battle, all negative content was triggered.

Backhand hit a time difference attack.

Most of the drama that the other party had painstakingly prepared for a long time was wasted.

This caught the opponent's navy by surprise.

What happened next is also interesting.

Some sailors are still "tirelessly" posting to create momentum, another part of the sailors are too scared to show their heads by netizens who know the truth, and some sailors are trying to find a way to go back.

This posture of splitting into three pieces aroused vigorous ridicule from night owl netizens.

"Don't tell me the inside is cracked?"

"It's very possible that Xiaochengshu's opponent should have a strong background, and the bosses with decision-making power may have dreamed of young models."

"Haha, then the sky changed when I woke up?"

"It's definitely not going to be a big show tonight. Xiaochengshu has already prepared for it. The other party has no leader, and they are all divided internally. It is estimated that there will be a show of 'Zhou Yu beats Huang Gai' tomorrow."

"..."

…………

Wen Liang and Li Ze ate melon seeds and watched the play for half an hour.

Except for the night owl netizens who watch the excitement, there are three or four factions on the Internet nowadays, and they are all in chaos.

At 01:30 in the morning, Wen Liang put on his coat again and fell asleep.

Li Ze naturally continued to stay up all night with coffee, he can catch up on sleep tomorrow, but gentleness is not enough.

Just after five o'clock, Chen Jiaxin and the others rushed over together.

There was no rush to wake Wen Liang up.

He took over Li Ze's work and sent Li Ze back to school.

Everyone also quickly replayed the simple confrontation last night, everyone felt the same, and they were very happy.

After six o'clock, Wen Liang woke up again, looked at the quiet and busy people, yelled, and asked, "How is the situation?"

Chen Jiaxin took the time to answer: "I'm going to 'Zhou Yu hit Huang Gai' soon, but 'X' will definitely not show up this time."

Wen Liang stretched his waist, and said nonchalantly: "Then find a way to find out, help the other party by the way, take the initiative to spread what happened last night, and pick an appropriate time to make a small announcement."

Tang Pu, who was sitting facing the display stand, asked from the side: "Which content to use?"

"The first batch of brand cooperation advertisements will be launched on the 23rd." Wen Liang replied.

Tang Pu responded first, and then said: "Just to tell you the good news, the total number of users of Xiaochengshu has just exceeded 520 million."

"The resource utilization rate of the cloud server is stable at about 55%. This expansion will not be idle, and the platform traffic has been completely increased."

After listening to Tang Pu's announcement, everyone had smiles on their faces.

…………

As you might expect.

In the morning, "Zhou Yu beats Huang Gai" really came out again and again.

All the preparations go to waste overnight, the other party will naturally not be so reconciled.

First of all, someone strongly condemned data falsification-Zhou Yu appeared on the stage.

Among them, a few "Xiaochengshu users" with relatively light fraudulent data took the initiative to post clarification posts—the first Huang Gai took the initiative to appear on the stage.

"Just to test the waters and post an advertisement. The advertiser is also a friend I know. I accidentally reposted a few large groups. The group friends helped me..."

Then the topic changed: "In fact, Xiaochengshu's traffic is not high, and its monetization ability is limited. Now they also restrict the display of advertisements."

Normally, it should be finished at this point, but the opponent's operation logic is very dazzling, and the second yellow cover came.

"I just had nothing to do last night, so I posted a few pictures to show off, but I didn't expect to be used by someone! In the end, the account was blocked by Xiao Chengshu without distinction, what a shame!"

"..."

Anyway, it is to engage in negativity, but also to spread and appeal.

Netizens are excited.

There are also some people who don't know the truth have been brought into rhythm.

"If Xiaochengshu's traffic monetization ability is very weak, wouldn't it be a loss to sign a brand partner?"

"And there are indeed many problems..."

"..."

It wasn't until the other party's round of performances was over that Xiao Chengshu came on stage calmly and made a small announcement.

"Next Friday, the 23rd, two days before Christmas, we will select and launch the first batch of cooperative advertisements, so stay tuned."

Straight to the hammer.

The wind direction has changed a bit.

Afterwards, some good things netizens also happily released screenshots of what happened last night.

Netizens have ridden their faces to output.

"It should have been released a long time ago. Oh, this scene is not bad! Imitating the female perspective is a bit level."

"You all said that Zhou Yu beat Huang Gai, but I think it was a dog biting a dog!"

"Bite one by one, which proves the authenticity of the matter."

"Let me say it's too early to expose, the later the show will be better!"

"..."

Of course, throughout the morning, the sailors arranged by the other party were trying their best to find something.

It also provoked some Weibo topics, which more or less had a negative impact on Xiaochengshu.

However, after the Xiaochengshu announcement was made, 'X' who was hiding behind the scenes thought that the general situation was over, and the subsequent actions were not big.

The Internet feels a bit anticlimactic.

Some netizens even yelled that the people hiding behind the scenes quickly came out to be tough.

The other party was naturally unmoved.

…………

In the afternoon, Li Ze got back from sleep and sorted out the information with Tang Pu and others.

Almost half an hour later, Li Ze gave a brief report.

"After combing through it, I found something interesting. At present, there are about 30 certified users on Sina Weibo with 2200 fans. According to detailed statistics, 387 of these users have registered users with the same name on the Xiaochengshu platform."

"That is to say, almost 35% of non-celebrity users among the core big Vs of Sina Weibo came to Xiaochengshu."

"Of course, there may be a small number of nicknames that have been used fraudulently."

"It may be our biggest gain this time. Most of the users who can become popular on Weibo can become popular on Xiaochengshu."

After listening, Wen Liang also raised his eyebrows, and said happily: "It's a surprise, Xiaochengshu lacks high-quality core users the most!"

This is more valuable than simply adding 100 million users.

要知道新浪微博现在有2亿多用户，才2200多个关注数上30万的，比例是10万比1。

According to the specifications of Sina Weibo, Xiaochengshu has more than 500 million users, and theoretically only 50 or so can be hatched.

This wave came 387, accounting for more than 17% of the total core users of Sina Weibo!
If the fan stickiness of this wave of users is high, it is really just around the corner that Xiaochengshu will become ten million.

Then, Li Ze continued to report, this time talking about speculation: "According to the integrated information, I guess that the other party is probably two Weibo platforms. It is hard to determine whether it is Sina or Goose Factory. I like copycats the most, but Sina suffers the most..."

Wen Liang thought for a while, and said, "Don't worry, they will leave traces when they walk by, so take your time."

He also said: "The targeting at the public level is over, and it is estimated that we will try capital means in the future."

Chen Jiaxin was a little puzzled: "All the episodes in the morning were picked up by netizens, and they still use capital means to do it, won't they do useless work?"

Hearing this, Wen Liang replied casually: "It's hard to say, maybe they think it's okay to raise the price."

That's the work of the front and rear feet,

Chen Jiaxin received another call from the person claiming to be Qian Dejian from Xinteng Capital.

Wen Liang didn't intend to intervene at first, and he was still clicking the mouse with his right hand to flip through the summary report that had already formed an electronic document, when he suddenly paused.

He beckoned to Chen Jiaxin and asked for the phone call.

Wen Liang directly reported his family name: "Hi Mr. Qian, I'm Wen Liang."

"Mr. Wen, Mr. Wen is good." Qian Dejian was obviously taken aback, but his voice was normal.

Wen Liang didn't talk too much, and cut straight to the point: "I have a question for you, do you know Mr. Wang?"

Qian Dejian's tone was a little hasty: "What Mr. Wang... What is Mr. Wen talking about?"

Wen Liang didn't say any more, and hung up the phone on his own initiative.

Last night, I felt that those trolls were a little bit without money here. Li Ze also mentioned that there are 387 core users of Sina Weibo who have settled in Xiaochengshu in theory, and the Qiande button on the phone is also a bit like no money here.

Comparing the before and after, the biggest loss in the rise of Xiaochengshu is Sina Weibo, and it is Sina Weibo, a large platform with very unsatisfactory earning power, that needs to imitate Xiaochengshu's traffic monetization model the most.

So, it's pretty obvious who 'X' is.

Sina Weibo
Wen Liang checked a lot of information yesterday and today. He knew Mr. Jia is not the person in charge of Sina Weibo, but Mr. Jia has been in Sina for a long time, and he knows more about "business operations" than the current general manager of Sina's Weibo business department.

Now it seems that in this competition, there is really a master hand.

Of course someone Wen will write down this grudge.

…………

Then, at [-]:[-] p.m., Xiaochengshu officially released a long-form platform announcement.

Systematic explanations, declarations, and announcements of all aspects of things are also to put an end to things and attract another wave of traffic.

[To all users of Xiaochengshu, all netizens who care about Xiaochengshu:
The launch of the cooperation zone and App has caused so many discussions and controversies, and it has caused inconvenience to everyone. I am sorry.

After our comprehensive sorting out, in view of everyone's confusion about the relevant rules, we will give a unified explanation, which is attached.

……

'Advertising label' is our unique model, which is used to distinguish original content from advertising content, avoiding all risks in laws and regulations to the greatest extent, and also avoiding the possibility that different users may various disputes that may arise.

……

The popularity and sinking of the advertising business can provide a new income channel for friends who like to surf the Internet and are good at surfing the Internet;

Of course, there will be some problems and challenges in the process of comprehensive sinking;

For example, individual media owners are deceived by unscrupulous fake advertisers, resulting in damage to personal interests, etc.;

Therefore, the [Brand Partner] module came into being, in order to create a new cooperation model of the trinity of platform × user × advertiser. The platform is in the middle to ensure that the interests of all parties are not damaged, effectively safeguard the interests of users, and reduce everyone's losses.

This is not inconsistent with the fact that we have always encouraged users with channel resources to take the initiative to undertake commercial promotion out of their own considerations.

……

The feedback from the App launch is good. Due to various factors, the App side will not actively display advertising content for the time being.

……

Excessive advertising display will weaken the value of advertising, users, and platforms; the story of fishing in the dry lake will not appear in Xiaochengshu. We hope that you will work with us to develop Xiaochengshu into the most valuable, most distinctive, and most imaginative Community!
……

I am very grateful to all users for their love for Xiaochengshu, and also to all netizens who care about Xiaochengshu. 】

"..."

Finally, a question answer.

Q: Is it necessary to select the advertisement label to publish advertisement content?

A: Yes!

Q: Do individual users take the initiative to undertake commercial promotion and brand partners enjoy the same treatment on the platform?
A: Yes, the App will also passively display the dynamics of the advertising content.

Q: The description of the function of restricting the display of advertisements in the App.

A: The limit ad display button is valid for a single time, and can be pushed to a greater extent to interested users, so as to obtain better ad display effects and win more.

Q: Some advertising content data is seriously abnormal, how to deal with it?

A: The platform issues warning information, and serious cases will be technically dehydrated and banned to protect the interests of multiple parties.

Q: What's the deal with the account being banned if it is too serious to cause order disturbance?

A: The community management rules and measures have been explained in detail. Please treat your accounts well. The platform has established a user blacklist database.

……

There are hundreds of questions listed, and comprehensive answers to hot issues that have attracted much attention.

The announcement and the appendix Q&A quickly spread throughout cyberspace.

Many netizens expressed their opinions.

"Little Orange Book's operating method is actually very clever. It can effectively manage all advertising content through advertising labels, and can effectively curb the bad atmosphere caused by advertising. It's amazing!"

"The method is really powerful, but it's a pity that Xiao Chengshu is too small, and the opponent's size is obviously big. Even if Xiao Chengshu caught him off guard in the middle of the night, the opponent still retreated without showing his face."

"The Internet industry is really cruel. I heard that Xiaochengshu was under comprehensive attack yesterday and today. Not only was it face-to-face targeted by a bunch of small platforms, but also capital institutions came forward to sow shareholder relations, as well as false propaganda and other indiscriminate means. It is really useless. Don't take it to the extreme!"

"This cruel state is also a good thing for Xiaochengshu from a certain point of view. It has withstood these battles and is more fearless of challenges. I have a hunch that Xiaochengshu already has the potential to become a big platform, and it is probably the next community hit. !"
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(End of this chapter)