return to bolang life

Chapter 78 'Hundred Flowers Bloom' Comes with the Wind and Rain
4th, the first working day after the New Year's Day holiday.

Early in the morning, Wen Liang took Li Rang into Wang Wanyu's car and went to Yinhui Building.

Yesterday afternoon, Li Yanbai got on the high-speed train back to Jiangxia alone. Li Rang, who was supposed to go back together, did not leave. She was really going to celebrate the New Year in Yangcheng.

With Wen Liang around, Li Rang had a lot of fun these two days, and he didn't want to leave at all.

As early as when Li Rang could not walk but only crawled, Wen Liang often took Li Rang with him, so even if Wang Wanyu was not in Yangcheng, Li Rang and Wen Liang did not intentionally make trouble when they were together.

After the car stopped, Wen Liang did not go up to the 9th floor with Wang Wanyu, but took Li Rang to 716.

Right now, I don't want to take Li Rang to the office area to reduce unnecessary influence.

Only Wang Zhiyi, Zhao Mingjie, and Li Bowen were in 716.

Wen Liang pulled Li Rang in, and happily introduced to everyone: "My sister Li Rang."

Then he introduced to Li Rang: "Call Xiao Wang."

"Little Brother Zhao."

"Brother Li."

As a result, 716 is full of crisp and clear children's voices.

The five-year-old Li Rang no longer recognizes his birth, he is polite and well-behaved.

With the effort of saying hello, he directly won Xiao Wang, the three science and engineering men, and the three laughed into three flowers.

Seeing this, Wen Liang smiled and said: "When I came to the company a few years ago, I would bring my friends here and take care of them."

"That bag is on us!"

"Hey~ Yes, it should have been brought here a long time ago!"

"I feel that if Lao Wen had brought Li to let the children come over earlier, I would have already finished the experimental version of the recommendation algorithm."

Wen Liang didn't even bother to talk to Wang Zhiyi.

Li Rang was very popular. For example, Wang Zhiyi couldn't sit still, so he quickly went downstairs to buy a bunch of snacks and some small toys.

He patted his fleshless chest and said, "Old Wen, leave it to me, and you can work at ease."

Wen Liang: "..."

It's just that Li Rang doesn't recognize life because he doesn't recognize life, and it's hard to get close to outsiders.

He dealt with Wang Zhiyi in a symbolic way, and then sat beside Wen Liang with a straight face, with his arms flat on the table, watching Wen Liang work without making any noise.

With such a cute appearance, Wang Zhiyi couldn't help muttering: "How can we not fall in love or get married, and have a daughter first?"

How could Zhao Mingjie let go of this opportunity: "I'm not talented, I can let you experience father's love for free."

Wang Zhiyi: "Gah..."

Before noon, Li Ze and Chen Jiaxin also came to 716.

Seeing Li Rang was also overjoyed.

Especially Li Ze.

He was especially glad that he had a unique title.

Because Li Rang was attracted by the most prominent thick eyebrows of Cuntou Aze, he called him Brother Nongmei.

For a while, he forgot that he came to 716 to find Wen Liang's business.

It was Wang Wanyu who came over after busy work that reminded Li Ze that he came here to find Wen Liang.

…………

…………

After Li Rang was taken to lunch by Wang Wanyu, Wen Liang folded his arms and looked at Li Ze who was scratching his chest in embarrassment, waiting quietly for his next words.

Li Ze also just touched his chest, and quickly said: "From the morning of the 2nd to now, Sina Weibo has been making small moves, mainly in two aspects;

On the one hand, the Sina Weibo platform has further restricted the dissemination of information related to Xiaochengshu, not only preventing positive news about Xiaochengshu from trending topics, but also restricting the display of certain key discussions;

On the other hand, some of the sailor IDs that were marked last time launched new actions on Xiaochengshu, but it was mainly for information collection, so I didn't make a fuss about it. "

After listening, Wen Liang said casually: "As expected, Sina Weibo has been completely silent during this period. It is obviously planning to defeat us. It will be the biggest external crisis since we started our business."

Li Ze agrees with this very much. Under Wen Liang's emphasis, he will not forget the way to go step by step just because the plan for 2012 is huge enough.

Li Ze quickly picked up the folder that had been put aside before, glanced at it and handed it to Wen Liang, and said, "Our word of mouth in commercial promotion has initially paid off, and the demand for online commercial promotion we have received has increased significantly since New Year's Day;
In the morning, I integrated and analyzed a lot of data, and drafted a simple "Hundred Flowers Blooming" plan. One is to increase the number of platform users, and the other is to respond in advance. As long as we are stronger, we will be more fearless of challenges. "

"You give me some pointers..."

After listening to Li Ze's description, he flipped through the draft plan that Li Ze handed over, Wen Liang's thoughts changed, and he began to care.

Regarding the first batch of users who applied to become brand partners, there was a time-based plan for the cooperative advertising at first.

It will be launched in batches according to time, and the first batch of advertisements for brand partners will be finished, and it will be on the 17th, which is the 24th day of the twelfth lunar month of the new year.

Now, there are Sina Weibo's eye-catching outsiders, and there are commercial promotion and word-of-mouth construction plans inside.

Therefore, Li Ze comprehensively proposed a new "Hundred Flowers Blooming" program.

It is no longer going online in batches at a fixed time, but is arranged one after another according to the display effect.

Of course, Li Ze is not aimless. He analyzed the actual situation of the platform's traffic pool based on the summary of various data on the platform, and believes that Xiaochengshu has gradually become more tolerant.

There are many reasons for this.

1. The Xiaochengshu [Brand Partner] module has enabled more and more people to earn money;
2. The [Promotion and Cooperation] module of Xiaochengshu strictly controls the entry of advertisers, and strictly controls the direction and content of advertisements, and the word-of-mouth construction has initially achieved results;
3. Xiaochengshu controls the application threshold of the [Brand Partner] module, so that users who want to make money quickly and efficiently through commercial promotion verified by the platform must honestly find ways to create original high-quality content;

4. Xiaochengshu is more oriented to female users, the user group is relatively higher quality, and the commercial promotion can always exceed the estimate;

5,……

To sum up, Xiaochengshu has made good use of the word "profit" to promote word-of-mouth construction and promote the development of the platform ecology.

Not only did there not appear to be gray production of advertisements, etc., nor did advertisements 'pollute' the content ecology of the platform.

At present, the content ecology of the Xiaochengshu platform has gradually been compared with that of Weibo.

After Wen Liang finished reviewing the plan, he didn't answer Li Ze directly, but asked, "How is the self-operated advertisement going?"

Li Ze replied without thinking: "There are many interested advertisers, but so far they haven't filled the quota."

Wen Liang said directly: "If the 'Hundred Flowers Bloom' is wider, the revenue target is already under a lot of pressure, and the first thing is to focus on self-operated advertising."

"Understood." Li Ze nodded solemnly, "It's because I didn't think carefully, and I want to take it easy."

Hearing this, Wen Liang patted Li Ze on the shoulder and said with a smile: "Don't just wait for Laoyin's technology development to be completed, the platform's self-operated advertisements should be displayed in a more friendly way, but we don't just work hard Lay a solid foundation, but also look up the road."

Li Ze was enlightened, and everyone stood up straight: "Understood!"

Wen Liang handed the plan back to Li Ze: "You have done data analysis, and it is no problem to try to expand it. You can control the time granularity and adjust it at any time if there is a problem."

"Yeah." Li Ze nodded repeatedly.

Later, Wen Liang asked again: "How is the current situation of each module in the cooperation zone?"

Li Ze didn't even have to think about it, and he answered directly: "It's good, but this is far from our needs. The two parts of MCN settlement and official account certification are estimated to require a larger user level and a larger traffic pool. .”

Wen Liang thought for a while, and said: "The focus must be on this part, and the other thing is to pay attention to maintaining the big V from the Sina Weibo platform."

"Under the current situation, Sina Weibo doesn't care that we know in advance. They only need to use their power to overwhelm others, and we have to go all out to have a chance of profiting in this war!"

Li Ze nodded solemnly.

After having lunch together, Li Ze dived into the multimedia room of 901, and started to implement the plan of 'Let a Hundred Flowers Bloom' that he had drawn up and revised with Wen Liang's suggestions.

In the afternoon, the sky suddenly darkened, and the north wind beat against the window sill. In the blink of an eye, the wind and rain came together... ①-
①: On January 2012, 1, the historical weather in Yangcheng showed light rain on that day, and the north wind was level 4; from returning to this book, the date and weather in the book appear at the same time, and the weather will be compared with that day in history; I am Those who search for information and write articles, when some in-depth information cannot be found, will try to mention it as much as possible.

(End of this chapter)