return to bolang life

Chapter 80 Take the initiative to reveal the dark side confrontation

Following Li Ze and the others, they left separately.

The relaxed and cheerful atmosphere just now was gone.

The competition between Sina Weibo and Xiaochengshu has already begun.

This time Sina Weibo took Little Orange Book as its opponent, and made a real move.

Judging from the current appearance, Sina Weibo is probably trying to complete a certain layout, so it puts all means of competition on the dark side.

Of course, in fact, this kind of competitive strategy is actually more 'insidious', losing the popularity of the Internet, and ordinary small social platforms can easily be cut off in silence.

If it weren't for the fact that the business model of Xiaochengshu is slightly different from the conventional development form and has strong vitality, the current situation will be even more troublesome.

How to put it, conventional business models are generally divided into four aspects: product model, user model, promotion model and finally revenue model.

The development of Xiaochengshu is to initially acquire users → complete the income model → create income for users.

In other words, the product model and promotion model of Xiaochengshu have been weakened.

This is Wen Liang's planning and design based on his own experience in the process of cutting corners.

Of course, everything remains the same, and the business model is always one sentence: to obtain commercial value in the process of providing products to create value for users...

The current development form is:

Starting from the 2nd, Sina Weibo took the initiative to limit the spread of Xiaochengshu on its platform. Nowadays, Sina Weibo is more exaggerated than portal websites in terms of traffic guidance.

On the 4th, the inbound traffic of Xiaochengshu has dropped by 35%!

For this reason, Li Ze specifically came up with a "Hundred Flowers Blooming" plan.

Then, Xiaochengshu continued to increase in the process of continuously generating income for brand partners, and the total number of users has exceeded [-] million so far.

Now, in order to cope with the gradual decrease in the total amount of popularity on the Internet, Wen Liang took advantage of the opportunity when the total number of users exceeded [-] million, and decided to actively spread the Internet popularity related to Xiaochengshu.

Of course, given the size gap between Xiaochengshu and Sina Weibo, the initiative naturally rests with Sina Weibo. Now Wen Liang is just trying to operate, to expose the silent suppression of Weibo, and regain some initiative .

…………

Soon, under Li Ze's operation, the news that the total number of users of the Xiaochengshu platform exceeded [-] million spread everywhere.

Especially on those third-party forums that are open and have no competitive relationship, there are a lot of new related posts.

Sina Weibo also posted the news. After all, Xiaochengshu has an official blog, and Sina Weibo is only limited, and Xiaochengshu's official blog has not been directly banned from updating Weibo.

Discussions among netizens erupted in various cyberspaces.

"The development speed is quite fast! Little Orange Book has tens of millions of users just like that!"

"Am I the only one who thinks that Xiaochengshu has only tens of millions of users today?"

"..."

"I just searched, and since Xiaochengshu was launched, this is the first time that user data has been announced. I thought it would wait until it reached over [-] million before publicizing it!"

"Don't take a platform with tens of millions of users seriously, and this object is Xiaochengshu. You must know that Xiaochengshu has been online for less than 3 months!"

"..."

"I have a hunch that a new round of tit-for-tats around Xiaochengshu is about to start again. The number of users has grown so fast, and the cooperative advertisements have not fallen behind. It is still in full swing, and I am envious after seeing it."

"..."

With Li Ze spending marketing funds to continuously push up the popularity of Xiaochengshu in the Internet space, topics related to Xiaochengshu finally appeared on the search engine hot list, but the ranking was quite low.

On Weibo, it was calm, as if the news had not spread to the Weibo platform.

Unlike the earliest days, Xiaochengshu was easily searched for.

What's more interesting is that this time even Zhihu didn't move.

In theory, Xiaochengshu and Zhihu should not be related to competing products.

However, now Zhihu’s user scale has long been shunned by Xiaochengshu by [-] blocks, which is irrelevant. Moreover, Zhihu is a typical conventional business model, and there is no rush for a revenue model at all. It just burns money and burns money.

…………

If it is said that there are large-scale discussions in the online space where there is no relationship between competing products, Xiaochengshu breaks through tens of millions of users, which is considered the first round of external publicity.

Then, what Li Ze will do next is the second round of internal publicity, that is, publicity on the Xiaochengshu platform.

Long before this, Li Zezao had a friendly communication with 'Ya Qi' on official cooperation, and finally reached an agreement.

This time, Li Ze's operation is to arrange for some brand partners to repost the news of Xiaochengshu's official promotion of more than ten million users.

An interesting thing happened along the way.

Before Li Ze made targeted arrangements, the other two platform exclusive cooperation big V reposted the official promotional news of Xiaochengshu.

Of the four cooperating big Vs, except for 'Ya Qi' who had a special arrangement, only 'Sister Xixi' did not forward it.

This made Li Ze couldn't help muttering: "It's no wonder that the two of them can become girlfriends, they have the same long hair but short knowledge."

Of course, Li Ze notified 'Sister Xixi' symbolically, and the other party cooperated, and quickly forwarded the news.

After everything is properly arranged, internal publicity and guidance will officially begin.

The first is the update of 'Ya Qi', which not only reposted the news that Xiaochengshu had broken tens of millions, but also raised a very instructive topic.

[Congratulations to Xiaochengshu for breaking [-] million users. I have a small question to ask. Are there any boys who follow me? 】

This kind of guiding nature is replacing part of the role of Zhihu.

With the high popularity of "Ya Qi" with a total of more than 300 million followers, this post naturally aroused a large number of comments.

"Have!"

"I am!"

"..."

"Hiss~ Did Ya Qiqi accept an advertisement for boys? What I mean is, you can also accept more advertisements, so that you can maintain daily updates!"

"Haha, what the sisters upstairs said is in my heart! Support Ya's seven-day update!"

"Thank you, I'm male."

"..."

"Little Orange Book is going to be more neutral, or is it developing in an all-round way?"

"@雅七, when will Seventh Sister disclose your advertising income? I have seen a lot of envious advertising income in the past few days. Among them, there is a brand partner with just over 5000 followers. An advertising income is up Ten thousand! Seventh sister will surprise us by telling you your income!"

"Xiaochengshu is also official, why don't we disclose the cooperation results of [brand partners]!"

"..."

In the end, this news caught a player who obviously came from the Zhihu platform as he wished.

A user with the ID 'Yi Hai Kuo Shao' posted a long comment.

Yi Hai Kuo Shao: "A friend wants me to express my opinion in the comment area of ​​'Ya Qi', and I can't refuse it. I will simply say a few words for your reference;
Before Xiaochengshu became popular on the Internet due to the total number of users exceeding [-] million, Xiaochengshu appeared in front of our eyes, either because it was targeted by competing companies or because of advertising cooperation;

It's very interesting, the word "advertisement" used to be so annoying, but now Xiaochengshu, which has just over [-] million users, uses it to generate income for users, which has changed some netizens' views on the word "advertisement"!
Comprehensive development is the only way for Xiaochengshu.

…………Dividing line…………

In fact, I have paid attention to Xiaochengshu since it was launched.

I think the usual Little Orange Book is more worth discussing, because it never stops moving forward, and every day, every hour, or even every minute may produce a lot of high-quality original content!
Advertisements not only failed to pollute the ecology of Xiaochengshu, but promoted the development of Xiaochengshu. The control ability of Xiaochengshu is evident!
I believe that tens of millions of users are just the beginning of Xiaochengshu, and Xiaochengshu will definitely lead the trend. Young people with ideas may wish to join in and observe first.

above. "

"..."

The reply section for this comment is also very lively.

"That makes sense, so when will Little Orange Book develop in an all-round way?!"

"In fact, Xiaochengshu has never targeted gender, but contrary to the mainstream community development model, Xiaochengshu's category for female users develops faster."

"Yaqi has so many male fans, and you all do. Registered users take advantage of the trap, and there is always a chance!"

"..."

"@一海富少, the boss knows a lot. I heard that the product model of Xiaochengshu is rubbish and has no potential. What do you think?"

Yi Haikuo Shao: "If you look at any other platform, will the comments have such a convenient reply area? Such details have been optimized, how dare you call it rubbish?"

"..."

"Some people say that there will always be a battle between Xiaochengshu and Sina Weibo, @一海kuoshao, what do you think?"

Yi Haikuo Shao: "It has already started, Weibo has already completely suppressed the popularity of Xiaocheng Books, for example, discussions about Xiaocheng Books are not on Weibo hot searches at all; no, it has forced Xiaocheng, who has never actively promoted The book suddenly made a high-profile publicity that the number of users exceeded [-] million!"

"Ah, so suddenly?"

"The volume of Weibo is so large, it's difficult for Xiaochengshu this time."

"Weibo is also amazing, it actually makes us feel nothing at all!"

"Invisible killing is the most terrifying!"

"..."

The first and second rounds of publicity led by Li Ze ignited the popularity of the Internet, and finally made netizens pay attention to the fact that Sina Weibo suppressed the popularity of Xiaochengshu.

The confrontation hidden under the dark side, under the proactive attack of Xiao Chengshu, was finally brought to light!
And next, Xiaochengshu has to go all out to avoid being crushed by Weibo.
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(End of this chapter)