return to bolang life
Chapter 92: The Most Commercially Valuable Community in 2011 Xiaocheng Book
Chapter 92: The Most Commercially Valuable Community in 2011 Xiaocheng Book
Naturally, changes in the wind direction on the Internet have also attracted Weibo's attention.
Don't say that Mr. Jia's operation when he took office was a particularly anxious one.
Right now, despite the turbulent waves on the Internet, there is no movement on the Weibo platform, and Jia Zong's method of deleting posts and blocking swords is in place.
There is a phone recording about Weibo's pressure on Bolang, but there is not even a discussion on Weibo.
Yes, none!
Mr. Jia is not afraid of 'there is no silver 300 taels here' at all.
His belief is that the Internet has no memory.
On the contrary, some discussions about Xiaochengshu still survive on the Weibo platform, at least Weibo will not block the news released by Xiaochengshu's official blog.
Mr. Jia will not do this.
The official blog of Xiaochengshu is also an official blog. If Weibo is blocked for no reason because it is a competing product, it will make all official Weibo afraid to trust the Weibo platform.
He also handed the knife to Xiao Chengshu.
Xiao Chengshu actually wished Weibo could do this, but Mr. Jia was just a little impatient now, not stupid.
There are a lot of actions on Weibo.
In addition to filtering out negative public opinion related to them.
For positive public opinion, it must be publicized.
For example: Today, there are finally 15 cases of Xiaochengshu users reposting the advertisement content to Sina Weibo, and directly doing three trending searches in one go!
The effect is still very high.
All these things naturally fell into the eyes of Li Ze and the others. The self-made public opinion monitoring system is extremely effective.
In the multimedia room, Li Ze adjusted the seat backwards, put his hands behind his head, and said comfortably: "The scope of the reversal of the situation is not too large. If this continues, there will be few people coming to work on the 30th after the next year." one."
Hearing Li Ze mention this, Wen Liang turned his head and looked at Li Ze, and calmly said: "Nowadays society doesn't care about loyalty, and the company is also profit-oriented, and the fluctuations of small companies at the end of the year are not small."
"However, even if the competition between Xiaochengshu and Weibo fails completely, unless Bolang has a very obvious risk of bankruptcy, many employees will not come. Now the focus of public opinion is that Sina will forcibly acquire Bolang, and the employees are probably looking forward to this happening. .”
Tang Pu paused when he heard this, and quickly reacted: "The wholly-owned subsidiary of Dachang also has the name of Dachang, which may indeed be more attractive."
Li Ze next to him showed a deeply approving expression: "Indeed, I don't know what will happen to the mentality of the employees if we win a big victory."
Tang Pu laughed: "Mr. Ze thinks it can do it again? Does the interview that will be reported the day after tomorrow give you so much confidence?"
Li Ze waved his hand, and said proudly: "You underestimate our President Wen's preparations in many ways. Weibo has only officially announced the competition for 4 days. Who expected this kind of development?"
"That's right." Tang Pu also folded his arms.
Wen Liang just listened and didn't say much.
He thinks that what Li Ze said about preparing to add a piece of money may not be as good as the word "throwing money".
If Wen Liang were to lead Weibo's offensive against Xiaochengshu, he would use this tactic more vigorously than the current Sina side, and he would not be bothered to engage in all this long-windedness if he had a way to push it horizontally.
After all, all 'conspiracies' are futile in the face of absolute power!
As Bolang's managers, Li Ze and the others now want to discuss these internal affairs of the company.
Turning around, he talked about the thoughts of the employees.
Tang Pu rubbed his big back over and over again, and teased Li Ze even more, he should pay more attention to keep the seriousness of A Ze with thick eyebrows.
Li Ze didn't miss the opportunity to tease Tang Pu either.
It was also mentioned that some employees originally booked a ticket to go home on the 10th, but now they have expressed regret.
This is in stark contrast to the firmness of 'Po Wan' and Duan Yi.
He also said that Wan'an and Lixia were really not affected by internal and external influences at all, and they didn't care about the year at all, thinking that Wen Liang would use people according to their needs.
Wen Liang couldn't help interjecting: "It's all related to interests, just like they insist on taking vacations to enjoy 'benefits'."
Seeing Li Zenong's eyebrows frowned, Wen Liang simply explained: "The vast majority of ordinary people spend their entire lives in 'regrets', 'missing opportunities', and 'thinking about the past', and they did this for immediate benefit. choice;
And some other people will not say it even if they have a lot of thoughts in their hearts. The more critical the time is, the more determined they will be. They also make choices for their own interests. "
Li Ze showed a clear face: "That's true. Some people plan an acre of land in front of them, and some people plan ten acres of fertile land in the distance."
Tang Pu raised his brows and smiled foolishly: "Mr. Ze learn a little bit, and think more about why Mr. Wen is Mr. Wen."
"No, no, it should be said that this is why Lao Wen is the boss." Li Ze quickly retorted.
"..."
Then the conversation turned to what was happening now.
"I'm wondering if there's another way to fuel the flames. It should always go to Weibo."
"Don't look at me, look at Old Wen."
"Don't look at me, decide for yourself."
This afternoon, the three of Wen Liang have been chattering about.
There are already enough targeted actions, now it is necessary to wait for a good time, and rash actions can easily waste the advantages that have been accumulated so hard.
Weibo neither acknowledged the phone recording nor directly dismissed the phone recording.
Instead, Qian Dejian called again.
It is clear that the horses and horses told Bolang that the recording of the call is meaningless. In the final analysis, it is still a comparison of the capital owned by all parties.
Wen Liang didn't listen to Qian Dejian's rambling.
…………
…………
Two days of the weekend passed in the blink of an eye, the 16th, Monday.
Early in the morning, a magazine with a relatively wide circulation and a lot of attention in the Internet age released the latest issue, which included a relatively large interview-like content.
[New Social Ways in the Internet Era - The Most Commercially Valuable Community in 2011 Xiaochengshu]
From an objective perspective, this report collected and sorted out the existing content in the public network space, analyzed the development of Xiaochengshu since its launch, and briefly described the uniqueness of Xiaochengshu as a website in terms of developing commercial value.
"...
What is different is that from the very beginning, Xiao Orange Book mainly aimed at a series of seemingly inconspicuous subdivisions such as high-quality original grass planting and sharing. Guided by the preferences of visitors, it has guided high-quality content, Differentiated development.
……
When there were only tens of thousands of users, the bold trial of the main field of website commercialization: advertising created a value far exceeding expectations, which can be described as a good start, and it has been out of control since then.
……
When the large, medium and small commercial websites on the entire network only focus on the development of pure self-operated advertising business, Xiaochengshu launched the plan of "everyone is a media owner" appropriately, and then launched the cooperation zone to expand the commercial advertising business in an all-round way , created nearly [-] million advertising revenue in a short period of time, it is hard to imagine that this is a website with just over [-] million users.
……
It is foreseeable that Xiao Orange Book, which has gradually shifted its focus to the mobile terminal, will develop a more comprehensive website business ecology around the mobile Internet in the near future! "
"..."
The end of this part is naturally mixed with some private goods.
They are fully optimistic about the future of Xiaochengshu, but they don't mention the unequal competition between Xiaochengshu and Weibo.
He calmly mentioned that he expected more commercial performance of Xiao Orange Book in the field of mobile Internet.
Between the lines reveals the praise and recognition of the pioneering spirit of Xiaochengshu.
It directly defines the identity category of "Internet community business explorer" for Xiaochengshu.
A large part of ordinary viewers will accept this setting by default after reading the report.
It also shows from the side that information has always been narrow, one-sided, and guideable.
In addition, this report also analyzed the current distinctive development form of Xiaochengshu from a more subjective perspective, and put forward some guesses about the future development of the Internet industry.
"We have noticed that Xiao Orange Book has launched many new features in the recent version of the app.
……
Functional features such as 'youth mode', 'original label', 'copyright protection' have been extensively discussed in cyberspace.
……
A non-anonymous person who has been engaged in legal work for many years bluntly said that the "youth mode" and "copyright protection" launched by Xiaochengshu may lead to a comprehensive innovation of domestic Internet business products.
It is said that this is an initiative to abide by the law in the Internet industry with relatively weak legal provisions, maintain the spirit of the rule of law, and actively promote the wider popularization of intellectual property awareness.
……
The author believes that the domestic Internet should have gone through the stage of barbaric development and entered the stage of orderly development. The prerequisite and necessary condition for order is the soundness of the law. The author believes that in the age of civilization, barbarism will eventually become a thing of the past. "
"..."
This part is actually more instructive.
Let netizens yearn for a relatively less barbaric cyberspace environment through text messages.
Finally, there is a brief interview with Wen Liang, the general manager of Bolang Company, which belongs to Xiaochengshu.
Q: "Thank you very much Mr. Wen Liang for taking time out of his busy schedule to accept our exclusive interview. You created Xiaochengshu by yourself and guided its rapid development. Do you have any successful experience to share with you?"
Wen Liang: "Thank you; what I want to specifically explain is: If you can succeed with a few experiences, a few suggestions, and a few books, then the street is full of successful people!
Experience and success cannot be copied, each of us is different!
The development of Xiaochengshu cannot be separated from the support of every user, the efforts of every employee of Bolang, the excellent business development environment in my country, and you, me, and everyone. "
"..."
Q: "Thank you Mr. Wen, the next question is a bit presumptuous. As far as we know, Mr. Wen is still a sophomore in Huagong University, but your answer just now and the performance of Xiao Chengshu have given us a sense of being in the business world for many years. Feel, how did you do it?"
Wen Liang: "Learn, and keep learning."
"..."
Q: "Mr. Wen is really surprising. Since the development of Xiaochengshu, do you have any special pride in this work?"
Wen Liang: "Of course; we pioneered the 'Youth Model'. In the Internet age, we should respect the needs of young people to experience the Internet. At the same time, we should take care of the fact that they are still ignorant of the world and do not have the ability to fully distinguish."
"Respecting intellectual property rights, respecting individual personality, and abiding by laws and regulations are the core values of our Xiaochengshu since its development!"
"Q: Thank you, Mr. Wen."
"..."
This kind of exclusive interview report is essentially for flattery, and it is reasonable to have such targeted content.
With Li Yanbai in charge, the coverage of the exclusive interview is naturally very wide, which quickly aroused the passion of discussion among netizens.
-
(End of this chapter)
Naturally, changes in the wind direction on the Internet have also attracted Weibo's attention.
Don't say that Mr. Jia's operation when he took office was a particularly anxious one.
Right now, despite the turbulent waves on the Internet, there is no movement on the Weibo platform, and Jia Zong's method of deleting posts and blocking swords is in place.
There is a phone recording about Weibo's pressure on Bolang, but there is not even a discussion on Weibo.
Yes, none!
Mr. Jia is not afraid of 'there is no silver 300 taels here' at all.
His belief is that the Internet has no memory.
On the contrary, some discussions about Xiaochengshu still survive on the Weibo platform, at least Weibo will not block the news released by Xiaochengshu's official blog.
Mr. Jia will not do this.
The official blog of Xiaochengshu is also an official blog. If Weibo is blocked for no reason because it is a competing product, it will make all official Weibo afraid to trust the Weibo platform.
He also handed the knife to Xiao Chengshu.
Xiao Chengshu actually wished Weibo could do this, but Mr. Jia was just a little impatient now, not stupid.
There are a lot of actions on Weibo.
In addition to filtering out negative public opinion related to them.
For positive public opinion, it must be publicized.
For example: Today, there are finally 15 cases of Xiaochengshu users reposting the advertisement content to Sina Weibo, and directly doing three trending searches in one go!
The effect is still very high.
All these things naturally fell into the eyes of Li Ze and the others. The self-made public opinion monitoring system is extremely effective.
In the multimedia room, Li Ze adjusted the seat backwards, put his hands behind his head, and said comfortably: "The scope of the reversal of the situation is not too large. If this continues, there will be few people coming to work on the 30th after the next year." one."
Hearing Li Ze mention this, Wen Liang turned his head and looked at Li Ze, and calmly said: "Nowadays society doesn't care about loyalty, and the company is also profit-oriented, and the fluctuations of small companies at the end of the year are not small."
"However, even if the competition between Xiaochengshu and Weibo fails completely, unless Bolang has a very obvious risk of bankruptcy, many employees will not come. Now the focus of public opinion is that Sina will forcibly acquire Bolang, and the employees are probably looking forward to this happening. .”
Tang Pu paused when he heard this, and quickly reacted: "The wholly-owned subsidiary of Dachang also has the name of Dachang, which may indeed be more attractive."
Li Ze next to him showed a deeply approving expression: "Indeed, I don't know what will happen to the mentality of the employees if we win a big victory."
Tang Pu laughed: "Mr. Ze thinks it can do it again? Does the interview that will be reported the day after tomorrow give you so much confidence?"
Li Ze waved his hand, and said proudly: "You underestimate our President Wen's preparations in many ways. Weibo has only officially announced the competition for 4 days. Who expected this kind of development?"
"That's right." Tang Pu also folded his arms.
Wen Liang just listened and didn't say much.
He thinks that what Li Ze said about preparing to add a piece of money may not be as good as the word "throwing money".
If Wen Liang were to lead Weibo's offensive against Xiaochengshu, he would use this tactic more vigorously than the current Sina side, and he would not be bothered to engage in all this long-windedness if he had a way to push it horizontally.
After all, all 'conspiracies' are futile in the face of absolute power!
As Bolang's managers, Li Ze and the others now want to discuss these internal affairs of the company.
Turning around, he talked about the thoughts of the employees.
Tang Pu rubbed his big back over and over again, and teased Li Ze even more, he should pay more attention to keep the seriousness of A Ze with thick eyebrows.
Li Ze didn't miss the opportunity to tease Tang Pu either.
It was also mentioned that some employees originally booked a ticket to go home on the 10th, but now they have expressed regret.
This is in stark contrast to the firmness of 'Po Wan' and Duan Yi.
He also said that Wan'an and Lixia were really not affected by internal and external influences at all, and they didn't care about the year at all, thinking that Wen Liang would use people according to their needs.
Wen Liang couldn't help interjecting: "It's all related to interests, just like they insist on taking vacations to enjoy 'benefits'."
Seeing Li Zenong's eyebrows frowned, Wen Liang simply explained: "The vast majority of ordinary people spend their entire lives in 'regrets', 'missing opportunities', and 'thinking about the past', and they did this for immediate benefit. choice;
And some other people will not say it even if they have a lot of thoughts in their hearts. The more critical the time is, the more determined they will be. They also make choices for their own interests. "
Li Ze showed a clear face: "That's true. Some people plan an acre of land in front of them, and some people plan ten acres of fertile land in the distance."
Tang Pu raised his brows and smiled foolishly: "Mr. Ze learn a little bit, and think more about why Mr. Wen is Mr. Wen."
"No, no, it should be said that this is why Lao Wen is the boss." Li Ze quickly retorted.
"..."
Then the conversation turned to what was happening now.
"I'm wondering if there's another way to fuel the flames. It should always go to Weibo."
"Don't look at me, look at Old Wen."
"Don't look at me, decide for yourself."
This afternoon, the three of Wen Liang have been chattering about.
There are already enough targeted actions, now it is necessary to wait for a good time, and rash actions can easily waste the advantages that have been accumulated so hard.
Weibo neither acknowledged the phone recording nor directly dismissed the phone recording.
Instead, Qian Dejian called again.
It is clear that the horses and horses told Bolang that the recording of the call is meaningless. In the final analysis, it is still a comparison of the capital owned by all parties.
Wen Liang didn't listen to Qian Dejian's rambling.
…………
…………
Two days of the weekend passed in the blink of an eye, the 16th, Monday.
Early in the morning, a magazine with a relatively wide circulation and a lot of attention in the Internet age released the latest issue, which included a relatively large interview-like content.
[New Social Ways in the Internet Era - The Most Commercially Valuable Community in 2011 Xiaochengshu]
From an objective perspective, this report collected and sorted out the existing content in the public network space, analyzed the development of Xiaochengshu since its launch, and briefly described the uniqueness of Xiaochengshu as a website in terms of developing commercial value.
"...
What is different is that from the very beginning, Xiao Orange Book mainly aimed at a series of seemingly inconspicuous subdivisions such as high-quality original grass planting and sharing. Guided by the preferences of visitors, it has guided high-quality content, Differentiated development.
……
When there were only tens of thousands of users, the bold trial of the main field of website commercialization: advertising created a value far exceeding expectations, which can be described as a good start, and it has been out of control since then.
……
When the large, medium and small commercial websites on the entire network only focus on the development of pure self-operated advertising business, Xiaochengshu launched the plan of "everyone is a media owner" appropriately, and then launched the cooperation zone to expand the commercial advertising business in an all-round way , created nearly [-] million advertising revenue in a short period of time, it is hard to imagine that this is a website with just over [-] million users.
……
It is foreseeable that Xiao Orange Book, which has gradually shifted its focus to the mobile terminal, will develop a more comprehensive website business ecology around the mobile Internet in the near future! "
"..."
The end of this part is naturally mixed with some private goods.
They are fully optimistic about the future of Xiaochengshu, but they don't mention the unequal competition between Xiaochengshu and Weibo.
He calmly mentioned that he expected more commercial performance of Xiao Orange Book in the field of mobile Internet.
Between the lines reveals the praise and recognition of the pioneering spirit of Xiaochengshu.
It directly defines the identity category of "Internet community business explorer" for Xiaochengshu.
A large part of ordinary viewers will accept this setting by default after reading the report.
It also shows from the side that information has always been narrow, one-sided, and guideable.
In addition, this report also analyzed the current distinctive development form of Xiaochengshu from a more subjective perspective, and put forward some guesses about the future development of the Internet industry.
"We have noticed that Xiao Orange Book has launched many new features in the recent version of the app.
……
Functional features such as 'youth mode', 'original label', 'copyright protection' have been extensively discussed in cyberspace.
……
A non-anonymous person who has been engaged in legal work for many years bluntly said that the "youth mode" and "copyright protection" launched by Xiaochengshu may lead to a comprehensive innovation of domestic Internet business products.
It is said that this is an initiative to abide by the law in the Internet industry with relatively weak legal provisions, maintain the spirit of the rule of law, and actively promote the wider popularization of intellectual property awareness.
……
The author believes that the domestic Internet should have gone through the stage of barbaric development and entered the stage of orderly development. The prerequisite and necessary condition for order is the soundness of the law. The author believes that in the age of civilization, barbarism will eventually become a thing of the past. "
"..."
This part is actually more instructive.
Let netizens yearn for a relatively less barbaric cyberspace environment through text messages.
Finally, there is a brief interview with Wen Liang, the general manager of Bolang Company, which belongs to Xiaochengshu.
Q: "Thank you very much Mr. Wen Liang for taking time out of his busy schedule to accept our exclusive interview. You created Xiaochengshu by yourself and guided its rapid development. Do you have any successful experience to share with you?"
Wen Liang: "Thank you; what I want to specifically explain is: If you can succeed with a few experiences, a few suggestions, and a few books, then the street is full of successful people!
Experience and success cannot be copied, each of us is different!
The development of Xiaochengshu cannot be separated from the support of every user, the efforts of every employee of Bolang, the excellent business development environment in my country, and you, me, and everyone. "
"..."
Q: "Thank you Mr. Wen, the next question is a bit presumptuous. As far as we know, Mr. Wen is still a sophomore in Huagong University, but your answer just now and the performance of Xiao Chengshu have given us a sense of being in the business world for many years. Feel, how did you do it?"
Wen Liang: "Learn, and keep learning."
"..."
Q: "Mr. Wen is really surprising. Since the development of Xiaochengshu, do you have any special pride in this work?"
Wen Liang: "Of course; we pioneered the 'Youth Model'. In the Internet age, we should respect the needs of young people to experience the Internet. At the same time, we should take care of the fact that they are still ignorant of the world and do not have the ability to fully distinguish."
"Respecting intellectual property rights, respecting individual personality, and abiding by laws and regulations are the core values of our Xiaochengshu since its development!"
"Q: Thank you, Mr. Wen."
"..."
This kind of exclusive interview report is essentially for flattery, and it is reasonable to have such targeted content.
With Li Yanbai in charge, the coverage of the exclusive interview is naturally very wide, which quickly aroused the passion of discussion among netizens.
-
(End of this chapter)
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