return to bolang life

Chapter 95 Rat crossing the street; (5 more to order)
As soon as the words fell, Li Ze suddenly got up.

Hitting each other with both hands, excited.

Even Wang Zhiyi and Zhao Mingjie, who were usually busy with algorithm research, dropped their work and asked directly.

There is joy in the look.

Everyone opened the public opinion information shared by Tang Pu.

Wen Liang was no exception. After a short while, he happily slapped the table: "Haha! The wait is finally here!"

"It broke out last night. Mr. Ze must be prepared to help a group of helpless non-brand partners who are self-media owners!"

Wen Liang's excitement infected everyone in the office.

Everyone was obviously more excited.

Li Ze also answered with a smile: "That is, that is, they are all people who live on the Xiaochengshu platform..."

Before he finished speaking, Li Ze suddenly stared at the screen and let out a yell: "Hey, someone in the brand cooperation group chat was also cheated!"

"It seems that the subsidy of the Starlight Project is very unreliable!"

Hearing this, Wen Liang said: "We have all reminded that there are also brand partners who have been recruited. These people really don't deserve sympathy."

"And then send a message to the brand partner group, telling them to take the initiative to check in the copyright protection module whether their original content has been illegally moved."

Li Ze responded, but was puzzled: "Aren't you in a hurry to expose the news now?"

After the initial excitement, Wen Liang began to worry: "You can build momentum, but don't rush to overwhelm the sky. With the general style, it is very likely that you will tamper with these 999 cooperative advertisements. Although the traffic pool of Weibo is large, the ability to monetize Not big."

Li Ze understood right away: "Understood, the other party may forcefully launch a promotion with a per capita income of more than 3.56, and a 24-hour advertising revenue of more than 3500 million. How dare you think about it!"

Tang Pu also said: "It is possible to tilt resources, but it will be very fake on the advertiser's side, and it may even affect their own advertising exchange platforms!"

"..."

On the day of Xiaonian, almost all the popularity on the Internet was concentrated on Weibo cooperative advertisements.

Under the deliberate action, the discussion trend is all Weibo big hand.

Except for the Xiaochengshu platform, it is rare to see neutral comments elsewhere.

However, the melon subsidized by Weibo has been severely suppressed. There are only 30 people in total, and the popularity will definitely not rise.

However, Li Ze has already begun to deploy strategies to assist rights protection.

Let the heat rise slowly.

Now things are simple:
Yesterday, two users on a non-Weibo platform accused the Weibo Starlight Project of being cheated by a third party. They promised to forward the content of Xiaochengshu’s advertisements to Weibo and give them a subsidy that was seriously inconsistent with the reality. They even lied about the referral fee.

It started on the 13th, and it took so many days for the news to come out. The process was a bit tortuous, and it was really that simple.

This kind of routine is not new, and it is very common in later generations.

The more third parties there are, the more problems will arise in the middle.

That's why Wen Liang said that Mr. Jia's style of beading is easy to go wrong in a certain link.

Now is the proof.

…………

On the 18th, the 25th of the twelfth lunar month, only 4 days away from New Year's Eve, this year there is no thirty in the twelfth lunar month, only 29.

After ten o'clock in the morning.

Sure enough, Weibo publicized the super high income of 999 cooperative advertisements on a large scale.

A per capita advertising revenue of 3.89 is listed.

Don't forget to publicize that the traffic realized on Weibo within 24 hours is as high as 3886 million!
And said that this is equivalent to Weibo's advertising revenue in the off-season of 2011!

Obviously, the whole network is boiling.

This is the only thing that is the main hot topic in the online social field today.

"If Weibo really doesn't move, it's enough to scare people to death. The model created by Xiaochengshu has been applied by a similar type of platform like Weibo, and the effect is amazing!"

"I have to say that all the hard work of Little Orange Book for so many months can be regarded as a wedding dress for Weibo."

"It's no wonder that Weibo has never paid attention to Xiaochengshu's various counterattacks."

"I remember a friend said that with the size of Weibo, it would be considered a loser to take a look at Xiaochengshu, but now it's normal for such a face-to-face plagiarism competition!"

"Little Orange Book probably has no chance."

"..."

Wen Liang flipped through the webpage, and also sighed: "I really hope that the data on Weibo is completely real, so that when Xiaochengshu becomes bigger, the advertising revenue alone will be very considerable."

"envious."

"Haha." Chen Jiaxin laughed stupidly, "Those who didn't know thought you were an undercover agent sent by another company, your envy is too real!"

Tang Pu said helplessly: "Old Wen, please restrain yourself a little bit. Although the group of brand partners is more stable than before, they are all afraid of Weibo operations, but with such a big movement on Weibo, we are under a lot of pressure, okay? !"

Zhao Mingjie immediately said: "You say that the group of brand partners is very stable, so why worry about it? This shows that our strategy to prevent the collapse of the basic market is very successful!"

"That's the truth!" Tang Pu was immediately convinced.

It is different from outside speculation.

Little Orange Book's brand partner group has almost no new exodus objects.

Too many things happened these days.

Some people only pay attention to Weibo's great generosity, and praise that Weibo really deserves to be a player who can compete and win among so many major Weibo platforms.

Some people understand the fiction and reality of Weibo, and it is a bit of a bubble in every aspect.

Among them, the small orange book brand partners are the most. They first saw that those who went to get Weibo subsidies were cheated of some fees, and they might also be cheated of the right to use the account.

I also saw those who were in a hurry to leave were treated coldly on Weibo - all of the 999 cooperative users had more than 25 fans, and these people who left were far from the number of 25 fans!
I also saw the respect for copyright, the maintenance of user ecology and so on in Xiaochengshu.

From a certain point of view, it is already a judgment call.

……

Jia Zong is not satisfied with the status quo.

In the afternoon, some relevant investment institutions sent out news that the valuation of Sina Weibo was greatly increased, and it was believed that its current valuation might exceed 20 billion US dollars.

As soon as the news came out.

Mr. Jia immediately publicized it to everyone.

And at the same time.

Li Ze discovered some dissatisfaction among the advertisers who cooperated with Weibo through the public opinion monitoring system compiled by Bolang.

Soon Li Ze came into contact with this circle of advertisers.

In fact, it is a demand-side platform (DSP) built by Weibo.

From here, Li Ze got a lot of first-hand information.

Just as Wen Liang guessed, Mr. Jia played tricks on this advertising cooperation. 999 cooperative advertisements were launched at the same time. The momentum was great, but the actual effect can only be said that the advertisers know best.

Some of the advertisers have also had some friendly cooperation with Xiaochengshu.

Don't make the contrast too obvious.

Li Ze didn't act rashly, Wen Liang made a decision, don't worry, find a relatively suitable inflection point of public opinion, and then release the negativity in one fell swoop.

…………

19 am on the 7th.

This opportunity finally came.

Li Ze detonated the long-simmering "subsidy scheme cheating" incident and the "999 appeals of cooperative advertising advertisers" incident.

Obviously this is a slump in network traffic, but unimaginable effects erupted.

It was as if a gust of wind had blown away the twists and turns on the surface of Weibo, revealing the truth at once.

"Weibo is really ruthless. It has suppressed the popularity for two days. I asked why I didn't see the news of the large-scale exodus of Xiaochengshu's brand partners. I didn't dare to move at all!"

"Hey, the advertisement content was forwarded to Weibo, the promised money was gone, and the account control was taken away!"

"It is said that some of the brand partners of Xiaochengshu may not have a very satisfactory income, and they also contacted Weibo. Some of them did not seek legal support and were deceived, but sought legal support from Xiaochengshu to help them make connections. Just avoid lightning!"

"The key is that the report by Xiaochengshu, Wen Liang's exclusive interview, and the return of the donated shares to his alma mater happened not long ago. In the blink of an eye, his opponent came up with a scam. I suspect that God is on this Wen Liang's side!"

"..."

"What's even worse now is that Weibo has cheated a lot of advertisers and spent a lot of money to buy ads, but the result is false data!"

"What a scandal!"

"..."

Little Orange Book did not speak out through official channels.

It is only to help everyone defend their rights in the brand cooperation group chat, and shows that it may have nothing to do with Weibo, but a third-party reason.

Of course, these news spread out accidentally.

Let the majority of netizens say: "Let the judgment be judged!"

Soon, an influential blogger on its platform updated a long article describing the incident.

"...It's hard for Gao Fengliang to describe what's going on in Little Orange's book...

In the Internet age, everything is easily magnified, and the current Weibo is really disappointing!On the other hand, Xiaochengshu is really gratifying! "

It uses a lot of space to support the various operations of Xiaochengshu.

……

On Weibo, everyone is stupid.

Yesterday he was at the peak of his life, but this morning he seemed to be a street mouse, screaming and killing all over the Internet.

"Fuck, what a high-minded person, a fool can see that there is Xiaochengshu's handwriting behind this matter!"

"Are these advertisers crazy?"

"..."

Cursing and scolding, Mr. Jia had to hurry to maintain these advertisers, and quickly deal with the matter in private.

There is indeed a bit of a trick here.

There is a problem with the data. According to the superficial data, advertising revenue does require so much advertising costs, but the problem is that it is impossible to have the same conversion.

The advertising cost of 3886 million was less than 388 million.

This is Weibo's real traffic monetization ability.

388 million a day is actually very strong, and there are more than 14 billion in a year, but this kind of thing is obviously irreversible.

3886 million, and I always dare to engage in such a big moth.

In addition, Mr. Jia had to ask the Weibo official to quickly issue a statement to clarify the relationship with the third-party subsidy plan.

……

This chain of events had a strong cascading impact.

On the evening of the 19th, in Room 716 of Yinhui Building, Li Zezheng was bending over and staring at the computer screen, waving his fists up and down vigorously, and shouted: "1994! 1995! 1999! 2000!"

"Haha, the total number of users has exceeded 2000 million! In 13 days, it has increased by tens of millions! Hahahaha!"

After finally waiting for this time, Li Ze burst out laughing.

The others who held their breath also exhaled and laughed heartily.

Afterwards, Li Ze said with joy, "I'm going to announce the success to the outside world, and the publicity has soared by tens of millions!"
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Please order at the fifth watch.

PS: I wish a big brother a happy birthday.

(End of this chapter)