Chapter 1
"Excuse me, how to attract tourists to a small and unremarkable scenic spot?"
Su Le looked at the answers of the respondents on Zhihu, but most of them were unreliable. Just when he was about to close the page impatiently, an answer made his eyes shine.
"If I'm not wrong, the host should have contracted a certain small scenic spot. In fact, such small scenic spots can be seen everywhere in the country. Naturally, the scenery cannot be compared with those five-star scenic spots. In my opinion, the scenery is the scenic spot. Conditions, if the innate conditions are insufficient, it can only rely on acquired conditions, that is culture.”
"It's culture, but to put it bluntly, it's storytelling. There are two types of stories. One is the deeds of historical celebrities. However, according to domestic practice, if it is related to celebrities, it is almost difficult to be contracted privately. At least the boss who can contract it, No need to go online to ask questions, because they have a professional management team."
Su Le: ...
Feeling offended.
"Since we can't catch the popularity of historical celebrities, we need to work hard on the readability and appeal of the story. According to the habits of Chinese people, the story can be old-fashioned, but it must be beautiful. Let me give you an example. We have It is a very ordinary ancient pavilion, but there is an endless stream of citizens and tourists who go to visit and check in."
"The pavilion was built in the Qing Dynasty. There is a story about the origin of the pavilion. According to legend, there was a scholar whose parents died when he was young. A local brothel woman saw him as pitiful and adopted him. Not only did he provide him with food and clothing, but he also provided him with education.
Later, the scholar went to Beijing to take the exam. When the news of high school came back, the adoptive mother felt that her status was low. In order not to affect the future of the adopted son, she specially wrote a letter to the trustee to bring to the adopted son, telling him not to recognize her when he came back.
However, after the scholar received his mother's letter, he rushed back to his hometown immediately, and respectfully kowtowed to his adoptive mother in front of the local officials and squires who congratulated him at that time.
And this incident later spread to the emperor's ears. The emperor was also moved by the deep love of the adoptive mother and son, and specially ordered to build a pavilion and named it: Baoen Pavilion. "
"The story is not new, but the general public likes such stories. As for whether the story is true or not, who cares?"
"Culture is the most important thing, but in order to develop scenic spots, other means are needed. If you are interested, you can chat with me privately."
Seeing this, Su Le's eyes lit up. The person who answered was really accurate in guessing, and his situation was covered by him.
The Xinzhou Academy that I contracted by myself is really nothing special, it is just an ordinary academy located on the mountain, and the academy has not produced any celebrities, not even a Jinshi.
As for why he contracted such an unremarkable academy, he had to start with his father.
A month ago, the house was going to be demolished, and Su Le was overwhelmed when he heard the news.
As soon as the house moves, Lamborghini.
The house is gone, Paramela.
Su Le was already thinking about what car he wanted to buy, but before he could think about it, he got a shocking news.
When his father was negotiating with the demolition company, he did not choose to ask for compensation, but instead asked for the right to operate Xinzhou Academy, which was classified as the future operation of the demolition company.
The demolition this time is because a large company wants to build a cultural town in this area. The center of the town is not Xinzhou Academy, but the more famous Ehu Academy.
Xinzhou Academy is on the edge of the planned town, and Su Le's house is at the foot of the mountain where Xinzhou Academy is located.
When I was a child, when I saw Mr. Lu Xun's article "From Baicao Garden to Sanwei Bookstore", Su Le also wrote an article "From Baicao Garden to Xinzhou Academy".
After Su Le heard the bad news, before he had time to say goodbye to his dream car, he was summoned back by his father and asked him to come back and take charge of the management of the academy.
The reason Su's father gave was very simple. He will have an operation in a while, so he can't work too hard, and he is worried about handing over the academy to others. He can only be his own son who has come back to take over.
Facing the reasons given by his father, Su Le refused with righteous words at first. The man has ambitions everywhere, and he wants to make a living in the big city, so how can he stay at the door of his house.
But when Su's father offered a monthly salary of [-] yuan, Su Le was silent for a moment, seeing the many white hairs on his father's head, and finally agreed.
Parents are here, why not travel far.
It was only one month after taking over the academy that Su Le realized that he had been cheated. The 1 yuan salary was not enough to maintain the normal operation of the academy.
The size of the academy is not small, and it is located on a mountain. Someone needs to clean up the fallen leaves and dust. Su Le hired two cleaning aunts, each for [-] a month, plus utility bills, it would be almost [-] .
That is to say, his salary of 1 yuan is all for the sweeping aunt and water and electricity bills, and he has to subsidize the food expenses out of his own pocket.The academy is on the mountain, so the takeaway will be delivered, but Su Le is daunted by the delivery fee of more than 100 yuan. Finally, he discussed with one of the sweeping aunts and asked her to serve as a cook at the same time, with an additional salary of [-] yuan.
If he didn't need to post the money himself, Su Le could just mess around like this, and return the academy after his father recovered from the operation, but he couldn't bear to put in the money, so he thought about how to earn it back.
Attractions make money is nothing more than two points, selling tickets and some souvenirs.
Xinzhou Academy has existed as a public facility for decades, and it is often used by citizens who are tired from climbing mountains to sit and rest. It is obviously unrealistic to collect tickets.
What Su Le wanted was to sell souvenirs. As for the academies, they would sell calligraphy and paintings. Like other scenic spots, they would invite someone who knows calligraphy to write on the fans on the spot. A fan would be sold for 30 yuan, and then half of it would be commissioned.
In the beginning, he indeed recruited someone, but the other party left after staying here for three days. The reason is very simple. In the entire academy, more than a dozen tourists came in within three days, and only one handful was sold. fan.
The one who was angry didn't even want the 15 yuan draw in the QR code and left.
After experiencing a painful lesson, Su Le understood that any way to make money in scenic spots is based on one premise, that is, the number of tourists.
"I can make up... oh no, digging out the history of the Academy."
As if thinking of something, Su Le hurriedly walked towards the storage room at the end of the academy, pushed open the door, and a damp and rancid smell came. This is where some old items of the academy are stored. Obviously this room It's been a long time since anyone came in.
Su Le didn't go in immediately, but opened the door and waited for the air inside to flow for a while before going in. In his memory, he had been here when he was a child, and he had seen it from a box in this room. A thread bound book.
But because it was written in traditional characters, he didn't know traditional characters at that time, so he didn't read much, and put the book back in the box.
After some searching, Su Le finally found the small box in the corner of the room. After opening it, he was slightly relieved to see the book. Although he wanted to make up a story, he still hoped to have some historical basis. This book The book is likely to record some history of the Academy.
"Cloud Mountain Collection"
Holding this ancient thread-bound book in his hands, Su Le felt a sense of heaviness from the very beginning. When he flipped through the first page and saw the traditional characters on it clearly, his pupils shrank, and his whole back instantly felt cold.
"There is a ghost in the academy, run away!"
(End of this chapter)
"Excuse me, how to attract tourists to a small and unremarkable scenic spot?"
Su Le looked at the answers of the respondents on Zhihu, but most of them were unreliable. Just when he was about to close the page impatiently, an answer made his eyes shine.
"If I'm not wrong, the host should have contracted a certain small scenic spot. In fact, such small scenic spots can be seen everywhere in the country. Naturally, the scenery cannot be compared with those five-star scenic spots. In my opinion, the scenery is the scenic spot. Conditions, if the innate conditions are insufficient, it can only rely on acquired conditions, that is culture.”
"It's culture, but to put it bluntly, it's storytelling. There are two types of stories. One is the deeds of historical celebrities. However, according to domestic practice, if it is related to celebrities, it is almost difficult to be contracted privately. At least the boss who can contract it, No need to go online to ask questions, because they have a professional management team."
Su Le: ...
Feeling offended.
"Since we can't catch the popularity of historical celebrities, we need to work hard on the readability and appeal of the story. According to the habits of Chinese people, the story can be old-fashioned, but it must be beautiful. Let me give you an example. We have It is a very ordinary ancient pavilion, but there is an endless stream of citizens and tourists who go to visit and check in."
"The pavilion was built in the Qing Dynasty. There is a story about the origin of the pavilion. According to legend, there was a scholar whose parents died when he was young. A local brothel woman saw him as pitiful and adopted him. Not only did he provide him with food and clothing, but he also provided him with education.
Later, the scholar went to Beijing to take the exam. When the news of high school came back, the adoptive mother felt that her status was low. In order not to affect the future of the adopted son, she specially wrote a letter to the trustee to bring to the adopted son, telling him not to recognize her when he came back.
However, after the scholar received his mother's letter, he rushed back to his hometown immediately, and respectfully kowtowed to his adoptive mother in front of the local officials and squires who congratulated him at that time.
And this incident later spread to the emperor's ears. The emperor was also moved by the deep love of the adoptive mother and son, and specially ordered to build a pavilion and named it: Baoen Pavilion. "
"The story is not new, but the general public likes such stories. As for whether the story is true or not, who cares?"
"Culture is the most important thing, but in order to develop scenic spots, other means are needed. If you are interested, you can chat with me privately."
Seeing this, Su Le's eyes lit up. The person who answered was really accurate in guessing, and his situation was covered by him.
The Xinzhou Academy that I contracted by myself is really nothing special, it is just an ordinary academy located on the mountain, and the academy has not produced any celebrities, not even a Jinshi.
As for why he contracted such an unremarkable academy, he had to start with his father.
A month ago, the house was going to be demolished, and Su Le was overwhelmed when he heard the news.
As soon as the house moves, Lamborghini.
The house is gone, Paramela.
Su Le was already thinking about what car he wanted to buy, but before he could think about it, he got a shocking news.
When his father was negotiating with the demolition company, he did not choose to ask for compensation, but instead asked for the right to operate Xinzhou Academy, which was classified as the future operation of the demolition company.
The demolition this time is because a large company wants to build a cultural town in this area. The center of the town is not Xinzhou Academy, but the more famous Ehu Academy.
Xinzhou Academy is on the edge of the planned town, and Su Le's house is at the foot of the mountain where Xinzhou Academy is located.
When I was a child, when I saw Mr. Lu Xun's article "From Baicao Garden to Sanwei Bookstore", Su Le also wrote an article "From Baicao Garden to Xinzhou Academy".
After Su Le heard the bad news, before he had time to say goodbye to his dream car, he was summoned back by his father and asked him to come back and take charge of the management of the academy.
The reason Su's father gave was very simple. He will have an operation in a while, so he can't work too hard, and he is worried about handing over the academy to others. He can only be his own son who has come back to take over.
Facing the reasons given by his father, Su Le refused with righteous words at first. The man has ambitions everywhere, and he wants to make a living in the big city, so how can he stay at the door of his house.
But when Su's father offered a monthly salary of [-] yuan, Su Le was silent for a moment, seeing the many white hairs on his father's head, and finally agreed.
Parents are here, why not travel far.
It was only one month after taking over the academy that Su Le realized that he had been cheated. The 1 yuan salary was not enough to maintain the normal operation of the academy.
The size of the academy is not small, and it is located on a mountain. Someone needs to clean up the fallen leaves and dust. Su Le hired two cleaning aunts, each for [-] a month, plus utility bills, it would be almost [-] .
That is to say, his salary of 1 yuan is all for the sweeping aunt and water and electricity bills, and he has to subsidize the food expenses out of his own pocket.The academy is on the mountain, so the takeaway will be delivered, but Su Le is daunted by the delivery fee of more than 100 yuan. Finally, he discussed with one of the sweeping aunts and asked her to serve as a cook at the same time, with an additional salary of [-] yuan.
If he didn't need to post the money himself, Su Le could just mess around like this, and return the academy after his father recovered from the operation, but he couldn't bear to put in the money, so he thought about how to earn it back.
Attractions make money is nothing more than two points, selling tickets and some souvenirs.
Xinzhou Academy has existed as a public facility for decades, and it is often used by citizens who are tired from climbing mountains to sit and rest. It is obviously unrealistic to collect tickets.
What Su Le wanted was to sell souvenirs. As for the academies, they would sell calligraphy and paintings. Like other scenic spots, they would invite someone who knows calligraphy to write on the fans on the spot. A fan would be sold for 30 yuan, and then half of it would be commissioned.
In the beginning, he indeed recruited someone, but the other party left after staying here for three days. The reason is very simple. In the entire academy, more than a dozen tourists came in within three days, and only one handful was sold. fan.
The one who was angry didn't even want the 15 yuan draw in the QR code and left.
After experiencing a painful lesson, Su Le understood that any way to make money in scenic spots is based on one premise, that is, the number of tourists.
"I can make up... oh no, digging out the history of the Academy."
As if thinking of something, Su Le hurriedly walked towards the storage room at the end of the academy, pushed open the door, and a damp and rancid smell came. This is where some old items of the academy are stored. Obviously this room It's been a long time since anyone came in.
Su Le didn't go in immediately, but opened the door and waited for the air inside to flow for a while before going in. In his memory, he had been here when he was a child, and he had seen it from a box in this room. A thread bound book.
But because it was written in traditional characters, he didn't know traditional characters at that time, so he didn't read much, and put the book back in the box.
After some searching, Su Le finally found the small box in the corner of the room. After opening it, he was slightly relieved to see the book. Although he wanted to make up a story, he still hoped to have some historical basis. This book The book is likely to record some history of the Academy.
"Cloud Mountain Collection"
Holding this ancient thread-bound book in his hands, Su Le felt a sense of heaviness from the very beginning. When he flipped through the first page and saw the traditional characters on it clearly, his pupils shrank, and his whole back instantly felt cold.
"There is a ghost in the academy, run away!"
(End of this chapter)
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