As soon as he was reborn, he was tied up by three fairies

Chapter 26 Wan Li's Sudden Attack

Facts have proved that in the logic of business behavior, good products do not mean good sales, and good sales are not necessarily good quality.

There are many factors for the success of a product, such as sales methods, product quality, and pricing strategy.

There is a concept in psychology called the anchoring effect.

The anchoring effect means that when a person judges the value of a thing, he will have an anchor point in his mind.

The popular explanation is preconceived.

For example, a well-known chain coffee shop will display a lot of very expensive mineral water in a conspicuous position in the store. A bottle of these mineral water costs dozens or even hundreds of dollars.

Someone is about to ask, can this water be sold?
The answer is obvious, few people will buy it, but are coffee shops really selling mineral water?

No, the significance of putting it there is to give consumers who enter the store an anchor position.

The people who entered the store saw, good guy, mineral water is so expensive, so it is reasonable for coffee drinks to be more expensive.

This is the anchoring effect.

Why do many fast fashion clothing stores have to squeeze into big shopping malls with expensive rents? Is the traffic in shopping malls really greater than other places?

No, what they want is to use the brand effect of the big shopping malls to anchor a price for consumers. Otherwise, those clothes with worrying quality and designs that can’t be said to be really good-looking, why are they so much more expensive than other stores.

The pricing of Wanli is obviously quite different from the anchor price of consumers.

A facial essence worth 200 yuan may not be a big deal in a big city in 2021.

But in terms of the small city of Luling in 2011, it was a bit expensive.

There are many rich people in Luling, but not all rich women are willing to spend so much money on a new product without a brand.

But the success of the first recommendation meeting just now created a false impression for Wan Li, making her think that the two thousand and two were reasonable.

The current situation is that Yiqianer's facial essence has broken through the expectations of most female users. Except for those high-end rich women who bought it in the first recommendation meeting, the sales of other recommendation meetings are dismal.

When Shen Xin arrived at Wanli's company, she was in a meeting. She said it was a meeting, but she was unilaterally criticizing the sales managers under her.

As a supplier of facial essence, Shen Xin was notified to hold a meeting as soon as he arrived at the company, and representatives of franchisees also attended the meeting.

In the conference room, after seeing Shen Xin coming in, Wan Li gave a brief introduction, and then continued to spray.

One or two of the sales managers under the spray all bowed their heads and dared not speak.

In the end, Shen Xin couldn't stand it anymore. This kind of meeting is nothing but a waste of time except for making Wan Li temporarily happy. Sister Qi is right, this bitch is domineering, so he couldn't help but say: "Mr. Wan, Let's discuss how to sell the goods, it's useless if you scold them."

After all, Shen Xin is an outsider and cannot be as unscrupulous as he is with his own employees, so Wan Li suppressed the urge to continue cursing and said, "What plan do you have? Let me tell you, this product must be sold, don't give other reasons."

Do you have to spread it out? If you don't spread it out, I will have to rush to the street, Shen Xin thought to himself when he heard this sentence.

"Mr. Wan, I think the most common complaint from customers is that our price is a bit high, why don't we lower the price." A female sales manager said with a guilty conscience.

This made Wan Li frowned, and she had realized in the past few days that she was a little greedy, and the price of [-] was indeed unreasonable.

But before she could speak, Shen Xin spoke first: "It's not advisable to lower the price. You have lowered the price here. What do you think of the customers who spent [-] yuan to buy the essence?"

"We can refund those customers." The saleswoman said.

"Then how much are you going to drop, and those customers care about the thousands of dollars you refunded?" Shen Xin shook his head and asked, "The name we recommend has always been high-end facial essence, and those customers buy it for high-end and good effect Come on, once you drop the price suddenly, your high-end image will be ruined."

"With a drop of three or four hundred, we can write it as a big reward event. How can it break the high-end image? The 800 facial essence is still at a high price. Even if the customer doesn't care about refunding the money, then we can give some compensation to those Customer." What Shen Xin said made the saleswoman scoff, what do you know about sales, a child.

Wan Li also felt that what the saleswoman said made sense. She waved her hand and interrupted Shen Xin who was about to reply, and said, "Now it seems that this is the only way to go. In this way, come up with a promotion plan as soon as possible."

"I still think it's inappropriate." Shen Xin still reserved his own thoughts at this time. In his opinion, no matter what product it is, price reduction is the worst marketing method.

Does the price reduction work?

The effect is definitely effective, but it also hinders future sales. Although the price of one thousand and two is unreasonable, but since someone buys it at this price, it proves that this price is acceptable. What is the main way now? Get those who wouldn't otherwise accept the price instead of reducing the price.

Even if you buy a facial essence and get 400 yuan as a gift, it is better than directly dropping [-] yuan.

"Mr. Shen, you are a supplier. You must know more about craftsmanship than us, but we have more experience in sales." At this time Wan Li spoke, and the spraying team belongs to the spraying team, but no matter how nonsense the team is, they still do the same. It has been sold for many years, and a brat like Shen Xin knows nothing.

Wan Li's words were still polite, but the meaning was very clear.

Shen Xin frowned, and stopped talking. They could sell whatever they liked, and the price reduction would certainly be able to promote sales anyway, and it was none of his business.

So he relaxed his brows, leaned back, and said with a smile: "I'm just talking casually, after all, you are doing the sales, you just decide."

"Since we're talking about the price reduction, there's one thing I need to discuss with Mr. Shen." Wan Li said suddenly without knowing what she thought of.

"what's up."

"Everyone is here today, and all the sales backbones and franchisee representatives of our company are sitting here. We originally had great confidence in Mr. Shen's products, but the reality is that the sales are not satisfactory. Therefore, I I hope that the price of Mr. Shen's next batch of goods can be lowered, otherwise we will have no profit here."

"We signed the contract before the price. Mr. Wan means that he doesn't recognize it?" Shen Xin became angry when he heard this. Wan Li is a very dark-hearted woman, so she made use of it. This is, It’s not selling well because you guys are too greedy. How reasonable is it to double your income? It’s none of my business if it doesn’t sell.

"It's not that I don't recognize it, it's that the reality doesn't allow it." Wan Li smiled lightly.

"What if I don't lower it?" Shen Xin squinted at Wan Li. It's not impossible to reduce the price to supply goods, but it's not a drop in this situation.

This kind of thing should have been discussed with me alone, but now there is only one purpose for talking in front of so many sales backbones, which is to tell Shen Xin clearly that Wan Li means all sales and franchisees.

If I lowered the price today, Wan Li would dare to force her to lower it tomorrow.

"Then maybe our cooperation will come to an end, and I won't sell this batch of goods anymore." Wan Li shrugged indifferently, since the contract didn't stipulate how much she had to buy.

At the beginning, Shen Xin thought that his facial essence was in high demand, so he never considered that it would not be sold, so he didn't make any regulations on it.

Shen Xin also shrugged indifferently and said: "Mr. Wan, it doesn't matter to me whether you place an order or not. If you don't sell it, I can sell it myself. I only cooperated because of your sincerity before, but today Mr. Wan really gave it to me. Lesson learned."

"Well, what Mr. Shen said is not unreasonable, but it is written in our contract that you can't sell it at a lower price than me. When the time comes, I will keep a bottle or two in the store and sell him [-] a bottle." , Mr. Shen can't sell it too cheap." Wan Li raised her legs as she spoke.

But the legs seem a bit thick, and it is more difficult to warp.

"Heh, hahahahahahaha." Shen Xin couldn't help laughing when he heard this. He slapped the table while laughing. This smile lasted for more than a minute, and then he made a big comparison to Wan Li. Thumb said: "Tall, Mr. Wan, it's really tall."

(End of this chapter)