As soon as he was reborn, he was tied up by three fairies
Chapter 41 Shen Xin's Sales Routine
Chapter 41 Shen Xin's Sales Routine
Xitang's self-movement made Shen Xin feel that his conscience had been condemned, and it took four or five seconds for Shen Xin to calm down.
But you must not expose the fact that you can cut leeks from them to gain will power, otherwise what will happen if these few feel unbalanced and go crazy and chop themselves.
The filling of the assembly line is very fast.
The first batch of [-] bottles was filled in one day.
Qi Rongzhu has not yet determined the time for the next batch of production.
The main reason is to see how this batch of YR Joyful Essence is selling.
Qi Rongzhu has her own sales channels, which involve cosmetics stores, shopping malls, and some beauty salons.
There are many channels, but unfortunately, in Luling, her channels are still not as good as Wan Li.
After all, Wan Li is the general agent of many brands, and anyone who comes to her for goods will become her channel.
There are two sources of Qi Rongzhu's channels.
On the one hand, it is the channel obtained from the cosmetics brand that so many workers know.
The second is the channels that she accumulated after distributing goods when she started her own brand.
As for how to sell, Shen Xin actually thought of some ideas, but seeing that the sales managers under Qi Rongzhu's performance were more bullish than Wan Li's sales managers, Shen Xin pressed his thoughts.
He is not the kind of person who likes to jump up and pretend to be slapped in the face after being looked down upon by others.
The point is, what if you can't pretend to be coercive? Do you have any sales skills? Who can stand up to being insulted if you can't beat others?
From the bottom of my heart, Shen Xin hopes that this group of people can give some strength, at least to meet the ability of the bullish appearance that I am a sales elite.
Good sales are good for everyone, right?
But the sky doesn't follow people's wishes.
On the third day, Shen Xin was called by Qi Rongzhu to look at the sales report.
When Shen Xin saw the sales report, he almost died of anger.
That's it?
That's it?
Just this?
I sold 10 copies in three days, and I am ashamed to be arrogant.
"Sister Qi, how did you manage the sales?" Shen Xin threw the watch on the table, what are these people doing for food, no, is this thing really so hard to sell?
At the beginning, Jasmine sold so many as soon as she sold them.
If Wan Li and Qi Rongzhu were here, why did they pull their hips?
"Don't be so angry, it's normal for a new brand to have difficulties in early promotion."
"That's not so much, are they going to set up a stall on the street?"
"That's not true. I went to the store we cooperated with to sell the goods. You also know that the new brand stores are not willing to pay for the goods first. They only pay after they are sold."
"It's okay to spread the goods, what about after the spread?" Shen Xin asked.
"There are not many people in the first place, and after one shop is finished, the next house has to be shopped."
"Is there no training for shopping guides or any activities?"
"Where is the time now, there are so many stores to run."
"No, sister Qi, I have a question. Do you think the more stores we have, the better?"
"Otherwise, the wider the coverage, the more potential customers we have. Xiaoxin, I know you're impatient, but sales are like this. You don't know much about this, and it's normal if you don't understand it. We have to take it step by step. "
"No, no, I think there is a problem." Hearing this, Shen Xin shook his head.
There is no problem with a wide distribution of goods. The key is that after the distribution of goods, the marketing must keep up. As Qi Rongzhu said, the manpower is limited.
So what's the use of distributing goods?
Consumers don't know your brand, and even shopping guides don't know it, so won't it be dust after it hits the shelves?
"If there is a problem, there is a problem, but it's not a big problem now. Don't worry. You can't do sales well with such a hasty temper. Listen to my sister's advice. You are still young. There are many ways in this business. You need more Learn with an open mind." Qi Rongzhu taught Shen Xin as if he had come here.
Learn from a mallet with an open mind, who do you learn from, the group of people under your hand?
Shen Xin interrupted Qi Rongzhu's lecture, and said directly: "Sister Qi, this won't work. The effect will be too slow. After we finish the distribution, we will do marketing. The day lily is cold. Before Wan Li actually made a A role model for marketing, people are holding a recommendation meeting, this is very good, if she is not too greedy, this thing might have been sold."
As soon as Wan Li was mentioned, Qi Rongzhu's expression obviously changed a little, and she said lightly: "But it turns out that the effect of the recommendation meeting is not good. Except for the first round, she still has some achievements, and the rest are all for nothing. .”
"I said it was because she was too greedy."
This sentence was too greedy, and made Qi Rongzhu silent. After thinking for a while, she suddenly said: "Then I will arrange someone to do a recommendation meeting."
"Sister Qi, don't worry, the group of people under your hands may not do well in the recommendation meeting."
"Are you doubting the ability of my team?" These words made Qi Rongzhu a little upset.
"It's not a doubt, it's a fact. Wan Li can make a recommendation because she owns a beauty salon and has a lot of customers. Sales managers like you used to run manufacturers. Even if you push your previous brand, then They didn’t succeed either, and they don’t have any clients, so where will they go to find someone to come and participate now?” Shen Xin said this with no politeness at all.
"This···"
"It doesn't matter whether we do the recommendation meeting or not. I think we need to change the place where we distribute the goods." Seeing that the atmosphere is here, Shen Xin should spend some time thinking about ideas.
"Oh, what's your opinion." Qi Rongzhu leaned back, with her arms folded around her chest, Shen Xin's words today made her very upset.
There are three points of displeasure, the first point is to compare myself with Wan Li.
The second point is to question your own team capabilities.
The third point is to question the sales strategy of distribution that you have set.
This young man is very good at finding problems, but he doesn't know how good he is at solving problems.
In this world, most people pick on others like diarrhea, and come up with good solutions like constipation.
She wanted to watch Shen Xin's performance quietly, and then find the loopholes in Shen Xin's words, and refute them one by one, letting him know that he is still young, and there are some things he can't grasp, so he still has to listen to his sister.
Shen Xin doesn't care whether Qi Rongzhu is happy or not, he just wants to ship a lot of goods and make a lot of money, otherwise his life will be lost, so he said to himself: "Now the place we shop the most is the cosmetics store. I don't think this is good. Because there are too many big-brand skin care products for consumers to choose from in the store, we don't have any brand advantages, and we can't do marketing activities, so we have to find another way.
Shop the goods in high-end beauty salons.
Sister Qi, do you know what the biggest advantage of our facial essence is?
It is quick, unparalleled fast.
Do you usually go to a beauty parlor to have your face done? How is the effect after the treatment? Is it better than our facial essence?
To be honest, it is not as good as our essence.
So, why don't we combine the product with the service of the beauty salon.
In high-end beauty salons, there are hundreds or thousands of facials, and many things are used in them. I don't even know where they are produced.
Consumers who go in can't judge what is applied on the face at all, they all depend on the beautician's fooling, and the other is to see the effect.
Our facial essence is not only for the face, but also for the whole body. You said that if we cooperate with the beauty salon to launch a whole body whitening and skin rejuvenation project, how much will we charge for this service?
It is not a problem to collect 1000 yuan at all, and a large number of consumers are willing to pay for this.
Besides, whether the beauty salon is willing or not.
Of course they are willing, why don't they do projects that make money?
As for the operability of this service, there is more. A bottle of essence can be applied directly to the whole body, and the effect will be immediate.
Of course, it doesn't matter how many days it can last, it can be made into a package.
Do a set meal ten times or twenty times to change a body of milk muscle, but consumers who have a little money have to buy it like crazy.
As for how to make this package look more cost-effective, and how to reflect the cost-effectiveness in the service process, beauty salons are better than us at this point.
Soak in a milk bath for half an hour, massage for ten to twenty minutes, and then apply our essence, which means that one and a half hours of service time have passed.
In this case, it’s not a problem to charge her 1000 yuan. We don’t care how much the beauty salon charges. We just need to sell the essence to them at our wholesale price. Give the goods out.
Our brand is not well-known, and there is no advantage in directly facing consumers. On the contrary, if we take the route of store cooperation, once we succeed, it will be easy to achieve results in the early stage.
Moreover, when we cooperate with beauty salons, we must sign a contract, indicating what the project is called, for example, YR Yuerong Body Rejuvenation SPA, so that the name of YP Yuerong will appear in the cognition of many consumers. Later, when the time is ripe, let's do promotion again, and we will have a basic market.
This can also make money, and we will have a lot of time and funds to do brand promotion in the future.
My idea is that wherever we and the beauty salons we cooperate with go, we will advertise in that place, with two lines in parallel, and do the best promotion with the smallest cost.
Let me tell you, Wan Li was stupid at the time because she was stupid here. Since she had already quoted such a high price, she had to add additional services to make the more than 1000 yuan worthwhile.
There are so many beauty salons under her control, if I followed my approach, those products would have been sold out long ago. "
Shen Xin talked eloquently. As a lecturer in later generations, he is very good at mobilizing people's emotions with words.
Let others enter into his logic.
Therefore, sometimes he speaks logically and carefully, and sometimes he speaks with a hammer and a stick.
These are all rhetorical tricks.
After hearing these words, Qi Rongzhu desperately tried to find Shen Xin's logical loopholes.
After searching for a long time, I still can't find it.
If it is hard to find, there is only one, how to persuade high-end beauty salons to cooperate with me.
Maybe it's not Shen Xin's problem that he can't be convinced, but the problem of the sales managers under him.
The product is effective so quickly, according to Shen Xin, there is every chance to negotiate with the beauty salon. If the negotiation fails, it can only prove that the sales manager's ability is questionable.
(End of this chapter)
Xitang's self-movement made Shen Xin feel that his conscience had been condemned, and it took four or five seconds for Shen Xin to calm down.
But you must not expose the fact that you can cut leeks from them to gain will power, otherwise what will happen if these few feel unbalanced and go crazy and chop themselves.
The filling of the assembly line is very fast.
The first batch of [-] bottles was filled in one day.
Qi Rongzhu has not yet determined the time for the next batch of production.
The main reason is to see how this batch of YR Joyful Essence is selling.
Qi Rongzhu has her own sales channels, which involve cosmetics stores, shopping malls, and some beauty salons.
There are many channels, but unfortunately, in Luling, her channels are still not as good as Wan Li.
After all, Wan Li is the general agent of many brands, and anyone who comes to her for goods will become her channel.
There are two sources of Qi Rongzhu's channels.
On the one hand, it is the channel obtained from the cosmetics brand that so many workers know.
The second is the channels that she accumulated after distributing goods when she started her own brand.
As for how to sell, Shen Xin actually thought of some ideas, but seeing that the sales managers under Qi Rongzhu's performance were more bullish than Wan Li's sales managers, Shen Xin pressed his thoughts.
He is not the kind of person who likes to jump up and pretend to be slapped in the face after being looked down upon by others.
The point is, what if you can't pretend to be coercive? Do you have any sales skills? Who can stand up to being insulted if you can't beat others?
From the bottom of my heart, Shen Xin hopes that this group of people can give some strength, at least to meet the ability of the bullish appearance that I am a sales elite.
Good sales are good for everyone, right?
But the sky doesn't follow people's wishes.
On the third day, Shen Xin was called by Qi Rongzhu to look at the sales report.
When Shen Xin saw the sales report, he almost died of anger.
That's it?
That's it?
Just this?
I sold 10 copies in three days, and I am ashamed to be arrogant.
"Sister Qi, how did you manage the sales?" Shen Xin threw the watch on the table, what are these people doing for food, no, is this thing really so hard to sell?
At the beginning, Jasmine sold so many as soon as she sold them.
If Wan Li and Qi Rongzhu were here, why did they pull their hips?
"Don't be so angry, it's normal for a new brand to have difficulties in early promotion."
"That's not so much, are they going to set up a stall on the street?"
"That's not true. I went to the store we cooperated with to sell the goods. You also know that the new brand stores are not willing to pay for the goods first. They only pay after they are sold."
"It's okay to spread the goods, what about after the spread?" Shen Xin asked.
"There are not many people in the first place, and after one shop is finished, the next house has to be shopped."
"Is there no training for shopping guides or any activities?"
"Where is the time now, there are so many stores to run."
"No, sister Qi, I have a question. Do you think the more stores we have, the better?"
"Otherwise, the wider the coverage, the more potential customers we have. Xiaoxin, I know you're impatient, but sales are like this. You don't know much about this, and it's normal if you don't understand it. We have to take it step by step. "
"No, no, I think there is a problem." Hearing this, Shen Xin shook his head.
There is no problem with a wide distribution of goods. The key is that after the distribution of goods, the marketing must keep up. As Qi Rongzhu said, the manpower is limited.
So what's the use of distributing goods?
Consumers don't know your brand, and even shopping guides don't know it, so won't it be dust after it hits the shelves?
"If there is a problem, there is a problem, but it's not a big problem now. Don't worry. You can't do sales well with such a hasty temper. Listen to my sister's advice. You are still young. There are many ways in this business. You need more Learn with an open mind." Qi Rongzhu taught Shen Xin as if he had come here.
Learn from a mallet with an open mind, who do you learn from, the group of people under your hand?
Shen Xin interrupted Qi Rongzhu's lecture, and said directly: "Sister Qi, this won't work. The effect will be too slow. After we finish the distribution, we will do marketing. The day lily is cold. Before Wan Li actually made a A role model for marketing, people are holding a recommendation meeting, this is very good, if she is not too greedy, this thing might have been sold."
As soon as Wan Li was mentioned, Qi Rongzhu's expression obviously changed a little, and she said lightly: "But it turns out that the effect of the recommendation meeting is not good. Except for the first round, she still has some achievements, and the rest are all for nothing. .”
"I said it was because she was too greedy."
This sentence was too greedy, and made Qi Rongzhu silent. After thinking for a while, she suddenly said: "Then I will arrange someone to do a recommendation meeting."
"Sister Qi, don't worry, the group of people under your hands may not do well in the recommendation meeting."
"Are you doubting the ability of my team?" These words made Qi Rongzhu a little upset.
"It's not a doubt, it's a fact. Wan Li can make a recommendation because she owns a beauty salon and has a lot of customers. Sales managers like you used to run manufacturers. Even if you push your previous brand, then They didn’t succeed either, and they don’t have any clients, so where will they go to find someone to come and participate now?” Shen Xin said this with no politeness at all.
"This···"
"It doesn't matter whether we do the recommendation meeting or not. I think we need to change the place where we distribute the goods." Seeing that the atmosphere is here, Shen Xin should spend some time thinking about ideas.
"Oh, what's your opinion." Qi Rongzhu leaned back, with her arms folded around her chest, Shen Xin's words today made her very upset.
There are three points of displeasure, the first point is to compare myself with Wan Li.
The second point is to question your own team capabilities.
The third point is to question the sales strategy of distribution that you have set.
This young man is very good at finding problems, but he doesn't know how good he is at solving problems.
In this world, most people pick on others like diarrhea, and come up with good solutions like constipation.
She wanted to watch Shen Xin's performance quietly, and then find the loopholes in Shen Xin's words, and refute them one by one, letting him know that he is still young, and there are some things he can't grasp, so he still has to listen to his sister.
Shen Xin doesn't care whether Qi Rongzhu is happy or not, he just wants to ship a lot of goods and make a lot of money, otherwise his life will be lost, so he said to himself: "Now the place we shop the most is the cosmetics store. I don't think this is good. Because there are too many big-brand skin care products for consumers to choose from in the store, we don't have any brand advantages, and we can't do marketing activities, so we have to find another way.
Shop the goods in high-end beauty salons.
Sister Qi, do you know what the biggest advantage of our facial essence is?
It is quick, unparalleled fast.
Do you usually go to a beauty parlor to have your face done? How is the effect after the treatment? Is it better than our facial essence?
To be honest, it is not as good as our essence.
So, why don't we combine the product with the service of the beauty salon.
In high-end beauty salons, there are hundreds or thousands of facials, and many things are used in them. I don't even know where they are produced.
Consumers who go in can't judge what is applied on the face at all, they all depend on the beautician's fooling, and the other is to see the effect.
Our facial essence is not only for the face, but also for the whole body. You said that if we cooperate with the beauty salon to launch a whole body whitening and skin rejuvenation project, how much will we charge for this service?
It is not a problem to collect 1000 yuan at all, and a large number of consumers are willing to pay for this.
Besides, whether the beauty salon is willing or not.
Of course they are willing, why don't they do projects that make money?
As for the operability of this service, there is more. A bottle of essence can be applied directly to the whole body, and the effect will be immediate.
Of course, it doesn't matter how many days it can last, it can be made into a package.
Do a set meal ten times or twenty times to change a body of milk muscle, but consumers who have a little money have to buy it like crazy.
As for how to make this package look more cost-effective, and how to reflect the cost-effectiveness in the service process, beauty salons are better than us at this point.
Soak in a milk bath for half an hour, massage for ten to twenty minutes, and then apply our essence, which means that one and a half hours of service time have passed.
In this case, it’s not a problem to charge her 1000 yuan. We don’t care how much the beauty salon charges. We just need to sell the essence to them at our wholesale price. Give the goods out.
Our brand is not well-known, and there is no advantage in directly facing consumers. On the contrary, if we take the route of store cooperation, once we succeed, it will be easy to achieve results in the early stage.
Moreover, when we cooperate with beauty salons, we must sign a contract, indicating what the project is called, for example, YR Yuerong Body Rejuvenation SPA, so that the name of YP Yuerong will appear in the cognition of many consumers. Later, when the time is ripe, let's do promotion again, and we will have a basic market.
This can also make money, and we will have a lot of time and funds to do brand promotion in the future.
My idea is that wherever we and the beauty salons we cooperate with go, we will advertise in that place, with two lines in parallel, and do the best promotion with the smallest cost.
Let me tell you, Wan Li was stupid at the time because she was stupid here. Since she had already quoted such a high price, she had to add additional services to make the more than 1000 yuan worthwhile.
There are so many beauty salons under her control, if I followed my approach, those products would have been sold out long ago. "
Shen Xin talked eloquently. As a lecturer in later generations, he is very good at mobilizing people's emotions with words.
Let others enter into his logic.
Therefore, sometimes he speaks logically and carefully, and sometimes he speaks with a hammer and a stick.
These are all rhetorical tricks.
After hearing these words, Qi Rongzhu desperately tried to find Shen Xin's logical loopholes.
After searching for a long time, I still can't find it.
If it is hard to find, there is only one, how to persuade high-end beauty salons to cooperate with me.
Maybe it's not Shen Xin's problem that he can't be convinced, but the problem of the sales managers under him.
The product is effective so quickly, according to Shen Xin, there is every chance to negotiate with the beauty salon. If the negotiation fails, it can only prove that the sales manager's ability is questionable.
(End of this chapter)
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