My girlfriend is from the future!

Bai Wenyu's expression remained the same, but He Tianran emphasized his tone:

"But this time, it is a self-made variety show that fits the warm and cool schedule, has been approved, and can be filmed. It is a romance variety show!"

"Of course I know, but variety shows are just scripts. Whether it's the audience or the artist, everyone knows this well. You don't really think that Wen Liang is going to fall in love in variety shows, do you? Even if she wants to, the company Will not agree."

Faced with her son's surprise, Bai Wenyu, who had already taken over the company's artist affairs, was much calmer in this matter. She was very clear about the nature of variety shows. This combination of her own artists combined with her own variety shows saved costs. The exposure has earned, why not do it?

Regarding this, He Tianran said calmly:

"Mom, I think it's better to be your suggestion rather than a notice. This kind of variety show still has a great influence on artists. My opinion here is that after "Wildness in Heart" is over, I can see what Wen Liang has learned. How should you consider her next announcements, let alone this kind of thing, you should ask Wen Liang's opinion."

He Tianran originally thought that with her warm and cool personality, she would never agree to take on this kind of variety show. Her personality is direct and real, and there will be some kind of reality show that is planned and arranged in the name of emotion. There was some resistance, but in the next second, Bai Wenyu said calmly:

"When I came back today, I already asked Wen Liang for you, and she said you can try it."

"Varied……"

He Ranran's heart trembled, and he suppressed the questions he wanted to blurt out. His hand holding the chopsticks froze in mid-air, and the dinner was eerily quiet for a few seconds.

In the end, it was Cao Aiqing who broke the embarrassment between the mother and child. She looked around and asked curiously:
"What kind of romance drama is it? I'm the kind of star who watches amateurs fall in love, and they sit in front of the monitor and play the role of 'emotional analyst' or something. Is it equivalent to the kind of audience's mouth?"

"……no."

He Tianran put down his chopsticks, calmed down a bit, shook his head, and explained:
"Variety shows like this in China are very popular, but most of them are peddlers. If our show wants to stand out, we have to work hard on the creative aspects and production sincerity. So when planning this show, we decided to let it stand out. Artists come off in person, if you can’t invite first-tier ones, you can invite second- and third-tier ones, anyway, reality shows, if you want to act in love, you have to actually fall in love to be interesting.”

The words sounded a bit convoluted, but Cao Aiqing didn't understand it all at once, and asked:
"What do you mean... If you want to pretend to be in love, you have to actually fall in love?"

He Tianran said slowly:

"Our variety show is called "Rules of Love", that is, we will let the artists enter a prescribed situation, which is equivalent to acting, and arrange corresponding group performances and venues, and at the same time announce the corresponding rules in each episode. Through these The rules allow each pair of artists and CPs to produce their own chemical reactions and dramatic effects, and achieve an intimate relationship equivalent to 'love'.

At the beginning of this program, the audience will even be told that the following content is all deductive, which first dispels many artists’ concerns about their own image, and secondly, it will explain to the audience that some of their actions and reactions after they come into contact with the rules are absolutely true. real.

Therefore, the so-called 'interpretation', to put it bluntly, means that the artist integrates the rules under the prescribed situation and interprets himself. "

Cao Aiqing speaks with one click:
"Oh, if that's the case, then the point of view of this show is not only love, but also many elements, and in this way, the rules and situation design are very important. I'm a little curious, what are they specifically?"

"For example, the scene of our first program was based on the theme of 'hospital'. This episode is mainly about men and women meeting for the first time and temporary matching. In the scene, the man is a patient and the woman is a nurse, and one of the rules is this ——

"When night falls, the patient must be accompanied by a nurse so as not to be disturbed by the disease."

With such a design, both men and women have to be together. Of course, there may be interesting scenes such as several female nurses taking care of a male patient at the same time. "

Cao Aiqing listened with gusto, and couldn't help admiring the creativity of the program planning. It's very interesting just thinking about it now, and at the same time, it also attracted He Panshan's complaints:

"You young people know how to play. Don't be too obvious about the interaction between men and women. If you look at love, you will look at love. If you look at novelty, you will look at novelty. It is indeed quite creative. When the plan was handed in, I remember that it was a season of ten. The production cost of the second phase and the first phase is controlled at 200 million to 300 million, where is your content now?"

He Tianran replied: "Now we are talking about artists, and the general content is only the fourth episode. The rest will depend on the effect of the first episode after it is broadcast."

"Can you pick up the file of "The Wild in the Heart" as soon as possible?"

He Panshan asked.

After all, Surfline is not as good as Penguin now, and the ammunition stock is sufficient. After the show is over, there will be no long-form videos on their platform. We have tasted the sweetness in income, communication, and user growth, and Surfline is now the most important product of Shanhai. With this successful experience, some film and television entertainment projects will empower the emerging platform of Surfline , becomes extremely important.

He Tianran made a prediction: "It's very hanging. The first episode was originally expected to be launched at the end of October. At the earliest, it will have to wait for a month and a half after "The Wild in the Heart" airs, and this is the first time we have set foot in a variety show. The progress is not very ideal, most of them are waiting and watching, "

"It's too slow, it's fine to make a movie, a reality show takes so long..."

He Panshan thought for a moment, then said:

"Son, if you are like this, you should shoot the first episode first, and put it on the second day after the broadcast of "The Wild in the Heart". Whether it is the zeroth episode or a promotional film, you should first tell the audience and investors that this is the first episode. What kind of thing can arouse other people's curiosity.

I have experience with this kind of film and television projects. I read your investment promotion plan. One exclusive title sells for 3000 million, and the rest are interstitial advertisements. The chief partner is 900 million. In my opinion, it is still Too little, do you know how much it cost Surfline to find that so-and-so sister’s variety show to talk about exclusive naming and cooperation? "

"How many?"

He Panshan raised four fingers, and He Tianran had heard about it, but at that time he was filming, and the business of the surfing line was not within his jurisdiction, so he didn't care about it.

"So I thought, you can let it go for a while, anyway, it's not a big money for Shanhai. Even if no one invests, what we do is nothing. If you make something, it will be good for the audience. This is equivalent to advanced on-demand broadcasting. For those investors, there are also content and feedback for them to watch. If your program becomes popular in the first episode, it will not be a matter of 3000 million. Let’s set a small goal and sell it directly [-] million, it's interesting to earn this money.

How about it, do you want to give it a try?Just do it boldly, but you must catch up with the schedule of "The Wilderness in Your Heart"!Otherwise, our platform would have nothing to broadcast. "

He Tianran had black lines on his face after hearing this. He originally wanted to say, Dad, you are so unprofessional, what kind of programs can sell the naming rights for [-] million?
Those are all all-star, national-level variety shows, such as "Singer", "The Voice", "Running" and other configurations. At present, there is no title that can sell [-] million.

But when these truths came to his lips, he stopped again, because he saw that He Panshan's expression was the kind of surging expression that was contrary to his age, and the more he talked, the more excited he was.

It is true that the gameplay he mentioned is not new, and all major film and television platforms have had similar cases, but the biggest difference between the two is that Surfline is a social platform first, and a video portal second.

Because other people's portal platforms are all performing their own duties, video is video, social is social, although the content will be a little bit, but each has its own main battlefield.

But what is the equivalent of the surfing line? It is equivalent to experiencing the fun of chasing fans on the scarf, and then you click on an actor in the play to check for an advertisement. Not only can you see the celebrity on the website In the daily life of Lifa, enter TA's post bar, and you can also query product information at once.

It is not difficult to integrate these things together, and it is not difficult to spend money to gain popularity and let more people use it...

The hard part is to overthrow the market structure that was previously laid down by the business giants!

Everyone else has divided the cake. Now a powerful spoiler appears, saying that I want to take a share of each of you. This is destined to bear a lot of pressure and attack.

Shanhai has the volume to enter the venue, but whether it can succeed is still unknown.

He Panshan is already an old man in his 50s, but he is still full of vitality and courage. He Tianran used to be a son who could not understand many things, but now he has a career. It's because I have some heartfelt admiration and respect for this man.

"I... I'll go back to the company tomorrow to discuss with the project team and the filming team, but if you want to arrange the launch at this time, you must give enough support. In any case, I will give you a plan in these two days."

Finally, He Tianran thought about it and gave an answer.

He Panshan grinned, extremely happy, he raised his hand, patted his son's shoulder, and said cheerfully:
"Good son, good son, good good, support, as long as you ask for conditions, dad will support you, whether it is spiritual or material, as long as you can get things out, tomorrow I will ask all the people in charge of the surfing line to cooperate with you, Oh, you can understand what dad is doing. It's really not easy to get what you want. The so-called brothers who fight tigers are father and son soldiers. It's just that we father and son are united, so I'm afraid we can't revitalize this place?

Even if it doesn't work out in the end, my son doesn't need to be under too much pressure, because as long as you and your father and I have experienced this, your kid will be useful in the future. Come on son, let's touch each other. "

He Panshan was very happy, and laughed happily the whole time. He Tianran rarely saw a side of him in the mansion in Jiadi, Nanshan. Of course he would laugh normally, but he would not be as happy as today.

It was rare that Bai Wenyu didn't say anything to ridicule her ex-husband during this period. She was just eating vegetables, and at some point there was an extra piece of braised pork made by He Panshan in the bowl.

It was brought by Cao Aiqing for her. She paused for a while looking at the braised pork in the bowl, and then turned to look at the son's lover.

Then, the two women looked at each other and smiled.

And this scene was naturally seen by He Panshan and He Tianran. The old man shook his wine glass and asked with a smile:
"Xiao Cao, you've been back for almost two months, right?"

Cao Aiqing responded, "Yes, what's the matter, Uncle?"

He Panshan grinned teasingly: "What's the situation with you and Tianran now? Look, he's been waiting for you for so long. When will you two settle things?"

Cao Aiqing's pretty face flushed, and she glanced at He Tianran quietly. At this moment, his face was hot, and he complained:

"Dad, are you asking too much?"

What is the relationship between Cao Aiqing and He Tianran now?
In fact, the two didn't have too much discussion or entanglement about this. The man kept his original promise, and when his lover returned, everything seemed to go with the flow, and many things were naturally tacit.

"Hey, if you don't tell me, I don't know."

He Panshan pretended to be confused and made He Tianran panic.

"of course……"

Under the watchful eyes of his parents, the son took a look at the girl who had been busy in this small family today. At this time, the other party was also looking at him with starlight in her eyes, all of which were self-evident.

A kind of joy of finally being successful after a long test and a sense of bland but meaningful and warm happiness spread in his heart. He suddenly felt proud and said:

"Of course they are lovers!" (End of this chapter)