rebirth of change

"Hehe, everything is possible in this world." Chen Kangjie's smile was filled with conviction, "As long as you firmly believe that it is possible, miracles will happen. This is an era full of changes, and this is an era where almost nothing is impossible." This is an era of flying hopes and realizing them, comrade brother, after two years of university study and studying so many cases, have you not been inspired, and your ideological realm has not been sublimated."

"Boss, don't make too much noise, okay? If you have any good points and countermeasures, please contribute them quickly. We will listen to the teachings with an open mind. You have made things too advanced, and we can't accept them." He was so excited that his heart was boiling, but after pondering for a while, Ge Hao completely destroyed the good atmosphere he created.

This also shows that Ge Hao is a relatively stubborn person. Of course, it also reflects the difference between him and Chen Kangjie from one aspect.

Stubbornness, as a character, is not bad in ordinary life. It belongs to the category of comparison. However, on both sides of stubbornness, there are two opposite directions, good and bad. One is persistence and the other is rigid. Every successful person is a persistent person. Perseverance is a direction guide. If you firmly set up goals and strive for them, you are likely to succeed, and rigid , It is a method-oriented, whether the goal is firm or not, let alone, at least not flexible ideas and techniques, have already made success farther and farther away from us, and even pushed us into the abyss of failure.

If a person wants to be successful, he must adapt to the times and cater to the trend of ideas and methods. This is not opportunistic, but conforms to the general trend, just like a company. In the current economic tide, if you do not actively adjust management methods and formulate adaptation If you don’t establish a perfect modern enterprise system for marketing strategies and publicity programs, or just copy the old ways from decades ago, you will basically end up with a dead end. Even if you use the current policy empty or gray tactics to achieve temporary success, sooner or later It will also go into decline. Although the Qing Dynasty before the Sino-Japanese War was still a powerful and prosperous country in the world, its declining political system and backward economic structure had planted the seeds for it to withdraw from the stage of history. The industrial revolution is in full swing. Compared with enterprises, the faltering Qing Dynasty is an octogenarian, very old. Therefore, the failure of the Sino-Japanese War cannot be blamed on a certain person. It is a bitter fruit of a nation. Even if that war was a fluke Victory is followed by huge failures.

As a good friend in the same dormitory, Chen Kangjie hopes to give his friends a positive guidance, and hopes that they will go in the direction of goal persistence rather than rigid methods.

"The management science we have learned tells us that no matter how small an economic organization is, it needs to be managed, even if it is a unit with only one person. Have you ever thought about your clothing store from this perspective, such as maintaining a Inventory and capital flow are the smoothest. For example, the personalities and conditions of the three employees in your clothing store should also be different. Have you ever thought about what kind of collocation is more conducive to their cooperation? Let’s take a closer look. The location of a storefront in a retail market is very important. For example, a street, if you pay attention, the traffic flow on the sidewalks on the left and right sides is different. Even better, haven’t you been standing in the store for more than a month? Then have you analyzed from the perspective of consumer psychology what motivates customers to buy clothes in your store, such as style, price, decoration, Or what else is your own positioning and price strategy, whether you buy high-end or low-end, what kind of price strategy should be adopted for various positioning, what kind of profit margin should be maintained, etc. are very important. The solution requires the knowledge we have learned. It just depends on how you transform it. When you can solve these problems clearly, you will not be far from becoming a big company. You can find ways to help your parents create a brand, Taking the road of chain development, in addition to direct sales, when you create a model that adapts to the market, you can also develop franchises. Now the clothes you sell are designed and produced by others, and you can sell them directly , and if you develop to a certain stage, you can ask the designer to make a special design according to the market trend, and let the manufacturer produce it for you, so that you are not only a retail enterprise, but also a brand clothing company. In Japan, there is a company called Uniqlo. They also started from such a small store before, but now it is a listed company, and the number of its directly-operated stores is close to [-]. You can think about it. It's not that they can do better than them..." Chen Kangjie talked a lot in one breath.

"Damn it, why didn't I think of this when I was old? Wow, Chen, what you said is great, but it's still a little general. What about the price, profit, and publicity? Can you explain it in more detail? It's best to be able to It can be used right now." Ge Hao patted his head, feeling a sense of enlightenment, but in just a few seconds, he was a little out of control.

"Fuck off, you bastard, according to what you said, I might as well just work for your family, really, I haven't even been in your clothing store, how could I come up with a method that can be used immediately, you Be my god." Chen Kangjie threw a pillow towards Ge Hao, and laughed and cursed unscrupulously.

Needless to say, if Chen Kangjie really worked for Ge Hao's family, perhaps within three years, their clothing store would become a large chain enterprise. First, there is no problem with funding, and second, there is no problem with brand promotion. Third, there is no problem in terms of market foresight. Fourth, there is no problem in terms of sales. Even their clothing store is very likely to be the first brand in the country to adopt the Internet sales model. Fifth, even the spokesperson It’s all saved, and it’s still an endorsement that can enter the international market... It’s just that it’s impossible, it’s too bloody, long, the richest, most talented and famous man in the world, goes to work for a clothing store, how can this be? It's all a fantasy, if it is said, Ge Hao's parents will be the first to be frightened.

"Yes, yes, yes, just get out of here, you're making progress, Chen Du hasn't confiscated your consulting fee yet." As soon as Ge Hao caught the pillow thrown by Chen Kangjie, he was pushed down on the bed by Chen Jie, and then respectfully And flatteringly said to Chen Kangjie: "Chen, it's my turn, it's my turn, give me some advice, what should we do with our furniture factory."

"It's the same with minor differences." Chen Kangjie only spit out four words to him.

"It's the same with minor differences." Chen Jie didn't understand for a while.

"Nonsense, of course they are similar with minor differences. I don't understand this at all. I told you. Do you think it's useless in your factory?" Chen Kangjie gave Chen Jie a supercilious look.

"Isn't this interlaced like a mountain, hehe, you say so." Chen Jie didn't express his dissatisfaction because of Chen Kangjie's censure, but instead showed a shy face.

"No matter how many lines are separated by mountains, it is also important to achieve the same goal by different routes. It is enough to transform it. Use your brains, buddy." It is not that Chen Kangjie does not have some views and ideas for the furniture industry. After all, he has grasped the development trend of the market more than ten years in advance. , but, he felt that it was unnecessary to treat them as elementary school students. Maybe what he said just now had a great impact on them, so the rest of the road should be left to them to think for themselves, through learning and thinking. What you get is truly your own.

"Chen, I support you. These two young people should not continue to entangle with them. They are simply looking forward to Sichuan. I just treat them to a meal. How can they be so cheap?" Sitting at the side and listening carefully, calmly Chen Junping stood up and expressed his solidarity with Chen Kangjie with a smile.

"You are an asshole, your father is an official, and he seeks to be an official. Of course, he doesn't need these commercial things. We are different. Our whole family relies on this for food. You don't need it, we need it. "Regarding Chen Junping's horizontal insertion of a tank, Chen Jie immediately stood up and expressed his resignation.

"Shut up, my dad is my dad, and I am me. Could it be that if my dad is an official, I have to be an official too? What kind of logic is this his grandma? She always wants you to treat me one more time, what's the matter?" Chen Junping As if being trampled on a small tail, he shot back with a straight neck.

In our lives, being mentioned by the other party to our parents is the most prone to rebound. This may be related to our cultural traditions for thousands of years, and it is also related to our respect for our elders.

"You can't say that. I read a book written by a professor at Xiamen University called "Contemporary China's Disadvantages." Many women in the underworld also follow the path of their elders. All of this is caused by environmental influences. As the saying goes, dragons beget dragons, phoenixes beget phoenixes, and mice’s children can make holes. Chen Junping, if you say so, you will really have Maybe you want to enter the political world, at least your father should want you to do that." Now Ge Hao and Chen Jie have formed a united front, and in order to refute, even the professors from his lower university have moved out.

Chen Kangjie has actually read this book. Although some views are a bit biased, they are also reasonable. Take the current officialdom as an example. Although civilians can also enter, but in the high-level, many people are inherited. Yes, the elders of many high-ranking officials are actually former high-level officials themselves. As for business, it is even more common. It is human nature to inherit the father’s career. The author believes that this will form a fixed circle and fixed thinking, which will change the entire society. And development is very unfavorable.