rebirth of change

Chapter 2307 Depicts the inspiration of the future

"A teacher is a teacher. You are indeed a professional. Your judgment is actually similar to mine."

Chen Kangjie said this, logically speaking, that teacher should be happy, at least he can use the phrase "heroes see the same thing".

However, the teacher curled his lips instead, as if he didn't take Chen Kangjie's answer seriously, as if Chen Kangjie agreed with him, took advantage of him, and then found himself a step down.

Although the teacher's reaction was not obvious and rather subtle, but Chen Kangjie's observation was so keen, he still found the clue.

Ever since, Chen Kangjie planned to expand his answer and talk about it, which was a kind of veiled counterattack to the teacher.

"Although I and this teacher have the same general direction, we have some deviations in the details. As far as my judgment is concerned, to be precise, the time can be limited to 15 years. Within 15 years, our box office market will definitely be able to Beyond the United States, and, not counting Hong Kong, Macau and Taiwan... I saw the surprised expressions of some people. Perhaps in the eyes of many people, this result is a fantasy and an impossible thing to happen .Right?"

"It's really unlikely."

"We are a fraction of others now, how can we go beyond?"

"I kind of can't imagine that happening."

All kinds of skeptical answers came one after another, Chen Kangjie didn't take it seriously, and didn't obstruct them, allowing them to express various opinions.

"Mr. Chen, is it really that fast? Are you too optimistic? Do we really have that kind of development speed?" The teacher who asked the question just now doubted.

"Hehe, when I make judgments, I have never been too pessimistic or too optimistic. In fact, any judgments made by each of us are not likely to be wild imaginations, and there must always be certain Based on the basis and logic. Then I will talk about my reasons. If my reasons cannot convince everyone, then wait and see the results. Anyway, time flies like an arrow, and the moon flies like water. 15 years will pass in the blink of an eye.” Chen Kangjie does not Annoyed, he said gently with a smile.

"First, the population base. We know a very simple truth. A decisive factor in the market is the population. The same is true for movies. Only when people go to the movie theater or buy discs to watch back, can this industry be created. People will ask When will we surpass the United States, but no one will ever ask when Japan or Germany will surpass the United States. The basic point is here. They are economically developed countries with high consumption in the cultural field, but their population base is not as good as that of the United States. , unless their movie ticket prices are three to five times that of the United States, but this possibility is very small, and it does not conform to market principles. And our population is nearly five times that of the United States, and this base becomes the premise for us to surpass sexual security."

"Second, economic growth. Our economy is growing at a high speed every year, and the consumption level of the people is constantly improving. This means that ordinary people can accept and afford more consumption in movie theaters. If our 10-year economic aggregate can surpass that of Japan, then 15 years later, the gap between us and the United States will also become very small. According to the analysis report of the Yangtze River Society, if calculated according to purchasing power parity, in 15 years, our China's economy can surpass that of the United States. Even if it is fully priced in US dollars, that time will not exceed 25 years. At that time, even if the proportion of people watching movies is only half of that of the United States, and our ticket prices are only half of theirs, Then it will be able to surpass steadily.”

"Third, promote the industry. The film industry is an important part of the cultural industry. Don't we require both hands to be tough? With the development of the economy, people are more and more satisfied with their material life. The demand for life will rise sharply. The country has also seen this trend, and has proposed to build a strong cultural industry. In the industry, many people have taken a fancy to this industry, but our current management regulations have no restrictions on this industry. There are still some obstacles. But now that we have joined the WTO, the cultural industry is one of the important industries that we need to open up. As a representative of the National People’s Congress, I also plan to propose to modify some of our management regulations, such as in terms of film script project approval and film review, such as In terms of Sino-foreign cooperation and access to film production, distribution, and screening, controls should be greatly relaxed. With more funds and more commercial activities entering, whether it is in film shooting or distribution and screening, we will enter The rare spring ushers in explosive growth. As long as the number of movie theaters and the number of screens increase sharply, the box office will also increase sharply.”

"In view of this, I would like to add one more point, that is, movie ticket prices. In the future, whether it is considered from the perspective of commodity prices or investment income, our current low ticket prices will definitely change. The kind of two or three yuan to watch a movie The era of the old days has gradually gone away from us and will never return. The increase in ticket prices, the increase in the number of people watching movies, coupled with the injection of funds, there will be more and more good movies, and the box office of movies will naturally rise. .”

"Fourth, the law is perfect. Why do we say that the law is perfect? ​​Because at present, many movies that ordinary people watch, especially the discs that are shown at home, are mostly pirated copies. However, this situation will not continue forever. Since the cultural industry is to be built, the protection of intellectual property rights will be particularly important. I absolutely believe that the improvement and protection of intellectual property rights will be improved in the future. It gets stronger every year, and the days of pirated movies will become more and more difficult to survive."

"Fifth, the advancement of technology. Some people will say that the advancement of technology has nothing to do with this, and some people will even say that it is because of the advancement of technology, such as the widespread appearance of VCDs and DVDs, that piracy is rampant and hitting the market. And The technology I am talking about here is not just projection technology, it also includes our filming and production technology. Doesn’t our school have a film and television technology department? Then we should know that there will be great achievements in our film shooting technology and projection technology in the future. breakthroughs, such as 3D film shooting, digital projection and polarization technology will be widely used. These technologies will not only gradually change our viewing habits, but also cultivate high-end consumers. In order to pursue a good visual experience, everyone is willing to go to Movie theaters, even if you watch them at home, will greatly reduce the number of piracy. After all, after using new technologies, piracy will become very difficult. As for the technical aspects, we will not go into details here. If our college’s film and television The technology department has relevant technical reserves, so you can ask them for information. If they haven't explored and mastered the relevant technology, then I suggest not to lag behind the trend.

"The sixth point is the change in the thinking of all filmmakers. It is estimated that few people will think about it. Since 1993, the film marketization has only appeared in our country. After so many years, whether it is from the perspective of government management or From the perspective of education and personal participation, the thinking of our personnel in the entire industry is still somewhat rigid. If the film industry wants to make rapid progress and succeed, it is necessary to let go of the mind. Since film is an industry, we must believe that The judgment of the public is like socks, shoes, mobile phones, etc. Whether it is management or publicity and education, we don’t need to emphasize too much which movies belong to the “main theme”. I can tell you that American movies are absolutely There is no such thing as a "main theme". In an open society like the United States that emphasizes individual freedom, patriotism and heroism are still strongly emphasized in American movies and are welcomed by the public. We cannot simply regard the public as " Objects of education" or "objects of entertainment", the public is composed of thousands of individuals, their backgrounds and hobbies vary widely, some watch movies for the pursuit of art, some for the pursuit of pleasing to the eye, and some for pure fun , but the diversity and differences of public choices will not affect the dissemination of mainstream values, nor will it affect the pursuit of truly beautiful things. To regard film as an industry, one must trust the judgment of the public, and believe that truth, goodness and beauty, conscience and common sense are in the The ubiquity of our society makes our films more entertaining and less enlightening. Doesn’t the Capital Film Academy have a film department that specializes in film studies? I hope that the teachers and students of this department can play more in this aspect Influence. Overemphasizing the "main theme" is not conducive to our industry, and I also know that many of our "main theme" awareness is not required by the above, but we are spontaneously catering to and shaping it. We think this It’s good for the public, but actually, it’s so obvious that it’s not good for anyone.”

"Well, there are a lot of answers to this question. Although I firmly believe that the goal can be achieved in 15 years, it would not be possible without the hard work and cooperation of all of you. This industry belongs to you, me, and everyone. " Chen Kangjie said after unscrewing the mineral water bottle at hand and taking a sip of water.

Talking about this in other schools may make people feel boring, but talking about it in the Film Academy, everyone on and off the stage listened with gusto.Chen Kangjie's analysis is tantamount to opening a door to the vast world for them, depicting a bright future and pointing out a future road direction for them.

Moreover, Chen Kangjie's conversations can always involve some departments and majors of the Film Academy, such as the Department of Acting, Department of Management, Department of Drama, Film and Literature, Department of Film and Television Technology, etc., are all included by him.Chen Kangjie was actually inspiring them, he didn’t talk too much about art theory or technology, those things would take a lot of time and energy, and Chen Kangjie just didn’t have that kind of time and energy, so he simply inspired them and helped them Just paint the future.The remaining things still have to be created and implemented by everyone themselves.

Chen Kangjie finished his long speech, and the audience who listened with gusto immediately responded with super warm applause.

Everyone understands some of what Chen Kangjie taught, but even those teachers didn't pay much attention to some parts, let alone research and explore.

However, after listening to Chen Kangjie's speech, some teachers' minds have begun to come alive, and Dean An Ming is the same. At least he is now planning to strengthen the teaching and scientific research capabilities of the Department of Film and Television Technology and the Department of Film Studies.An Ming didn't believe that Chen Kangjie would talk nonsense.