rebirth of change

The Windows trademark has been registered by Microsoft, and Chen Kangjie can no longer use it, so he temporarily thought of an English word with a similar meaning to name it. As for whether his own name will be adopted, he is not worried at all, he believes that Ouyang Zhenhua will do it make the right decision. ┠ ⊿ & ┨

"Of course there is communication, their research and development is not very smooth, and the Mai Chi system is not stable. The important thing is that they have almost no research and development funds in their hands, and the investment in the construction stage is too large. Now it is Mai Chengdong. It's a little more generous," Qin Xiaobin replied.

"There is no need to think about the issue of funds. You can spend what you want without saving. President Ouyang will come in two days, and I will suggest him to replenish funds for you." Compared with products, money is not a problem for Chen Kangjie at all. .

"I reported this to President Ouyang on the phone, and he said the same thing. Does Master Jie have any suggestions for publicity? We think that if we use ordinary TV publicity, the results will come too slowly and cost a lot. There is no such thing in the world. An advertising budget of [-] million yuan will not achieve the maximum effect at all, and, according to news, Microsoft is also in the final stage.”

Both of Qin Xiaobin's judgments were almost correct. In the history before rebirth, Microsoft spent as much as 95 million US dollars on advertising for Windows 3, which was not much different from Qin Xiaobin's estimate.Microsoft's Windows 95 was released globally more than three months later, so it is really in the final stage.

"You don't need to worry about this. Hurry up and do a good job in intellectual property work, and test quickly. In a word, Microsoft must not let Microsoft take the lead in improving the speed regardless of cost." Chen Kangjie is still somewhat afraid of the leadership of Bill Gates. of Microsoft Corporation.

Chen Kangjie knows very well that whoever launches the product first will occupy the commanding heights, and if the market operates well, whoever will be the first to end the competition among messy desktop operating systems.

"These tasks are all being done at the same time. I am mainly responsible for product testing, and Zhu Dan is responsible for it."

. . . . . .

After returning home, Chen Kangjie kept thinking in his mind, how can doors95 quickly attract the attention of the whole world?How can it enter the global market?Chen Kangjie believes that both Qin Xiaobin and Zhu Danmin must be thinking about this issue, but different people have different perspectives, and Chen Kangjie himself has his own independent thinking.

If TV advertisements and newspaper advertisements were used directly from the beginning, Chen Kangjie thought, it might not attract so much attention. After all, Warwick Software Company is not well-known in the world, including in China, and not many people know about it. Under normal circumstances, if a large amount of money is spent on advertising, at least one-third of the amount is used to buy reputation for Warwick Software Company, which is equivalent to a kind of languor.

In this case, they need something impactful enough to attract global attention and bypass the first stage directly. Otherwise, if Warwick Software wants to achieve the achievements of the original Microsoft, at least it will cost more billions of advertising dollars.

Although money is a trivial matter to Chen Kangjie, time is a major issue. In the promotion of this kind of high technology, time is the key factor. If people know about this product or this company after one or two years of publicity, it will be a big trouble , In the past two years, many competitors have come in and seized the opportunity that originally belonged to them.

After thinking about it, Chen Kangjie came up with the best way, which is to push himself out. At present, to be honest, Chen Kangjie also has to admit that only he himself can attract the attention of the world.

However, to achieve this goal, Chen Kangjie had to take new measures. He couldn't just stand up on his own. That would not be powerful enough, nor attractive enough, to arouse continuous attention.

"It seems that the second album can only be brought forward," Chen Kangjie said to himself while lying on the bed, looking at the ceiling.

He promised to release a new album this year, but his expectation is to do it during the summer vacation. However, in order to make doors95 a hit, it seems that it can only be brought forward, so he borrowed the new release of the second album to launch the doors95 operating system .

On the next day, April 4th, Sunday, many companies and units were closed. However, Warwick Software, Free Semiconductor, and Coy Technology under Hongyuan Investment did not take a break. They were rushing for time at the same time.

Early in the morning, Qin Xiaobin, Zhu Danmin, Fan Mark, Mai Chengdong, Mi Qin and others held a meeting at Huawei Software Company to discuss the three companies' action steps and common priorities.

At the meeting, Qin Xiaobin conveyed the meaning of Ouyang Zhenhua and Chen Kangjie.

"If there will be a large amount of supplementary funds, then we will be able to debug the processors you need before the end of June. In the middle of last year, we built a new packaging plant in Liuzhi, intending to provide domestic companies with Mai Chi processors. The funds are really great. We are stretched, and now we only have 6 million on the books," Fan Mark said.

"It is the most expensive to make these things. At first I thought billions was a lot, enough for us to toss, but now I know that high technology really burns money. Since the beginning of research and development, we have spent 600 million a day. We Worse than you, the current account is only 100 million," Qin Xiaobin exclaimed, taking out the figures himself.

"In fact, you should report this situation to your superiors earlier. Maybe you have already received financial subsidies. I still have one billion yuan on my side, but that is all reserved for production," Mai Chengdong said.

"You think we don't want to, but we haven't made anything yet, so we keep asking for money. This...Old Mai, I can't justify it. It's only now that I have some clues, so I dare to say it. Otherwise, I spent billions I don’t even know how to say it.” Zhu Danmin said with a pen in his hand.

"I also have the same idea. I originally made a Machi processor, but it is still not stable enough. I plan to launch it on the market to make some money first," Fan Mark echoed.

"Old Mai, you can actually take action now," Qin Xiaobin suggested to Mai Chengdong.

"Actually, we have everything ready here, such as molds, motherboards, fans, power supplies, etc., and the display has also been finalized, and we are waiting for you two," Miqin responded.

. . . . . .

When the bosses below were having a meeting, Chen Kangjie was also chatting with Zhu Yutao and Dong Siying.

Zhu Yutao came to visit Dong Siying from the provincial capital yesterday Saturday. The headquarters of Qianzhou Shuangai Advertising Communication Co., Ltd. is in the provincial capital, but Dong Siying is here, and Zhu Yutao’s company also has a lot of business here, so I come to Liushuipan almost every weekend.

It was Chen Kangjie who called him today, and when he learned that he was with the travel group, Chen Kangjie came over.

"Brother Tao, is that white Mercedes downstairs yours? I think it's the license plate of the provincial capital." Sitting in Dong Siying's office on the 12th floor of the tourism group's temporary headquarters, Chen Kangjie asked Zhu Yutao with a smile. Dong Siying went to prepare for the two of them. Tea went.

"Jie Shao, thanks to you, I made some money last year and just changed it," Zhu Yutao said in a low-key manner.

Zhu Yutao's customers are basically the companies under Hongyuan Investment, and he has no intention of accepting advertising business from other units. He can't keep busy with just a few companies. These companies have a large amount of advertising, high quality requirements, and good profits. And also asked them to track the effect of the advertisement, how could he be so busy.

"How many people do you have?" Chen Kangjie asked with concern.

"All in all, more than 700 people, with two offices in the capital and the Pearl, and an office in Hong Kong this year, and next, we plan to open another office in Tokyo, New York and Paris. We can't keep up Anycall company's pace", Zhu Yutao reported his work as if Chen Kangjie was his boss.

"You Shuangai Advertising Communication Co., Ltd. went to New York, Paris, and Tokyo to open offices. It shouldn't be just because you can't keep up with the pace of Anycall Communication Company?" Chen Kangjie joked to Zhu Yutao with a smile.

"Nothing can be hidden from Jie Shao's eyes, but it's not just that, because I know that Warwick Software Company, Coy Technology Company and Free Semiconductor Company will make big moves overseas, so I have to run ahead, or else If they can't produce results at that time, they will blame me, and I'm sorry for your cultivation, Young Master Jie, right?" Zhu Yutao didn't play sloppy in front of Chen Kangjie.

"Have you talked to them?".

"They are my food and clothing parents, how can I not keep in touch with each other, but they are too busy and have little time to talk with me in detail, I have to go to them at least once a month, Tengfei Auto is very fast There will also be products coming out," Zhu Yutao continued.

Zhu Yutao is very clear that even those companies that have not yet launched their products, the advertising services they need in the future are astonishing. Every company can make him a lot of money. With such good resources, how can he not take advantage of them? Although he was introduced by Chen Kangjie and Ouyang Zhenhua, he still pays attention to maintaining a close and friendly relationship with Qi Junwu and Qin Xiaobin. Love the services offered by advertising agencies.

"Well, although you are not big enough now, you are developing fast. While maintaining a high speed, you must pay attention to the cultivation of talents and the use of high technology. It is important and crucial for you to focus on internationalization now. They have high technology content. The products of our products are aimed at overseas markets, and the proportion of domestic websites will not be too large. Therefore, it is very important to study the advertising ecology, consumption habits and advertising acceptance habits of various places around the world. Only in this way can you provide Better service", Chen Kangjie made suggestions and praised Zhu Yutao's actions.

"We have established a research institute for advertising communication and reception. Now there are people, five of whom are foreigners. Your suggestion is very important. We still have little understanding of foreign consumers, advertising channels, and communication methods. It was also Anycall Communications that forced us to do this. They have already made a short-term strategy for overseas expansion, which requires us to provide scientific reports in this area. As a last resort, this institute was established in the middle of last month.”