My autobiography cannot be a tragedy

Chapter 447 New Production Line

"As of today, we have sold a total of 9365 new cars, and the number of reservations on the official website has reached 5+, and the weekly orders are still growing.

According to this sales trend, by the end of the year, we can achieve at least 15 sales!

In addition, the first batch of 1000 new cars destined for Europa should arrive in Italy within two days.

Although the market over there is still hard to judge, even if it is conservatively estimated, it can at least win another 3 sales.

Our original plan was to sell 2018 units in 8, so that the revenue can cover our initial investment costs and achieve a balance of payments.

And now conservative sales are more than double our planned sales..."

Mr. Bao reported to Gao Yuan the current business situation of idols, and his words were full of unconcealable excitement.

You must know that the current monthly sales of the new energy company BYD are only a little over 3, and it is still the sales of all cars.

Good guy, with a mini car, the sales volume has almost rushed to the second place in the country...

No matter which car company it is for, the greater the sales volume, the lower the cost of building a car and the higher the profit margin.

This is why start-up car companies are basically losing money and making money in the early stage.

8 vehicles is basically the break-even line of idol cars.

After the original subsidy retreated, Mr. Bao almost had no choice but to cut prices sharply to clear inventory, and the result was still highly likely that he would not be able to escape bankruptcy.

In the end, it was sold at the original price because of the installation of a "Bajie", and it was also sold out!

Even Mr. Bao, who has been in the mall for a long time, feels that this wave of bottoming out is really a bit magical.

Of course, there are also some happy troubles that follow...

"The problem now is that our production capacity can't keep up with the sales volume, and the time for customers to pick up the car has been delayed to 3 months, which affects the customer's car buying experience too much.

We are discussing internally whether we should continue to expand production capacity and add a production line.

In addition... Gao Dong, do you think we should raise the price a little bit appropriately..."

Boss Bao rubbed his hands, feeling somewhat regretful.

If he had known that it could sell so well, he would never have sold it at the conservative original price. How can I say that each speaker... oh no, each car will add [-]!

Gao Yuan looked at Mr. Bao who was obviously dazzled by the victory with some amusement.

Sell ​​at a markup?Do you really think you are selling BBA?
"The market and profit audience for mini cars are already quite limited, this time we just used the sensational effect caused by the first launch of new technologies in the market to create hot spots for a marketing campaign.

Once the hot spot is over, plus the defects of this mini car itself, it may not be so easy to sell.

At this time, if we suddenly increase the price, it will only accelerate the cooling of the market, and the gain will not be worth the loss. "

Hu Yifei also nodded in agreement.

"Well! I think Gao Dong is right. Recently, many car owners have begun to complain about the accessories, interior and battery life of their new cars, but they are temporarily suppressed by the popularity of 'Bajie'.

If you can recover the initial investment, it is considered a success.

And with the gradual expansion of our cloud computing center infrastructure, it is impossible for 'Bajie' to continue to be carried only on new idol cars, and it will definitely be introduced to the market in the future to expand the user base.

Once the "Bajie" popularizes the market on a large scale, the monopoly attribute of rarity is no longer the most expensive, and idol's new cars will not be so easy to sell. "

Compared with Gao Yuan, Hu Yifei is much more straightforward, and he almost said that this car is industrial waste.

It would be nice to be able to sell rubbish, but if you really want to sell it as gold, you are treating users as fools.

Mr. Bao saw that the two bosses agreed, so he could only nod awkwardly.

"It's because I didn't think carefully, and I was a little impatient."

Gao Yuan glanced at the other party and smiled, not telling the truth.

Mr. Bao, an old fritter, certainly doesn't understand these simple truths.

However, Hu Yifei is the CEO of Bai Yeji. From Bai Yeji's point of view, he naturally does not want the star product "Bajie" to be limited to the new car of Aidou.

And Mr. Bao, as the person in charge of Aidou, naturally stands on the standpoint of Aidou's new energy vehicles, secretly hoping that the large-scale popularization of "Bajie" will be better as soon as possible...

The ass decides the head, and some decisions seem stupid.

Even a melon eater seems to be able to point out the country and come up with a remarkable three strategies.

In fact, others are out of position and don't understand that this "stupid" decision is fundamentally for "maximizing one's own interests"...

How to balance the interests and competition within the team, maximize the interests of the team, and at the same time not make people feel that one does not favor the other...

This is a test of the ability of the superior to coordinate the overall situation.

"The Group has high hopes for the future development of Idol New Energy.

In the follow-up, we will not only continue to increase capital investment, but also spare no effort in investment!

In the future, Bai Yeji will have two core business divisions, one is the IT division, which is responsible for the software part, and the other is the manufacturing division, which is responsible for industrial manufacturing and related hardware..."

With just this one sentence, Boss Bao's eyes lit up, and he was determined!

As a new owner, he naturally knew the internal composition of Bai Yeji in advance. So far, there is no hardware-related manufacturing department at all.

As for the core composition of this "manufacturing division", who else can I "idol" be?
The key point is that the phrase "increase capital investment" made Mr. Bao even more elated.

No matter how high-end this strategic positioning is, it is not as real as real money!
"Don't worry, Director Gao. Our factory can be brought back to life thanks to the support of Director Gao and Mr. Hu. Now that the whole company is united, we are ready to work hard with you two!" Mr. Bao said excitedly. .

Gao Yuan nodded and smiled, "Well! Very good! Next, let's discuss the next development plan of Aidou New Energy...

Hmm... How much money can the company take out now? "

"Uh..." Boss Bao was taken aback.

At first, he thought that Gao Yuan was asking Hu Yifei, but when he found that both of them were looking at him, he realized that he was the one who was asking the question.

But... isn't it going to increase investment in us?
You don't ask Mr. Hu, what is the operation of how much money I have in my pocket?
But he still answered truthfully.

"It will take a little time for the...early sales revenue to be paid back, and most of it has been arranged for repayment by suppliers and banks.

However, thanks to the huge advertising effect of "Bajie", most of the company's advertising plans were cancelled, which saved an advertising fee of about 5 million yuan.

Coupled with the recovery of sales and the improvement of operating conditions, the bank has resumed lending, and the flow of funds has also returned to health.

After deducting back pay and daily operating needs...

At present, there are about 3 million that can be used in the company's account..."

Idol Auto is a typical "trade, industry and technology" enterprise. The advertising investment accounts for more than 10% of the total revenue, and it needs to invest tens of millions of advertising fees every year.

Of course, President Bao also had great ambitions and wanted to transform and increase investment in technology research and development.

The result is to maintain a high investment in R&D and sales expenses, and rigid expenses squeeze profits. This is one of the reasons why Idol will not be able to continue playing immediately once the subsidy is withdrawn.

In fact, too much investment in advertising squeezes out the profit margin of the company, which is a common problem of domestic car companies with severe involution.

The reason why Tesla can achieve super high gross profit is not only because of its super high brand premium, but also because of its perennial traditional advertising business expenses...almost zero!
That's right, you read that right, it's just so stubborn!
However, people’s relentless confidence comes from the fact that the bicycle research and development costs are as high as 2900 US dollars, which is nearly three times the industry’s average bicycle research and development expenses of 1000 US dollars!
This is the huge advantage of technology-driven enterprises "first difficult and then easy".

And this wave of "innovation" of "Bajie" has allowed Mr. Bao, a traditional car manufacturer, to enjoy the special dividends of monopoly technology companies.

"3 million..."

Gao Yuan nodded, the data was similar to her estimate.

If it was when she first started her business, the working capital of 3000 million was definitely a huge sum of money for her.

But I don't know when it will start, Meng Lang's appetite is getting bigger and bigger, and the amount of financing and acquisitions is always dozens of small goals...

An attitude of wanting to pry off the "financial leverage" directly...

Up to now, 3000 million is not even a fraction of the next "Idol Upgrade Plan"...

"As far as I know, Aidou's new energy foundation is still there, not to mention the existing brands, factories, production lines and other fixed assets, as well as Aidou's pure electric passenger vehicle production qualification.

Even Europa's E-Mark certification has considerable market value..." Gao Yuan analyzed.

Speaking of it, Aidou, a new car-making force, can be regarded as a smashing stream among the niche brands in 2017.

It can stand out from the crowd of small brands not only because of its high sales and reputation, but also because it has done things that many domestic new energy car companies have not yet done...

That is to sell overseas and gain recognition from the international market!

Because of license restrictions, Aidou New Energy did not even obtain the domestic new energy passenger car production qualification before 2017, and the cars it produces can only be sold to Italy and other European countries.

It has to be said that, as the oldest "new energy pioneer", Mr. Bao really has two skills in market development.

I have worked hard in Europa for more than a year, and unexpectedly won Europa's E-Mark standard certification, which opened up the popularity of idols overseas.

Although the annual sales volume is only a few thousand, the export of Europa alone is quite eye-catching.

Thinking of this, Gao Yuan had to admire Meng Lang's precise vision.

Although this idol looks like a mess, but it is cleaned up, and the development potential is definitely quite good.

"Uh... Director Gao, what do you mean..."

After listening here for a long time, Boss Bao didn't understand, but the more he listened, the more confused he became.

Didn't you say that you need to increase investment?Why does it sound more and more like I'm liquidating assets...

My idol company is going to be sold from second-hand to third-hand, right?
"What I mean is that the current production and sales of idols are booming, and the market prospect is broad. It is definitely a 'high-quality asset' in the eyes of banks, and it fully meets the conditions for mortgage financing."

"Rong...financing?" Boss Bao's eyes widened.

Only then did I understand why Gao Yuan wanted to "liquidate her assets".

Hu Yifei on the side had a familiar expression, and glanced at Mr. Bao with some sympathy.

hehe!Sure enough, I'm still a newcomer, and I don't understand our senior director's consistent investment style of "increasing investment"...

It must be able to borrow two yuan, not just one...

"Well! I have asked the team to do a careful calculation. Based on the current sales and asset status of Aidou New Energy, if it is mortgaged, it should be able to raise about 30 billion in a short period of time.

I plan to invest all of this part of the funds in the construction of the new production line of Aidou New Energy! "

"3...30 billion?!"

Boss Bao's voice trembled a little.

According to your meaning of "increasing investment", if you don't spend a penny, the wool still has to go to the sheep?

Although people say that this is "taken from the people and used for the people", they have not misappropriated the funds for other purposes.

But in this way, as long as there is a slight problem with the funds, the scene where the banks and suppliers all come to collect debts before will probably happen again soon!
Mr. Bao, who has already been on the "roller coaster" once, said that I am an absolute conservative now, and I don't want to play such an exciting capital game anymore...

"Wouldn't it be too risky to invest so much money in it?" He asked cautiously.

"As you just said, the development potential of our miniature car is actually not great.

There is nothing to say about the software, but the hardware is flawed. Whether it is motor power or battery life, I am afraid that it will soon be eliminated by the ever-changing market.

If so much money is all used to add new production lines to expand production capacity, if the sales decline in the future, we are afraid that we will lose everything..."

"Who told you that what we are going to expand is the old production line?" Gao Yuan chuckled.

"Huh? Isn't it?"

Mr. Bao was taken aback for a moment, and immediately realized, "Dong Gao, you mean to make the next new car?"

"Yes! That's right!" Gao Yuan nodded.

Whether it is "Dou Niu Shi" or "San Bean Shi", the congenital defects of the hardware greatly limit its "intelligence level".

If the number of cameras is not enough for a 360° panorama, how can you play assisted driving?
After all, this car is not a smart car designed for intelligence at all!

It's hard for a clever woman to cook without rice, and no matter how powerful Zero's algorithm is, it can't give full play to its own advantages.

No matter in terms of cost, benefit, or future development potential, this car can only be classified as industrial waste.

It is the best business strategy to reinvent the wheel and directly design a new model to market.

Only then did Boss Bao realize that he had misunderstood, but building a new production line...

He couldn't help but said with some embarrassment, "But Director Gao...I temporarily disbanded the design department due to funding problems some time ago...

Now I want to find people back, and then design a new model...I'm afraid it will take a little time..."

At that time, the company was about to close down, and the "useless departments" such as the design department that could not be used in a short period of time were naturally on the first batch of layoffs.

What's more, the "San Dou Shi" model has just rolled off the assembly line, and idols don't have such advanced new car manufacturing plans at all.

Even the design drawings of the new car are not available, let alone the design drawings of the new car's production line...

It is not that simple to do a car production line.

First, there must be a car design drawing, and then design the assembly line according to the design drawing. Even if the automobile industry is relatively mature now, it takes a lot of energy to formulate piecemeal plans and select equipment.

Even for the current production line, Mr. Bao spent more than two years before finally landing.

In his opinion, the new car design drawing has not yet been written, and the new car production line is even more distant.

No interest on the loan?

This matter will have to be discussed after the end of the year at least...

However, Gao Yuan didn't take it seriously.

She picked up a thick document from the table, picked up a USB flash drive, pushed it directly in front of Mr. Bao, and clicked on some documents.

"Here! The design drawings of the new car, as well as the design drawings of the production line... are all here."

"What... what?" Boss Bao was stunned.

You said that the design drawings of the new car and the design drawings of the production line... are there?

How can this be?

Bai Yeji obviously has no experience in building cars, okay?

Could it be that before the acquisition of our idol, they have already invited a professional team to start the layout in advance?Otherwise, how could it be possible to make such an advance amount?

But... even if you want to make the design drawings in advance, at least you have to do it several months in advance, right?

Could it be that, a few months ago, they were not only sure that they could eat our idols, but also exaggerated to the point that they even prepared the follow-up development strategy in advance, and even boldly invested tens of millions in design outsourcing?

Is this senior director... so terrifying?
He took the document with a look of shock, and when he opened the first page, he saw a concept drawing of a two-seater mini car...

Suddenly his eyes lit up.

The somewhat flat front section of the front section is fully in line with the unique "high wind resistance" characteristics of low-speed cars.

But the details are very rounded, using a lot of soft arc lines, a bit similar to the design of a beetle, giving people a small and cute sense of exquisiteness.

The shape is remarkable, and the details are full of high-level sense. Compared with our own "Santa Beans", it is not a little bit stronger.

However, such a beautiful design brings about an inevitable increase in cost.

Designing a car model is often not because you can’t draw a good-looking car model, but because the manufacturing level and cost conditions do not allow it...

Boss Bao then scrolled down, and what he saw were assembly drawings of spare parts.

He finally confirmed that Gao Yuan was not joking with him, he really came prepared.

And the more he looked down, the more shock he couldn't hide...

Because...the design drawing is actually not a copy...

Two-seater, A-class car, B-class car, sedan, SUV...

Looking at Mr. Bao who seemed to be fixed in place, the corners of Gao Yuan's mouth curved slightly.

Although Zero's full strength cannot be made public at present, it does not mean that his side cannot enjoy the technological dividend in advance.

Compared with the car audio "Bajie", which is more inclined to "chat with" services, the power of artificial intelligence in the field of industrial design can be called a nuclear bomb level...

From appearance design to parts selection, from component assembly to processing technology...

Can you believe that a whole automobile assembly line runs from product to production line in just one day?

If this can provide enough parameter information, it seems that it is not difficult to directly run a nuclear-powered aircraft carrier design for you...

(End of this chapter)