my crew is not human

Chapter 543 Artist Domain

Speaking of which, in Yisheng Media, Li Xianyun is most satisfied with Su Haili.

This woman is capable and measured, and there is nothing wrong with her except that she has a bit of power. On the other hand, if she doesn't have this kind of mind, she can't get things done. Who doesn't need some motivation to work hard?
Li Xianyun is still holding the position of CEO of Yisheng Group. Everyone knows that Li Xianyun will relinquish this position sooner or later, so many people are watching.

Currently the most promising is COO Su Haili, then Shi Jun, Tang Lei, Chen Yu, Zhu Chen is also capable, but the entry time is too short. He wanted to be a toubob, but he didn't want to, otherwise he would be more qualified than Su Haili.

Because of this, Su Haili knows how to seize opportunities.

She said directly: "Yisheng Media's corporate style is what capable people can't. We don't rely on soft means to win, but rely on hard means. The right to speak in the field of artists actually has nothing to do with how many artists we have."

Hearing this, Li Xianyun smiled.

Yes, the right to speak in the field of artists has nothing to do with the number of artists!

This one is different from others.

For example, in film and television production, Yisheng Studio will monopolize half of the discourse power in domestic film and television production in the future, which is absolutely powerful and can be called a monopoly.

However, even if Yisheng Brokerage owns 90.00% of domestic artists, it is impossible to monopolize it.

Because artists have feet and can run; artists are also updated and iterated, and there will be newcomers every year.

As Li Xianyun once said: Artists are products, and teams are machines!

Controlling all products cannot form an absolute dominant position, but controlling machines is.

And this machine, in fact, is not only a brokerage company, but also other aspects.

Su Haili said: "To ensure Yisheng Media's influence on artists, it is nothing more than to control two points. One, become famous, and two, realize cash."

Fame is the foundation for an artist to make money, and cash is the purpose of an artist's fame!
Therefore, to have enough control over the artist, it is not the artist, or not only the artist, but the most important thing is the channel of fame and realization.

Li Xianyun said: "The production volume of Yisheng Media is constantly increasing. With the launch of subsequent large-scale productions, we will also have a breakthrough in the high-end ceiling, and the channel of fame is not a big problem."

"But it's not enough!" Su Haili said directly: "Production is only the foundation, and publicity is the amplification. To truly achieve this, we need to control all publicity channels. The future positioning of Yisheng Media should not be film and television Group, but media group!"

Media group!

The media industry surpasses the film and television industry and includes many media channels in various directions, such as TV stations, newspapers, radio stations, various Internet news websites, self-media channels, and so on.

Of course, don't even think about the TV station, but fortunately, it is not the world of the TV station now.

According to Su Haili, Yisheng Media does not need to deliberately control artists, but to control the media's mouthpiece and voice channel.

Everyone understands that.

Liu Shuwen said: "Take it easy, make it too big and form a monopoly, and the higher-ups will also intervene."

Huaguo is not a world where capitalists can do whatever they want. How can a group of villains who are crazy about money control them at will?

Su Haili said: "It is enough to focus on entertainment, and there is no need for serious channels. Besides, didn't we invest in the five major platforms before?"

Li Xianyun said: "It's just an ordinary shareholding, and I don't have the right to speak."

Yisheng Media's privilege over there is to protect its own artists, but it has not reached the point where it can control other artists - the five major platforms can't do it by themselves, so why do they need you to intervene?

Su Haili said directly: "It's enough to form an interconnection of interests."

Li Xianyun frowned slightly: "You don't want me to release the shares of Yisheng Media, do you?"

The shares of Yisheng Media are very popular. Although it is not as big as the listening platform, it has a lot of "black technology"!That means unlimited potential.

But because of this, the shares of Yisheng Media Headquarters, like Black Technology, will not let go.

Su Haili knew Li Xianyun's taboo, and said: "No need, set up a special investment company, which will bind the interests of Yisheng's brokerage and platform, and release the shares of Yisheng Films when necessary."

Li Xianyun nodded: "Well, this can be considered."

The five major platforms control the right to speak, but they do not do entertainment themselves, so they cannot control artists. Li Xianyun has production and artists, and is weaker than other platforms in terms of media voice.

The integration of the advantageous resources of both parties can indeed be greatly improved.

Of course, don't count on absoluteness. If you can really do it, the country will still not allow it.

Li Xianyun looked at Su Haili and motioned her to continue.

Su Haili said: "That's the problem of monetization. The problem of monetization is also divided into two parts, one is the monetization of work such as film and television production, variety shows, and the other is endorsement. Now Yisheng Media is in the film industry, and it will take a year or two at most to be able to Thoroughly control and form a monopoly, but we still have shortcomings in visual industry, variety shows, music, etc., as well as endorsements."

The current number of endorsements of Yisheng Media is still acceptable, but if you want to control it, it is far from enough.

Having said that, who can control the endorsement?

That involves tens of thousands of companies. As long as the assets exceed [-] million yuan, who is not a brand owner?
You don't even need to monopolize, if you control [-]%, the big stick will knock you down.

80 billion surplus funds?
Hehe, adding three zeros is almost the same.

But Su Haili has a lot of ideas: "High-end ceilings are hard to come by, but there are still many high-end endorsements. I think Pingshui Company is a good breakthrough."

Pingshui Company?

Li Xianyun touched his chin.

The development of Pingshui Company in the past two years has indeed been successful, and it is a typical example of shouting more than buying and selling.

Without the blessing of large group traffic, their popularity is almost as good as those of the kings of goods, but the profit of the single product is low, and they do not charge pit fees, which affects the income.

But because of this, Pingshui Company can be said to be the most popular delivery company in the past two years. Merchants can be said to beg them to bring products. Han Ping has not left yet, so she still insists on preferring shortages, and the appointments are scheduled for half a year.

With such a large influence, one cannot just seek a good reputation.

What should be realized must also be realized!
Li Xianyun understood Su Haili's meaning: "Do you think Pingshui will be tied up with high-end endorsements in the future?"

Su Haili nodded.

Shen Mingzhi objected: "Although Pingshui's popularity is great, it is mainly aimed at the public. High-end brands are not low-priced products, so they are not suitable for this road."

Su Haili replied: "A big brand does not mean that there are no mass products. Coca-Cola is also a big brand. Are their products high-end? We can't control all the endorsers, but we can take the initiative to choose. In the future, I want to bring goods to Pingshui Company , Their spokespersons must use the spokesperson of Yisheng Brokerage, and we can get enough endorsements just for this one."

"This forms a bundled transaction." Liu Shuwen reminded her.

Su Haili smiled: "There is no mandatory binding, just the privilege of joining the shift. Pingshui's delivery appointments have already been scheduled for half a year, and whoever is in their own family has the opportunity to jump in the line. We don't cheat them when it comes to endorsements, and we pay a penny." If you get what you pay for, they will accept it."

Li Xianyun smiled: "The media group...endorsement...fame and cash...very good. It seems that the 80 billion has a way out."

(End of this chapter)