I want to work hard too!

Zhao Mingyang took a whiteboard marker and wrote several key words on the whiteboard. The first one is belief, the second one is familiarity, and the third one is ordinary people.

In online public opinion, the most likely to be rhythmic is ordinary people, because ordinary people have limited access to information, and the information gap is too far behind. What is not an ordinary person?Most of them have relatively simple social relations, and the voices they hear are also single.

For example, a doctor has a very complicated social relationship. They invite him to various dinner parties every day. There may be businessmen, lawyers, and SIRs at a table.

The news that can be obtained from professionals at the dinner table cannot be verified and obtained by ordinary people, and some content cannot be published in the media at all, so it is difficult for ordinary news media to follow the rhythm of this group of people.

Such people seldom do radical things online and offline. Most of the information of ordinary people is obtained from online media, newspapers and magazines, edited and processed directional content information.

But ordinary people are also a double-edged sword, because they can trust some big Vs, but they will also trust others. As long as the previous big Vs are exposed, this group of people will quickly lose their fans.

Zhao Mingyang first listed a few big V accounts here, and found someone to dig up the information of this group of people, and then transfer the conflict point, which is the fastest.

Secondly, we need to find something that foreigners believe in. The place where science is talked about every day is actually the most feudal superstition. They believe in gods and Buddhas and believe that there are demons in the world. They still have a sense of awe for some things, although this awe is not much , but it is certain that they believe this, but we don't seem to believe it all the time.

Therefore, foreigners believe that our kung fu can float on water and fight cattle across mountains. It is because of this that Master Ma cut leeks crazily. Going back to teach abroad, because his foreign martial arts gym is still open.

In fact, foreigners don’t pay attention to domestic information at all. Everyone thinks that Master Ma should be ruined, but in fact, foreigners don’t know or even pay attention to it. .

The proportion of overseas Chinese circles is actually very small, smaller than most people think, so many people think that if they are popular in China, they must be popular abroad. The blogger will make many people in China think that what is popular at home is also popular abroad. This group of people put it bluntly whoever pays is the father, and they praise desperately, and immediately change their faces after returning.

There is a big difference between Chinese and Western thinking and thinking. Many people will bring Eastern thinking to the West, and they will definitely not adapt to it.

In the early years, some people pointed out the difference between the East and the West, saying that in the West, a group of elites control a group of fools. There is no generation gap between the elite thinking and Eastern thinking in the West, but ordinary people are not.

In the East, everyone thinks they are crouching dragons and phoenixes, they all think they are the smartest, and everyone else is stupid. This is an essential difference.

Therefore, Western netizens are more likely to be led by the rhythm, and there are even few controversial incidents, while in the East, a matter must be very controversial, and everyone will search for the root to find the truth they want.

Master Ma gave Zhao Mingyang an inspiration. People in China don’t believe in anything more and more, but foreigners may believe it, they will believe it, and this is suitable for marketing, and foreigners are easy to fool, otherwise Master Ma’s chain martial arts gym I can't even start it.

It's like a western bum running to Huaxia to talk about how children grow up scientifically and how to become future scientists, reverse marketing.

What do ordinary people want most?money!This is what most people need and want, but for ordinary people, money is more needed.

Zhao Mingyang wants these foreigners to understand Huaxia better and accept Huaxia faster, what can be done?
No matter how many operations you do, it is better to let them get rich. How can you get rich?Worship the God of Wealth, let them know where the God of Wealth is.

They believe in gods and Buddhas so much, what are the gods in the West?It's nothing, the system is even a bit chaotic, and the specific duties are messy.

But the gods in China are different. If you want to get good grades in the exam, you go to worship Wenquxing, if you want to get rich, you worship the God of Wealth, if you want rain, you worship the Dragon King, if you want marriage, you worship the old moon, and so on.

How detailed this system is, what professional counterparts, and how clear the division of labor is, so why not operate these?
Many directors and media people in China always want to open up the western market with delicious food, beautiful scenery and some traditional culture.

When filming Journey to the West and the Gods List, some big directors make this film to make foreigners feel like a grassroots critic, and then quickly gain popularity, which is too difficult.

Because the other party doesn't even understand your mythology system, what can they understand?
Hollywood is very good at finding filming spots, shooting Chinese elements and Kung Fu Panda. Kung Fu is very popular in the West, and pandas are also a unique national treasure in China. Combining these two, there will be a market and a selling point, and then the characters in it are doing it. A few actions of Uncle Long, using Uncle Long's international influence to quickly gain recognition and substitution from movie fans,
So if you want to open the door to the West, what should you do?Probabilistic, psychological surprise, let them accept and believe something from the heart.

Three days later, Zhao Mingyang picked up the phone that Hua Qinghua had given him, and called a person named Old K who noted personnel transfers. The other party quickly connected to Zhao Mingyang's call. something to help.

The other party asked Zhao Mingyang to wait a moment, and he would finish the shopping for Zhao Mingyang within five hours at most.

Zhao Mingyang first asked for group performances by a few foreigners, and Zhao Mingyang gave the other party the contact information of several big Vs on American social media.

Zhao Mingyang discovered that these big Vs were simply earning advertisements, and had no personal intentions or inappropriate remarks, but they were very popular because they shared articles written by themselves every day, college videos they shot, and planted in videos and articles. into the ad.

This kind can be found, at least they recognize money but not people, and Zhao Mingyang checked, the advertising fee is not low, they all start at [-] US dollars, but their number of fans is not low.

As for other marketing accounts and the like, Zhao Mingyang specifically finds small self-media people to start with, gives them money, and asks them to help promote it together. It is difficult for big media, and there are bosses behind these people. Zhao Mingyang asked Hua Qinghua To acquire some traditional newspapers and magazines, especially those newspapers and magazines that had a lot of popularity in the past, but were eliminated and about to go bankrupt in the Internet age.

After the acquisition, verify the official account on the Internet, and then use these accounts to publish some content that can attract traffic, do it first, operate without personal preference, and finally release something slowly.

If you want to post something here, the most difficult thing is not to be discovered by the other party, because the other party's control over speech is too tight.

So when Zhao Mingyang came here, the first thing he did was not to rush to do other things, but to screen accounts and partners.

And it has to be released on the same day as the shooting, and it can't stay there, and then cause Internet popularity to follow suit, this is uncontrollable.

The reason is very simple, even if the senior executives of Laomei were exposed and confirmed that the personal privacy they said was a lie, Laomei refused to admit it, insisted on confronting them on the spot, and had to return their Site confrontation, for this reason, many netizens still believe that Laomei protects privacy.

Even if they find something wrong with this kind of popular follow-up content, they dare not block it. If they really don’t give a reasonable reason to block it, their lies will not stand up in the local area. They are afraid that some hot-headed netizens will post it. There is trouble in the street, and the senior executives of Laomei know better than anyone that these people are the best to be fooled and the most likely to be led by others, so they will not easily block the accounts of this group of people. Even if they know that the matter is raising Gu, they have to raise it, because Internet public opinion cannot be separated from this group of people, so Zhao Mingyang seized this opportunity to make some hot spots out of this point.

Three hours later, a group of foreigners gathered at several designated places. It seems that the old K who Zhao Mingyang called should be very satisfied with the money that the old K gave these big Vs, at least doubled, there is no money here If it is uncertain, if there is, it means that the money is not enough, and more money must be added.

The other party followed Zhao Mingyang's content requirements, as long as two or three big V's took pictures, the others would know how to take pictures.

A blond, curly-haired young man held a scratch-off ticket in his hand. He said to the camera at his home: "Hi, hi, hi, everyone! We meet again. I am your old friend Jason. Today I am at I saw a very interesting piece of information on the Internet. The content shows that there is a god in China called the God of Wealth, and China calls him the God of Wealth.

It is said that worshiping the God of Wealth can make you rich. The God of Wealth is dedicated to bless people to get rich. Do you think this is true or false?

I bought three lottery scratch cards at the lottery shop, and I got a God of Wealth from a Chinese friend. It is said that you can make a fortune by sticking this at home, so now we stick this on the wall, and I am very grateful to him Make a wish and let me win a prize.

Chinese people always say that there are only three things to do, so at least the God of Wealth should be given three chances, right? What do you think? "

In the video, Jason showed a smiling face, as if he didn't believe it at all, holding three scratch cards in his hand.

Then the recording was paused, and another camera was used to start recording. At this time, Jason was scratching the lottery card with coins. The old K contacted by Zhao Mingyang bought Jason [-] scratch cards, and all winning tickets were considered Jason.

Every time you scratch three cards, it depends on your luck to ensure that you get all three cards. If you get all three cards, it is very simple, but only if you get all three cards will you have a sense of shock and program effect.

If there are no three hits, then re-handle the winning ones to make them unscratched, and then let Jason pretend to scratch the prizes. After the shots are taken, the effect is three hits.

In the end, Jason finished scratching three hundred cards. The biggest winning amount was $[-], and the smallest was $[-]. The prop master found one for $[-], one for one hundred and one for $[-]. A winning card, and started the restoration work with the powder after the previous scrape.

In fact, this can’t be faked at all. For scratch cards, you need to scratch off the anti-counterfeiting code and scan it with a machine to display the winning amount. It’s impossible to redeem a fake one yourself.

But who would have thought of scratching the winning lottery and then repairing it again, this operation is very confusing, and few people will do this.

An hour later, everything was done. The prop master repaired ten photos and used seven photos for practice, just to adjust the lens. No matter how you look at it, it is true.

Jason made an OK gesture to the photographer, then the camera started recording, greeted and introduced again, and then scratched off the scratch with a coin in the end of the shot, so that it looked so real that no one was afraid that it was splicing clip.

When scratching the lottery card, Jason kept scratching sideways, and the photographer held the mobile phone, as if recording it with a mobile phone holder.

The angle given was very tricky, and I couldn’t find anything tricky. When the shaving was almost finished, Jason reached out his hand as if to get the phone, and the photographer handed the phone to Jason.

Jason said to the camera with an unbelievable expression: "My God, my God! It's unbelievable, I can't believe it, is it really useful to pay respects to the God of Wealth? I spent fifteen dollars to buy three scraps Scratch card, guess how much I won?

650 US dollars, although it is not a super jackpot, but at least it is more than 40 times, my God, it is unbelievable, this God of Wealth is so clever, now I want to take this to claim the prize. "

The people in the house had already evacuated. Jason took the mobile phone and the scratch card, then put on his shoes, opened the door and went straight to the nearest exchange point. It was similar to his usual shooting style, as if a person was recording himself with a mobile phone.

This lottery ticket was not bought by Jason, but by Old K, and it was not a scratch card bought in one place, so it would not arouse suspicion.

When Jason went to the place to claim the prize and got the money, he made a gesture of kissing the banknotes to the camera and said: "I have my food expenses for this month. To be precise, I can eat a lot. You said I still have to go to the Do you want to ask the God of Wealth?
I want to change a car recently, but I need money, I need some money, if I can double my wealth every day, I think I can buy a Lamborghini soon, what do you guys think? "

The video is recorded, the video is fast-tracked through editing, and it's ready to publish.

On the other side, a travel blogger was broadcasting a live broadcast. A dark-skinned woman wearing a suspenders and sunglasses came to Los Angeles' Chinatown with a mobile phone. Funny story about mom coming here to eat dumplings.

Then she discovered something interesting. There are portraits posted in these shops?She was curious to ask the boss what is this?
The boss told her that this was the God of Wealth, so she asked what this was for?
After getting a detailed answer from the shop owner, the blogger asked the boss where can I buy this?

The boss said that it is not easy to buy during this period, and they are only sold on the street during the New Year and holidays, so she asked her to look online.

The female blogger had an idea and picked up her mobile phone to take a picture of the boss' God of Wealth and said, "I can use this as a screen saver, so I have God of Wealth, right?"

boss······
Helpless and overwhelmed, the blogger left with a big laugh and said to the recorded mobile phone: "My friends, I have the God of Wealth, which is said to bless me to get rich, so I beg him to help me get rich, okay Well, let’s go here first today, I’m going to drive back, if you have any interesting places, you can recommend them to me.”

The blogger walked to his car with his mobile phone, got in the car, started the car and put the live broadcasting mobile phone aside, as if he didn't notice that she hadn't turned off the live broadcast, humming a song there.

When she was about to leave, she heard a bang behind her, and her car was rear-ended.

She hurriedly got out of the car to check. The mobile phone was left in the car and it was not closed. The door was not closed, and voices could be heard outside the car.

The driver behind got out of the car and communicated with the female blogger, and found out that the driver behind was a novice driver who mistakenly used the brake as the accelerator.

The other party is willing to pay for the repair of the car, as well as some compensation to the female anchor.

Suddenly someone in the comment area posted a rhythmic comment: My God!This God of Wealth is too accurate, he directly made the anchor rich. If I remember correctly this car, she is going to dispose of the car that is close to scrapping at a low price. Her mother has been driving a grocery store for ten years.

The comment area suddenly became lively, someone brought a topic, and everyone started to comment, saying that the female anchor made a lot of money this time, she really got rich, and she met a noble person to send money.

The driver of the other party was in a hurry and had other things to do, so he left a number for the hostess and compensated her two thousand dollars for repairing the car.

The hostess returned to the car, her private phone rang non-stop, and when she got through, it was her mother calling.

Her mother asked how she was doing, if anything happened, and she asked how her mother knew.

The female blogger's mother told her that she had been secretly following her live broadcast, and she was rear-ended when she watched the live broadcast just now.

The hostess told her mother that nothing was wrong, then picked up the live broadcast mobile phone and looked at it, as if she didn't know that her live broadcast was not closed, she said with a surprised expression: "My God, I thought my live broadcast room was closed, as you can see As I heard, my car was rear-ended, can someone who understands tell me, how much does it cost to repair? I'll show you."

As a result, someone in the comment area took the rhythm again. No one would have thought that this was a planned live broadcast.

Someone saw the rear-end collision shot by the female anchor, and the rear of the car was dented a little. Someone in the comment area commented: Give me five hundred to help you fix it.

Someone else commented: It's too dark upstairs, give me [-] and I'll fix it from you.

……

Just like that, the comment area became lively, and everyone felt that the blogger had made money, and that the God of Wealth was really awesome and accurate.

This is the beginning, Zhao Mingyang will make this completely popular in the next step.

Popularity can be made, especially for network operating companies, this is a basic operation, such as the star who danced gymnastics before and a big host who became popular recently, both are operated by an Internet company.