I want to work hard too!

Chapter 1056 The true strength of the bosses
The only thing Zhao Mingyang's students understand now is that the things in the textbooks and videos seem to be completely different from what they encountered in actual business.

Especially how Zhao Mingyang packaged a leather bag company, and then used this leather bag company to do various tricks.

These things really couldn't be put on camera, and Zhao Mingyang didn't even think about catering.

What the students didn't expect was that there was a long queue at the instant noodle stall. Many people came to buy it, but they didn't come to eat it, but to shoot videos. The queue was very long, and the short video platforms were also full of A video about this sky-high price of instant noodles.

But soon, after another week, the owner of the rental stall stopped renting. Either he didn't want to rent, or he wanted to increase the rent because Zhao Mingyang's stall was doing well.

But the stall owner soon regretted it, because Zhao Mingyang's instant noodle shop was finished, and the stall moved directly to a small shop not far from here, with noodles outside and inside.

The 25 yuan instant noodles directly realize the freedom of beef. There is a lot of beef, which seems to be very worthwhile. You can add cheese, sea cucumber, shrimp, etc. for more money.

There are also durian-flavored noodles, cola-flavored noodles, and all kinds of instant noodle flavors that you can think of.

But most of the customers who came came to take pictures, some didn't eat instant noodles at all, and left after taking pictures, and a few people ordered noodles, took turns taking pictures, and left after taking pictures.

But I have to say that more and more people came to check in.

Soon, someone called Zhao Mingyang, wanting to join. At the same time, Zhao Mingyang was preparing financing materials and looking for investment institutions to invest. He was about ten days away from completing the task, and ran to no less than twenty financing companies. mechanism.

And his live broadcast account has been live broadcasting how beautiful women play instant noodles, let these female anchors live broadcast continuously every day, in groups of two or one person, Zhao Mingyang gives them enough money, plus the commission, an average of five per person per day The salary was already paid, and each of them only worked for three hours. Zhao Mingyang recruited three more female shopping guides, a total of eight people, each in a group of two, and each group worked for three hours. In half a month, they earned more than 6 yuan by tipping the live broadcast. It is unimaginable that the [-] previously set by the students has already been paid back.

This is not counting Zhao Mingyang helping to bring the goods. For example, if you use someone's ham, the monthly advertising fee is 5, and you can send the ham to Zhao Mingyang for free, including someone's instant noodles, someone's condiments, etc. Earned more than [-].

The franchisee's franchise fee is 20 franchise fees, 20 ingredients fee [some materials are purchased from Zhao Mingyang at one time, such as instant noodles and some auxiliary materials], [-] deposit, and [-] decoration fee. [-], someone really took out [-] to join.

Most of the brands that joined this brand were internet celebrities, and Zhao Mingyang went to talk to two organizations that were doing well. In the first round, Zhao Mingyang was going to give Zhao Mingyang 200 million funds to let Zhao Mingyang operate, open branches, increase online promotion, and optimize Franchisees.

Zhao Mingyang repaid the money he borrowed from the small loan company, and also took out the previous [-] principal.

The franchisee came to see it, and Zhao Mingyang arranged for someone to bring it to the company. In one month, Zhao Mingyang held a meeting for all the employees every day, and everyone could recite what Zhao Mingyang wanted to express, such as corporate culture, product core competitiveness, and later stage. Supporting services to increase passenger flow.

They earned more than 200 million in a month, which made the students dumbfounded, because they found it unbelievable, and they found it unbelievable. During this period, the students were strictly guarding against Zhao Mingyang, and found that Zhao Mingyang really did not seek outsiders. s help.

Standing on the podium again, Zhao Mingyang smiled and said to all the students: "How is it? Are you convinced? I know that many of you will say that I am deceiving people. Why do I have fake business licenses and ID cards?

Have you ever thought that I deliberately demonstrated it to you, and I can skip this link. It is very simple to complete your task. At most, I can arrange the young lady to live broadcast the noodles on the side of the road to complete your task.

The reason why I went to find a loan is because I brought the contract. You can see that there are many contracts here, but how many of them are tricky?It was they who cheated first.

Such scammers can deceive you, but they cannot deceive an old world, especially those capitalists in your eyes, because this contract is probably what they left behind.

This is also telling you, don't play tricks with some veterans, but being frank is the most beneficial to you.

If you play tricks with others, there is a high probability that you can get yourself into it. You think you are hunters and others are prey, but in fact you are the prey, and others are hunters pretending to be prey.

And the reason why I rent a house is because I knew what would happen in the location I found, why?Because it is a verbal agreement and there is no contract, this will basically cause a lot of trouble later. Why do many stalls in the night market make money without increasing the rent?

Because those booths have signed a contract with the management agency and charged uniformly, you must pay attention to the contract. In the future, don’t believe anyone who tells you sweet words, and you must act according to the contract.

Shencheng, this place has always been said to be cold and impersonal. Why can Shencheng become one of the global financial centers?Why is Shanghai the strongest economic center in China?

Let me tell you, because the indifference here is not a derogatory term, the indifference here is a sense of boundaries, and everyone must have a sense of boundaries.

And it is emphasized here that everything should be done according to the contract and according to the rules, because the restriction of the contract is the best way to protect a good business environment. If there is no restriction of the contract, let me tell you that many of you who are here today can’t play well after graduating from elementary school and entering the society early. Because without rules, your advantage may be your weakness.

Competition without rules is ruthless and has no bottom line, and whoever has the toughest fist has the final say.

The reason why I say this is that you will understand it if you understand it, and if you don’t understand it, you will never understand it for the rest of your life.

Maybe not all of you are suitable for entrepreneurship. Entrepreneurship is really not a cool thing. It is just something that is easier to go and quicken human nature. Sometimes this is not necessarily a good thing for many people. Entrepreneurship It is the easiest and fastest thing to lose innocence and fantasy.

Alright, now we are talking about our competition this time, don't you wonder how you made so much money so quickly?
In fact, this method of making money is nothing to some veterans in the capital market. Even if you let Jack Ma start a new business with nothing now, his experience is enough to make him not worse than before, or even better than before, but here There is a prerequisite, that is health.

This is the most precious thing. As you get older, first of all, your energy is not as good as before, and there are accidents. A small accident in the body is basically over. For these entrepreneurs, their luck is good health, and Wealth is not created by luck.

Often many older people want to make a comeback. Even if they can’t achieve the glory of the past, they will still be better than ordinary people. They are more likely to have no energy to toss, and they will suffer from all kinds of diseases when they are old. Many entrepreneurs eventually lost to health, so don't underestimate their abilities.

Let’s talk about what businessmen need to follow the trend and create business opportunities. If you start a business in today’s society, you must understand what is the general trend. Now the general trend must be live broadcasting. If you want to make a profit in this trend, you must build it with this as the core. For some things, you may not do live broadcasts, but live broadcasts must become your publicity and promotion tools, as well as channels for drainage.

What is the core of the live broadcast, you must figure it out, if I can’t watch other people’s live broadcasts, I will do it, it is doomed to fail.

The core of the live broadcast is nothing more than the following points:

One: Authoritative platform.

Two: cause anxiety.

Three: hit the pain point directly.

Four: reverse output.

Five: Resonate.

Six: The value is revealed.

Seven: Pit Avoidance Guide.

Eight: Insider Secrets.

Nine: Follow the trend.

Ten: beauty drainage
……

The above are the content keywords of live broadcast or short video, which is also a key. Without this, you will become headless chickens.

So when I am engaged in catering, the first thing I will not do is to actually open a restaurant. The first thing I consider is what is suitable for live broadcasting to promote and attract traffic.

What are the core needs of users watching live broadcasts?The first is curiosity, the second is conformity, and the third is empathy.

And when I want to open a restaurant, what is the first thing I think of?It’s traffic flow, and catering pays attention to customer flow. When I open a restaurant now, I can’t have the same customer flow as those restaurants that have been open for more than three to five years, so it’s basically impossible for me to complete this task in a month.

Just like when you want to start a business and start a project, the first thing to consider is to compare with your peers. If you find that there is no advantage, for example, I open a noodle restaurant on a street, and there are other noodle restaurants near this street. What should I get for the new noodle restaurant? Compared with other old stores?

So to think about creating an advantage, what is my advantage?That is to innovate products, optimize promotion channels, and choose new tracks to attract traffic.

And when making a product, you need to know what you want in the end?If you just want to open a noodle restaurant, then you should open a noodle restaurant. Everything is built with this noodle restaurant as the core and the taste and ingredients as the core.

If you want to open a chain, the first thing you need to consider is to register a trademark first, and the decoration design, tableware, etc. must be unified, and the taste of the food must also be unified. How to quickly copy it to the next one? When you start a business, you must Think about it, think about it first.

If you want to build brand value and become a franchisee, then what you have to consider is how to increase brand awareness and attention, so here, my first consideration is to create a brand.

Then I went to raise funds to expand the influence of the brand, so all my foundations are laying the groundwork for the future, including finding office buildings, including registered trademarks, registered patents, recruiting female shopping guides, etc., not for opening a store, but simply for attracting traffic and expanding Brand awareness.

From the beginning, I didn't think about actually opening a store, but how to get people to join, how to build the brand value, what is the core selling point of the brand, that is, the selling point of the product.

This is a manufacturing business opportunity. My positioning is instant noodles. Everyone can make this thing, but I found that there is no shop that specializes in instant noodles on this street, or even in this world. Some noodle restaurants use instant noodles to cook noodles. I dare not tell customers, I am afraid that customers will feel that they are losing money, so this is a blank market.

Everyone knows how to make instant noodles, and there is a perception on the Internet and in reality that the poor can only eat instant noodles, and instant noodles represent poverty, so it is necessary to subvert the perception of customers, which is a business opportunity.

Let's put it this way, is it very simple for ordinary customers to cook instant noodles? Instant noodles are for simplicity, but if we want to sell them at a high price, how do we do it?The first thing to do is to make it difficult for customers to do it easily at home, so first of all we have to complicate simple things, so that they feel that the money is not worth the money.

All noodle restaurants, especially some Japanese food stores, may use some Xin La noodles, but a bowl of noodles in Japanese food stores can sell for tens of dollars. They will not tell customers that they are cooked with Xin La noodles. Why?Customers will feel that the business is ripping off customers and feel that it is a big loss, so some noodles in Japanese food stores pay great attention to ingredients and presentation, so that customers feel that the value for money is excellent.

Then we will follow the model of a Japanese grocery store. First of all, the instant noodles we want to use must use the kind of retail price of five or six yuan a pack. Usually customers will not buy it. Our wholesale price may be three or four yuan a pack. , if you purchase in large quantities, it may cost two or three yuan a pack. We use this kind of instant noodles, and we can even find a foundry to make it for us. OEM? Our own brand, the online price is [-] yuan a pack. Don't expect anyone to buy it.

Then cook the noodles, what kind of soup base do we use, direct ribs soup, beef soup, chicken soup, fish soup and other soup bases, let customers see the soup base we use to cook noodles for you, few people will cook this kind of soup at home Let's go to the next bowl of instant noodles.

With the soup base, we need side dishes. We can add shredded carrots, bean sprouts, green vegetables, spinach, cauliflower and other vegetables. This is the Malatang mode. Is Malatang simple?You can do it yourself at home, why do you not eat as much at home as you eat out?
Because if there are not many people in the family, friends gathering, and doing it at home alone, it is really too troublesome and wasteful, too troublesome, and it is too troublesome to wash the vegetables. Our customers are customers who think it is troublesome.

Now that we have the side dishes, what more do we need?There are even more troublesome things, such as beef slices and diced beef. These instant noodles have them, but if you can’t see them, we let customers see that the bottom is full of soup and noodles, and some vegetables are added on top, and then some beef is served. Customers You will feel a lot.

As for shrimps, sea cucumbers, etc., most customers would not cook instant noodles at home, and sea cucumbers are not cheap, they are sold by gram, and most people would not put them in instant noodles when they bought them, and some people would not buy sea cucumbers either. Do, now we add it, and everyone can accept it, because many consumers feel that this product is expensive, and they just want to try it, so they will experience it and make full use of customers' curiosity.

There are also fried eggs. We buy a mold, such as love, and use these molds to fry eggs. The eggs that come out are better than those fried at home. Put them on top, and a bowl of noodles sells for tens of yuan. They will not What do you think, because this is suitable for taking photos and posting on Moments, and posting short video platforms.

Now most people like to follow the trend, such as having a meal and taking pictures, but more people like to follow the trend. When I thought of this at the beginning, I didn’t worry about not having customers, because I knew that the first batch of people who came here must be Internet celebrities. Because they need traffic, what has traffic, my instant noodles are traffic, I haven't done this before.

Internet celebrities come to take pictures and check in to earn the first wave of traffic. In order to obtain user traffic, the platform will push this kind of novelty. When users see it, they will want to try it. If they try it alone, their friends around them will think about it. try.

Do customers really come to eat instant noodles?No, they mainly come here to follow the trend and let people know that they have also followed the trend.

If the above-mentioned things are not combined with one thing, then this effect may not be achieved, that is, beauties, a group of beauties.

In the live broadcast, is it true that male users reward female anchors more, and the platform also accounts for more male users, how can we attract people to watch it in the first place?Then take advantage of the beauties. In people's impression, beauties are all untouched by spring water. Now they set up a stall on the side of the road for you to eat, so they will attract attention.

Is this noodles?Of course not, what you want is attention and traffic.

This is the business opportunity created. Those big guys are best at creating business opportunities. Business opportunities are never based on luck. I have traffic, what can I do?Of course, to cash out, the first is to find franchisees, and these franchisees also want to cash in on this wave of popularity and traffic.

And what else can I do with this traffic?When I went to an institution for financing, the institution saw everything I had laid out, such as a very concise and clear profit model and brand advantages, and the institution could quickly evaluate that it could be realized, and the money would come, and the final consumer would pay for it.

Who is the consumer?Everyone here is, now you have a general understanding of entrepreneurship, right?

Never believe what is under the lens, this is entrepreneurship.Follow the trend and create business opportunities.

If you can't do the above two points, I advise you to give up the idea of ​​starting a business as soon as possible.

If you want to start a business, but you are afraid that your parents will worry about you and you will not be able to bear the consequences, you can try something within your ability, such as technology entrepreneurship.

Next door to the school is an entrepreneurial city, which is specially aimed at college students. If your project passes the preliminary review, they will provide you with entrepreneurial funds. You can try it out. "

Zhao Mingyang advertised his business park without any hassle. After class, a phone call came in. Zhao Mingyang took a look and went to the Shencheng Repertory Theater. Something happened there.

For the instant noodles, Zhao Mingyang handed it over to Hao Ren. He didn't have that kind of thought, so he gave this to Hao Ren for him to practice.

(End of this chapter)