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Chapter 169 Caught the Evidence! 【Subscribe】

This kind of operation method has been used by marketers before, such as a product, for example.

A towel, you put a portrait of the character on the brand and say that Er Gazi endorsed it, but Er Gazi didn't sign an endorsement contract with you at all, what should you do?
Then Er Gazi will definitely sue you, similar to a certain lozenge back then, Da Luo came to China to play a friendly match, but the lozenge company said that I am your fan, I took a photo with you, and I gave you money.

The big Luona Coke broke, so if you have money, you can get it. After he went back, he finally found out that he had endorsed a product, or a fucking lozenge. That was also the earliest cutout advertisement, just one picture.

Da Luo, let someone sue, okay, you sue me, I delay, the advertisement will be played as usual, usually it takes six to eight months for this kind of thing to be sentenced, okay, I lost the lawsuit for the first time, I don’t accept it, I The appeal is dragging on for several months.

In the end, the throat lozenges sold really well. Everyone agreed that Da Luo is the spokesperson, so let’s talk about it. You can be my spokesperson, but I don’t have much price. Here it is, if you want it, I’ll delay if you don’t want it. I lost this verdict, I have no money, and I am not afraid of becoming old, what about you?Would you like to drag along with me?
unwilling?Then I will give you 500 million. If you want it, you can take it quickly. Originally, the endorsement fee might be 5000 million, but the final 500 million will be settled.

In the post-Internet era, especially in the mobile era, this kind of operation is less, because rumors are dispelled too quickly, and everyone understands it at once.

How did it break?Celebrities with the same style, passers-by street photography, they don’t have to pay advertising fees, after Zhao Mingyang used this trick, the celebrity suffered a dumb loss, and soon, all the gifts from fans were collected by managers and assistants.

If you still want to show the same style as a celebrity, okay, for example, the forehead down that is more than 1 yuan. At that time, celebrities wore it and were photographed on the street. They paid the notice fee. You all wear it and help me promote it. Celebrities dare not take it lightly. Accepting gifts is because of this.

At this time, Zhao Mingyang spread the publicity on the whole network. This doll, Zhao Mingyang is not going to sell it for 299 a piece.

That's right, most people rarely spend five hundred to buy a small doll, and there's nothing special about it. To be precise, it's not that they can't afford it, but they are reluctant to buy it. They think it's not worth it.
Of course, there are also people with good money who will buy it. Zhao Mingyang directly linked to the online store and dumped it, the genuine YYDS unicorn.

Online stores cannot use pictures of celebrities, which is prone to disputes, but as long as the title is written with the same style as the celebrity, it will be fine, and there is no specific celebrity.

Ma Changyuan is so confused, he specially hired a group of online store customer service, this damn, how did you change the listed price from 299 to 499?It's better to grab it, why not grab it.

Will anyone actually buy it?Spend five hundred yuan to buy this thing?This is profiteering!

Soon, another news post appeared on the Internet #火消世界的不亲密unicorn真人爱了#.The photo sent by Meng Xiaoxian was uploaded, and a group of foreigners were holding this doll.

People who eat melons don't understand, thinking that this is some high-end stuff.

Do not believe?Was the warm baby you bought originally written in Japanese?But R didn't warm the baby at all, why did he do this?It just caught some people's minds that foreign products are good, and there are some products that are all in Japanese, with a Chinese label to explain, you have to be more serious, saying that R does not have this, you are falsely promoting this.

Then you must still lose, the manufacturer replied that it was sold to R himself who lives here, so it is all Japanese, you see, this is a reasonable explanation.

Ma Changyuan was completely shocked. Someone actually placed an order, one, two, three...

There are so many, there are more than 100 orders, hold the grass!What kind of rhythm is this, there are more than 100 orders so soon?

Zhao Mingyang called Ma Changyuan, and Ma Changyuan answered quickly: "This order will not exceed [-] orders at most, maybe around [-] to [-] orders, did you send out the shipment that I asked you to ship to Putian? "

"It's been sent out. I rented a special warehouse over there, and hired someone to deliver the goods there according to what you said. What's the next step?"

"If you put it up in multiple stores, just write the original order and authentic one-to-one imitation YYDS unicorn, the price is 99 yuan, and we support special counter inspection." Zhao Mingyang said.

"That's okay?" Ma Changyuan's whole body is not good. What kind of rhythm is this? Where did he come from the counter? Could it be that he took this thing to his factory for inspection?
In fact, Ma Changyuan does not understand that even if there is a special counter, there is no way to inspect the goods, and the products bought in the franchised stores in the area are not inspected. This is also the routine of the early online stores, and there are still online stores that use it. , because the counter does not support the inspection of the things you buy online or even in other regions.

Or you would say, what about luxury?There is a special third party, and basically luxury stores are opened in first-tier cities in China, and the clerks do not inspect the goods, there will be special after-sales inspections, and when you go there, you will report your name and no one will be able to find you information, I don't bother to talk to you.

Second-hand recycling agencies will inspect the goods for you, but they need to charge a service fee of about three to five thousand. If you buy a high-quality imitation that costs only a few hundred or thousands, will you go to inspect the goods?

The end of this thing, especially the luxury goods that dare not sell fakes on the Internet, or directly indicate the word Urata, tell you that this is a fake, not because the businessman’s conscience discovered it, but the appearance of a group of professional counterfeiters who specialize in this business , Let the businessmen be forced to change.

Why are businesses afraid of professional counterfeiters?It's very simple, this group of people has a wide network, they are all teams, some are in charge of the law, and some are in charge of the media. The combination of these two will not kill you, and I will get you if you don't give me money.

Zhao Mingyang knew that the 99 yuan one could sell 99 pieces. The price difference between 499 yuan and [-] yuan is indeed very big, and Zhao Mingyang asked Ma Changyuan to order two kinds of packaging boxes, one costing ten yuan and the other one yuan. This still needs to be done, after all, genuine customers need to get better.

To put it simply, why do some big brands tolerate the existence of Urata, just like the two early brands that came to China and allowed the existence of piracy, can it be killed?can!

Why can't you kill me?Because of the need for popularity and exposure, people all over the street know this brand at once. When the market matures, a wave of counterfeiting will come, and those who are pirated will be spit out. I will not allow you to do it in the past two years. If I want to make a profit, I will turn a blind eye to it when I launch a new limited edition and you are doing it.

Zhao Mingyang asked Ma Changyuan to hire a legal team mainly to prevent piracy. Zhao Mingyang didn't intend to make this brand bigger at all, so don't let me have pirated copies on the market. If there is any, I will sue you. If you want to be accused, okay, I will wholesale it to you at 49, and you will sell it at 99, so that’s okay.

When the brand had some influence, Zhao Mingyang sold the brand directly, cashed out 800 million yuan and left.

Ma Changyuan is very happy at this time, there are thousands of pirated orders, and the income for this day is a huge sum of money.

If this continues, 500 million is really not difficult.

Zhao Mingyang knew very well that this would make a profit of tens of millions at most, and then he sold the brand to other big manufacturers, so he could use this to continue producing joint models and so on.

In the evening, Zhao Mingyang received an invitation from the landlady's wife. The landlady thought it was time to thank Zhao Mingyang.

Zhao Mingyang went to the appointment on time, and saw the landlady waiting for him in a restaurant.

In the distance, the little cousin was holding her mobile phone, and her poor little nephew, who was about to lose his home, was squatting guard.

Biao Sou asked her to help take care of her little nephew at home, saying that she had something to go out to lie down, and the little cousin felt that something was wrong, so she followed secretly.

When she saw Zhao Mingyang appearing, okay!Finally caught the evidence of the two of them today! ! !
(End of this chapter)