I want to work hard too!

Chapter 262 Creating a Personal IP 【Subscription】

"What about the second?" Wang Sibo looked at Zhao Mingyang and asked.

"The second is to leave a way out for yourself and for your family. As I said earlier, there are serious problems with your family's strategic investment, which may lead to a break in the capital chain in the later stage, and all businesses will face a complete collapse.

The money of your company does not belong to you, but to the shareholders and stockholders. What are you afraid of?Afraid of accidents, so you use the simplest method, high-level luminosity, to protect you and your family.

You are the safest when all eyes are on you. It is similar to Guo Ziyi’s operation of opening the door and not avoiding customers. Reporters follow you all day long. No one dares to do anything to you. I guess your father will do the same Being picked up by reporters, you have to use this safe time to create a buffer time for your family, maybe you can get through it?
And your family is also very clear that if you don't have absolute universality, all previous plans will come to naught. This move was originally chosen by you to try. At that time, your family probably thought you were just joking.

However, you successfully tasted the sweetness, and let your family know that your path is right, your identity is very vague, and you jumped into the entertainment industry directly, but you are not a star, but you earn money Your company has earned the dividends of traffic realization.

You know, how much can you invest in advertising operations at a time to achieve the effect of your previous operation?Three hundred million?Five hundred million?enough?Can this effect be achieved?Can't reach it.

Because now your popularity is higher, your business is equivalent to advertising for free every day, hot search online, your personal IP can expand infinitely, this revitalizes your family's previous dead game, and give your family The industry offers several options.

You can personally test various industries, such as entertainment, such as games, such as more unknown fields, as long as you succeed in one of them, then which one of your business can transform.

Your current direction is entertainment, in order to revitalize your movie theater. You have seen it in the past few years. You made the right move at the beginning. It is a movie. In the past, only a small number of people probably went to the movie theater to watch movies. , or couples go on a date, now a movie can sell more than one billion at the box office, and millions of people go to the theater to watch it, the market is too big.

Watching movies is now the same as going out to eat Malatang. It has become a habit of many people, but the problem has returned to the original point. Your movie theater is not well-known now, and your shopping mall is still not well-known.

Why?Because I read the data, you were popular for a while in 10 to 11, but it disappeared soon. You have no popularity in 12, so you are in a hurry. You want to find someone to help you build your personal IP. The main thing is Other real estate companies are also building cinemas into shopping malls to drive customer flow in shopping malls, am I right? "

Wang Sibo looked at Zhao Mingyang and said, "Amazing! I really didn't see the wrong person. Have you thought about going out and doing it alone? I'll give you the start-up capital, and you will only help me run the business. The annual salary will not be lower than seven figures."

"If I come out and do it alone, you won't be able to achieve the expected results. Empty Bottle Media makes money from the network of relationships that the company has built over the past decade, no matter traditional media or online, including local stations around the world, and all kinds of media. The intricate network of relationships, for example, we put some advertisements, which can appear on the bus stop signs in many places at the first time. This is the strength of Empty Bottle Media. There are other people who can help you operate it, but if there is no platform like Empty Bottle Media, I will not get in touch with you, are you right?" Zhao Mingyang deftly resolved Wang Sibo's temptation.

This kind of temptation made Wang Sibo very happy. Zhao Mingyang is a person who sees through the essence, so he is more willing to cooperate with Zhao Mingyang.

"Let's talk about how I can expand my IP next. When we meet for the first time, I will give you a small gift. It is worthless and will not make you violate the rules. A membership card of our company is a discount card. "Wang Sibo handed Zhao Mingyang a black card.

Zhao Mingyang knew that Zhao Mingyang's information had been bound to this card, what should I say?Discount card, how much discount?This may be a general-purpose card for all industries of their company. If there is a [-]% discount, then you have to pay for it yourself. It's just a discount, and you can accept it, but the value of this card is indeed quite high.

At least Zhao Mingyang can be a scalper and resell movie tickets...

"Then thank you Mr. Wang, I won't be polite." Zhao Mingyang picked up the card on the table.

In fact, this card is just an edge ball. It can be given away. If you go to his store to buy something, if the lowest discount in the whole store is offered, it will be exciting. All stores will give a cost price of the product, and the store will subsidize it. The store should be subsidized, and the merchants will not just lose money. In fact, this is to allow people who hold this card to shop at the lowest price, but it is also paid by the customer themselves, so this cannot be defined.

"Wenqing's road is actually dead. What age are most people who like Wenqing? The post-52s, post-42s and post-30s, the oldest post-23s are now [-], ​​and the post-[-]s are older now. The young ones are all [-], the young ones are over [-], and the youngest ones born in the [-]s are all [-]. These groups don’t have much time to play at all. They are either busy raising their grandchildren, raising their families or buying a house to get married.

To be precise, the current market is from post-85s to post-95s. We need to understand the market first and do precise promotion. Have you noticed anything in common for this group of people before 85? " Zhao Mingyang asked.

"Don't use you, we are almost a few years old, you can see me calling me brother, I will call you Mingyang too, there is no outsider, we can talk freely, can you explain in detail what you said?" Ask seriously, because he also understands marketing, but he knows that professional people must know more than him, so he will listen and learn carefully.

Zhao Mingyang opened the computer version he brought with him, took out a laptop, opened a website, pointed to a set of data on the screen and said: "Look, this period, these are some of the most popular products in the market before 98." Product data, sales of TVs, refrigerators, washing machines, tape recorders, music cassettes, etc. If you look at this again, the sales of books, newspapers and periodicals are much higher than the above, and the three major items are still the largest consumption. And there are not many TV sales.

This is just an epitome of comparison, entertainment, simply put, until the millennium, our entertainment is still relatively simple, most people pass the time by reading, or watching some fixed film and television dramas and listening to some fixed song.

So this has been cultivated, why in the early days of the Internet, everyone liked to fight essays, and they all felt that they had a little ink in their stomachs. What everyone competed for was literary talent, and what they competed for was knowledge reserve, because only this can show the gap between everyone.

These things are the common growth experience of most people, so everyone's hobbies are basically the same.

With outstanding literary talents, you will be favored by many people. Your initial Weibo is also a small poem or prose written by yourself. In fact, you are also a category in this big data, and so am I. Most of our entertainment methods at the beginning were Reading, the film and television dramas at that time were also outstanding talents and beauties.

You are looking at this data, which is the sales volume of some products after 98, and you will find something from it. "

(End of this chapter)