I want to work hard too!

Chapter 502 Heartbroken

"This, I have thought about it carefully, and I think you should be fine. After all, you have been learning computers for almost three months. It should not be difficult to learn some cash register systems. There are many computer-operated forms, and you will be learning by then. Next, someone from the manufacturer will communicate with you remotely.

There is a key point here, that is, there is no such thing as a pie in the world. The other party’s investment is based on the amount of 100 million for a store, and the total investment is estimated to be 1000 million. Of course, only 300 million will be invested in the early stage, and three stores will be opened for trial. Just a moment, but you must at least ensure that the net income of each store is 50 per year.

If the net income is less than 50 yuan, you have to find a way to supplement the income of 50 yuan. If it exceeds 50 yuan, others don’t want it. It’s all yours. The advantage of getting [-]% compared to the first method is that you have more authority. , the dividend may be higher, but the disadvantage is that the risk is greater than the first one,

What’s more, in the first year they will provide each store with [-] yuan of raw materials as a subsidy, but they will not provide them after that. You need to purchase everything at your own expense, including the rent for the second year, which you also have to pay for, of course for five years. After that, your store brand can be owned by you in this area, and there is no need to continue to pay them dividends. "

Zhao's father and Zhao's mother trembled when they heard it. Their pastry shop has a daily turnover of only seven or eight hundred. After deducting the cost and rent, they can only earn four to five hundred. Now that they have hired three people, they basically don't make any money. I don’t have any income, because the two pastry chefs need to pay [-] yuan a month, and the cashier [-] yuan a month. The salary is generally low during this period, but the salary of the pastry chef should not be too low. If it is too low, no one will be paid. Do, this is a technical job, so Zhao's father and Zhao's mother are in a hurry, there is no money to make.

The husband and wife do it by themselves, so they earn more than working part-time, but they just get up early and stay late without rest, and they have no money for rest.

Now my son said that a store has to give 50 yuan a year in net income to other people, but if I can’t use it to make up for it myself, what kind of concept is this?Zhao's father and Zhao's mother didn't dare to think about it, they were already getting scared.

"Son, the risk is too great. It's really too great. Your mother and I have been in this industry for many years. We know that you must know more than us in school, but you may not have the knowledge of this industry. We understand that the net profit of 50 yuan this year is too high to do, it is really difficult, and there is a high probability of losing money." Zhao Mingyang's father said.

Zhao Mingyang's mother also nodded in agreement, this is a loss-making business.

"Mom and Dad, do you know what I do? I'm planning and operating, and I can do well in this industry. Otherwise, the boss wouldn't give me a promotion and salary increase. I dared to talk to others about this. I have also calculated the risk cost, I know that the pastries you make must be ten thousand times better than mine, because you do this every day,
But the pastry shop I'm talking about is not the kind you open now. You mainly make cakes, bread and egg cakes, and the rest are gone.

As for the pastry room I am talking about, first of all, the building area is required to be very large. The starting point is [-] square meters, and the interior decoration is a high-end route.

There are also many shelves, and the refrigerated cabinets also need cakes and fruits on the entire counter. First of all, the first point is different, the decoration and the area.

The second point is that the cakes you make are different from the molds you are making now. There will be some cartoon ones, such as Spiderman, and some customized ones. Of course, the price is also different. The six-inch cakes you make now are only 51 pairs Okay, but they start at [-] yuan, so don't argue with me, is it so expensive, does anyone buy it?You will understand after listening to me, someone must buy it, and there are quite a few of them.

The third point is the category, not only cakes and pastries, let me tell you, parents, do you know macarons?Do you know tiramisu?You all make the old-fashioned bread, egg rolls, egg cakes, etc., and the cake is a single bread and cream.

And what people want to do is a variety of categories, such as sandwiches, egg tarts, burgers, sushi, mille-feuille cakes of various flavors, etc., as well as pastries in gift boxes, such as some Soviet-style pastries and Cantonese-style pastries.

Including drinks, freshly squeezed juice, fruit tea, milk tea, double-skin milk, coffee, etc. This is not a pastry shop, but a fast-food restaurant. For breakfast, afternoon tea, and supper, take a look at our city. ?Many pastry shops are mainly engaged in cakes, which are sold with some toast bread. The shops are similar to ours, with a size of [-] to [-] square meters, and some are only a dozen square meters.

Let me talk about the most critical point. Does your store have membership recharge?I asked you to do it before, so you should do it, but people who recharge their membership can only come to one of your stores. What if it is common for ten stores?
It can be used in both urban and county towns. What if the recharge card is a prize and gift issued by the unit to employees?What if this recharge card can be used as a gift?Anonymous, this is the same as the supermarket card, which is a fixed-site commodity consumption card.

And who doesn't have a birthday?Even if it's not your birthday, you can buy some pastries for breakfast, lunch and dinner. The marketing model is different.

You thought you were selling cakes, but in fact they are not selling cakes. Now you probably understand that it is completely different from what you are currently operating, and it is not the same thing.

There is another point that you may not have paid attention to, but we have data, such as some fast food restaurants, such as our McDonald's KFC, the business may be more profitable than first- and second-tier stores, why?
There is no choice in the market. In this fourth-tier city, everyone thinks this is high-end. Taking children to eat is happiness. Even if you have a face, you can take a photo and post it on Moments.

In first-tier and second-tier cities, most people take pictures in some high-end private clubs, private restaurants, high-end western restaurants, etc. You see, the McDonald’s near our house has been open for almost 15 years, and the business is full every day. , All blind dates go there, people in small cities do not mean they have no spending power.

The more this kind of place, if you come to a store that looks very high-end, such as this pastry shop, people will definitely come to consume it. For example, if a boy buys the milk tea and coffee here with some pastries and gives it to a girl, it will save face. We buy cakes here to save face, why?The cakes we make here are completely different from other cakes in the city.

So all in all, I think you can do it, and in the short term, there will be no such shops in this city, because the investment is too large, and there are multiple investments at once.

When you have opened ten stores, there will be no room for other stores to survive. Some of them will lower prices than your stores, but the categories and quality cannot be the same as your stores.

You are the only ones in this market, so it is a regional monopoly. The most important thing is that the rent here is cheap, and we only rent stores that agree not to raise prices for five years or have a small price increase. The annual rent of a square meter store is only [-] to [-] yuan, which is actually not high.

At that time, it will not be difficult for a store to achieve a daily turnover of five or six thousand, and it is very possible to exceed ten thousand. There are nearly 90 people in the urban area, and there are several counties, each with a population of several 10. The market space is still very large. the big ones. "

What Zhao Mingyang said made Zhao Mingyang's parents fall into deep thought, they were still afraid, but Zhao Mingyang didn't tell his parents, he didn't expect them to make money at all, but tried to find a way to seal their expansive period.

"Think again." Zhao Mingyang's father was a little moved, but he was still afraid because he lacked confidence.

Zhao Mingyang's mother was also a little moved, but she was afraid of losing money. Zhao Mingyang knew that they lacked affirmation and decision.

"That's it. Don't hesitate. In the worst case, I will pay you back if you fail. I trust you. Let's eat first, and you go to inspect the store first." Zhao Mingyang said.

(End of this chapter)