I want to work hard too!

Chapter 528 Eat more sea cucumbers, brother

"You want to use the marketing plan of exporting to domestic sales?" Gu Man lit a cigarette and looked at Zhao Mingyang's computer screen and asked.

"That's right, exporting to domestic sales, and building the Madou brand in the form of stories, what do you think of this plan?" Zhao Mingyang said.

"Is it in the form of a story?" Gu Man exhaled smoke rings and lowered her head to look at Zhao Mingyang charmingly, but Zhao Mingyang was terrified. What's the matter? Will it come again?
"Restrain your desires first, the theme of the story is "I'm so amazing", and the core is that the traditional culture shocked the European and American fashion circles." Zhao Mingyang said.

"I'm not hitting you, do you know the consequences of doing this? There are many ways of marketing, why choose this one, this marketing method actually requires continuous content output, do you have enough content?" Gu Man said seriously receive.

"Yes, I'm already working on it, so I want to ask you, let's see if there is any problem with this marketing plan." Zhao Mingyang handed the computer to Gu Man.

"What clothes are you wearing, where are you going?" Gu Man said as if she had eyes behind her, looking at the computer.

Zhao Mingyang shivered in fright, and said with an embarrassed expression: "I'm afraid that Mu Tong will be bored, so go chat with him."

"That's not necessary. I just sent him a text message and asked him to go back to the emperor to see the location of Ma Dou, and help us order a dinner by the way." Gu Man said.

Zhao Mingyang (⊙o⊙)...

At this moment, he appeared again at the restaurant, and Mu Tong, who paid the money and gave the address, felt like he was a mother. The two of them were struck by lightning sooner or later. The happy things couldn't be thought of by me, and the things about running errands and working overtime reminded me of themselves. A pair of husky men and women .

Zhao Mingyang was convinced at this time, he just lay down, slept and rested, it's over, it's over, he may have to have a kidney transplant, has Gu Man given all the loneliness of 30 years to himself?

Sooner or later, Zhao Mingyang felt that he would have to pay at least several billion this time. This thing is inexhaustible, right?

Gu Man looked at Zhao Mingyang's plan. In fact, this plan was nothing new, it was a combination of IP and product operation.

To put it simply, this has happened many times. For example, those diamond dealers in Europe and the United States found a lot of handwritten fairy tales. After writing the stories, they arranged for people to arrange dramas, which is to softly implant diamonds into the stories. In China, for example, the prince sends a diamond ring to the princess to propose marriage, and the diamond symbolizes eternal love.

This set was picked up from the baby back then. There are children's versions of these dramas. The drama performances are sponsored by diamond dealers for free. It is to let the children recognize the value of diamonds from an early age, and even set up drama clubs in various schools. All drama scripts Basically are fixed.

This kind of operation has also appeared in China, and that is Haier. At the beginning of the 90s, the president of Haier did something that no one understood. A cartoon about childhood growth of post-zero children.

This is called preheating and paving IP in advance, laying the groundwork in advance, and realizing it later. Of course, this is something that many people cannot understand.

Haier was not well-known at the time, and the turnover was not much, but Mr. Zhang actually played this trick directly. Many people thought he loved animation, and some people said he was acting irrationally. He even gave money to some local stations to let them The cartoon was broadcast on the TV.

As a result, this cartoon was broadcast on TV stations all over the country. As long as you have a TV, you can watch this cartoon.

After the cartoon was aired and got a response, Haier opened up the market on a large scale. After the children saw the icon of Haier, they knew the two brothers. Adults watched their children every day and knew each other. Then Therein lies the market and brand recognition.

Many people even think that this brand copied cartoons, but it has to be said that this operation allowed Haier to occupy the market in an instant, and many people still buy Haier when they grow up. This marketing makes Haier a brand in the field of home appliances. leading enterprises.

There is also Mr. Zhang’s second marketing, smashing the refrigerator. At that time, it was also eye-catching. It was more than ten years earlier than Luo Jianzi smashing the refrigerator, but what he smashed was his own brand of refrigerator, and the quality was not up to standard. It was smashed, and this time Haier's image stood up again.

Including Mr. Cai, another great man at the same time as Mr. Zhang. He is an absolute boss in this field. This is the way to sell toys in the form of selling animation and auctions, and then hold competitions, such as four-wheel drive competitions, yo-yo competitions, top competitions, etc. He even bought a TV station and founded a TV station by himself. Many special animation channels before were basically invested by him. and founded.

It is to give you IP first, let you get familiar with it, and then launch the product, so that the market and consumers can quickly accept it.

First invest, then produce products.

Zhao Mingyang's operation is similar to this one. Instead of launching products, he wants to hype Ma Dou's clothing series.

Zhao Mingyang found some foreign people similar to self-media to help him write the copywriting, and also used the invitation letter Ye Chuan's family gave Liu Bingbing to the fashion week to ask Liu Bingbing and Ma Chunzhen to help him get some samples for foreigners.

As a result, the new national trendy forces appeared at Bari Fashion Week, shocking a group of fashion people. Many foreign websites have such articles and reports. Zhao Mingyang provides the content and pictures, and it is enough to send them out from the main account of the media.

Then Zhao Mingyang is transferring these self-media content to the domestic media platform intact, as if this brand is already well-known abroad, and it is still a domestic brand, but no one knows it in China. A sense of pride will attract a group of people to consume impulsively.

There are Chinese characters on these clothes, such as a word for Tao, national flags, landscape paintings, and Shufa fonts, just a line of words on a white shirt, such as Tian Dao rewards those who work hard.

There is also the word Huaxia, and the names of various provinces. For example, Su has the word Su.

Even the Yangtze River and the Yellow River in China are printed on the clothes, and there are some food patterns.

In fact, it's a hodgepodge, let's have a look at everything, let the audience choose which one they like, which one is popular, and which ones will be released at that time.

The core is that this brand is very popular abroad, sought after by people, and some people pay high prices for recycling.

In short, it is to stir up the popularity first, then Qiu Shuhong, Meng Xiaoxian, Yan Shouren and others will wear these clothes, but they are not sold in the market at all, everyone will search, and finally the brand will be launched.

There are all kinds of crazy marketing in China, but there is no product, first rent a store for decoration, and take your time.

Now there are a few online stores that are trying their best to sell cheap clothes to increase sales. When the time comes to replace the product, many people mistakenly think that this product is selling well.

But Gu Man still found the key point. She and Zhao Mingyang said: "It's best not to take the low-end route, because it's easy to lose the topic. If you want to have a topic for a long time in marketing, you'd better go directly to the mid-to-high end. The price is directly comparable to Ah's." The price of these two brands is the same.

The short-sleeves are priced at 299 at the beginning. It is necessary to highlight the logo of the cat, so that people can see that it is expensive. It satisfies some people’s desire to pretend and is topical. Many people will definitely say why it is so expensive, and there will be other A group of people came out to say why domestic products can't be sold so expensively, which created a steady stream of disputes.

The best thing is to stick to the word "expensive". The expensive ones make people reluctant to buy them. The decoration of the flagship store is noble and elegant, and it must not only sell clothes, but also form a product line, such as water glasses, backpacks, slippers, basketballs, footballs, all of which are sold in these stores , and the prices are all expensive, I don’t expect anyone to buy it, but I have to have it.

The icon is an abstract ant, but I think this ant has a little disadvantage, that is, it is not easy to hype an image IP, what do you think? "

Zhao Mingyang nodded and said: "That's why I let you see. Look at the second page, the sub-brand of Madu, the English abbreviation of FP that can fly pigs, and create a pig. I originally wanted this to be a high-end brand line. Short The starting price is 599, do you think it’s okay?”

Gu Man looked at the screen and said, "Yes, but it's best for this brand to open together with the Madou brand store."

"Together?" Zhao Mingyang got up and looked at Gu Man and asked.

"That's right, just put them together, so that customers have no choice. If you put two expensive ones together, there will be no market if other brands are close together. Moreover, they can drive sales with each other. The positioning of the two main brands must be The same, that is fashion, people think of FP when they see Ma Dou, and think of Ma Dou when they see FP.

This is the best, register the brand fp abroad, and then enter it with a foreign brand, so that it is easier to sell at a high price, but I think you might as well go abroad to find a bankrupt brand to buy the trademark and replace it with fp, so that you can boast a wave of history long. "

Sure enough, Zhao Mingyang chose Gu Man correctly, she can find many blind spots.

Gu Man closed the notebook and looked at Zhao Mingyang and said, "Come here, brother, let's eat another sea cucumber."

(End of this chapter)