I want to work hard too!

Chapter 656 Brand Positioning

What Zhao Mingyang gave to his little cousin was a bunch of blue baby's breath stars. The blue baby's breath symbolizes silent guarding, waiting for true love to come, willing to be a green leaf, and the flower language of the baby's breath is: I bring the sky full of stars to you, I still feel that the stars in the sky are not as good as you. I am willing to be a supporting role, and I also want to secretly love you without telling everyone. There is no vigorous confession, no vows, only silent waiting.

This is what my little cousin found out, of course, subdivided, the flower language of the white baby's breath is: pure, romantic.

The flower language of purple is: miss, miss.

The blue flower language is: protection and gentle love.

The pink flower language is: willing to be a supporting role.

The red flower language is: True love, I will bring the stars all over the sky to love you.

But no one will subdivide it in this way. Gypsophila is defined as humble love, which is like playing with secret love and dog-licking flowers. Roses are very straightforward, telling you that I like you and not playing secret love.

Two-way love is extremely beautiful. The little cousin has already confirmed that Zhao Mingyang likes her, but Zhao Mingyang can't open his mouth and dare not confess.

If he doesn't care about himself at all, he should give him sunflowers, that represents friendship, he must like me, we like each other, we have a crush on each other.

Zhang Zifeng held the phone and thought, should he take the initiative first?
Amidst such complicated emotions, she actually fell asleep directly, because she couldn't stay up late at all. Basically, she was sleepy at the end of the study time, which was already beyond the usual sleep time.

Zhao Mingyang returned to the house he rented with Xu Qingqing, and when he got home, he saw that Xu Qingqing had cleaned up the house very well.

Go back to the room, take out the card reader, open the pendant and take out the memory card, and update the PTT of Guo Yuting and the little cousin.

The next step is to prepare for the integration of resources. First, integrate the resources of that group of people to your own side, that is, turn their money into your own.

Zhao Mingyang has money in his hand now, but the money is fake. If Jifeng Automobile is found to be tricky, Qiu Shuhong may have a big problem.

You have to spend all your money quickly and then buy something back.

There is also Madou Clothing, which is expanding rapidly after opening at this time. Young people are buying this brand to flaunt their youth, especially Zhao Mingyang asked Ye Chuan to say that if you are over 30 years old, don’t buy Madou, it is not suitable. Not recommended, because you don't understand.

This sentence successfully aroused the topic and aroused hatred. This is Zhao Mingyang's positioning. He positioned the brand under the age of 30, because people over the age of 30 generally consume rationally and pursue cost-effectiveness.

Ma Dou now sells a short sleeve for four to five hundred pieces, which is more expensive than those big brands. Except for young people who spend impulsively and don’t consider cost performance, they can’t make money at all over the age of 30.

And it is not suitable for people over 30 years old to wear, mainly because of bells and whistles.

But as soon as this topic comes out, it will become a topic of debate. A group of people are scolding the brand, but young people will come out and say that the elderly do not understand fashion and young people.

This kind of conflict is actually the conflict between young people, middle-aged people, and old people. Every generation has ideological conflicts, and no one accepts the other. Zhao Mingyang magnified this conflict point, so that there is room for ants to survive.

If a brand has no personality and no culture, it is difficult to do it, just like Guanxi's brand can earn tens of millions of dollars a year, can you believe it?
His brand of short-sleeves costs seven to eight hundred dollars, and there are basically no specialty stores, but it still sells well, but a small number of people recognize it and are willing to consume it.

Celebrities love to make trendy brand clothing, because the profit is really big, and the cash is quick. They all have samples for pre-sale, and they will sell as much as they order, and they will not overstock.

The main energy is to operate brand culture. Guanxi's brand focuses on street culture, so Zhao Mingyang focuses on youth culture.

And Zhao Mingyang's next operation plan is for young people wearing Madou, as long as they go to any store on their 30th birthday with their shopping vouchers, they can receive a birthday gift.
The birthday gift is a certificate of completion, bid farewell to the certificate of completion of the Madou brand, and send a box of tea and a box of coffee.

This tea and coffee brand is also the brand that Zhao Mingyang wants to operate. The target is people over 30 years old. In particular, the profit of tea is as famous as that of liquor. Coffee is also a mainstream consumer product in the future. People who are more stressed will consume coffee more often.

Brand culture is the foundation of a brand. For example, the mobile phone brand of Rebus is born for fever, and the main body is a group of people who pay attention to cost performance.

And the slogan of Qiao Gangzhu's fruit mobile phone is to change the world and make dreams come true.

Everyone is pursuing brand culture and building brand culture, but this is difficult to create, just like the new car brands starting with B later, why use those three English letters?Many people were confused, but the founder gave an answer, because other names were registered by others at that time, so they just came up with it casually, which also made the brand culture vague and difficult to locate in the later stage.

Therefore, it has to be split up, and car models with various Chinese characters as the head are produced, and the culture is re-created, and the national culture is named after the dynasty culture.

This thing is not done well in the early stage, and more investment is required in the later stage, which is the early positioning. Does your brand have a story?

Brand positioning, such as Wuling’s positioning as a basic scooter, Audi’s positioning as a sense of technology, BMW’s positioning as a maneuverability, and Mercedes-Benz’s positioning as a ride comfort.

Zhao Mingyang closed his laptop, adjusted his phone to seven o'clock, and went to Empty Bottle Media's agency tomorrow morning to help Gu Man with a business.

Silent all night.

Early the next morning, Zhao Mingyang got up, washed, packed everything and went out.

On the way to walk, I saw Bu Fenjin.

"Brother Fenjin, why didn't you drive to work?" Zhao Mingyang looked at Bu Fenjin who came out of the subway and asked first. The probability of arriving is basically 100%, so it is better to say hello in advance.

"Hi~ I don't want to drive any more. I want to take the subway to rest. I'm stuck in traffic every day." Bu Fenjin laughed.

Zhao Mingyang saw Bu Fenjin's sad face. In fact, from the moment Bu Fenjin left behind, this time and space is no longer the memory of Zhao Mingyang's previous life, and has changed.

The two walked into the company building side by side. Bu Fenjin didn't say a word, and he became more and more silent, and the fatigue on his body could be seen with naked eyes.

When they arrived at Empty Bottle Media, Zhao Mingyang also entered, and Bu Fenjin was taken aback.

After looking at Yuan Zhao Mingyang, he said, "Mr. Gu is on a business trip."

"I know, she asked me to come over to help her with something, and you just organized us to have a meeting."

"Oh." Bu Fenjin responded.

Zhao Mingyang came to the conference room, and people came in one after another, and Zhao Mingyang was familiar with everyone.

He took out the USB flash drive and connected it to the projection device, and pictures and texts appeared on the screen.

"As you can see, this time we are looking for a courier company to operate. Fengshun Express Co., Ltd., which has been gaining momentum in recent years, I think many people have used his company. His business is related to the postal service and the post office. The four links and one reach overlap, there are too many express delivery, and customers want to be different from other stores.

In the mobile era, with the rise of Internet mobile terminals, the growth rate of online shopping this year is more than several times that of the past, and the turnover of this year's Double Eleven is also several times that of the past.

In the PC era, there are still few people shopping online. The main reason is that it is inconvenient, cumbersome to operate, and they cannot shop anytime and anywhere. Most of them need to go back to a fixed place and browse in front of the computer.

And on the way home, you may have already bought the things you want. With smart phones, many people like to go shopping with their phones, and check the prices in stores and online. There is no rent on the Internet. Beat it down, so the rate of online shopping has increased.

Online shopping has increased, what is the direct impact?It is the express delivery industry, and all companies are competing for the market. If it is a logistics competition, then the postal service must have the greatest advantage, followed by Goudong, followed by other companies.

Fengshun has also increased its logistics investment in the past few years, but it is still not enough. It needs to be increased, because the logistics investment is the number of its own trucks, and the postal service is the most. After all, it has been established for decades, followed by Goudong who has built this piece from before. .

In terms of service, Fengshun is improving, but now there is no obvious difference from other companies, so they ask us to make a difference. What do you think? "

(End of this chapter)