I want to work hard too!

Chapter 719

Zhao Mingyang drove a car around the area of ​​this project, and then drove to the urban area from here. Here comes the problem. It looks very big here, but it's actually not that big at all.

It is mainly a residential area, such as [-] to [-] square meters, which looks very large, but what if there are more than [-] households?

That is to say, there are at least [-] people active here, and the floors are desperately raised to leave public areas. The underground public areas must be guaranteed, such as the width of the aisles, the greening rate, and the children's play areas. The place where the battery car is placed and so on.

After subtracting these, there is not much vacant space. The area of ​​the community is large, the population is large, and there are roads outside the community. This type of new area has six lanes to and from, because the number of family cars is high, the design of the year is not enough.

The congestion in many old urban areas is due to the plan to add up to four lanes, and even a single lane. I used to think that it was very wide and enough for use. After the road planning is completed, there will be residents, shopping malls and other buildings, but no one will Unexpectedly, we have developed so fast. The family car that everyone thought was unattainable luxury before has become something that every household has.

At this moment, it becomes clear how crowded the four-lane round-trip is, and the six-lane round-trip has become the starting requirement for a new urban area.

But there is also a bug here. Most of the new urban areas can only be used as shopping malls. Because the community is large and the area is limited, it cannot be made into a traditional pedestrian street. The activities of residents are basically in the fixed areas of the community and shopping malls.

Pedestrian streets now seem to be very luxurious. Basically, a street has two rows of facade houses. Many pedestrian streets are only 2000 meters long, ten or twenty wide, covering too much area. It was very popular in the past few years, but there is a lack of Comprehensive, such as the overall layout of eating, drinking and playing is not as good as shopping malls.

However, in the later stage, the plastic shopping malls are not as good as the pedestrian street. The pedestrian street can be made into an Internet celebrity street, an art street, a trendy street, etc.

The new urban area is full of high-rise buildings with limited area and every inch of land is expensive. It is impossible to give you a pedestrian street. It is better to build a shopping mall, adding a few more floors for practicality and cost savings.

Zhao Mingyang noted on the tablet computer that giving up the marketing of leisure and shopping is not conducive to the main focus.

Zhao Mingyang made money by driving this place. The businesses in the main urban area are not mature, and the facilities are relatively average. After all, it is a third-tier city, and many facilities seem to be complicated and imperfect.

We can only attract house buyers according to what is not here, and hype up a prospect, a future, otherwise that area is worthless and attractive.

There must be a plan that cannot be realized here. This is also an effective method for many developers. They release gossip and never confirm it, making people believe it is true.

The best outlets for this are some local self-media. During this period, they are basically public accounts and Weibo. Many people are watching these. These unofficial accounts, everyone does not know who is behind them, so you can cancel the account at any time. up.

However, Zhao Mingyang and the others are not worried about looking for a local area. They can just run a few accounts by themselves, and if they try to operate a week, ten local people will definitely pay attention to one account.

Determine this first. With this, it will be easy to follow the rhythm later.

When all the branches of Empty Bottle Media arrived, Zhao Mingyang held a meeting. A total of 21 people came, including artists, photographers, and post-editing.

Twelve people came for this part, and only nine people came for the copywriting, among them were Zhao Mingyang's old partners Brother Xiao Sa, Hao Ren, and Xu Qingqing.

Zhao Mingyang asked Xu Qing to come over on purpose, but if it feels inappropriate to call her over, it's better to call all his old partners over, it doesn't look suspicious.

Letting Bu Fen go in and take care of him for a while is also considered to be a chance for Gu Man to take care of him.

"Everyone, I am looking for you this time to be responsible for the operation of this real estate project. This is a project of our head office Lingshigong Group, so this time it has a different meaning to everyone. Let me put it bluntly. If you do a good job, the company will reward you." Not to mention, it is also beneficial for you to be promoted to the headquarters, everyone has a chance.

What's more, this project is very big. Even if you are no longer in Empty Bottle Media, if you have participated in this project and write it on your resume, you will get an extra salary of 2000 yuan.

Don't be surprised why I say this, I'm just reminding you, don't take it lightly with all your energy for this project. " Zhao Mingyang said.

A female staff member of the Imperial Capital branch raised her hand and said, "Mr. Zhao, what should we do? What model should we adopt to drain traffic?"

Zhao Mingyang pressed the screencast button, and a picture appeared on the screen. He pointed to the screen and said, "For the time being, we plan to operate at least ten local accounts. In a week, at least ten accounts will be launched, and the attention will reach 10+.

The model is still the routine we used before. From the beginning of this year to the present, the number of smartphones has increased by a terrifying amount in less than a month.

However, according to big data feedback, the number of smartphone users in urban areas is still the largest, but the penetration rate in rural markets is also rising crazily.

Coupled with the huge user groups of Weibo's PC and mobile terminals, we can operate in two parts.

The first is the WeChat public account, which can hold the most beautiful and cute baby competition, and the first prize will be rewarded with a 1 yuan recharge card from the local maternity and baby store, and contact the local maternity and baby store with the most chain stores.

They let customers scan the QR code to follow our official account, and they can receive a ten-yuan voucher for free. In addition, we are rewarding the clerk with ten yuan. [-] yuan reward, customer spending will be reduced by [-] yuan, and we will pay for this money, which will stimulate both buyers and sellers to actively follow and recommend people around us to follow our official account.

Maternity and baby stores are an important channel for information dissemination. Most of them are housewives and grandparents who take their children to spend.

There will be ten second prizes, and a supermarket card of 1000 yuan will be awarded. We will also find the supermarket with the most chains in the local area. The same routine, we will pay for the customer's consumption. As long as the customer pays attention to our official account and fills in their personal information, they can receive a voucher. With personal information.

There will be [-] third prizes, and a children's rocking car will be rewarded with [-] yuan. All winners must come to our after-sales service to receive the prize.

The entry requirements for this event are children under the age of three, all they need is a photo of their life, the name of the child, whoever gets the most votes, and whoever gets the first place is as simple as that. "

Everyone quickly tapped on their laptops to record what Zhao Mingyang said.

Everyone understands that this kind of canvassing is the most direct and effective, because families with children under the age of three basically have someone who will take care of the baby full-time, does not go to kindergarten, and has nothing else to do except take care of the baby, so canvassing will be regarded as a serious business , will devote himself wholeheartedly, as long as there are people around him who have smartphones and WeChat, they will definitely let the other party canvass for their children.

Zhao Mingyang used online and offline linkage again this time, and took out the vouchers to stimulate consumers and merchants and benefit them. In fact, he wanted customer information so that he could call and sell houses later. 90.00% of these people were local. resident.

This is a typical case of marketing, quick cash, the money looks like a lot, but in fact it is not much, because the user group is limited, Zhao Mingyang would like to pay attention to the whole process, but it is impossible, it is estimated that there may be a maximum of 10 people Not bad, because of limitations, only in urban areas.

In addition, we are not afraid of people swiping orders. Wechat is a mobile phone number and an account. No one will register a mobile phone number for the ten yuan and 20 yuan. It is a bit of a loss to do this. The best way is to use the family's mobile phone Number registration to receive coupons, in this way, basically gave Zhao Mingyang the information of the whole family.

Moreover, families with children under the age of three are the main force in buying houses, because most of them are thinking about their children's future school districts. Zhao Mingyang has completely grasped this, but few people would think of the marketing or even the intention behind this activity. In the end, it becomes a leek and a cash machine.

In capital operations, most leeks actually don't even know how they became leeks.

"Secondly, hold a vote for the city's top ten restaurants, the same routine, but this time all restaurants can join, and No.1 will reward a home appliance gift package worth 2 yuan. Contact the electrical city in the urban area here. , the routine is still the same, tell the participating stores that you can use the voucher, and the routine is the same.

We want to make full use of offline and online, but we can't use one official account, we need several backup accounts.

The third step is to go to the school, contact the school, make a selection, only do kindergarten to elementary school, give up middle school, and prepare for the exam from middle school to high school. Parents don't pay so much attention to this, choose the most beautiful elementary school students, top ten elementary schools, etc., go Contact the various schools, and the township ones as well.

The above two are free to participate without any registration fee. For the last school, we have to actively donate some sports equipment and books to these schools and ask the schools to help canvass, otherwise they will not participate.

The last operation is the selection of the top ten outstanding figures in the city. There is no occupation limit. Remember that there is no occupation limit. The top ten of the top ten figures can get a reward of 20 yuan donated by us to the units where the participants work. Our accounts, In the end, all the donations will be donated for free to the local area, understand? " Zhao Mingyang said.

The people present did not expect Zhao Mingyang to take everything from top to bottom, especially the last sentence, the amount of information is huge, and the structure has also improved. The accounts that have been operated are at least worth 30 million each.

"For the rest of the accounts, you need to operate real estate accounts, all of which are about local real estate information, and also have recruitment information, but the recruitment information, don't be the same as other companies do, don't have any intentions, all the information released is the recruitment of public institutions Information, which will quickly attract attention.

Then all the accounts will be run by me as the Minsheng account, which is the local news, and the content of this news needs to attract attention. If other companies do not have it, what should I do?
For emotional disputes, such as catching a mistress, let the director team directly arrange for group performers to perform a play, as well as various content that attracts attention, just copy and paste, and change the background. There must be videos and images , must be filmed locally.

Weibo still engages in lottery draws, changing our original account to a local name, and then directing traffic, and directly reposting the content of the official account.

In the end, all accounts will publish the project content here in a unified manner, understand? "

"Understood, I still have a question." Xu Qingqing raised his hand and said.

(End of this chapter)