I want to work hard too!

Chapter 791 Re-testing
"I'll tell you why this group of people don't like to drink, because after they are born, they are faced with the fact that they will not be allocated after graduation from college. The value of their college degree is depreciating. There is no room allocation for their units. The pressure of competition is high, and they will be allocated a house again. Prices are rising, prices are high, and the overall pressure of life is increasing.

They know that if they drink too much and say the wrong thing, they will offend others, and they may lose their jobs. They dare not lose their jobs because the danger of not having a job is too great.

They also know that drinking too much alcohol will not only delay their work, but also make them feel more uncomfortable. They know that being drunk can't solve a thousand grievances.

Even, they hate the wine table culture, which is a culture that is obviously taking relationships and going through the back door, and it is a trampling on fairness.

What's more, this group of people is already very tired, and hates ineffective communication and flattery. In other words, it is actually determined by the market. Their personalities are more self-aware, and their self-awareness is clearer.

At worst, start your own business, at worst, change jobs, at worst, let it be like this. I don’t want to be a clown on the wine table and a dog in front of others to show their power. I put more experience on my family and take good care of my family.

And in the past, the righteousness of the rivers and lakes, if you don’t show you behind your back, you will be Amitabha. The hero of the martial arts novel I is a hero who is fighting for righteousness. what.

After seeing things clearly, this group of people became more and more indifferent. They treated outsiders indifferently, and left their enthusiasm and tenderness to their family members. They prefer to get together as a family of three or go out for travel. There are more laws and regulations, which make the elderly The older generation did not dare to drink recklessly.

The most important point is that drinking high-grade alcohol is really uncomfortable. Young people will not force themselves to accept and learn even the discomfort of drinking. Therefore, you will find that red wine and beer are what young people will drink at parties. Yes, or the low-alcohol wine from the Blue Winery, why is the wine from the Blue Winery sold well despite being complained by many drinkers?
Because it is not very high after drinking, it is light, and the young people think this liquor is okay. The most important point is that the more expensive the wine from the blue winery, the less high it is. You said how good the market research is. "

"Then does our winery also make low-alcohol wine?" Su Xin asked.

"Wrong! Low-alcohol wine is also wine, and it's uncomfortable to drink. Another point, you have to know, don't make high-end baijiu. In the future, only Moutai will be the only high-end baijiu. Don't compete with it for the market. Mid-to-high-end ones are too complicated. , there is no guarantee that your winery can last for a long time.

If you want to maintain the profit of the winery and ensure that the winery can maintain the survival rate in the next 20 years, then you can only guarantee the long-term market share. "Zhao Mingyang specifically emphasized the next 20 years.

In fact, I just told Su Xin, why is Su Xin in a hurry?

Or why is Su Xin's family in a hurry for the winery?Su Xin's grandfather is 90 years old, Su Xin's uncle is almost 20 years old, and the two uncles are also [-] years old. For up to [-] years, their family can still guarantee a certain background. Frankly speaking, they can't guarantee anything after ten years.

So this winery is the key. It is not Su Xin's family, but the lifeblood of the entire Su family 20 years later, so their family chose to concentrate all their network resources in the winery this time, which is a kind of background transfer. kind of insurance.

Su Xin looked at Zhao Mingyang and asked, "Then what should I do?"

At this moment, she is no longer frivolous, but has a serious face. Zhao Mingyang made her admire for the first time. Zhao Mingyang really has two combs. He has seen through what Su Xin's family wants, and also seen the predicament. Now , Su Xin and her fiancé are the marriage of two families, but they are afraid that it will not be safe, so the Su family wants to make this winery bigger in recent years, the bigger the better, or find a way to maintain it ten years later. The family is at least the way to keep their wealth.

"Brother Mingyang, you talk, why don't you talk again." Su Xin asked Zhao Mingyang who was silent and deep in thought.

Zhao Mingyang's words had already hit the point, but Zhao Mingyang suddenly stopped talking.

It's not that Zhao Mingyang didn't talk, but a sudden headache. He knew that it was most likely caused by overuse of the brain, so he just needed to rest for a while.

"I'll take a break, I'm a little tired." Zhao Mingyang closed his eyes, and lay down on the sofa to rest.

Zhao Mingyang had experienced this state in his previous life. He went to see a doctor. The doctor said that it was head pain and drowsiness caused by excessive use of the brain. He had to rest for a while, or be in a daze to let go of his thoughts.

You will find that most of the people who meditate and let go of themselves are creative or successful in their careers. This group of people may have the same problem, which is excessive use of the brain. Meditation will make some people feel comfortable, just in a daze. Give your head a rest.

Children in school days sometimes get emotional or have headaches, which are basically caused by excessive use of the brain. Some experts say that you can watch some movies and TV shows that don’t need to use your brain, or play games, which is to relax your brain. .

Zhao Mingyang didn't know why it happened all of a sudden, maybe he used his brain too much due to continuous project proposals recently.

He must rest, because he knows that without rest, in a trance, he will say the wrong thing.

"Don't be afraid, I'm just too tired from work recently, and I stayed up late yesterday to make a project proposal for you. I'll talk about it after I have a rest, and it will be over soon." Zhao Mingyang said with narrowed eyes.

Su Xin had never seen such a weird person as Zhao Mingyang, why did he suddenly have a headache, and it seemed that he had fallen asleep really quickly.

Su Xin looked at Zhao Mingyang carefully, her skin was really good, her facial features were exquisite, her eyebrows were also pretty, she slowly approached Zhao Mingyang and looked at him.

Finding that Zhao Mingyang didn't seem to be pretending to be asleep, but really asleep, Su Xin was still afraid that Zhao Mingyang was pretending to be asleep, so he kept staring at him, and when he found that he was really asleep, he wanted to get closer, Zhao Mingyang suddenly opened his eyes and glanced at Su Xin Said: "Does it look good?"

Su Xin was at a loss, took a step back like a frightened bird, and then argued with a red face: "I have never seen you like this, so I am afraid that something will happen to you."

"Thank you for your concern. I'm fine. Where is the bathroom? I'll go wash my face." Zhao Mingyang said.

Su Xin pointed in a direction, Zhao Mingyang went out to the bathroom to wash his face, there should be one in Su Rui's room, but it was hidden, probably behind the bookcase, it was inconvenient for Zhao Mingyang to enter, so let Zhao Mingyang go to the public bathroom for guests .

Zhao Mingyang washed his face and became much more awake. Sometimes in this state, resting for 5 minutes may be much better, and it will be relieved. The principle of coffee refreshment is to stimulate nerve excitement. Drinking too much will make immunity ineffective.

The reason why Su Xin thinks Zhao Mingyang is strange is that he has never seen such a thing, because Su Xin may have never experienced this kind of thing. This headache can only be caused by excessive use of the brain. This kind of problem is the most in the crowd, which is why Zhao Mingyang wants to give himself a vacation.

Back in Su Xin's office, Zhao Mingyang closed the door, walked to the sofa and sat down and said, "I needed a rest just now, to ensure you are in the most awake state, otherwise I am afraid of making a slip of the tongue, which will eventually affect the entire project.

Let's continue. If your family wants to be able to guarantee profitability in the next 20 years, it must occupy the market share of alcohol for a long time. As I have analyzed for you above, young people like alcohol very few, so just choose what you like. Specializes in the youth market, and not only boys, but also girls.

How to do it?First of all, the price is low, young people don’t have much savings, and they are saving money to buy a house, but within 20 yuan, this price is still affordable. What we do is not wine, but beverages, like In the past, white wine was mixed with Sprite. Many people who don't like drinking also like to drink like this. Why?Most of them actually hate the taste of alcohol and the spiciness of liquor.

The alcohol content should be low, and it should be the same as white wine mixed with Sprite, then make cocktails, reduce the alcohol content of the cocktails made by the bartenders, and then industrialize production, as well as sparkling wine, the price of this kind should be set as cheap as possible, 1 A liter of sparkling wine is priced at no more than fifty.

It is selling beverages, but alcoholic beverages, which are better-selling than liquor, because the consumer base is large.

With some marketing plan, some online red wine in the operation office is enough, and you can also make some white wine, and then put some small and fresh words on the wine bottle, pack it, and sell it for only two taels of white wine. "

"It's a good idea, but is it profitable?" Su Xin asked.

"Not high, because this kind of product is not sustainable consumption. As I said, as long as it contains alcohol, the market will become smaller and smaller in the future. Some people may buy some occasionally, but at least after making a profit, it will last for one year. The sales volume is higher than your family's three-year sales volume." Zhao Mingyang said.

"That's not high!" Su Xin asked in shock.

"It's not high, because your winery's income is not high in the first place, and the wine market is not high now. The most profitable games must be games. Games are the same as people used to use cigarettes and liquor to relieve fatigue, so I It is said to be a young people's market.

I'm just trying to find a way to help your business survive. The cocktails and small fresh liquor mentioned by the upper limit are not high-profit, and the high-profit is another wine, which is guaranteed to make your family make a fortune. "

When Su Xin heard this, he hurriedly asked Zhao Mingyang, "What wine?"

It was only after she heard what Zhao Mingyang said that she felt that Zhao Mingyang was really good, much better than the plans from the marketing companies she had found before.

Moreover, Zhao Mingyang really analyzed the entire liquor industry, starting from the preferences of the crowd, and gave Su Xin an answer that the entire liquor market is going down, not their own winery.

"Look, we've been chatting for almost two hours without knowing it. It's almost time for dinner. Let's chat while eating. I just booked a restaurant. Let's go." Zhao Mingyang got up and said.

"It's right for me to invite you. How can I ask you to invite me? I'll pay for the place you choose. Don't compete with me for this." Su Xin got up and said.

Zhao Mingyang glanced at Su Xin and said with a smile: "You little girl wears this outfit. It's like a child stealing an adult's clothes and wearing it, pretending to be an adult."

"Then what kind of clothes do you think I should wear?" Su Xin looked at Zhao Mingyang and asked, she didn't know that she was tricked by Zhao Mingyang again, Zhao Mingyang said this on purpose, and wanted to see how she would react when he criticized Su Xin for being bad. Then her attitude really changed.

"I think your outfit is pretty good. You look good. After all, you are good-looking and look good in anything you wear, but I think your clothes are more suitable for my age." Zhao Mingyang said after changing the subject.

When Su Xin heard this, she was embarrassed by Zhao Mingyang's words. She followed her mother and aunt's style of dressing, and bought the brands they often bought. They were indeed the brands they bought when they were five or sixty years old.

"Then I'll pay attention next time, what shall we eat?" Su Xin asked.

"When you arrive, you will know about the place where your family will sell wine in the future." Zhao Mingyang said.

(End of this chapter)