I want to work hard too!

Chapter 793 Buy a Brand Hype
"Alcohol is high, the younger generation doesn't like to drink it, and the old ones can't drink it. When they get older, the three highs come. The doctor first advises them not to drink alcohol, or to drink a little. They drink high alcohol, they don't drink red wine at all.

But after drinking alcohol for a lifetime, it’s uncomfortable not to drink. Look, isn’t low-alcohol sake just like electronic cigarettes?This is an alternative product, and both the older generation and the younger generation can drink two glasses.

Sake!Now the R book market is actually not that big. R book entered the era of otaku culture 20 years ago. Most office workers basically stay at home after get off work. Apart from playing games, they read comics. Their comics are equivalent to ours. Net article, but it has already started.

This group of people was under a lot of pressure, so they went to the beer house on the side of the road to drink a glass of craft beer and then went home. There were fewer and fewer dinner parties.

Everyone hates pointless socializing, so, R’s sake brand is the way our baijiu is about to go now, but we can use another method to operate it. Those people in the past made a lot of money by hyping red wine, and Japanese food stores will become more and more popular in the future. More, just like the old western restaurant.

We can't make money before this wave, because there is no western restaurant chain brand in China that is doing well, and the same is true in the world.

Of course, if you think that fast food restaurants like Pizza Hut count, then that might be the case, but there are more Japanese food stores, and a group of people are bound to be exposed to sake, so we can sell sake and hype sake. Once, I found a lot of sake on the shelves of R Ben’s supermarket.

When the price is converted, it ranges from a few dollars in Huaxia currency to more than 900 Huaxia currency. The more expensive ones are Daxai and the like. The retail price of better supermarkets is about [-] Huaxia currency. The most important thing is that it has grades. In other words, just like our Moutai series is divided into several grades, this is easy to operate, and the sellers are different for how many grades there are.

This wine is 720ml in the R supermarket. Some supermarkets sell a bottle of 81 Huaxia coins, and some sell it for [-]. If we wholesale it on a large scale, it is estimated that there will be about [-] bottles, or even more. Low, win his domestic agency right, or directly buy out the domestic use right.In China, your winery is completely self-operated.

At that time, a branch factory will be built in China, and the foundry will be processed by your winery. The 720ml Daxai is divided into several qualities. As I said before, it costs more than 180 Huaxia coins for a bottle of Huaxia coins, which is considered to be of good quality. , and a bottle with a retail price of [-] or [-] Huaxia coins.

The retail price is 40 or 300 Huaxia coins. It is estimated that if we win the agent, it will be [-] yuan a bottle at most, or even lower. At that time, we will sell more than [-] a bottle. If the quality is good, we will sell [-] bottles. Three thousand one bottle, you calculate, how much profit is there in the middle?
Is it faster to enter the market than to create a brand yourself, and there are no competitors?At the same time, take down all the other sake brand agents in R, and then all of them will be processed and sold in your winery.

Directly paying agency fees or buyout fees, without giving sales commissions to the other party, these brands can only watch us make money.

As for alcoholic beverages, it is probably not a big problem if your family wants to make them taste similar to the original ones. You can even buy [-] bottles from the other party. You are producing [-] bottles yourself. You are agents. Who would think of you making high imitations yourself? ?

The operation plan is that Huaxia has Moutai, R has Dasai, and directly operate this sake as the national wine of R, and operate it as the best sake in R. It must be bundled with Moutai, otherwise it will definitely not be sold, and it will be ignored at that time It's a gift, and a dinner party. As long as you have money and want to drink sake, you must drink this to save face.

Moreover, we set the price at around [-] yuan, just to make some people feel that Feitian Moutai can’t afford it, so let’s have a taste of it. Our wine is mainly used on the Internet, because many people may think that Japanese food stores are too expensive. I don't want to eat, more because I don't want to have dinner together, but I feel worried about what wine to buy during the holidays and the like.

The ones that are too expensive are unaffordable, and the ones that are too cheap are not compelling, but if you tell them that this wine costs more than 300 bottles, it is known as R’s national wine, and it has the same status as Moutai in China?Buying it as a gift has a face, a strong style, and the price is not expensive. At that time, we will buy out the agency right and process it ourselves. The cost will be more than 300 yuan, and it may drop to a dozen or 20 yuan. Is this better than making a new one by yourself? The mid-to-high-end brands are better.

We represent other high-end R books in the market, so there will be no rivals. We can also release them to Japanese food stores, and the special editions of Japanese food stores. We should not give them too high a price. Give it to them and let them sell it. We need them to raise the price for us so that people know that this wine is expensive.

This is not the most important thing, the most important thing is that after your family has represented these wines, you can directly use this channel to do other things, obtain information from channel suppliers, and if you have other wines in the future, you can use these channels to promote and open up channel, get it. "

Su Xin understood what Zhao Mingyang meant in an instant. He won the brand agency, or agreed to buy out the right to use it, and directly processed it by himself to buy a ready-made high-end wine brand. However, this high-end wine is actually not that valuable in R. Come back to the country to hype it wildly, and then package it into high-end wine and sell it, and earn money for at least ten or eight years.

What Zhao Mingyang said is correct, obtaining channels is the most important thing. If it is high-end liquor made by oneself, it is difficult to be accepted by distributors, because there are too many liquors in the market, but if the best sake, or all high-end sake brands Is it all in your own hands?Then these distributors have no choice, and when the time comes to bundle and sell other wines, it will be easy to sell them.

Mid-to-low-end liquor and cocktails are most likely to go to supermarkets, but not to wine channel merchants. Those people only pursue high profits, but this group of people are really rich. Whoever sells their wine, the wine will be sold. Most of the people who give gifts from all over the world basically get goods from local distributors, and they have regular customers.

"Then I'll contact R Ben." Su Xin said.

"Is there any relationship with you?" Zhao Mingyang asked.

"You can contact some people you know and rely on relationships, such as looking for some overseas students or Chinese who have settled there." Su Xin said.

"That doesn't matter much. Let me help you get in touch. I know people from several big financial groups over there, who are better than you running [-] times. Let them help me operate it." Zhao Mingyang said.

"Brother Mingyang, thank you so much, you can't be in vain, how many shares do you want, or if you need help from our family, just ask." Su Xin said.

Zhao Mingyang didn't say a word, he really needed Su Xin to do him a favor, but not now, but this favor, Zhao Mingyang didn't do it for nothing, Zhao Mingyang definitely wanted some benefits.

(End of this chapter)