I am the king of hard rice

The old year's bell is ringing into the new year, and the firecrackers are added to the new year.

On New Year’s Eve, almost every household in Dongguo watched the Spring Festival Gala while eating New Year’s Eve dinner, and He Yimeng, who was far away in Harbin, was no exception.

As soon as Li Peifeng got through the video call, he heard the noisy sound of mixed people talking and drinking cups coming from the Spring Festival Gala on the other side of the phone. After a short delay, the screen showed He Yimeng's smiling face.

"What are you doing?"

Li Peifeng pursed his lips and said, "Dumplings, have you already eaten?"

"We've just had dinner, I'll let you take a look."

He Yimeng switched to the rear camera, and the screen showed a large table full of rich dishes and at least five guests, who were probably He Yimeng's family members.

Someone saw Li Peifeng on the screen and said in surprise, "Oh, Xiaomeng has a boyfriend."

"It's pretty handsome, this one is..."

"It's just ordinary friends...you eat first."

He Mengyu explained in a cover-up manner, got up and left the dining table.

"It's quite lively."

"good."

After a few words, He Yimeng seemed to have entered his bedroom: "I just saw your circle of friends,

What kind of fish are you still fishing for during the Chinese New Year? Can't you take a break? "

"I was in a bad mood then."

When Li Peifeng replied, he switched to the background of the mobile phone, and deleted the previous "after all, I bear everything alone" circle of friends.

Why did the dream become clear: "Break up? How many did you break up with?"

Li Peifeng was momentarily at a loss for words: "...do you hope that my order will be ready?"

"Did you break up? No points at all?"

"no!"

He Yimeng clicked his tongue, and almost wrote the word disappointment on his face, and then said: "Tomorrow is your birthday, right? Is there anyone to accompany you?"

Li Peifeng sighed heavily: "It's because of this that I'm in a bad mood. You don't want to leave any pot unopened. It's my birthday again, bad luck... Are you okay?"

"It's nothing serious. I just saw your post on Moments and thought you broke up with them on New Year's Eve, so I called to ask and wish you a Happy New Year by the way."

He Yimeng didn't hide his idea of ​​wanting to take advantage of it, Li Peifeng only felt a little pressure from the beauty's kindness, and persuaded him tactfully: "Our relationship is not bad now, there are only occasional minor problems, but they can be overcome .”

He Meng frowned when he heard that, thinking that you, a scumbag, still have such confidence in three wives and four concubines?How many of them can bear it?Then when will I be able to take the position, I want to take the position...

"Hello? Mengmeng?"

He Meng was silent for two seconds, and changed the topic: "When do you plan to release "Sword and Law"?"

"Are you watching too?"

"I follow up every day. This book is really good. It is the first online article I can read." He Yimeng stingily gave a little compliment: "The text is affectionate, the words are reasonable, and the story is very imaginative. Can stand chewing."

"Thank you, thank you." Li Peifeng pondered and said, "I discussed with the editor before the listing. From the Spring Festival to the fifth day, the traffic is relatively small, because people are celebrating the New Year and have no time to read novels, which will affect subscriptions, so The release date of "Sword and Law" has been postponed to February [-]th, and the traffic will recover by then."

He Yimeng hummed, and suggested: "Before you put it on the shelves, you can try to promote it with a short video, shoot two videos, or do a live broadcast. You can also connect with me in the live broadcast, and I will push it for you. Now watch me There are a lot of people live broadcasting."

Recently, Li Peifeng heard Wu Wenyue talk about the achievements of He Yimeng's account. At present, Baimao's Douyin account has more than one million fans. The average number of people watching her live broadcast is 4000 online, and the total number of viewers can reach 300 million. , this data is already very good for new anchors.

And why Meng received at least [-] gifts after a two-hour live broadcast, including paid mic consultations, PK with other anchors, and the like.

The Trinity studio is preparing to bring goods to He Meng, and the big guys are selecting suitable products and suppliers based on the user portraits in her live broadcast room.

But the key is... use live streaming to bring online novels?

"You only have three or four thousand regular viewers." Li Peifeng coughed dryly: "I have a big recommendation during the shelf life, and it may increase the collection by thirty to forty thousand in one day. And how to promote it with live broadcast? Physical books are easier to say, I This book hasn't been published yet... let them click on the link below? It's a bit LOW!"

He Yimeng chuckled and said, "Of course you can't just rely on the live broadcast, you can change your thinking, for example... the character of COS "Sword and Law" made a short video of more than ten seconds, the last Douyin hot list, the publicity effect is not the same Got it?"

"……interesting."

After being reminded by this, Li Peifeng's heart moved slightly. After thinking about it carefully, he felt that what He Yimeng said was a pretty good publicity method, and it was not without operability.

Audiences who don't know the truth find the character of COS very good-looking, but they are not familiar with this character, so they will naturally take a look at his original book out of curiosity.If the characters of COS are really amazing, and then spend money to push and push the video to reach tens of millions of views, the traffic of "Sword and Law" will naturally come.

"Don't you have a standing drawing of the protagonist Wang Chi? I think it looks quite similar to yourself, right? Then you can cosplay the protagonist Wang Chi and shoot a short video of cross-dressing."

"Modern clothing before the disguise, exotic style after the disguise, it's better to show some flesh... Well, the picture after the disguise can go directly to the sea, you are rowing shirtless, tanned, with bronzed muscles, perfectly restored The protagonist just crossed The scene of fighting the storm."

He Yimeng continued: "Then cut the screen again, let's have some fighting scenes, you wave your fists and kicks, do some special effects in the later stage, do some light wave magic or something, don't be afraid to spend money, at most tens of thousands of special effects production costs are enough, after all Short video. When shooting, you have to say something in your mouth; when you watch Liujin, you cry, grandma, mommy, boom, the wind is like fire, and all the fighters are marching forward..."

"In short, Wang Chi wants to speak an authentic foreign language. Don't be afraid of embarrassment when you act, just treat it as a mantra magnifying move, and let people feel very powerful and cool when they hear it. People want to imitate that kind...you have to think about the Internet, you have to understand what the audience wants to see, you have to understand that that sentence will become a hot topic, you are an author of an online article, you understand?"

"Director He!"

Li Peifeng was in awe: "You understand the Internet!"

"Generally speaking, I have been making up lessons recently."

He Yimeng was a little proud, and then gave him a lesson: "What metaverse, what virtual idol, these are not new things, but you can also use them, and they have greater advantages. Do you know that your advantages are where?"

"Appearance?"

"Your greatest... good looks can be counted, but what I want to talk about is IP!"

He Meng hated iron and said: "You write online articles, and you have works. "Sword and Law" has just been released, and there are a large number of readers. You can use short videos to empower your book and consolidate book fans. At the same time, attract more people to read your book, increase your IP popularity, and increase your market value. They will definitely follow this set... By the way, do you know what empowerment is? The tricks I use to attract people are too low-level, and it doesn't match up with empowerment!"

"..."

"I advise you to clarify the keywords of the industrial Internet first, empowerment, symbiosis, collaboration, cross-border, innovation..."

"Hmm."

Li Peifeng nodded again and again: "I understand, I probably understand, so how should I empower my book?"

He Yimeng was silent for a while: "Have you paid the tuition? You can transfer me to 1314 and I will tell you."

"...It's my birthday in four hours. I'll transfer money to you? Is your white hair black?"

He Meng is confident: "You don't pay the tuition, why should I tell you? Although I am an artist in your studio, these words are not in the scope of my work. You will keep [-]% of all my income. You are a cannibal!" A capitalist who doesn't spit out his bones...you are black-hearted if you want my time and my creativity!"

Does it make sense? !Thinking of Wu Wenyue's [-] million dowry gift, Li Peifeng felt pressured. Although there is a guarantee of "Back in Time", it would be even better if he could quickly earn [-] million with his own hands, so he really has a little idea about He Yimeng. Curious...for money!
"Isn't it just 1314? I'll pay the tuition!"

Li Peifeng gritted his teeth: "But I'll give it to you later, and now I'm on a video call, and I can't transfer money."

"Row."

He Yimeng calmed down a little, and continued: "The first step, let's cosplay the characters of "Sword and Law". We must shoot the video well, shoot it well, and shoot it as a trailer before the movie is released. You have heard that Which online novel still has a trailer before it hits the shelves?"

"No, but I plan to release the theme song of "Sword and Law" before it hits the shelves."

"You still write songs? That's even better! Even release the trailer with the theme song, the only one on the whole network, no other online article has been done, this is uniqueness, scarcity! Will the popularity be low? The trailer is the best Find a big-name singer to sing, even if it costs hundreds of thousands, it will be even more popular..."

"So, we will expand the popularity of "Sword and Law" through the trailer, and when your book becomes a hit, we will proceed to the second step, spending money to set up a special effects company, and turning the protagonist in the book into a virtual idol anchor, Liu Ye Hee, you know, right? It’s that kind!”

"Oh?"

Li Peifeng frowned slightly, but did not interrupt.

He Yimeng's tone was very provocative and impassioned: "And virtual idols don't have to make money, or even accept large losses. We are mainly preparing for the next step and knowing what to do next?"

"do not know……"

"Stupid, of course it is necessary to adapt "Sword and Law" into animation! It is a dead end to make money just by writing novels, you have to seek new profit points. You must have business acumen, and you must have an innovative mind. From the establishment of a short video studio , using it to drain your own works shows that you are quite intelligent, but it is far from enough."

"You need to diverge your thinking and dare to think and act. For example, we use virtual idol bloggers to further expand the popularity of "Sword and the Law", dig out the depth, broaden the audience, and make this book a well-known, live-action web novel. The brand in the circle, so that those who have not read the book can also know the characters in the book, and also understand the general plot of the book... Think about this influence, it will become popular before it is broadcast, and it will be popular when the animation is actually broadcast. How many viewers? At that time, you don’t need to pay any money, investors see the prospect, wave their money, and they will invest in you when the time comes.”

Li Peifeng was noncommittal: "Really?"

"Afterwards, the anime broadcast became popular and became a big success. Let's go to the fourth step; establish a film and television company, and rely on the IP of "Sword and Law" to adapt it into TV dramas and movies. If the writing is good, the director will be good, and if the director is good, then the acting. You Writer-director trinity, Han Han and Xiaosi are successful examples, what are you short of? You can do it too! And even more successful than them!"

"In the future, at least five "Sword and Law" movies will be made. The quality of the film will be comparable to that of "Harry Potter" and "Marvel". Be more confident and surpass them! When the second movie starts shooting, you can sell the copyright of the game Go, if you are not afraid of trouble, you can also set up a game company by yourself, and the universe of "Sword and Law" will first see its scale... By then, how much do you think the commercial value of the IP "Sword and Law" will be worth?"

"At least a billion or so."

"More than a billion?" He Yimeng said angrily: "That's just the one-year royalties you earned from electronic copyrights. All the copyrights of film and television games add up to at least 800 billion... I'm talking about US dollars! At that time, you were In front of the computer, I’m an Internet writer typing on the keyboard one by one. You are a world-renowned director. You directed and starred in the highest-grossing movie series in the history of the world. You are also the creator of the "Sword and Law" universe. The richest writer in the world!! You are the eternal god in the hearts of book fans!!!”

"..."

He Yimeng talked for a long time like an MLM lecturer, and Li Peifeng on the screen stared at him and stopped talking, and asked tentatively, "Is there any higher up?"

"full."

Li Peifeng smiled and said, "Thank you for the cakes you drew, but I prefer to eat dumplings during the Spring Festival."

"If you still want to listen to it later, there is more than one 1314. I suggest taking a long-term training class. The cost is [-]..."

"Stop talking, that's enough."

Li Peifeng said calmly: "You say that not only will I die, but the capital chain will also be broken."

"..."

"The emotional lecturer who is proficient in human nature has been upgraded, right? A master of successful management?"

Li Peifeng snorted: "You still teach me how to start a business? You almost fell for it!"

But should I say it or not, He Yimeng definitely has a business acumen, and is also good at painting cakes.

This white hair is really good at fooling around. He gave lectures to his classmates when he was an undergraduate. It can be said that he has experienced many battles. If he packs it up now, he might really be able to transform into an entrepreneurial mentor, pay for knowledge, and cut leeks...

He Yimeng blinked and smiled happily: "Just kidding, but you can really try to shoot the trailer that is on the shelves. Anyway, the cost is not big, and the shooting team is ready-made. You play the leading role, and I will play the heroine."

The corner of Li Peifeng's mouth twitched: "Heroine? Qiuqing?"

He Yimeng brushed back her long hair, and her eyes were a little playful: "To be honest, I always feel that the character of Qiu Qing is a bit like me. Did you take me as the prototype of the heroine without my consent?"

"Forehead……"

Li Peifeng hesitated to speak, now it seems a little inappropriate to say that she is self-indulgent... Could it be that Baimao can't see that Qiuqing's Lihui is Zhao Qingge's face?

In fact, it's no wonder why Meng's eyes are clumsy. She and Zhao Qingge have basically never dealt with each other. They only met two or three times, and all they saw were Zhao Qingge wearing glasses. So seven or eight points similar.

"Qiuqing's actor is to be determined, to be determined... My parents are looking for me, I'll make dumplings first, you go to eat, and we can talk later."

"Row."

After hanging up the video call, Li Peifeng, who kept his word, immediately sent a 1314 transfer to He Yimeng.

But He Yimeng quickly chose to return it, and typed two words: "Fengfeng."

Li Peifeng: "Ah? What's the matter? Why don't you accept it?"

He Yimeng: "You are not worthy."

Li Peifeng thought for a while, sent a voice message, and said softly: "I miss you too~"

He Yimeng: "Back it, it's disgusting."

Li Peifeng laughed dumbfounded, ignored it, thought for a moment, took out his mobile phone and called Wu Wenyue.

"Have you eaten yet?"

"The dumplings will be out of the pan in four to five minutes."

Wu Wenyue said casually: "Mutton, leek and shrimp are two kinds of stuffing, do you want to come? If you don't come, wait until the next pot comes out, and I'll send it to you."

Li Peifeng thought about his parents who had just been pissed off by him, and felt that staying at home would only cause trouble for the elders...

"Honey, tell me, do we really want to have a second child?"

"...I checked just now. Women can have children even when they are 50 years old, but it is more difficult to conceive. You are still two years away from 50 years old. If..."

"Sigh~"

Li Peifeng took a deep breath, he inadvertently pricked up his ears and listened to the living room with his [Acuity of Hearing]. Good guy, the two seem to be really discussing whether to have a second child?

"Go!" Li Peifeng affirmed: "I'll be there in a while. Is your dumpling enough? If it's not enough, I'll get some wrapped dumplings from home."

"Eh?" Wu Wenyue was surprised: "It's Chinese New Year, you really came? Aren't you staying at home to celebrate the New Year with your uncles and aunts?"

"Not much."

Li Peifeng let out a long sigh: "This home can no longer give me warmth!!"