Chapter 118 Antitrust Fines (Two in One)

Kechuangbio's entry into the VR field is very optimistic from the public opinion to the capital level.

Because the addition of brain-computer connection to VR is huge, and it can bring more functions.

Currently mainstream VR games are restricted by the way of operation, and spatial movement in VR is difficult to achieve.

In the past, the mainstream method was through universal treadmills, but there are very few players who can buy universal treadmills at home, and it is too difficult to land.

This difficulty is almost equivalent to being able to afford an e-sports cabin. This kind of VR is only suitable for a very small number of wealthy players.

As for the analog controller, it also requires space to place it, which is not realistic for ordinary players.

The brain-computer connection can realize continuous movement in space, which means that there are more types of games that can be displayed on VR.

Some media have already regarded Science and Technology Innovation as a masterpiece of the Metaverse.Big A's Metaverse plate followed suit.

The game industry also responded strongly. Mihayou took the lead in saying that if the conditions are ripe, it will develop a new game for brain-computer connection VR.

At the same time, we will also consider transferring Yuanshin to brain-computer connection VR.

This year, the version number of the game was limited, which made it a luxury for medium-sized game manufacturers to copy the success of the original god.

Goose Factory has stated that it will definitely develop Huaguo's own masterpiece for brain-computer connection VR.

Overseas digital enthusiasts have a strong response to the science and technology's entry into the VR field:
"Brain-computer connected to VR, it's very cool to think about it!"

"Is the picture in the number one player about to become a reality? Movement is realized through brain-computer commands, and VR games are no longer a single-threaded experience, and can interact with the game world."

"What I am most concerned about is whether the brain-computer connection technology of Kechuangbiology has improved. Can they achieve force feedback? Or is it a one-way signal transmission like a brain-computer connection to a mobile phone?"

Force feedback refers to the impact and impact in VR games. Players can get feedback and feel the effect of force, which is a bit similar to the realism mentioned in online game novels a long time ago.

"The force feedback exoskeleton is too expensive. I experienced it at the VR exhibition. It is really cool, but the price of a set is 2 to 5 yuan. I hope Kechuangbio can achieve a breakthrough in force feedback!"

With the widespread popularization of English-language brain-computer connections to mobile phones, Kechuang Biology is very famous in overseas markets, and Zheng Li has also been hyped. He is regarded by foreigners as the Iron Man of Huaguo.

Just a biological version of Iron Man.

The benefit of the corporate reputation to Kechuangbio is that they easily poached secondmind's technical team.

It is much easier to be an AI chip in the monopoly field than to fight in the red sea of ​​autonomous driving, not to mention that the treatment given by Kechuangbio is 50.00% higher.

"I just hope that the price of the brain-computer connection VR made by Kechuang Biological can be cheaper. The brain-computer connection mobile phone is 200 yuan more expensive than ordinary mobile phones. If the brain-computer connection VR is only 200 yuan more expensive than ordinary VR, I think it is completely possible. accept."

"Brain-computer connection should have been combined with VR a long time ago. When the brain-computer connection mobile phone came out, I predicted that Kechuangbiology would develop brain-computer connection VR, but it took so long to develop."

"Why are Huaguo's technological products again? We want to boycott Huaguo's digital products!"

"Shut up upstairs, Musk's brain-computer connection with mobile phones is far inferior to science and technology. I am a consumer who uses the best products for granted. Using Musk's brain-computer connection with Musk will not make a dime of money. Divide me!"

After the news came out, some media interviewed Musk. Musk said: "Brain-computer connection VR is a very good idea. Neuralink has always thought about doing brain-computer connection VR, but the technology was not mature before."

"We will work hard in this direction in the future. I am very optimistic about brain-computer connection VR, and I am also very optimistic about Kechuangbiology, but this field is a very broad market that can accommodate many players. It is not a zero-sum game. We and Kechuangbio It's not a competitor relationship."

"We are more like cultivators, and together we will expand the market size of brain-computer connections!"

Musk is very good at confusing concepts, and in his words, Neuralink and Kechuang Bio are classified as the same level of enterprises.

Zheng Li concurrently serves as the chairman of Kechuangfuture, and the general manager at the specific executive level is an executive sent by Goose Factory.

Because Zheng is in Kuala Lumpur, many things are delegated to Li Miaomiao to make decisions, and he only makes judgments on key nodes.

After the establishment of Kechuang Future at the end of March, the progress has been rapid, and VR technology has been relatively mature.

Although there is no relative standard, the upstream and downstream supply chains are very mature.

The future of Kechuang is backed by Kechuang Biology, Goose Factory and Rice. It can be said that all suppliers in the upstream and downstream of domestic VR want to join this giant ship.

Li Miaomiao also saw the ability of rice to squeeze the supply chain, and they wanted to squeeze the suppliers to the limit.

A single component can make the other party only five yuan, but rice will never let the other party earn ten yuan.

So much so that Li Miaomiao repeatedly asked the person in charge of the supply chain department: "If you squeeze suppliers like this, can they guarantee to provide us with the best parts?"

The person in charge of the supply chain said directly: "Of course not, but the parts they provide must pass our acceptance test before we will pay."

"If we set the price like this, the parts they will give will definitely not be the best grade, but only B or C. You can't get A at this price."

Li Miaomiao continued to ask: "Why don't we raise some prices and use the best components to give users the best experience?"

Li Miaomiao is completely ignorant of the supply chain of electronic products. She needs to learn on the job. Her advantage is that she will definitely ask questions if she is unclear, rather than pretending to understand.

The head of the supply chain from Rice replied: "Because there is no need."

"VR is similar to mobile phones. It is best to iterative products in units of years. We don't need to use the best components. The quality of the products can be used by users for five to ten years."

"We only need to ensure that it can be used normally during the warranty period. Using too good parts is not conducive to the company's profit."

"Controlling the quality of parts and components, cost control is profitable, and user replacement is profit. This is the only way to maximize the benefits for the enterprise."

The Mi 6 made by Rice back then was of such good quality that many users still use it today.

Li Miaomiao understood completely: "What about the iPhone?"

The other party replied: "The logic of the iPhone is different from that of other brands. It is more like an electronic luxury in a certain sense. Users who should change their phones every year will not stop changing because last year's iPhone is still usable."

"And the iPhone is also the most valuable in the second-hand market, which leads to the starting price of the iPhone. There are a lot of fixed users who change their phones every year to provide protection for the iPhone, so they can use the best parts."

(To add to the previous statement that the author is a rice fan, I have only used one rice phone and the experience is not very good. I have been using an iPhone since I graduated from university. When I was in college, I used the most Meizu. I can’t say I am a spiritual rice noodle.
I just bought a rice ultrasonic glasses cleaning machine not long ago, and it broke down in less than two months)

Li Miaomiao: "Okay, I understand."

The person in charge of the supply chain added: "If we can ensure that the brain-computer connection technology iterates out new functions every year, then I think it is okay for us to use the best components and follow Apple's route."

"We can force users to change to new devices through technology updates, instead of forcing users to change to new devices through the degraded experience of old devices."

Back in September, under the leadership of Zheng Li, the R&D team of the Lion City R&D Center optimized the brain-computer connection technology.

Kechuangbio's first MSC chip specially developed for brain-computer connection VR has also completed the design.

The brain-computer-connected VR prototype has been finalized, and Li Miaomiao asked his subordinates to send her the product report and test experience of the prototype, and to make a brief report on it.

"At the technical level, the system developed by Goose Factory for brain-computer connection VR is still under testing. The joint technology team of Goose Factory and Rice said that the VR system still needs time to complete the development."

The operating system is not an ordinary trouble. The rice and goose factory has deployed more than [-] technicians to form a dedicated development team.

The Goose Factory regards this as the most important task in the past five years, which can support the company's development in the next ten years.

However, due to the need for remote connection with the R&D team in Lion City, the functions that can be realized by brain-computer connection need to clarify the needs of brain-computer connection VR. By September, there will only be a rough prototype.

This time progress has been faster than expected.

For example, Huawei made the Hongmeng system, you can say that it is an Android shell, or that it is a fake self-developed.Huawei's Hongmeng took more than [-] engineers about two years from project approval to online use.

FB has been talking about building a dedicated VR operating system since 17, but by 2022, there is still no news, but the slogan is loudly shouted, and the company name has been changed to META.

"However, the VR system call layer has been developed. We can provide the call interface and instructions for the brain-computer connection to game manufacturers. Game manufacturers can now start simultaneous development."

"However, the negotiations have been delayed, and the [-]-[-] profit sharing is unacceptable to major game manufacturers."

For example, the Apple tax of the Apple system is 30.00%, which is charged as long as you use Apple's applications, except for transfer shopping.

The Android system does not have this fee, but if you want to put it on the app stores of major mobile phone manufacturers, you also need to pay. This fee is called a channel fee.

Kechuang will work hard to build a brain-computer connection system in the future, and naturally hopes to collect taxes like Apple, which is equivalent to landlords collecting rent, and game manufacturers are tenants.

Li Miaomiao said: "Let's talk as soon as possible, we can lower the ratio appropriately."

The subordinate replied: "Negotiations with the game manufacturers, the other party can only accept a commission of 20.00% at most, and the pig factory said that the game of the goose factory needs to pay the same percentage of commission if the game of the goose factory is to be used in the VR of the future of science and technology."

The patent rights and software copyrights of the VR operating system belong to Kechuangfuture, but the software applications of Goose Factory, whether it is WeChat QQ or VR games, the relevant rights belong to Goose Factory.

Li Miaomiao said: "The goose factory must pay a commission. I think I can agree to this, but the difference between 20.00% and our expectations is too large. Let's talk slowly."

"We can wait for the goose factory to make a demo and show it to them during the negotiation. There will always be some manufacturers who will make concessions in order to eat the first crab."

This is a game. VR manufacturers need software to enrich their ecology, and software manufacturers also need to log in to hardware devices to obtain users’ benefits.

The biggest advantage of the self-developed operating system is that it can reap the benefits in the future. As long as the ecosystem is built well and the number of users is large enough, the current investment will be returned in hundreds of thousands.

Otherwise, with the temperament of the goose factory, how could it be possible to invest in the operating system. The VR operating system is a blue ocean, while the operating systems of mobile phones and PCs are a red ocean.

"In addition, the industrial design of brain-computer connection VR has been finalized, and the specially developed MSC chip foundry manufacturers are negotiating cooperation. Among them, SMIC hopes to deeply participate in this project."

"They expressed their hope to be deeply involved in the brain-computer connection chip project, hoping to participate in chip design, and the two parties can cooperate through the establishment of a joint venture company."

Putting chip design and chip foundry together is actually conducive to maximizing chip performance.

Models like Samsung and Intel have more advantages than those of HiSilicon Kirin and TSMC, not only in terms of performance, but also in terms of cost and consistency in design routes.

Consistency in the design route means that when Samsung designs 14nm mobile phone chips, it will plan 5nm together, and the technology research and development will have continuity and consistency.

Of course, like HiSilicon, it’s not that he doesn’t want him to integrate design and production, but it really can’t be done.

Li Miaomiao replied: "Our generation of MSC brain-computer connection chip has been finalized. If the second generation needs to cooperate, we can consider it, but it will not be through a joint venture."

The same brain-computer connection VR patent is injected into Kechuang Future, but the brain-computer connection chip and related personnel still belong to Kechuang Biology.

"In addition, when conditions permit, SMIC is properly biased, at least not all production capacity can be entrusted to TSMC."

SMIC does have a gap with TSMC in terms of yield rate, production capacity, and performance. However, if the industrial chain is completely relied on by others, it is easy to be caught off guard when emergencies occur.

Kechuang Future intends to support Huaguo's internal chip foundry manufacturers from the very beginning. If brain-computer connection VR sells well, brain-computer connection chips alone will be enough to support SMIC's 14nm group.

After Li Miaomiao finished handling all the matters, it was already past nine o'clock in the evening. She was just about to call the driver to take her home when another call came:
"Mr. Li, the latest news is that the Europa Alliance said that once the brain-computer connection mobile phone of Kechuangbio is released in the Europa League, it will impose an anti-monopoly fine on Kechuangbio."

"There is no information on the exact amount of the fine, but officials from the Europa Commission stated that Kechuangbio abused its dominant position in the field of brain-computer connection and engaged in predatory pricing."

"Abusing market dominance to force consumers to use its chips."

 Thanks for the reward of finding no direction, book friend 20201222095310546!
  
 
(End of this chapter)

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