As a mage, I just want to pursue the truth

Chapter 204 Olive Branch

After the launch of Rice Motors, the most directly impacted are Xiaopeng and Tesla.

Rice's offline channels have been vigorously expanded since 19, sinking from first-tier cities to third-tier cities.

In terms of offline experience stores alone, Rice has much more offline channels than other new energy brands.

After the sales volume of the July quarter came out, all insiders in the industry had only one thought: it's not that the Raptors can't pass the river.

As for the fiery colleagues who used to be in the mobile phone circle, they were all a little ready to move.

Rice can make a car, but I can't?
The most affected domestic new energy brand is Xiaopeng, followed by BYD.

Because of the new energy vehicle positioning of these two manufacturers, they are direct competitors with Rice Auto.

Ideal focuses on SUVs, while Weilai and Gaohe mainly focus on high-end new energy. As for Wuling Hongguang, the positioning of Rice Auto is even more inconsistent.

In response to the menacing rice, Xiaopeng held repeated internal meetings to discuss how to deal with it.

"Let's talk about Rice Auto. Today, He Xiong will talk about Rice's marketing strategy."

He Xiong is the person in charge of the marketing department of Xiaopeng Motors and the executor of the tactical level of this campaign.

Shopping malls are like battlefields, and Xiaopeng must respond to Rice's fierce attack.

"Hi everyone, let me briefly introduce the thinking logic and tactical layout of rice car marketing."

"Lei Jun is very clear that new energy vehicles are a brand-new field, and it is difficult to convert the customers or fans accumulated by Rice before into car consumers."

"Moreover, Mimi's reputation for cost-effectiveness and the quality control of Mimi's mobile phones have always been criticized by the outside world."

"Quality control issues are fatal to cars. Therefore, Dami can only rely on cost performance and tangible discounts."

"But cost performance is a double-edged sword. If you use cost performance to attract customers, you will inevitably lose customers in the future because of insufficient cost performance."

"This is a signboard that can't be shaken off once it's stained. Mr. Lei doesn't want and doesn't want to let rice cars be deeply tied to cost performance."

"So when we saw the pricing of Rice Auto, although there is still room for the price to drop, Rice Auto did not choose to achieve a thorough cost-effectiveness."

"Instead, I chose to reserve a certain price space for group buying."

"Group buying is a thieves, and only Lei Jun can promote it in these top companies by relying on his own connections."

"Manufacturers such as Ari, Goose Factory, and Kechuang Biology have thousands of internal employees alone."

"Many of these people have high wage income, but their working life is short and their savings are mediocre."

"Dami Auto did not play tricks on group buying in the face of them, and directly lowered the price, and the price reduction was not small."

"Pro directly dropped below 20, and the attraction was instantly full."

"Moreover, Rice Auto's products are built well enough, and he has achieved all the functions and experiences that trams should have."

"Although I don't say how good it is, at least it has reached the passing line. 1s pro is a tram without any shortcomings."

"The target audience of group buying will choose to place an order in the face of such a big discount if they have tried a test drive."

"In this way, Dami Automobile has the first wave of customers. In fact, it is cost-effective, but in name, it is the benefits that the company has won for you."

"Today we can see many entrepreneurs who do not belong to Lei Jun's circle of friends, and hope to talk to Lei Jun about group buying of rice cars."

"Then Dami Auto's external channels insist on this price, and will never lower the price. Even the [-] price reduction authority has not been given to offline channels."

"But rice cars have been sold in large numbers through corporate channels."

"The volume of public opinion has been raised again, and a large number of personal experience videos of rice cars have attracted ordinary consumers from outside."

"The living space of rice cars has been completely opened up."

"The strength of Rice Auto's products is undeniable, but their marketing strategy is also unique."

"It would have taken half a year or even a year to get the product power recognized by consumers, but relying on corporate group purchases, it took one month to achieve the effect of a year."

"Even if the price of a car is reduced by 3 yuan, half of the group sales of companies with reduced prices will be calculated, that is, 5000 units. This part will cost [-] million yuan."

"And even if the price is 20, Rice Auto is still profitable."

"The marketing strategy of Rice Auto has been executed perfectly."

Rice's marketing strategy is actually very simple, that is, group buying.

The point that other manufacturers cannot follow suit is that when their first model was released, they did not have as wide a network of contacts as Lei Jun.

This kind of enterprise-level group buying, if the scope is not wide enough to form a scale effect, it will actually be of little use.

Newly established car companies have limited voice in the supply chain.

The right to speak in the supply chain is limited, and the sales volume cannot be predicted, so the cost cannot be diluted through the sales volume. It is difficult to reduce the price so much.

Therefore, the seemingly simple tricks can only be played by Lei Jun.

"Let's talk about how we should deal with it?"

"I think Xiaopeng can also engage in corporate group buying and reduce prices appropriately."

"No, it's easy to lower the price and harder to increase it, and now that all raw materials are rising, Xiaopeng's profit margin can't be compared with Tesla.

Tesla relied on a profit margin of 50.00% to cut prices aggressively, while Xiaopeng’s profit margin was only 20.00%. "

"We can go to Goose Factory, Ali, Qiandu and other big Internet companies to negotiate and give them certain discounts.

Rice can seize these markets, and so can we. "

"I think the price can be reduced appropriately, and only the price of Xiaopeng's lowest-priced model can be lowered appropriately, so that the difference between the price and the rice car is no more than [-]."

"Whether it's price reduction or corporate group buying, it's a low-end, and it belongs to being dragged into the field they are best at by rice.

I think we should obtain Kechuang Bio's latest lithium battery patent and integrate the most advanced technology into the new generation of Xiaopeng cars.

Kechuang Bio has never been stingy about patent licensing. Rice can obtain the latest lithium batteries, and Xiaopeng can also.

What we need to do is to come up with enough amazing products to promote the overall brand image of Xiaopeng.

The battlefield of new energy vehicles does not happen overnight. Our war with rice has just begun. Don’t be obsessed with gains and losses overnight.

When looking at the entry of rice from the overall perspective, it is just an episode on the Huaguo new energy battlefield.

The success of rice will make mobile phone manufacturers such as Huawei, OPPO, and VIVO ready to move. What we need to do is to improve ourselves.

Hua Wei, who had never played before, might have to leave in person this time.

The effect of price reduction is limited, and the price can be reduced appropriately through vouchers, but don't expect much effect from this method. "

In addition, offline channels need to be further expanded, and rice's offline channels are much more complete than ours. "

On the first working day after the launch of the rice car, Zheng Li waited for the arrival of Huaguo officials at the Jiangcheng R&D Center of Kechuangbio.

Huaguo officials deliberately found Lei Jun as an intermediary to arrange a meeting between the two parties.

"The rice car is indeed not bad, at least as good as Tesla in terms of handling and comfort." While waiting, Li Miaomiao chatted with Zheng Li in the living room.

After the press conference yesterday, Lei Jun gave Li Miaomiao and Zheng Li a rice car.

Li Miaomiao doesn't have a car in Jiangcheng, so he happened to drive a rice car when he came to the company this morning.

The experience of using it made her feel a little unexpected:

"When I was in Yanjing, I drove my sister's Tesla. The experience of using Dami and Tesla is very similar."

"The level of intelligence is comparable, and the comfort of the seat is even better than Tesla."

"I feel that my brother's venture is about to succeed again. I have a hunch that Rice Auto will become a catfish in the new energy vehicle market."

Zheng Li nodded and said: "After all, it took so many years to build the product."

Li Miaomiao: "Senior brother still has the strength to be able to achieve this level of 23 products."

"And the price of group buying can be even lower. I looked at the company's internal forum, and there were a lot of discussions, and basically everyone said they would buy it."

"The most powerful trick of rice is to firmly fix the price at more than 20 yuan, and at the same time sell it internally through cost-effective."

"Through the purchasing power of the employees of the affiliated companies, the word-of-mouth and reputation of Rice Auto will be expanded."

"For users who can't get discounts, the price is still not high. Those who have a way will find a way to buy rice cars with sufficient discounts through friends' quota."

"As long as Mimi doesn't completely let go of price cuts, Mimi's next-generation models will no longer engage in such activities, and they can gain a place in the new energy market and gain a firm foothold."

"This strategy perfectly brings out the advantages of rice while avoiding its own shortcomings."

Zheng Li: "It seems that you are very optimistic about Rice Auto."

Li Miaomiao: "It's not that I'm optimistic, I'm just optimistic about their operation this time."

"There are not only new energy car companies in this market, but also a large number of joint ventures, and new players who are already outside the door."

"At best, Dami has taken the first step, and there is still a long way to go before success. A relatively accurate judgment can only be made after at least five years."

"By the way, what is the Huaguo Academy of Sciences looking for from you?"

Zheng Li: "I don't know, the senior brother arranged it, saying it's a very important thing."

At 25:[-], a man in a white shirt walked into the meeting room led by the front desk staff.

"Mr. Zheng, Ms. Li, hello, I am Dong Wenxu from Huaguo Academy of Sciences."

"Hello."

"Hello."

After exchanging business cards, Dong Wenxu showed distress and said:

"Ms. Li, sorry, I need to talk to Mr. Zheng alone, because the conversation involves some confidential content, and only Mr. Zheng has the right to know."

Dong Wenxu was just an ordinary researcher under the Huaguo Academy of Agricultural Sciences before.

Ever since he was selected by Jiang Yan as his subordinate, Dong Wenxu began to have doubts about Jiang Yan's work, and later he was completely convinced.

Under the leadership of Jiang Yan, Dong Wenxu successfully developed a large number of seeds with strong competitiveness in the international seed industry market.

It wasn't until he joined the Bureau of Abnormal Things that he knew Jiang Yan's true identity that he realized it.

No wonder they were well aware of policy changes at the time, and even knew about them in advance.

The purely random selection of seeds he thought turned out to be a higher-dimensional observation method brought about by magic.

After joining the research institute affiliated to the Administration of Abnormalities, Dong Wenxu found that compared with the masters gathered from all over the country, his scientific research ability was far inferior.

When I was in the pool, I felt that I was a real dragon, but when I came to the sea, I realized that I was just a slightly bigger carp.

In addition, the strength of his character is that he is calm in doing things and not good at words.

As a result, he was reassigned as a general clerk in the Bureau of Unusual Things.

At the same time, because he worked under Jiang Yan for a period of time, he has a high degree of trust internally.

Zheng Li gave Li Miaomiao a slight nod, and then looked at Dong Wenxu: "Okay, Miaomiao, you go out first."

After Li Miaomiao went out, he closed the door, and Dong Wenxu put the briefcase in his hand on the table.

"Mr. Zheng, since the content of our conversation needs to be highly confidential, there is a signal shielding device and conversation recording equipment in the briefcase."

"To avoid suspicion, I need to trouble you to turn it on yourself, there is a switch on the side."

The purpose of avoiding suspicion is to avoid misunderstanding Zheng Li.

After Zheng Li glanced at the other party, he let the biological cloud controlled by the real body in the background start to operate.

Biological Cloud searched the entire network for content, and found Dong Wenxu's information in the public cloud controlled by the Huaguo government.

Dong Wenxu's work records will expire in the government's public cloud until the end of 2022.

Then find out the intersection of his work content. After analyzing the photos of Jiang Yan in it, Zheng Li quickly knew Jiang Yan's true identity.

The work records of Jiang Yan and Dong Wenxu in the public cloud were interrupted at almost the same time.

And Zheng Li knew Jiang Yan's true identity very clearly. Combined with his identity, Zheng Li roughly guessed Dong Wenxu's intention for coming.

This process takes only five seconds.

Zheng Li had just turned on the switch button of the black device on the table at this time.

"Okay, Mr. Dong, it's time to talk."

Dong Wenxu looked at Zheng Li seriously: "Mr. Zheng, I need to introduce myself first."

"I am a staff member of an official agency in Huaguo. I came to you this time mainly to discuss a cooperation with you."

"The content of the cooperation involves brain-computer connection VR."

"What do you think of magic?"

Zheng Li pretended to think for a moment and replied: "In my opinion, magic is just a scientific system unknown to human beings."

"Although it seems miraculous and far from the traditional cognition of human beings, it can be explained by science after all."

Dong Wenxu nodded and said, "The institution I work for is the official magic research institution of Huaguo."

"There is a magician inside us, and there is more than one."

"Mr. Zheng, your point of view is also one of our internal points of view."

As Huaguo's official magic research institution, there are many voices who believe that magic is also science.

But as time passed, the research on magic slowed down, and the voices were not as loud as before.

"Are you interested in magic yourself?"

Zheng Li: "I'm very interested. Kechuang Biology also has a department dedicated to magic coin mining, and I will be in charge of it myself."

Dong Wenxu continued: "I am here this time because I hope to cooperate with Mr. Zheng in magic."

"You get to experience the magic yourself through this collaboration."

　Today, the author is losing money, and even wants to update [-]D words every day to make up for the shortfall in the stock market. Of course, due to lack of strength, I can only think about it.

　　
　
(End of this chapter)