As a mage, I just want to pursue the truth

Chapter 238 Vigorous Vitality Brought by VR

"At present, Goose Factory and Dami have no objection to the transfer of shares after obtaining the prototype. We can start to sign the contract."

"In addition, the transfer of shares involves a lot of people who need to be handled in the middle."

"Including our lengthy negotiation process with the goose factory and rice, which involved the heads of the three parties such as legal affairs, finance, and technology."

"Later, Goose Factory and Dami respectively found external agencies to estimate the market value of Kechuang Bio, and the news has now reached the ears of many people."

For the transfer of shares of enterprises at the level of Kechuang Future, news will inevitably spread.

As the number of negotiations increases, the more people know about it, the authenticity of the news soars.

Even Kechuangbio has developed the next generation of brain-computer connection technology, and Ari got the news.

In the era of crazy expansion of Internet giants, Internet employees have such a consensus that it is better to wait and jump.

Waiting for the company to raise wages is far less than the increase from job-hopping.

So much so that some people jump a few times a year.This phenomenon has improved after 22 years, and programmers dare not change jobs casually because there are too many graduates.

If you go from here to there, you will be "graduated" before you finish the probationary period.

Generally, employees of large factories will give priority to new employees after graduation, because the termination compensation is less.

Then consider optimizing old code farmers over 35 years old.

Because of the frequent and rapid flow of personnel between major factories, it is almost impossible to keep secrets.

Especially for companies that are focused on such as Kechuangfuture.

In the past two years, relying on the popularity of brain-computer connection VR, the Internet market has ushered in a recovery.

The online car-hailing ecology of Xierqi is gradually reappearing the former grand occasion.

They are not very good at the underlying technology, but when it comes to innovation at the application layer, Huaguo enterprises are worthy of everyone.

More and more people can see that VR is the next explosive growth point.

"Both Ari and Byte want to buy some shares in Kechuang Bio."

"Ari and Byte know that we have obtained 50.00% of the shares, and they hope to buy a little share from Goose Factory and Rice."

"Among them, Goose Factory will definitely not be sold to Byte, so Byte wanted to find rice to buy, and Ari found Goose Factory and rice at the same time."

Some time after the May Day holiday, the second-generation brain-computer connection VR samples provided by the R&D team in Lion City were sent to Goose Factory and Rice.

Although Zheng Li is no longer in the Lion City, it is still the main research and development base for brain-computer connection related products.

Zheng Li participated in the research and development of Lion City through remote guidance.

Under Zheng Li's training, Li Wanqing has been able to stand alone in the field of brain-computer connection.

Later, Kechuang Biology and Li Wanqing re-signed the non-compete agreement, which was far stricter than the previous non-compete agreement.

After listening to Li Miaomiao's report, Zheng Li said, "If I remember correctly, doesn't Byte have a VR brand?"

"I remember their VR product called Pico, and I played it at the time."

Li Miaomiao glanced at the document in his hand and said: "That's right, Byte will spend 2021 billion RMB to acquire Little Bird in 90, which is the parent company of the Pico brand."

"Compared to Internet giants in the same industry, Byte entered the market relatively late.

FB launched Facebook Horizon, a VR social platform as early as 2019, and later launched a virtual reality conference network space. "

"As a domestic company that is benchmarking against FB, Byte has acquired Xiaoniao. There have been rumors in the industry for a long time."

"Before we entered the VR industry, Byte had a good life for a while, relying on the traffic entrance that is second only to Goose Factory, Pico has occupied 80.00% of the domestic market share."

"Since Futureverse came out, Pico has been going downhill. Pico, which is priced at 2000 yuan, was originally hoped that the follow-up software business would make money from consumers."

"Last year, thanks to the popularity of brain-computer connected VR, Pico's annual sales increased slightly."

"However, the annual per capita payment of customers after purchasing pico has plummeted.

According to a survey conducted by PricewaterhouseCoopers last year, the annual per capita payment of global VR brands has declined significantly.

According to the analysis of its analysts, due to the strength of brain-computer connection VR, these VRs have become more and more tools for users to watch VR live broadcasts.

Among them, the live viewing content is not only the live broadcast of brain-computer connection VR games, but also the VR version of Douyin and Douyin live broadcast under Byte itself. "

Goose Factory has launched a special live broadcast software, which converts the whole body of the anchor into VR images through three cameras, and provides them to its live broadcast platform.

Byte later launched a similar application, which can be displayed in 3D when watching live broadcasts in VR.

It is welcomed by the majority of LSPs.

Therefore, no one buys Pico's paid apps. Instead of spending money to buy game experience, it is better to watch others play directly.

The viewing experience of games on brain-computer connected VR is much stronger.

"Affected by it, there was even a rumor that Byte wanted to transfer Pico this year."

"However, VR is undoubtedly a very important ecology. Byte hopes to lay out VR in advance, and they hope to be able to participate in the future of science and technology innovation.

In addition, Byte also approached me and expressed their willingness to sell Pico to Kechuang Future as a low-end VR brand under Kechuang Future to form a product matrix. "

There are certain similarities between the VR industry and the mobile phone industry.

Mobile phone manufacturers at home and abroad, even Apple, need different products to cater to users with different spending power.

It's just that Apple's minimum threshold is not low.

Not to mention other mobile phone manufacturers, from the price of 1000 to 10000.

We are talking about Huawei, a Porsche joint name with more than 1000 low-end and more than 1 high-end.

Li Miaomiao continued: "In my opinion, Byte wants to transfer pico, but after they transfer pico, they don't have much layout in the VR field.

Therefore, they want to take the opportunity to participate in science and technology to create the future. "

"As for Ari, Ari wanted to cooperate with us a long time ago. This time, he brought it up again because VR shopping is becoming more and more popular, and they are facing an embarrassing situation in the field of VR shopping."

"JD.com is almost beating Ali in the field of VR shopping."

JD.com started to lay out the VR shopping field a long time ago. As early as 2019, JD.com joined forces with more than 30 upstream and downstream companies such as Intel, HTC, Nvidia, and Baofeng Mirror to establish the first VR/AR industry alliance in the e-commerce field.

Of course, Ahri's actions are faster, and Ahri's buy+ plan in the VR field is earlier.

When Kechuang Biology announced its entry into the VR field, JD.com almost simultaneously started to develop a VR home improvement app.

You must know that whether it is JD.com or Ali, the technical route of home improvement shopping has always been AR.

When the executives of JD.com knew that Kechuang Biology was going to engage in VR, they immediately realized that they wanted to apply brain-computer connection technology to the VR platform.

They realize that this is a once-in-a-lifetime opportunity, so even if they abandon the technical route that has been invested in research and development for many years, they will not hesitate.

JD.com launched the JD.com VR Home Improvement APP at the beginning of this year, which has both a VR version and a mobile version.

The mobile version uploads basic data and enters residential images according to the requirements of the app.

Then a 3D image of the user's house will be generated on the VR side, and the user can play freely.

JD.com has also signed more than [-] online VR interior designers to provide users with paid home improvement services.

It is equivalent to that users can freely add furniture to decorate their homes in VR, and if they are satisfied, they can place an order in real time.

At the same time, if it is a rough house or there is a willingness to redecorate, after paying an interior designer to design, it will be refurbished with one click.

After the replacement, all can be purchased directly on JD.com with one click, including the cost of the decoration team.

Jingdong is equivalent to integrating home furnishing, decoration, electrical appliances, etc. on the home improvement app.

With the help of this product, JD.com’s Ali system in the field of VR shopping can’t find its way.

Ali is still stuck in 3D modeling, and Jingdong has created an integrated home improvement shopping.

The market share in related fields was seized by JD.com by 20.00%.

The problem is that it will take at least half a year for Ahri to develop such an app.

It also involves signing an interior designer, contacting a decoration team, etc., which also take time.

Unlike JD.com, which has always operated its own logistics and has rich experience in offline operations, Ali has always been resistant to heavy assets.

The relationship between Hema and Amoy is average.

Although Jingdong also graduated, Goudong is still more kind than Ahri.

JD.com’s express couriers all sign contracts directly with JD.com, and Hema’s front-line employees, except for the management, sign labor dispatch contracts with outsourcing companies.

Closer to home, Ali was beaten badly in the field of VR shopping.

Ari is already dispatching troops to develop software similar to JD.com’s VR home improvement app, but it will take time.

They are afraid that even if it is developed, it will still not be able to beat JD.com, which has a first-mover advantage of nearly a year.

For Ari, not only JD.com, Byte and Pinduoduo are also developing similar apps.

When there are wolves before and tigers behind, they pin their hopes on investing in science and technology to create the future.

Originally, Ahri had a very difficult life these years.

The sudden emergence of Douyin shopping has put a lot of pressure on them.

The competitive pressure of Pinduoduo, JD.com and Douyin Shopping has made Ali exhausted.

For products in certain fields, VR shopping is a more intuitive and effective way to sell products than short video shopping.

Jingdong relies on the home app, while Douyin relies on VR live broadcasts to bring goods.

For the first time, Douyin’s market share in the clothing segment surpassed JD.com, but JD.com’s market share in this segment has not decreased much.

Because Douyin seized the market share of Ali and Pinduoduo.

"However, Ari and Byte know that we own 50.00% of the shares, so they will definitely not sell.

So they went to the other two.

In contrast, the goose factory is not short of money, so it should not agree.

It's hard to say about rice, they may sell some of their shares to ease the pressure on cash flow. "

Dami's assets are too heavy. Whether it is the mobile phone business or the automobile business, the investment is large, the turnover is slow, and the financial pressure is great.

Especially in the past few years, under the environment of economic stagflation and downturn, the mobile phone market not only cannot maintain the previous high growth trend, but even faces the embarrassing situation of shrinking.

As for Dami Automobile, as a new player, it will occupy the market even if it loses money.

Although rice cars are selling well, they have not yet made a profit.

Therefore, Li Miaomiao judged that in the face of cash flow pressure, Dami may sell some of the shares of Kechuang Future.

Zheng Li asked rhetorically: "We bought 5.00% of the shares from Dami this time. According to the valuation of trillions, is it still not enough after giving them cash?"

Zheng Lian recalled that Lei Jun took Fancl as an example and told him not to engage in too much business, but to do a good job in the main business first.

However, rice is now developing almost the entire industry chain.

Li Miaomiao nodded and said, "Because the competition in the field of new energy vehicles has been too fierce these years."

"The rice car entered the market too late, and the government has no subsidies for new energy vehicles.

It is equivalent to rice using its own money to subsidize customers and achieve the purpose of exchanging funds for the market. "

"In the past two years, new energy vehicles have emphasized autonomous driving technology, and 500 billion yuan can play a role in improving rice's cash flow."

"But if they get more cash, they can expand their investment in rice cars."

According to the financial report, Rice's total liabilities in 2021 will be 243 billion yuan.

By 2025, the debt has exceeded 300 billion yuan, and less than 80 billion yuan is really not enough.

Zheng Li: "Understood, we don't need to interfere in this matter."

"Ari and Byte want to enter, let's see if they can impress Rice."

According to the 2021 financial report, the cash flow of rice is about 140 billion yuan, and the cash flow of goose factory is close to 400 billion yuan.

Goose Factory does not have any heavy assets, its cash flow is good, and its debt pressure is not as good as rice.

The two companies he particularly wanted to buy shares in were his old rivals, and Goose Factory obviously wouldn't sell them.

Li Miaomiao continued: "The Goose Factory knew that Byte and Ari wanted to enter the market, so they thought it would be better to buy the shares that Rice wanted to sell from Rice."

"At present, companies such as Pinduoduo, JD.com, Qiandu, and Huawei are also interested."

"Qiandu and our business have relatively little overlap, but Huawei has proposed a very promising and interesting direction."

"Huawei hopes to cooperate with us in the field of VR to create industrial VR."

Hua Weifang's executives and Li Miaomiao were talking about the Industrial Universe, and Li Miaomiao's eyes almost flew to the sky when he heard it.

However, the direction Huawei proposed made him very interested.

Because industrial VR itself is also the development direction of VR technology.

There have always been companies engaged in industrial simulation VR, among which Microsoft is more well-known to the public.

The Industrial Metaverse developed by Microsoft is relatively mature and has certain customers.Microsoft calls itself the "Industrial Metaverse."

Industrial VR is just industrial VR, what are you talking about?

Among them, like Neon Kawasaki Heavy Industries, let workshop workers wear Microsoft's HoloLens headsets to assist in production, maintenance and supply chain management.

There were also Heinz and Boeing as customers before.

Microsoft's entry time is relatively early.

Huawei has also always wanted to make efforts in the field of smart industry. Their industrial business was first oriented to coal mines. They called Huawei the coal mine army and applied the Hongmeng operating system to the coal mine scene.

In the era of smart industry or industry 4.0, industrial simulation VR is an unavoidable topic.

Huawei has been in contact with Kechuangfuture, hoping to reach a cooperation.

It's just that the specific cooperation methods and cooperation scenarios have not been determined.

The industrial VR proposed by Huawei this time made Li Miaomiao feel that he could try it.

(End of this chapter)