As a mage, I just want to pursue the truth

Chapter 29 Entering the mobile phone market with competition in the Red Sea

"Mobile phones are a consumer product industry, and they are relatively expensive consumer goods. Each person can consume at most one mobile phone per year. Generally speaking, the number of users who change their mobile phones every three years is the most."

"And now the domestic smartphone market is close to saturation. This is a stock market. If someone else sells one, your sales will be one less."

"So in recent years, OV, flowers and rice have to go overseas to compete for overseas markets, because the domestic incremental market has been exhausted."

"Consumer goods such as mobile phones are not like fast-moving consumer goods and food. It doesn't matter if I usually eat Golden Arches and Kaifeng dishes after eating Michelin-starred dishes."

"After users have used high-end phones, they will hardly go back to use a lower-grade mobile phone."

"In other words, it can be said that the only high-end mobile phones in China are Apple, and users will not come back to use rice after using Apple."

"In the first ten years, Rice will solve the problems that users need, and in the next ten years, Rice will solve the problems that users want. How will Rice mobile phones change from the mobile phones that customers need to the mobile phones that customers want."

"It's something we've been working on, but there hasn't been a good solution over the years."

Low-end products that meet basic needs are necessary products, while mid-to-high-end products are desired products.

All companies in the consumer goods industry do not want to make products that users want.

No matter what type of consumer enterprise it is, like liquor, an industry that has existed for thousands of years, the prices of all liquor companies must match Moutai.

Moutai belongs to wanting. Users may not be able to afford it temporarily and can only drink low-end necessities, but they want to drink Moutai.

Liquor is better than the mobile phone industry in that a single customer does not only consume a bottle of liquor. His annual consumption is huge, so the valuation of the liquor industry is high. Rice can only enjoy a dynamic price-earnings ratio of more than ten times. Liquor companies generally can Enjoy a dynamic price-earnings ratio of more than fifty times.

Zheng Li thought to himself, isn’t a mobile phone just like a smart brain? If you have money, you can buy a customized smart brain produced by Fashen. If you don’t have money, you can only buy standard products that come out of the assembly line.

The smart brain is different from the magic brain. The smart brain is an auxiliary calculation tool, similar to a computer, which can be connected to the magic net for information transmission.

"Brother, do you think that brain-computer connection can help rice mobile phone solve the problem from need to want?"

Lei Jun nodded: "Yes, with the brain-computer connection technology, I am very confident to lead Rice to occupy a place in the high-end mobile phone market."

Zheng Li corrected: "I'm sorry, even if I develop brain-computer connection technology, it is impossible to only open technology authorization to rice phones. Rice is only one of the shareholders of Kechuang Bio."

"Kechuangbiology is not deeply bound to rice, and I will definitely open the brain-computer connection technology to all mobile phone manufacturers."

In Zheng Li’s opinion, he doesn’t owe Mr. Lei anything. The 5000 million that the early venture capital invested in Kechuangbio has already multiplied several times. It is impossible for him to authorize the technology only to Rice because of his senior brother.

Lei Jun is also a veteran of the industry and knows that interests are above all else:
"I don't need the brain-computer connection of Kechuang Bio to only authorize rice. Like endorphins, the brain-computer connection must have insufficient production capacity when it first came out."

"I only need to book the production capacity for the first half of the year, and a time difference is enough."

"The brain-computer connection will only be put on Rice's high-end brand mix, and we will restart the mix."

"I only need to be half a year ahead of other manufacturers."

Generally, the production capacity of new products is seriously insufficient when they first come out, and the iPhone 8 had to increase the price two weeks after the autumn launch to get the goods.

"With this time difference, rice can gain a firm foothold in the high-end market."

"In addition, in our cooperation, the rice will be given at whatever price it should be."

Lei Jun's reasons are not too much, and since he and Lei Jun have a foundation of trust, the negotiation process for cooperation with Rice will be much less.

Zheng Li took advantage of the situation and agreed: "Yes, if there is a practical use for brain-computer connection in the future, if Rice is willing, we can authorize Rice to do it through technology authorization."

　This is just a novel. I am also a social animal and I often fish. The behavior of the protagonist of the novel refuses to be promoted to the author! ! !
　　I changed it, I was wrong orz
　　
　
(End of this chapter)