As a mage, I just want to pursue the truth

Chapter 303 Collaboration in Augmented Reality

In fact, this is just a modest statement by Gates. When Microsoft chooses to cooperate with Kechuang in the future, it has new ideas.

Or a blindfold.

Especially after the release of Huanyu-Pengcheng, Microsoft has become more clear about what type of products to make in the metaverse era.

China has been severely criticized for plagiarism in the Internet industry.

But in fact, because the spirit of the Internet at the beginning of its invention was open source sharing.

It can be traced back to the operating system and other programs released by IBM in the 60s and [-]s, and the source code of these programs was shared.

At that time, there was also a SHARE user group established specifically for open source software sharing.

Later, the launch of the free software movement made the term open source widely used.

The original spiritual core led to plagiarism of ideas not only in China, but also in American, the birthplace of the Internet.

For example, Apple sued Microsoft in the early days, arguing that Microsoft copied their ideas about the graphical user interface.

Later, after ICQ became popular, not only Goose Factory borrowed this idea, but Microsoft's MSN also borrowed this idea.

Even IBM has launched its own instant messaging software, but few people have used it, called IBM Lotus Sametime.

Of course, some people will say that MSN was established in 1995, while the parent company of ICQ was not established until July 1996.

First of all, there was ICQ before Mirabilis, and MSN, which came out in 1995, was mainly a network service provider, not an instant messaging software.

It was not until ICQ became popular that MSN gradually developed its chat function.

Including Zuckerberg's extensive plagiarism and reference to other people's ideas later, Facebook first borrowed other people's ideas.

Similar things are also emerging in American.

The problem with Huaguo's Internet industry is not plagiarism.

It's about what these Internet manufacturers have done after successfully taking advantage of Huaguo's protection of the country's Internet industry and the advantages of localization.

After successfully accumulating a large number of users and going public to complete the original accumulation, most Internet companies want to learn from the success of Goose Factory and Ahri.

They hope to become Internet landlords in the cyber age, rather than making breakthroughs in technology. In many basic application key technologies, there are few contributions from Huaguo enterprises.

In the early days, because Microsoft was the most successful company in the world and the most famous Internet company, the story of Bill Gates dropping out of school and starting a business was well-known all over the world.

Therefore, during the 1996 years from 2016 to 20, entrepreneurship in Huaguo's Internet industry was dominated by software industry entrepreneurship.

The success of Goose Factory and Ahri further fueled this trend.

Later, the fire of Apple and smartphones led many people to start businesses in the hardware field.

After the brain-computer connection VR fire, Internet practitioners are the most sensitive to the direction of the wind.

Everyone realizes that in the field of hardware, it is impossible to do science and technology to create the future, and the brain-computer connection technology alone cannot be done by money.

But the software field is fine. The opportunity to start a business in the software field of brain-computer connection VR is comparable to that of the mobile Internet wave.

Douyin’s VR live broadcast revenue will exceed the amount of ordinary live broadcast rewards as early as 2025.

Many optical manufacturers have increased their R&D investment in the field of VR cameras.

Therefore, the field of VR software has ushered in a large influx of funds, and previous Internet companies have also increased their investment in this field.

Microsoft is no exception. Microsoft is a giant in the PC era, but a loser in the mobile Internet era.

The failure of the Symbian system in the competition with Android is a huge blow to Microsoft.

They missed an era. Bill Gates said in front of Zheng Li that when virtual reality is realized, it will be the end of Microsoft.

Even performances also have real elements in it. In fact, Microsoft has never given up hope of regaining a victory in the metaverse era.

But if Microsoft's attempt at a new era fails again, the future they face is indeed bleak.

If you can't make a system, then make an application based on the system level and make an application that can be widely used.

The reference target that Microsoft is aiming at is Huanyu Pengcheng, and they also intend to create a similar ecology.

However, Microsoft intends to create a free user space and application that is completely different from Goose Factory based on the game "Minecraft".

"Minecraft" has richer playability in the field of VR and has more room for development. It is a trump card that Microsoft has been pinching but has not released.

If you can't make a system, then make irreplaceable software. This is Microsoft's way to deal with the new era.

Huanyu-Pengcheng launched by Goose Factory is very profitable, but it also has to face countless powerful competitors.

This is like Yuanshin is attracting money all over the world, attracting countless game manufacturers who want to make works of similar style to get a share.

Zheng Li and Gates also talked about the authorization of industrial VR. Regarding this technology, Huaguo officials have banned the export of this technology.

Zheng Li has a natural excuse to throw this issue to policy factors, which cannot be authorized externally due to policy.

Microsoft's earliest entry into the field of industrial VR dates back to the HoloLens augmented reality headset released at the win2015 conference in 10.

Later, Microsoft continued to invest in the field of industrial VR, and its HoloLens series headsets have been released to the fifth generation.

According to Microsoft's official announcement, the cooperation with Lockheed Martin can improve the company's manufacturing and assembly efficiency by 90.00%.

Brain-computer connection technology is also a dimensionality reduction blow to the field of industrial VR. For Microsoft, which has been committed to this field for a long time, they hope to obtain the authorization of this technology.

So much so that Gates asked: "If we can successfully lobby Huaguo officials, are you willing to authorize brain-computer connection technology?
We can adopt the same cooperation method as Kechuangbiology and Huawei, Rice and other Huaguo enterprises.

We do this through a joint venture between us. "

Zheng Li chose to kick the ball to the official: "You have to convince the Huaguo government first, and then we will talk about follow-up cooperation."

Gates replied: "You know this is not an easy task, if you do it without your consent, it will be a waste for us.

In the words of Hua Guo, this will use our 'relationships'. "

Although Gates left Microsoft's board of directors in 2020, as a founder and shareholder, he still maintains a certain influence on Microsoft.

Even if the founder of a company does not have many shares, he can still maintain a certain influence on the company.

This feature has been strengthened after Jobs was kicked out of Apple and returned to create the era of mobile Internet.

This time Gates came to China to attend the Wuzhen Summit in person, and he was also invited by Microsoft's board of directors to lobby Sci-tech Biotech.

Gates, who has been cultivating the Huaguo market for many years, obviously has no lower understanding of Huaguo than Musk.

Zheng Li replied: "I think we can reach relevant cooperation, we can establish a joint venture company."

Although it sounds like Kechuangbio suffered a loss and licensed the technology to Microsoft.

But in fact, through the establishment of a joint venture, Kechuang Bio will not suffer.

Even Hua Guo will be willing.

Because Microsoft's industrial VR partners include Lockheed Martin, American is also the world's largest military enterprise.

If Huaguo can obtain the manufacturing data of the company, it will be of great value to Huaguo.

Of course, how to achieve it specifically, and if it is a joint venture, or a joint venture established with Huaguo Enterprise, how to enter Lockheed Martin for products, this is a problem.

After entering at the same time, how to bypass various restrictions and send the data back to the mainland of China is another problem.

After obtaining Zheng Li's promise, Gates notified the Microsoft board of directors behind him after finishing the conversation, letting them decide whether to lobby.

Zheng Li and Pichai mainly talked about the authorization of industrial VR.

Google also wants to license industrial VR.

In addition, Google hopes to launch extensive cooperation with Kechuang in the field of brain-computer connection VR.

Whether it is in the PC era or the mobile Internet era, Google can be said to be a big winner.

The search engine and Chrome browser in the PC era, and the Android system in the mobile Internet era, have the same grasp of the outlets as Goose Factory.

But in the metaverse era, Goose Factory held the shares of Science and Technology Innovation Future, and took the lead in launching the virtual universe that is popular all over the world.

Google can't see the hope of surpassing the future of scientific and technological innovation in the field of VR, and there is no competitive product in the field of software.

In the post-mobile Internet era, the presence of search engines is getting weaker and weaker, and the search engines that come with each app are sufficient to meet the needs of users.

In China, Douyin’s built-in search engine has been used more than Baidu throughout the year.

The same is true globally.

In the future metaverse era, people's need for search engines or an integrated search engine will be further weakened.

Therefore, on the eve of the new era, Google has been exploring what to do within Google.

Google has long invested in the fields of autonomous driving and new energy vehicles, trying to cut into the track of future driving methods.

However, because Amazon and Wal-Mart, the two largest online and offline supermarkets in American, have their own self-driving projects.

Therefore, Google's market share in the field of autonomous driving does not show enough advantages, and it is even slightly behind.

In recent years, the investment in Google glass has not seen a bursting point.

After the brain-computer connection VR came out, there were even discussions within Google about whether to cut this project.

Although the content of the conversation at the Wuzhen Summit dinner was not widely circulated on the Internet, those who are well-informed have already obtained the content.

Pichai is one of them. Since he knew that Kechuang will launch its own AR glasses by the end of the year, he is even less optimistic about Google's AR glasses project.

Compared with the AR glasses directly controlled by the brain, Google Glass, which needs to press the edge button of the glasses or wake up by voice, is far inferior in terms of technology and experience.

Google has invested heavily in hardware, but with little effect.

Whether it is a Google phone or a Google tablet, it is not an exaggeration to describe it as having no sense of presence.

The Google Tablet project was directly killed, and the Google Phone is still lingering.

The same is true for Google Glass, a serious mismatch between price and usage.

But in Pichai's view, Google Glass has its advantages.

Whether it is Google Translate or Google 3D Maps, Pichai is confident in these two aspects, and Google has an absolute advantage.

On the AI ​​algorithm of AR glasses, Google also has nearly ten years of research and development investment.

At the same time, there is an advantage in Google's augmented reality display technology in the field of AR glasses.

This technology is unique to Google, and it cannot be done by Huaguo's supply chain manufacturers.

Pichai expressed his hope to work with Kechuang Future to create an epoch-making AR glasses.

Zheng Li replied: "We need to discuss internally, because in the previous communication with Mr. Gates, Microsoft also expressed its hope to cooperate with us in the field of AR glasses.

Compared with Microsoft, your advantages seem to be limited, right? "

Mentioning Microsoft, Pichai's face immediately changed. Everyone is a direct competitor in the field of AR. He knows that compared with Microsoft, Google has limited advantages or no advantages.

Taking 2021 as the time point, the total value of Microsoft's patents in the AR field is higher than that of Google. The total value of Microsoft's AR-related patents is 1.68 million US dollars, more than three times that of Google.

In 2026, this gap has not narrowed, but has widened.

Pichai explained: "Microsoft's investment and patents in the field of AR are relatively scattered.

Microsoft's investment in AR is concentrated in industrial AR, data processing and other aspects.

Our AR patents are mainly focused on Google Glass, which is more in line with the future needs of science and technology innovation. "

There is nothing wrong with what Pichai said.

Microsoft's patents in the field of AR mainly focus on: the input device that converts the data to be processed into a form that the computer can process, and the output device used to transfer the data from the processor to the output device.

The image interface device is Microsoft's largest augmented reality (AR) technology subdivision and distribution field, with more than [-] patent applications.

But this kind of patent is of no value to the future of science and technology innovation.

Because Kechuang uses brain-computer connection technology in the future, there is no need to use other interfaces.

Just operate directly with the brain, no need to convert hands and eyeballs into computer signals.

And Google's AR technology is what science and technology will need in the future, mainly in the field of 3D models or images.

Image effects are crucial to a hardware product in this era.

In AR, Microsoft and Google are a notch ahead of Apple.

After the meeting with Zheng Li, Pichai said in an interview with media reporters:
"Zheng Li deserves to be the top genius of this era, he has unique views on many things.

Google will cooperate with Kechuang Future on AR-enhanced glasses.

This will be a product that changes the AR ecosystem. "

After the news came out, individual stocks related to the big A and the AR field rioted a lot.

You must know that compared with the VR field that is in full swing, AR is quite half-dead.

"I have long said that AR glasses should be the most important thing for Kechuang to develop in the future.

Kechuang Biology holds a super lithium battery, which crushes the previous AR glasses in terms of battery life alone.

In addition, the control of AR glasses through brain-computer connection is far more convenient than that of Google Glass.

When I bought Google's second-generation Glass, I felt like an idiot when I was outside using voice control. "

A digital product enthusiast commented on Weibo.

In fact, Zheng Li just reached an agreement with Pichai, and there is still a long way to go before actually signing a cooperation agreement.

However, no matter whether it is done or not, it is Ah San's style to blow it out first.

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(End of this chapter)