You can't imagine the happiness of the group performance

Chapter 800 3D craze, box office breaks 8 million!
"I want to blow up Jiang Yan! "Pacific Rim" is too explosive!"

"It is recommended to watch the naked-eye 3D version. If you don't watch it, you will regret it for the rest of your life!"

"Three times, I have watched 2D, 3D, and IMAX3D. Let me share my viewing experience. The 2D version is actually enough, but if you can go to 3D, go to 3D, and if you can go to IMAX, go to IMAX. The viewing experience is completely different! Come down and prepare to experience naked-eye 3D, the ticket has been obtained, and we will enter the venue tomorrow."

"Envy upstairs! You can't buy the most common 3D tickets here in Shanxi."

"Lu province is better, but IMAX 3D has to wait in line for a long time. There are only four glasses-free 3D in Lu province, and purchases are still limited."

"2D is actually very cool to watch, but if you can watch 3D, just watch 3D. The experience is completely different."

"Brothers, can you popularize the science on how to look at 3D? I'm a countryman."

"Simple, 3D glasses will be distributed before entering the theater. There are bracket glasses and clip glasses. If you usually wear glasses, it is recommended to get clips. Also, don't damage them. A pair is 100 yuan. Don't ask me what to do. knew."

"Let me add that before the movie starts, it is recommended to eat some popcorn, otherwise it will definitely be spilled, and don't ask me how I know." "Scarlett Johansson may have an affair with Jiang Yan!"

"Is Jiang Yan too cool?"

"Isn't it cool for a woman?"

"Is no one discussing the plot?"

"The plot is still very good, you must pay attention to the last easter egg."

"It's ridiculous to be able to escape in the end."

"The nuclear bomb explosion on the seabed is also quite ridiculous. Mechas are not afraid of nuclear bombs, monsters are afraid of nuclear bombs, and mechas are afraid of monsters. This is definitely a bug!"

"The one upstairs didn't look good. When the nuclear bomb exploded, the homeless were far away."

"Spoiler to kill the whole family!"

"..."

Since the official release of "Pacific Rim" on December 12, discussions about the movie on the Internet have remained high in the next few days.

It's the same as when "Avatar" came out.

Because the film’s publicity and comments from the media and audience all say that naked-eye 3D viewing experience is the best,
Many viewers who have seen glasses-free 3D and IMAX3D are full of praise for "Avatar", because the viewing experience is so great!
Therefore, many viewers in China hope to see naked-eye 3D, but if they can't see it, they will choose IMAX 3D or ordinary 3D according to the price level set by Jiang Yan.

Of course, if other than the 3D gimmick, other aspects of the film do not meet expectations, the audience will naturally give negative reviews, and the reputation of "Pacific Rim" will also decline.

Fortunately, the plot of "Pacific Rim" itself is also a hit, and word-of-mouth has always been maintained at a very high level.

As a result, for a while, the overall fare price has been increased by scalpers.

Some authoritative media predicted that "Pacific Rim" breaking the mainland box office record is a certainty, and it is not a problem to break through 5 million, and it is inevitable that such a movie will get the postponement key, so the final box office of this movie in the future is estimated to be A very scary number.

In fact, if the media don't say this kind of thing, people in the industry have already known it after looking at it for a few days.

Lao Mouzi and Zhang Weiping felt that it was right to avoid Jiang Yan in "Curse of the Golden Armor".

On December 06, 12 in the original time and space, "Curse of the Golden Armor" was released.

In the end, this film won a box office of about 2.9 million, which is quite successful.

But now that Jiang Yan is here, Zhang Weiping will naturally not hold him back.

So they scheduled "Golden Armor" a month later.

However, judging from the current situation, a one-month delay is very dangerous.

After all, "Golden Armor" is not 3D, and the plot is not as popular as "Pacific Rim".

In addition, "Pacific Rim" also got the key, then "Golden Armor" will definitely break the armor.

So very soon, Zhang Weiping made a decision, and "Golden Armor" announced that it would switch to next summer.

Such an emergency shift will naturally cause a lot of criticism.

But fortunately, the reason for "Golden Armor" this time is very good, that is, "I have seen the potential of 3D, and I have signed a cooperation agreement with Xingchen Dahai to make "Golden Armor" into 3D, which will take at least 3 months."

As a result, fans' expectations for "Golden Armor" have risen instead of falling, and Zhang Weiping's methods have once again been praised by people.

Of course, the biggest profit is naturally the sea of ​​stars.

"Golden Armor" turned from 2D to 3D, and the wave of stars and seas directly transferred 3000 million, which is still a friendly price.

The old strategist Zhang Weiping and the others also had no objection, because the investors had to increase the money.

No way, the lethality of 3D is too great!
Check out the films that were released at the same time.

Movies that will be released in mid-December include "The Good Man in Three Gorges", "City of Hurting", "Big Movie Billions", "The Veil" and Hollywood movies "Arthur and the Mini Kingdom" and "Casino Royale 12"

These films, regardless of whether you are domestically produced or Hollywood blockbusters, without exception, are all wiped out.

The 007 series "Huang's Casino", which had high expectations at the beginning, landed in the mainland this time, saying that it would win at least 5 million yuan, and the schedule was [-] days earlier than "Pacific Rim".

The results of these five days are indeed good, with a box office of 2900 million, but now, "Pacific Rim" has been released for less than a week, and the box office has reached nearly 470 million, while "Casino Royale" only has a pitiful [-] million during this period !
Some media even believe that among the 470 million miles, a large part of it is estimated that those who are tired of queuing up to buy "Pacific Rim" came to buy a movie ticket to rest. . .

. . . . . . .

For the current "event" of "Pacific Rim".

In fact, in Jiang Yan's own opinion, the sensation caused by "Avatar" is still much smaller than that of "Avatar".

Several reasons.

On the one hand, it is due to sufficient preparations. At the beginning of 2010, there were only 14 IMAX screens in the country. According to incomplete statistics, the total box office of "Avatar" in the mainland was 14.28 billion yuan, of which 1.68 million box office was created by the only 14 IMAX theaters in China. of.

Now the most high-end naked-eye 3D screen in "Pacific Rim" has 120 yuan, and the rest of the IMAX screens, the star theater alone has nearly 400 yuan, and other domestic theaters, the total is close to 500 yuan. Much better than the situation in "Avatar" at the time.

Therefore, as long as the theaters increase the number of screenings, movie fans can basically buy it if they are patient and willing to line up.

In addition, Star Tickets has also played a great diversion role, but there are still not many Internet users. In order to take care of those who have worked hard to queue, so online purchases can only be restricted.

But the role of diversion is still huge, and because of this, "Pacific Rim" did not appear in the exaggerated scene of "Avatar" at the time that IMAX's scalper tickets rose to nearly [-] yuan.

Of course, the scalper ticket has not risen to more than [-], but it does not mean that it will not rise.

According to the current news on the Internet, the current highest scalper price for glasses-free 3D fares has reached around [-].

And IMAX3D's scalper ticket has also risen to around 500.

There are still many people who "try early adopters" and "see novelties".

However, Jiang Yan believes that this situation will not last for too long, maybe it will return to normal in a week or two, and it will never be like "Avatar", which has been hard to get a ticket for more than a month, ranking at the box office for 11 consecutive weeks top of the list.

The reason for Jiang Yan's judgment is that apart from the adequate preparation of hardware facilities, the rest is naturally the quality of the film itself.

Regardless of 3D technology, there is a big gap between the film quality of "Pacific Rim" and "Avatar".

One is a standard Hollywood popcorn film, and the other can be described as dreamy.

In terms of artistry, "Pacific Rim" is two blocks behind "Avatar".

Therefore, if "Avatar" had the hardware conditions when "Pacific Rim" was released at the time, the domestic box office would not be 14 billion, but 20 billion and it would not be able to stop.

In addition to the above two aspects, there is actually another aspect that has to be mentioned in reality, and that is the unstoppable piracy.

According to the report of Star Ocean Network Department, on the fourth day after the official release of "Pacific Rim", there are gun version resources on the Internet. Jiang Yan has seen it. Although the picture is very blurry and the viewing experience is extremely poor, such resources will still be diverted. Lots of potential fans.

Of course, Jiang Yan also imagined that because of the appearance of 3D technology, the attractiveness of piracy would drop drastically.

It is even said that there will be a spectacle like that of "Avatar". For example, many people didn't plan to go to the cinema, but they changed their minds after watching the gun version. They just want to see how beautiful Pandora is in the 3D or 2D regular version.

It's just that Jiang Yan also knows that the charm of "Pacific Rim" is actually limited. It is very hot, but popcorn and fast food are not as good as "Avatar".

Jiang Yan's mentality is relatively conservative, because he has been comparing various data of "Avatar", so no matter how lively it is now, as long as the excitement is not as good as the grand occasion of "Avatar" in early 10, Jiang Yan has nothing to be particularly happy about. , Eat and drink, as for opening champagne to celebrate, throwing a party, or having a grand celebration banquet, it is absolutely impossible.

If this state is known by other people, it will definitely be shocking.

The 120 yuan ticket can't be bought until 2000 yuan, so it's not enough for you to be happy?
The longest line in front of the theater is more than two kilometers long, and you didn't say anything?
Hong Kong, Taiwan, South Korea and even Southeast Asian local tyrants all come to watch the movie, aren't you excited?
Many theaters have opened at 3 o'clock in the morning, do you feel anything?
So many theater chains that were indifferent to you are now actively looking for the introduction of 3D screens. The business volume of Star Technology in one week is as high as that of last year. You just smiled? !

The most important thing is that it has been a month since the film was released, and the box office has successfully broken through 6 million, reaching 6.5 million!
"Pacific Rim" has become the highest-grossing film in the history of domestic films, and "Pacific Rim" has a postponement key, and the enthusiasm of movie fans has not diminished much, so this film is likely to reach 8 million or even break 10 billion in the future !
According to the current general view, this record will be maintained for many years.

Many people even believe that the record set by "Pacific Rim" in China is likely to be the same as that set by Hollywood's "Titanic" in the history of world film. Once it was born, the box office record has been maintained until now. It's even impossible to achieve even the best masterpieces, let alone surpass them.

So Jiang Yan, do you know what a great thing you have done?

Can you get a little emotional? !
In another road show, Jiang Yan faced such questions from the reporters, with a calm face, and expressed his feelings:

"The figure of 6.5 million is indeed an exaggeration, but you must know that in 06, our total box office in the mainland was close to 35 billion! 6.5 million is just less than 20% of it."

"In addition, from 02 to now, the number of big screens in our mainland has increased by 20% every year, and the growth of the country's total box office is almost the same. As of now, the number of big screens in the country is close to 5000, so overall Looking at it, the 6.5 million of "Pacific Rim" is actually far inferior to the box office performance of "Shaolin Temple" and other masterpieces of the last century, so the results of "Pacific Rim" are just normal feedback from the market, and I am just It happened to be standing on the vent.”

"So I think that with the development of the country, whether it is 6.5 million or 7 billion, it is definitely not the ceiling for Chinese films and the domestic market. The next domestic film with more than 8 million will appear soon, and the next This is a movie with a box office of more than 5 billion in the domestic market, I think it will appear within five years! At that time, everyone will look back and see "Pacific Rim", in fact, it is just like that, nothing special."

The humble Jiang Yan once again expressed his box office forecast.

And these words are also very familiar to the media filmmakers and fans in the audience.

With a good memory, I quickly realized that in 02, Jiang Yan’s "Sassy Girlfriend" won 3 million. At that time, Jiang Yan almost said so, and within half a year, "Hero" won more than [-] million box office.

Now that Jiang Yan has made a similar prediction, the big guy is even more convinced.

Then someone asked: Hello Jiang Yan, I am a student of the director department of Beijing Film Academy. What I want to ask is, do you think 3D technology will become the mainstream in the future?

Obviously, what he said is probably the common concern of filmmakers today.

3D is very good, but 3D is also very expensive, and those who don't have any capital can't play it.

So if this technology is not popular, that’s all. If it is popular, it will definitely break many original rules.

The price of breaking the rules is to reshuffle the cards and increase the barriers to entry. Whether it is good or bad is hard to say.

So this person should have other meanings, that is, whether 3D will become popular, and to put it bluntly, whether the price will come down.

It's just that such an idea is obviously going astray.

So Jiang Yan replied directly:
"The most important thing about a movie, I think, is the story itself. As for 3D technology, it just gives filmmakers an additional option. It is the same as the difference between film technology and digital technology. Which one to use still needs to be adapted according to the movie itself. Not all Movies are all suitable for 3D technology, and if some movies insist on 3D, it will be counterproductive, so we can’t force it.”

After a pause, Jiang Yan added, "I will have an exchange with you from Nortel later, and I believe it will help you understand this technology better."

After finishing speaking, Jiang Yan said to the fans and media in the audience:

"Movie fans also need to know that a movie with 3D is not necessarily a good movie, but an ordinary movie is more amazing."

Crash la la la la la.

The audience applauded.

Then, on February 2007, 2, "Pacific Rim" was released for two months, and the box office successfully exceeded 14 million. For a while, Jiang Yan surpassed Lao Mouzi and became the god of the domestic film industry.

What followed was the establishment of various domestic 3D projects, and the momentum to follow suit had already formed, so that what Jiang Yan said before seemed to be in vain. . .

(End of this chapter)