Take the space supermarket to farm

Chapter 219 Luxury
From Xia Daohua's point of view, the manager or founder of Jixiang County is probably a guy with obsessive-compulsive disorder.

He designed the city in a well-regulated manner.

Each functional partition has a fixed location.

The commercial street is also divided into blocks. Although it is not absolutely allowed to string together locations, in most cases, the functions of most blocks are quite clear.

Xia Daohua's "Daohuaxiang" is located on a commercial street called "Liuxiang Street".

Of course, strictly speaking, this street is not just a commercial street, but also some private houses and residential buildings.But most of the houses facing the street on this street have various shops.

Moreover, I don't know if it is through the deliberate planning of the county magistrate, often in the same area, the things sold and the businesses done are somewhat related to each other.

For example, restaurants and restaurants are fighting arenas, theaters and brothels are piled up together, shops selling books are not far from the Four Treasures of the Study, antique porcelain and Wenwan hands are connected together...

Xia Daohua's room is near Zhencui Zhai, which sells jewelry, Yunjin Pavilion, which sells silk and satin, and Xiecaifang, which sells balm and rouge powder. The consumption grades are all above average.

Most of the guests received are wealthy and prestigious families.

This point is quite different from Xia Daohua's positioning of the No. [-] store of "Daohuaxiang" in Jixiang County.

In this time and space, the income of ordinary people is not high.

If you want to make money from the common people, you have to earn one penny, one copper coin slowly.

Sometimes, your profit may be as low as half a copper plate, or even a third or a quarter of a copper plate.

But if it's a luxury product, selling something new and unique, it's different.

The first market to face is not ordinary people.

The profit can of course be set higher.

Sometimes you set the price too low, but it is easy to fail to sell.

To put it bluntly, Xia Daohua intends to price the items in this "Daohuaxiang" according to the grade of luxury or light luxury.What is sold is not only the fresh creativity, uniqueness, powerful functions, and outstanding appearance of the product, but also the brand "Daohuaxiang" and the unique identity brought by using this brand.

On the opening day, Xia Daohua unexpectedly discovered that there were quite a lot of guests attending the opening ceremony.

Although she posted the post before and invited some famous people in Jixiang County, she was also mentally prepared, thinking that most of these people would treat the post sent by her, a little-known Shengdou citizen, as garbage and throw it away.

In fact, as a small citizen, strictly speaking, it would be somewhat rude for her to post to others.

However, I don't know if it's because Li Gan's mother clan is too powerful, or Xia Daohua's post is too ingenious, which caused the guests to come quite well.

Xia Daohua's post, in fact, is special only in that she took some exquisite photos, made them into black and white watermarks, and printed them on the post.

This method is actually very simple, and it is not very new, but it successfully aroused the curiosity of the guests.

Although most of them left just showing their faces, some stayed, or asked their family members to stay and entered Xia Daohua's shop.

Most of these people were somewhat curious, intending to see what kind of business this young lady from other places was doing.

"Daohuaxiang" looks like a snack shop from the name, and there are indeed snacks, candies, pickles and other foods in the shop.

But it also sells alcohol.

And it perfectly circumvented the prohibition on alcohol. Among the drinks sold, there is not even the lowest level of sweet wine, and all of them are fruit wines of various colors.There are purple wines, red hawthorn wines, pale yellow peach wines, amber apple wines, light green plum wines...

Colorful, sweet and sour taste, all placed in a very delicate glass bottle, people can not help feeling excited just by looking at them.

This is interesting.

In addition, it also sells exquisite glassware and ornaments.There are also soaps, perfumes, incense beads, incense balls, and sachets.

If you say it is a grocery store, the variety of products seems to be less.

If it is a dim sum shop, it seems that there are too many things that have nothing to do with dim sum.

The guests were very interested in these new gadgets, and many of them pointed out their favorites on the spot and asked the clerk to wrap them up.

This first wave of sales was a bit aggressive, and almost half of the decoration cost was filled, but the money for the yard and the money for the goods had not yet been returned.

After this wave of respectable customers left, the storefront of "Daohuaxiang" calmed down.

Although some people came in occasionally to see something strange, but when they saw the layers of shelves, the delicately placed items, and the boys in uniforms, many people immediately flinched, turned around and went out.

More people don't even have the guts to go into the store to have a look.

In addition, among the few small fish and shrimps that came into the store, there were actually some who wanted to steal things.

It's just that either the boy found out and stopped him politely, or the siren rang before he reached the door...

On the first day of opening, the siren sounded seven times.

Xia Daohua couldn't help being laughed out of anger—there are not many people who really come to buy things because of their feelings, but there are waves after waves of people who want to take advantage of it?
She calmed down a little, and reflected on whether there was something wrong with her positioning-the store was too high-end?The price is too extravagant?

However, the benefits of these things must be known after they have been used.

For a while, there is no need to worry about sales.

Looking at the business situation, Erlang felt that he could not rely on this store alone, but had to find that kind of wholesaler.

Xia Daohua also thinks that wholesale is a better idea.

Although the profit of wholesale is definitely lower than that of retail, but it can be sold!A large number of goods can be sold at one time, which saves trouble and worry, and is very pleasant to the body and mind.

Xia Daohua regards "Daohuaxiang" as a display unit, rather than a store purely for sales. Once the expectation is changed, the mood will be happy.

Although the way of luxury goods is very profitable, taking the luxury route means that "not opening for three years" is the norm.

Only making luxury goods, my little heart will inevitably have to experience one test after another.

If you are in wholesale business, you can pay back quickly, but you can't ship too much, otherwise, if you are not careful, you may smash the "luxury" brand.

In the end, Xia Daohua and the Qianqian Team decided after careful discussion that the "Daohuaxiang" store will follow the luxury route, but the wholesale business must continue.

It is only a wholesale business, and the business scope of suppliers must be limited, and the products are also shipped in limited quantities.After all, "rare things are more expensive"!

When good things are flooded, they are worthless.

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(End of this chapter)