Crossover: 2014

Chapter 141 The arrangement is clear and plain (1)
Huang Jing: "No big deal, just an oolong incident."

After hearing Huang Jing's words, Lin Hui immediately became curious.

Lin Hui asked: "What kind of oolong incident?"

Huang Jing: "This morning, there was a trend on Weibo, comparing you with Gray Forest."

Lin Hui was at a loss: "Comparing me with myself? What do you mean?"

Huang Jing: "To be precise, we compare 808080, the developer of Nanfeng APP, with Gray Forest.

The reason why this happens is most likely because the outside world does not know that these two vests belong to you.

From the perspective of the outside world, the identities of the so-called Nanfeng APP developer, the owner of several patents, and the top scorer in the college entrance examination belong to you, Lin Hui.

However, the identities of the developers of "Life Restart Simulator", "2048", "FLAPPY BIRD" and "Hill Climb Racing" are regarded by the outside world as belonging to GRAY FOREST.

Whether it is 808080 or GRAY FOREST, these two identities appear to the outside world to be 18 years old, both have just passed the college entrance examination, and both have independently developed software.

There are so many similarities, but the subtleties are different.

It’s hard for melon-eating netizens who don’t know the truth not to compare your two different vests together.

It is precisely because this matter is a bit unbelievable, so I said it was an oolong incident! "

After hearing this, Lin Hui didn't know what to say. It seems that too many vests are a bad thing.

However, Lin Hui has no choice. If Nanfeng APP was also used as Gray Forest to send out the software before, there would be more troubles.

Lin Hui then asked: "What happened to this incident later? I remember I didn't notice this incident when I was on Weibo!"

Huang Jing: "When I called you, this topic was just beginning to ferment.

But I just called you and all the related topics were deleted for some reason.

And after that, Weibo was down for about half an hour.

After that, Weibo returned to normal, but if you search for the previous topic again, the corresponding keyword will directly be 404 not found. "

Lin Hui: "Is there anything else?"

Huang Jing said with emotion: "Did you arrange all these?"

Lin Hui: "Come on, I don't have time to spare."

Huang Jing: "Pretend, keep pretending, something like this happened on Weibo this morning, and within two hours, all the topics that sparked the war disappeared.

That's not counting, the rules you made in the game this afternoon have been set as a benchmark.

It can be said that it was arranged clearly.

Is all this just a coincidence?Anyway, I don't believe it..."

Was it clearly arranged?
Lin Hui only felt that the arrangement was unclear.

But no matter what the result of the arrangement is, it is certain that it has been arranged.

In fact, at noon today, Lin Hui noticed something unusual.

In the past, those who won the first place in the college entrance examination were easily controversial.

Even if some college entrance examination champions have very stable grades, they are prone to disputes.

Because there are promoters who want to take advantage of the commercial value of the top scorer in the college entrance examination.

So all kinds of fuel behind the scenes.

Controversial Hype Controversy.

There is no controversy, create controversy and then hype.

But when it came to Lin Hui, things changed.

The news related to Lin Hui, the number one student in the college entrance examination, was basically positive.

It's outrageous~
Coupled with the two unreasonable phenomena that Huang Jing said just now.

It has to be surprising.

What is the reason for all this?

Was it favored by the god of fate?

Or is it being followed by some big guy?

Lin Hui thinks the latter is more likely.

But what did Lin Hui do that would attract the attention of the boss?
Is it because of the college entrance examination?
Lin Hui felt that it could not be the college entrance examination.

There are so many champions in the college entrance examination every year, and it may not be able to catch the eyes of some big shots.

This situation is most likely due to Lin Hui's performance on the Nanfeng APP
Into the line of sight of some bigwigs.

It doesn't make sense that a scientific and technological achievement that can enter the sight of the world's top scientific research giants has not been noticed in China?

As for whether being noticed is a good thing or a bad thing, Lin Hui does not know for the time being.

But Lin Hui didn't think he might be a giant.

After all, the giant is not in the mood to worry about this kind of leisure.

Fortunately, for now, all progress is more in line with Lin Hui's expectation.

Lin Hui was silent, and Huang Jing didn't ask further questions.

After a while, Huang Jing said: "I have sent you the specific analysis data of the game "Hill Climb Racing", you can take a look."

Lin Hui checked the specific analysis data sent by Huang Jing.

The game Hill Climb Racing has indeed seen a steady increase in daily active users.

And the growth is very fast. Judging from the growth curve, it is almost an exponential growth.

The reason for this situation has a lot to do with the replayability of the game "Hill Climb Racing" and Lin Hui's reputation.

In addition, Lin Hui noticed that the number of daily active paying users of the game "Hill Climb Racing" has also reached 50.

It is very, very rare for a small game that has just been launched to have such a large number of daily active paying users.

Although from the data point of view, the average payment per user of paying users is not too high.

But there are such a huge number of daily active paying users.

Even if everyone doesn't pay much, the scale of payment that occurs is quite terrifying.

In terms of quantitative analysis, 50 daily active paying users, even if everyone only pays 6 yuan for the first charge, it means that the game revenue is 300 million yuan.

The most important thing is that some paying users don't just pay a first charge.

For some heavy krypton gold players, the game life cycle value is far greater than 6 yuan.

From the data sent by Huang Jing, Lin Hui saw that some players have even spent [-] krypton gold in the game "Hill Climb Racing".

Lin Hui remembered the paint job he arranged in the game.

There are a total of 40 paints, 108 draws are guaranteed, and each time is 3 yuan.

Even if the player's face is extremely dark, it only takes less than thirteen thousand to extract all the paints.

Lin Hui really didn't understand where these players who spent [-] yuan spent their money.

Could it be the legendary hamster-type local tyrant player?

But this is not something Lin Hui should worry about.

After that, Lin Hui didn't look too carefully at the data.

User retention is a relatively important parameter to measure game stickiness.

However, the retention rate of users on the first day does not actually have much reference value.

The key is to look at the next day's user retention, weekly user retention, and monthly user retention.

And these data will take time.

Looking at the data sent by Huang Jing, Lin Hui is still very satisfied.

Leaving aside other data, it is only the fact that the number of active paying users on the first day can reach 50.

It can make many game developers cry and faint in the toilet.

But Lin Hui wasn't in a trance either.

Lin Hui said to Huang Jing: "The data on the first day is really good, and it will be even better if it can continue to be maintained in the future."

Huang Jing: "Continuing to maintain should not be difficult.

The quality of the game is the first factor that determines whether gamers pay.

The game you developed is of high quality, whether it is graphics, soundtrack or gameplay, it is very mature.

The most important thing is that these three have a high degree of fit.

When these three are organically combined, it is difficult for a game to succeed.

In short, I am still very optimistic about the game "Hill Climb Racing" developed by you.

I don't think there's much of a problem with the game breaking $2000 million in gross annual revenue. "

Lin Hui: "Thank you for your good words, but the operation strategy of the game "Hill Climb Racing" is different from the operation strategies of the previous buyout games.

This game relies on long-term income.

And the long-term things are still hard to say, the future may not be so optimistic.

After all, you also know that piracy has always been rampant in the field of independent stand-alone games, and the emergence of piracy will undoubtedly greatly affect long-term income. "

Huang Jing pondered: "This is a question...

But you don't have to worry too much, after you upload the v2.0.0 version.

Market analysts on Apple's software side have assessed the risk of the game being pirated.

Our evaluators agree that v2.0.0 is much less piracy risk than the previous version.

It is a very good market operation strategy for you to strengthen the painting mechanism in the v2.0.0 version of the game.

In the "Hill Climb Racing" v2.0.0 version, 85% of the game's in-game purchase revenue comes from livery revenue.

Only 15% comes from deposits on gold coins.

This income structure is very different from the income structure in the "Hill Climb Racing" v1.0.0 version.

In the previous v1.0.0 version, Apple analysts once thought that you planned to rely on the gold coins in the game to realize the main revenue.

If gold coins are the main revenue, the business idea of ​​pirated software is very simple.

They only need to make an unlimited gold coin version to divert a lot of income.

Even if they may not be able to make much money by doing this, it will definitely bring us a lot of trouble.

But now if pirated software developers want to make a fuss about your software.

If they want to continue to divert efficiently, they must work hard on game painting.

However, it is not so easy to deal with aspects such as art in game painting.

Some small-scale pirate studios are likely to be powerless.

And even if some big studios can try to crack it, it doesn't matter.

Unlike the piracy personnel who are stragglers, such large studios are generally able to escape the monks but cannot escape the temple.

If they can really come up with pirated products.

We can resort to legal means. "

Lin Hui nodded: "It is indeed reasonable to say this, but in the long run, the game "Hill Climb Racing" still needs to be continuously upgraded.

Only maintaining innovation is the fundamental weapon against piracy. "

Huang Jing: "Yes, in the next period of events, we at Apple suggest that you can make key upgrades in terms of image quality..."

This coincides with Lin Hui's previous idea.

Lin Hui thought about it before, only the barriers built on the level of art are the real barriers.

Huang Jing continued: "By the way, I have another immature suggestion."

Lin Hui: "Tell me."

Huang Jing said: "I remember you introduced it like this in the game introduction of "Hill Climb Racing":

'Play the original classic Hill Climb Racing! Fight your way up the hills in this physics-based driving game!

Meet Newton Beale, the young aspiring uphill racer.He's about to embark on a journey that will take him where he hasn't been before.From Ragnarok to nuclear/power plants, everything is a racing track for Bill.With great ambition, Bill will not rest until he has conquered the highest hill on the moon...'"

Lin Hui asked suspiciously: "Yes, what's wrong with this introduction?"

Huang Jing: "It's nothing, this introduction is very good.

Newton Bill in your profile is a very story-telling character.

I think you can do some processing and creation of the character Newton Bill on this basis.

Currently, the game "Hill Climb Racing" has more than [-] million downloads and more than [-] million players..."

Hear the string song and know the elegant meaning.

After hearing Huang Jing's words, Lin Hui already understood.

What Huang Jing meant was to turn Newton Bill and even the game "Hill Climb Racing" into an independent IP.

Newton Bill is a story character in the game.

And this "story" is a well-known one.

You must know that the effective download volume of the game "Hill Climb Racing" has exceeded tens of millions of times.

That is to say, more than ten million people around the world have seen the corresponding introduction when downloading this game.

The story in the introduction is not complete enough.

Lin Hui can continue to expand the story on this basis.

For example, analyze why Newton Bill has to travel continuously?
Why conquer the mountains on the moon again?

On this basis, Lin Ash can further shape the character of Newton Bill.

Even analyzing Newton Beale's motives.

Lin Hui may not necessarily be written in the form of an online article.

These things can be turned into easter eggs of the game.

It takes very little effort.

It takes almost no effort to bury eggs.

The game itself also has the ability to produce content and shape IP.

And in the case of having a large player base.

It is not too difficult to create an original IP with an independent and complete story.

Although there are very few original IPs for domestic mobile games.

But in the next few years, IP will become an indispensable part of mobile games for mobile games.

Games with IP sources have natural absorption capacity and monetization advantages.

And a game without IP does not mean saying goodbye to IP.

Mobile games without IP will do their best to shape IP.

It is expected to generate a certain fan effect through product quality, user scale and public opinion.

Thus shaping the game into a brand new IP.

After shaping the IP.

On this basis, further create an IP industry chain.

Lin Hui has previously analyzed the unique value of IP.

The value of the IP industry chain is one step further than IP.

The essence of the IP industry chain lies in "creating brands and continuously monetizing corresponding content".

When the game industry enters the era of mobile games.

This type of IP game product easily demonstrates extremely powerful traffic aggregation and monetization capabilities.

It has thus become a link that cannot be ignored in the entire IP industry chain.

The formation of IP chain can feed back the game.

Original game IP often has more efficient upstream and downstream radiation in the industry chain.

To put it simply, if you make "Hill Climb Racing" an independent IP, you can make money from peripherals.

Although domestic players don't pay much for peripherals, there are still many players abroad who pay for peripherals.

This idea is really good, anyway, Lin Hui has great feasibility.

But as for how to create an independent IP?
This also requires specific planning.

Wait, this suggestion was made by Huang Jing.

Does she have any good ideas?
　Ask for some monthly tickets at the end of the month (￣﹃￣)
　　
　
(End of this chapter)