Crossover: 2014

Chapter 205 Adjustment of Pricing Strategy

For this situation, Lin Hui didn't have a good solution.

Is it to tell these self-media users not to go crazy about Amway?
Or do you want these unknown users not to download it?
It doesn't seem right to do anything.

As for Lin Hui himself to make some changes, it is impossible to make some changes to the software functions to cater to these new users.

The professional software audience like this is inherently small.

If you really change the core design of the software, you will be cut off from the core user group.

For the more difficult situation now?
Do you want to deliberately control the review?

While this approach works, it is clearly an act of cowardice.

As for the negative comments that have appeared so far.

Lin Hui didn't intend to pay too much attention to it.

Too perfect is sometimes a kind of imperfection.

But it wouldn't be nice to completely ignore the crazy outpouring of mindless bad reviews.

After thinking about it, Lin Hui simply updated the Nanfeng APP to a new version
Then set the software as a buyout system download.

After the update, users of the basic version of Nanfeng APP software also need 30 yuan to download.

According to the mechanism of the application store, users who have downloaded the software before do not need to charge extra even if the software starts charging or increases in price.

However, the professional users of Nanfeng APP are very limited. It can be said that basically users who need Nanfeng APP have already downloaded it.

Therefore, Lin Hui's temporary adjustment of charging strategy has nothing to do with exploiting old users.

The download fee set to 30 yuan is just to set up a threshold to avoid some passers-by.

Lin Hui feels that this price is enough to dissuade many users who have no brains to follow suit.

However, Lin Hui is not sure whether things will develop as Lin Hui expected.

Lin Hui didn't have time to think too much.

Lin Hui was very busy at this time.

Lin Hui is busy not only because of the negative evaluation of the event.

Also because of a lot of messy things.

Being busy is usually unpleasant, but there are exceptions.

From 6:25 noon to [-]:[-] pm on June [-]th, although Lin Hui was busy, he had a lot of harvest.

Lin Hui and Apple signed a formal contract involving the transfer of shortcuts/shortcuts software.

Although the letter of intent was finalized before.

But Lin Hui originally thought that he would sign a formal contract in the United States.

Even when Huang Jing temporarily informed Lin Hui that he was going to sign a contract in the Northern Territory, Lin Hui was a little dubious.

Arrogant Apple will also condescend sometimes? ?

Lin Hui expressed doubts.

As a result, the development of the matter proved that Lin Hui's suspicion was a bit redundant.

Apple really sent a special signing team to the Northern Territory to sign the corresponding transfer contract with Lin Hui.

It can be seen that Apple really attaches great importance to the transaction of the shortcut command software.

Although Apple attaches great importance to it, Lin Hui has no plans to raise prices on the ground.

First, it's not business ethics.

Secondly, if it wasn't for Apple, Lin Hui couldn't think of other potential users of shortcut commands.

Do we have to count on a large number of domestic Internet companies?
Meat eaters despise.

Although the shortcut command software was not appreciated by many Internet companies in China in the previous life.

But this does not mean that this software has no value.

For Apple, which has always been self-enclosed, the shortcut command software is not unprecedented, but it is definitely very meaningful.

The shortcut command breaks through the sandbox limitation of iOS in form, which provides a new perspective for Apple's understanding of the system.

If the shortcut command software can be combined with Siri, it may also help Apple's VOICEOVER work in this area.

If Apple is willing to continue to cultivate in this area, it can also greatly improve the user's human-computer interaction experience.

This is hard to refuse for Apple, which has always flaunted humanistic care (as for the fact that it is hard to say...).

There are many insightful people on Apple's side. Since they have decided to acquire the shortcut software, they can definitely see the value contained in this software.

In addition, although there are many acquisitions by Apple.

However, Guozi’s acquisitions are generally focused on the acquisition of small and medium-sized companies and some entrepreneurial teams that are still in their infancy, except for occasional big moves.

Under such circumstances, although the after-tax transaction amount of the transfer of Quick Command APP is tens of millions of dollars or even approaching [-] million dollars, although it is not a sky-high price acquisition for the rich and powerful Apple, it can be regarded as a huge acquisition.

Apple also had to pay attention to a transaction of this scale.

In short, although it was unexpected that Apple sent a special person to China to sign the contract with Lin Hui, it was reasonable.

Lin Hui has many familiar faces in the negotiating team that signed the formal contract between Apple and Lin Hui.

Lin Hui saw He Yuhui, He Yue and others.

These people, Lin Hui, basically met face-to-face with Apple when they negotiated the game exclusive sharing agreement last time.

Not long after the signing of the exclusive sharing agreement, Lin Hui was quite impressed.

However, not everyone Lin Hui was familiar with, and there were a few unfamiliar faces among them.

The few unfamiliar faces are basically Chinese except for the person at the head.

And the person at the head is a typical western face, with the appearance that strangers should not get close.

This person seems to be from Apple's headquarters.

Lin Hui guessed that this person should be the commissioner sent by Apple's headquarters to be in charge of signing the formal contract.

Sure enough, the person's name was Camila Blanco, who claimed to be Adrian Perica's senior assistant.

Adrian Perica joined Apple in 2009 and has since been responsible for overseeing the successful merger of a range of important technologies and new businesses in hardware, software and services.

Although he did not visit China in person this time, the visit by this person's senior assistant is obviously not much different from his visit in person.

As a senior assistant, Camila Blanco must also have very high authority.

Although this person's authority is not low, except that this person is responsible for signing the formal contract.

In fact, during the negotiation process, the main person dealing with Lin Hui was He Yue, whom Lin Hui had met before.

So it is said that He Yue is actually the soul of the team that Apple sent when signing the formal contract this time?

Lin Hui remembered that the last time he negotiated a share contract with Apple, the core member of the negotiation team sent by Apple was He Yue.

Although this is the case both times, the negotiations between these two times are obviously different.

Like last time, it was just a matter of discussing the share ratio, but this time it actually involved a huge amount of real money.

Although during the negotiation process, He Yue had very little content that he could freely develop.

But Apple's headquarters actually entrusted such a transaction with an after-tax turnover of 500 million US dollars to He Yue.

This is undoubtedly a great trust.

(End of this chapter)