Crossover: 2014

Chapter 217
Apple once had a very far-reaching advertisement in 1997:

"Hail to those crazy fellows,

They are mavericks, they are unashamed;
They're troublemakers, they're misfits.

They see things differently;

They don't like to stick to the rules;
Nor are they willing to rest on their laurels.

You can praise them, quote them, disagree with them, question them, glorify or denigrate them.

But they alone cannot be ignored, because they changed the world.

They invent, they imagine, they heal, they explore, they create, they inspire.

They move humanity forward.

Perhaps, they must be crazy.

Can you stare at a blank sheet of paper and see wonderful paintings?

Can you compose beautiful songs while sitting still?

Can you stare at Mars and think of the magic space wheel?
We create opportunities for these guys.

Maybe they are lunatics in the eyes of others,

But they are geniuses in our eyes.

Because only those who are crazy enough to think they can change the world,
to really change the world. "

I don’t know how many people were fans of this advertisement back then.

In my impression, Apple in the era of jobs is still pursuing the ultimate.

Of course, not necessarily.

Originally declared 3.5 inches is the best size.

From the current point of view, the reason for making 3.5 inches at that time was completely limited by the supply chain.

Subsequent products repeatedly slapped themselves in the face.

But despite this, Apple's products in the jobs era may not be perfect.

But at least in the pursuit of perfection is still demanding.

But then the route seems to be completely off the beaten path.

Apple, led by Cook, seems to have quietly gone the other way.

If a genius in business is a genius.

That cook is also a genius.

But this way of thinking about everything is mainly from a business point of view.

It's really not very eye-catching.

As for why Apple, which has deviated from the extreme crazy line, can still win the first place in market value.

Maybe it all depends on the peers.

For the upcoming Apple next-generation products.

When developers actually develop, the rendering resolution is higher than the physical resolution of the screen.

Apple did not "waste" the higher rendering resolution.

Based on the principle of making the best use of everything.

In the previous life, a new function appeared in due course on the new Apple system of the upcoming X6 and X6plus——"Zoom in".

As the name implies, the "zoom in" function naturally enlarges the content displayed on the screen by one level.

From the perspective of software logic, the essence of "magnification" display is to downgrade the higher logical resolution to the lower logical resolution of the same ratio.

Because the logical resolution is originally higher than the resolution of the actual device.

So even if the logical resolution is lowered by one level after performing the zoom-in operation.

But as long as the logic is not lower than the actual physical resolution of the mobile device.

Then things are still very clear after zooming in.

At this time, some users will call directly: "Apple is better than..."

This is actually just a low-level trick from a software perspective.

But having said that, it is such a relatively simple principle.

No other friends and merchants followed up in the same period.

At the same time, friends and merchants either did not have this function, or they were directly enlarged and pasted into one piece.

Still the same sentence, some of the technologies above Apple.

It's not that awesome in itself.

It all depends on friends and businessmen.

But having said that, it seems extraordinary that simple things can be achieved to the extreme.

For such a "magnification" display technology.

If you are a product manager, when such a function appears on your mobile phone, how should you interpret it?

Of course, it is impossible to say that it is a forced choice due to the double desperation of technology and supply chain.

That's too silly.

Rather, it should be interpreted as a voluntary change to focus on the visually impaired.

In this way, it is a choice that was forced to make in desperation.
On the contrary, there are more humanistic feelings.

In fact, Ping Yi did exactly that in her previous life.

But I have to say that this kind of publicity strategy is really clever.

There is no irony in this statement.

With the development of the times, some things have quietly changed.

The fragrance of wine is also afraid of the deep alley.

On the contrary, children who cry have sweets.

It is now June 2014.

Although it is not too far away compared to 2021.

But it gave Lin Hui a feeling as if he had passed away.

Anyway, as a senior electronics enthusiast.

Lin Hui is not used to it after traveling.

Not long ago, Lin Hui passed several mobile phone shops on his way to Beiyu International Conference Center that were still open.

Lin Hui saw that there are still some mobile phone stores playing promotional slogans such as "octa-core" and "true octa-core" to argue with each other.

Not to mention that the really important thing about a mobile phone is the experience rather than the cold parameters.

Even if you are a parameter party, you may care about the quality of the mobile phone screen, the charging speed, or the pixels.

It is not necessarily that anyone really cares about the number of cores in a mobile phone.

Is octa-core important?
Maybe it's important.

But in actual scheduling, it is useless to watch one core and seven cores.

Now this propaganda strategy is very speechless.

But these are not what Lin Hui cares about.

Although mobile phones are considered technological products, they are not entirely technological products.

Lin Hui feels that mobile phones are more like the product of the integration of many technologies.

The real technology of mobile phone is not reflected in the mobile phone itself.

It's the hardware and software behind the phone.

The hardware aspect involves such things as chips, communications, display technology, and high-end sensors.

In terms of software, the mobile phone operating system is the first to be promoted, and then some algorithms when it comes to actual experience.

These are the things that mobile phone manufacturers should focus on.

Blind war of words among major manufacturers will only increase internal friction.

Doing your job well is the truth.

These engineering machines that Elizabeth Nishi brought.

Although many parameters of engineering machine gen 6 and engineering machine gen 6+ are well known by Lin Hui.

But Lin Hui still put on a look of joy that brightened when he first encountered a large-screen mobile phone.

Of course, it's just a gesture.

It is impossible for Lin Hui to call amazing directly without any restraint.

Even so, Lin Hui's attitude of admiration for engineering machines is also very useful to Elizabeth Nishi.

After that, Elizabeth Nishi took the initiative to introduce the parameters of the engineering machine to Lin Hui.

Elizabeth Nishi's introduction confirmed some of Lin Hui's previous judgments.

The screen physical resolution and the rendering resolution required for software development are indeed the same as Lin Hui's impression.

I don't know why, when introducing this feature of the engineering machine gen 6+.

Lin Hui felt that Elizabeth Nishi seemed a little disappointed.

Uh... Could it be some dissatisfaction with the higher-level personnel of Apple?
(End of this chapter)