Crossover: 2014

Chapter 360 The Accumulation of Strength Like a Snowball

Facts also proved Lin Hui's guess.

Of course, the game "T-rex's Journey" can achieve such a high revenue.

It is also inseparable from Lin Hui's past reputation.

In the case that the three games "2048", "FLAPPY BIRD" and "HILL CLIMB RACING" are all hits.

The "GRAY FOREST" vest has become a golden signboard.

If it weren't for the reputation blessing of several classic games made by Lin Hui before.

Now it is basically impossible to rely on a seemingly mediocre game like Dinosaur Mini Game to achieve success.

Although "T-rex's Journey" is a bit thin as an independent buyout game.

But Lin Hui didn't feel guilty at all.

It wasn't complicated for Lin Hui to make games before?
Is the gameplay complicated for a game like "2048"?

Games like FLAPPY BIRD are ridiculously simple, okay?
Even "HILL CLIMB RACING" is actually not difficult.

Isn't it normal to make a game with simple gameplay now?

And even a small game like T-rex's Journey feels a little thin on gameplay.

But Lin Hui feels that there will be no major problems in terms of user experience.

After all, the dinosaur game development team corresponding to the predecessor of "T-rex's Journey" was developed by the Chrome user experience team including Sebastien Gabriel, Alan Bettes and Edward Jung.

In theory, a game that the UX team gets to work on.

It doesn't make sense that the user experience will not be good enough, right?

And the user experience is good enough, even if the gameplay is thinner, what's the point?

And from the perspective of design and development, it is a big skill in itself to be successful with a thin gameplay.

If you really want to pursue complexity, you can do some crazy updates in the later stage and you'll be done.

From the avenue to the simplicity, compared to the complicated and messy gameplay, it is not easy to achieve the ultimate simplicity.

Anyway, when I accidentally talked about the game "T-rex's Journey" with Elizabeth Nishi some time ago.

Elizabeth Nishi admires Lin Hui's design concept in the game "T-rex's Journey".

And there are not a few people like Elizabeth Nishi who hold this view.

Anyway, many game critics praised Lin Hui's design method in "T-rex's Journey" as "post-modern minimalist game design", "a great attempt at game design language"...

Is it such a bottomless flattery?
It is also understandable that such commentary articles have always been keen to exalt the high and depress the low.

Although there is no bottom line to tout now,
But Lin Hui could also imagine that once he overturned, these people would probably be the ones who would spray the most.

But it doesn't matter, why the web text routines like all kinds of headwinds.

It is because headwind comebacks are relatively rare in reality.

In reality, the things successful people do are highly similar, nothing more than continuous snowballing.

After accumulating the first success, it continues to snowball to achieve a bigger snowball (ie new success).

Lin Hui's current series of successes has snowballed quite a bit.

In the future, the accumulation of strength will only become easier and easier.

As long as Lin Hui doesn't die and collide with bigger snowballs.

So basically, success will always be by Lin Hui's side.

……

In addition to the changes in the amount on the two bank cards 6699 and 0010.

Lin Hui noticed that the income corresponding to his overseas web articles has also increased slightly.

However, although the income of online articles has also increased, the cumulative income of online articles after Lin Hui's rebirth has not exceeded 150 million US dollars.

Even so, but, such as online articles, this is Lin Hui's unintentional move.

Therefore, Lin Hui didn't pay too much attention to the amount of income from online articles.

Although Lin Hui's income is very gratifying now, it doesn't mean that Lin Hui can sit back and relax.

Leaving aside, let’s talk about recently, Lin Hui needs to seek a new cash cow.

After all, the market for South Wind Pro soon became saturated.

The current download volume of the game "T-rex's Journey" is also very close to the total download volume estimated by Lin Hui.

Although for the game "T-rex's Journey", the media is still frantically advocating the results.

But judging from Lin Hui's previous experience in playing buyout games.

Potential users of buyout games generally start within 48 hours of the game's launch, that is, within two days of the game's launch.

And those who didn't get it within 48 hours either had no interest at all or were cloud players.

Otherwise, simply start from other channels.

As for whether this other channel is a magic horse, Lin Hui also said that it is not very good.

The universal seller on a certain treasure seems to be more aware of these.

But no matter what the channel is, as long as it is not a formal official channel.

Destined to have nothing to do with Lin Hui.

Even now there is no lack of some media bragging about the game "T-rex's Journey".

But Lin Hui is very clear that after 48 hours, the income corresponding to this kind of buyout game that lacks connotation will actually be quite limited.

In short, in Lin Hui's view, it is impossible to count on the two products of South Wind Pro and "T-rex's Journey" to make tens of millions of dollars like before.

If this is the case, it won't be long before Lin Hui has no software that can become a "cash cow".

How can you happily count money without a cash cow?

But what about cash cows?

This is a problem.

……

While thinking, Lin Hui received a call from Huang Jing.

As soon as I got on the phone, I heard Huang Jing congratulating me: "You said that your newly launched mini game is not a hit, but now it has exceeded 5000 million US dollars in revenue. Congratulations!"

Lin Hui said: "Thank you, but you can get such a high revenue.

You are also responsible for this. If you hadn't suggested that I increase the price, I wouldn't be able to support the current high revenue scale. "

Lin Hui's words are not entirely modest, although there is a saying in the game that "small profits but quick turnover".

However, if the forest ash was sold at the price of 1 US dollar in the first place.

Even if the effective download is doubled compared to now.

Its total revenue is still higher than the revenue corresponding to the price of 3 US dollars.

Huang Jing naturally took no credit for Lin Hui's praise.

Even after listening to Lin Hui's sincere emotion, Huang Jing was also quite emotional.

Huang Jing did suggest that Lin Hui adjust the price of the game "T-rex's Journey".

What Huang Jing said at the beginning was that dinosaur culture has a large audience overseas, and Lin Hui can definitely increase the price.

In fact, Huang Jing's suggestion to ask Lin Hui to adjust the price is actually just a casual suggestion, but he didn't expect it to be inadvertent.

To be honest, she was not very optimistic about Lin Hui's "T-rex's Journey" game at the time.

In order to avoid the bleak sales of the game "T-rex's Journey", Lin Hui's self-confidence will be suppressed.

Huang Jing then suggested that Lin Hui increase the overseas sales price of the game "T-rex's Journey".

After all, if the game "T-rex's Journey" is only a $1 price.

Then sell tens of millions of copies of the game "T-rex's Journey" to achieve a turnover of more than ten million US dollars.

And if the price is 3 US dollars, if you sell 400 million copies of the game "T-rex's Journey", the turnover will easily exceed [-] million US dollars.

Although Lin Hui's reputation is not that any game can form an appeal to sell tens of millions of copies.

However, Huang Jing felt that it was because of Lin Hui's reputation accumulated in previous games such as "HILL CLIMB RACING".

Even if the price is raised slightly, it will not be difficult for Lin Hui's new game to reach 400 million effective downloads.

And if the game "T-rex's Journey" can achieve 400 million effective downloads, the price will be raised slightly.

In this way, even if the market response of the game "T-rex's Journey" is cold, it seems to be nothing.

After all, even with 400 million effective downloads, the revenue of the game "T-rex's Journey" can still reach tens of millions of dollars.

Although Lin Hui did many miracles, it wasn't just Huang Jing who was not optimistic about the game "T-rex's Journey".

Many game commentators are also not particularly optimistic about the game made by Lin Hui.

Even Apple, which should stick to Lin Hui the most, in fact, many people in it are not very optimistic about the game "T-rex's Journey".

As for why this happens, it has something to do with Lin Hui's game design this time.

Although it is often said that the road is the simplest, the game "T-rex's Journey" is too simple, simple and even a bit crude.

Lin Hui made games like "2048" and "FLAPPPY BIRD" in the past, although they were also very simple.

However, there was only one "THREES" at the same time when the gameplay was similar to "2048".

When the game "FLAPPPY BIRD" was first launched, there were almost no games similar to this game.

Like "2048" and "FLAPPY BIRD", although they are also very simple.

GRAY FOREST used to make such a "simple" game with almost no competitors when it was launched.

Because there are no competitors, it is naturally a simple mode.

Even if the content of the game is not so good, it can still reap success.

If Lin Hui's previous games, which had almost no similar competitors after their launch, were called the victories achieved because of the sword's slant.

Then the success of the game "T-rex's Journey" can be said to be an adventure out of the fire.

Why do you say this way?
Because of the game "T-rex's Journey", regardless of the connotation that Lin Hui gave to this game.

In terms of form, this game is essentially a horizontal parkour game.

And the most indispensable thing in the current Apple App Store, especially the Apple App Store on mobile terminals, is parkour games.

For all kinds of parkour games, there are seventy or eighty if not one hundred.

The names are highly homogeneous, basically such as "XX Cool Running" and "Speed ​​XX".

"T-rex's Journey" has quite a lot of competitors in this game.

Compared with a lot of competitors who are also parkour games, the game "T-rex's Journey" has no advantages.

After all, the game "T-rex's Journey" is just a 2D parkour game.

Although Lin Hui's previous games were all 2D.

But to make a parkour game 2D, uh...

It cannot be said that the idea is very strange, it can only be said that the brain hole is too big.

Some aggressive marketers within Apple even felt that the game "T-rex's Journey" did not come from Lin Hui.

The game "T-rex's Journey" looks like a street product made by Google/Google's crappy programmers. . .

When Lin Hui launched the game "T-rex's Journey", he checked the Apple platform exclusive agreement as usual.

In line with the spirit of the minimum agreement, Apple still promoted and publicized the game "T-rex's Journey" accordingly.

Despite this, many Apple employees, including Huang Jing, are not optimistic about products such as "T-rex's Journey".

However, the reality is extremely slapping.

"T-rex's Journey", a game they consider to be very simple, has set many records.

"The fastest small game with a revenue exceeding [-] million US dollars"

"Fastest game to break $2000 million in revenue"

"..."

"The fastest small game with a revenue exceeding 5000 million US dollars"

A small game like "T-rex's Journey", which is not expected by others, has achieved a turnover of more than 5000 million US dollars?

Unbelievable result!
But GRAY FOREST did it.

(End of this chapter)