Crossover: 2014

Chapter 39 Divergences in Propaganda Tactics

"FLAPPPY BIRD" is online.

It doesn't mean that Lin Hui can sit back and wait to collect money.

It also needs to be promoted domestically.

As for what kind of model to promote?
Lin Hui had planned it before.

The promotion of "FLAPPPY BIRD" continues to follow the model of "2048" when it was promoted in China:

——A three-pronged approach through self-media, precise promotion, and (micro/blog) topic popularity.

After clarifying the method, Lin Hui quickly acted.

Whether it's Penguin promotion, Sina/Long official or He Fei's company, Lin Hui has a history of successful cooperation with them.

So it didn't take much effort, and the promotion was quickly achieved.

The total cost is 160 million RMB.

Basically the same publicity model and publicity cost as "2048", but it is 2048% more expensive than the previous "60" promotion cost, is it okay? ? ?
The cost increase mainly appeared in the two channels of Penguin and Zlang.

According to the customer service of the two platforms:
——Compared to the promotion of the software "2048", more videos will be used in the promotion of the game "FLAPPPY BIRD", and the corresponding traffic will also increase.

Despite the high-sounding reasons given.

But from Lin Hui's point of view, this is still a fruitless killing.

And it's still an extremely immature method of killing familiarity.

Network promotion is mostly based on familiarity, but generally it is familiarity with the promotion objects.

Good guy, it's okay to eat from both ends.

Even the promoters are not spared?
However, Lin Hui has no plans to care about it for the time being.
/* only temporarily */
Spend an extra 60 to buy a lesson.

Lin Hui, who had a smooth journey without being caught by the "society", almost forgot the dark side of this world.

……

Specific to the publicity strategy.

Lin Hui had disagreements with these three families again.

Lin Hui's original plan was to use people's rebellious psychology to achieve propaganda effects.

After all, the game "FLAPPY BIRD" is not easy to promote positively.

So why don't you just direct the reverse propaganda?

Lin Hui was originally very proud of his idea.

As a result, after learning about Lin Hui's thoughts.

Whether it is Penguin promotion, Sina/Lang official or He Fei.

They invariably rejected Lin Hui's well-conceived propaganda strategy.

They didn't seem to understand why Lin Hui wanted to "hack himself".

He Fei even went to check whether "FLAPPPY BIRD" was actually developed by Lin Hui.

Uh.

In fact, Lin Hui really wants to say that "self-defeating" will be the norm in the next few years.

Even some celebrities will spontaneously go to the front of the stage to participate in some variety show activities, relying on some well-prepared lines to "devil themselves" and "devil each other".

The purpose of whitewashing is achieved through "black".

Although deep in my heart, I complained about these people's pictures.

But Lin Hui is not interested in trying to explain them.

After all, prejudice is an extremely thick wall.

Seeing that her propaganda strategy was not accepted, Lin Hui simply let go of the director.

Anyway, these aspects are also professionally engaged in network promotion, so I shouldn't mess things up.

Even so, Lin Hui repeatedly emphasized that it is not allowed to brag about the game experience itself.

After all, the game experience of the game "FLAPPPY BIRD" is not only unfriendly, it is very unfriendly.

Lin Hui didn't want to get blackmailed for some inappropriate publicity.

After several promotion companies vowed to Lin Hui that they would not brag about the game itself.

Lin Hui didn't bother anymore.

After all, Lin Hui is not particularly proficient in game promotion.

That being the case, professional things are left to professional people.

Although there is no community of interests with these promotion companies.

Moreover, Lin Hui, Penguin, and Zha Lang had some quarrels over the previous promotion expenses.

But I guess they don't have the guts to mess around in the promotion, so let's smash their own signs.

……

In order to cooperate with the promotion of the game, Lin Hui started a new round of lucky draw on Weibo.

Although the number of fans has approached six figures.

However, Lin Hui's lottery draw is still an old rule.

100 prizes, the prizes are still new game redemption codes.

Lin Hui had just finished posting the Weibo of the lottery draw, when he saw a comment below the Weibo:
——As soon as GRAY FOREST posted on Weibo, all the people hanging around looked at him and smiled.

Some shouted, "GRAY FOREST, you are on Weibo again!"

He didn't answer, but said to Scum/Lang, "Turn up Weibo, let's do a lottery draw."

100 redemption codes will be released.They shouted deliberately loudly, "

Your lottery draw must be a new game and you want to make the game popular! "

GRAY FOREST opened his eyes wide and said, "..."

...causing everyone to burst into laughter;

Weibo is full of happy air.

Ah, this?
It was the old "Kong Yiji" at the beginning.

Lin Hui was speechless.

Sand sculpture netizens are indeed everywhere.

……

After staying on Weibo for a short while, some big Vs have already tweeted @ him.

After looking at the IDs of these big Vs, Lin Hui knew that these people were basically some big V accounts owned by He Fei and not controlled by the company.

It has to be said that He Fei's actions are still efficient.

However, click on the articles published by these big Vs.

Lin Hui was a little confused, is that all?

He Fei did not play games embarrassingly according to Lin Hui's request.

But this is almost completely moderate narrative propaganda, can the effect be good?
Lin Hui felt that it would be better to directly say that the operation of "FLAPPY BIRD" is anti-human.

He really didn't understand why he couldn't follow the path he set before.

It is clear that in his previous life, he was led into the trap by the kind of propaganda that used rebellious psychology.

In any case, it has been verified in actual combat, why was it rejected once it was proposed.

Out of curiosity, Lin Hui called He Fei and asked why.

He Fei only answered Lin Hui with four words: —— "broken window effect"

Although it was only four words, Lin Hui already understood.

The so-called "broken window effect" believes that if the bad phenomena in the environment are allowed to exist, it will induce people to follow suit, or even intensify.

Take a building with a few broken windows, if those windows are not repaired, there may be more windows damaged by vandals.

On a wall, if there are some graffiti that have not been cleaned off, the wall will soon be covered with messy and unsightly things;

A bit of confetti on a sidewalk, soon there will be more trash, and eventually people will take it for granted and dump it on the ground.

For the same reason, if Lin Hui's publicity tone for the game "FLAPPPY BIRD" from the very beginning is reverse publicity.

Then it is very likely that there will be a lot of other critical voices mixed in with the original normal propaganda.

This situation is not only possible, but the possibility is not generally large.

After all, the success of Lin Hui's previous two extremely mentally handicapped mini-games has made many people jealous.

If such a black forest ash opportunity really appears, things may go out of control.

It is not known what the final consequences will be.

Thinking of this, Lin Hui was also a little scared.

Fortunately, I didn't make the mistake of laymen guiding experts.

As for what promotion strategies these promotion companies are willing to use, he didn't bother to ask.

Anyway, the publicity on the external network has been done well, as for the domestic promotion, there is nothing to do even if it is not satisfactory.

……

After the domestic game promotion matters are settled.

Lin Hui was really free.

Then you can really sit back and wait for the money.

It's time for some progress.

Although Lin Hui already has a lot of money now.

But money is never enough to spend.

In terms of the current Lin Hui.

The more you earn, the more you spend.

Previously, it spent 100 million US dollars in publicity expenses overseas.

Later, another 160 million RMB was spent for domestic publicity.

This is almost equivalent to spending nearly [-] million yuan in less than one morning.

Lin Hui's disposable income has also become 1456.6406 million RMB and 1047.85 million US dollars.

Although it has shrunk a bit, it is not a big problem.

The small goal of [-] million is close at hand.

It was just a step away.

(End of this chapter)