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Chapter 117 Changes in Fengyun Chinese Network! (Please subscribe!)

Li Yunhua continued: "This Reading Group talked about this year's strategic plan and primary goals at the press conference. Moreover, this new group has moved too fast. In the past few days, it has successively acquired several small Chinese companies. Fiction website.

It has the momentum to dominate the entire online text market.And the night before yesterday, the person in charge of Reading Group also approached me and asked me to chat for an hour in a coffee shop.The person in charge raised his intention to acquire Fengyun Chinese.com in the chat.

And it is emphasized that you are very interested in Yeshen. The person in charge of Reading Group proposed to buy Fengyun Chinese website at a relatively favorable price, but there is an important prerequisite that Yeshen must stay at Fengyun Chinese website, otherwise, Reading Books The Group will not consider acquiring Fengyun Chinese.com. "

"And after careful consideration, I agreed to his request."

Li Yunhua sighed, and continued: "Ye Shen, I'm not afraid of your jokes, I just found Fengyun Chinese website for fun. I wrote a novel that was quite popular at the time. Of course, it is too shabby compared to you, Ye Shen, now.

Later, I stopped writing novels and became an editor on Qihang Chinese Website.It can be regarded as an older editor of Qihang.I've been an editor for a long time and wanted to try to set up a website myself, so I did it in a flash of my brain.I talked about this matter with several good old editors at the time and my immediate boss, editor-in-chief Muyu.

In the end, they all decided to support my idea, so Fengyun Chinese.com was born.The implication of the name Fengyun is also to hope that this website will be able to dominate the situation in the future. "

"When Fengyun Chinese.com was born, it was really miserable. It can be said that it had no funds, no authors, and no resources. It was all supported by us who were both editors and authors.

At that time, it was not long before the vip chapter was launched on the whole network. Fortunately, "Dragon and Dragon" written by an author signed by Fengyun when it was first established was unexpectedly popular. At that time, Fengyun relied on this novel when it was the most difficult time. come over.

But the good times didn't last long, and the author behind also left, and was poached by Qihang Chinese.com.However, at this time, Fengyun Chinese.com has passed the most serious crisis, and Fengyun has been struggling to maintain its development in a tepid way since then.

Just in June, Fengyun Chinese.com once again ushered in its second bankruptcy crisis. At that time, it was because of the serious loss of old authors on the website, and the lack of new authors.There are less than 6 signed works in a month, unless the website lowers the signing review standard.

But this is undoubtedly drinking poison to quench thirst. At that time, I also had the idea of ​​disbanding the website. At that time, Fengyun Chinese.com was no longer the time when a website could be supported by a slightly popular book at the beginning.

It is no longer the era of barbaric growth in the early days of web writing.Capital has begun to slowly intervene in the online text industry. "

"And at this most critical moment, you, Ye Shen, were born out of the sky, like the brightest star in the night sky, shining brightly, guiding the direction of the writer of the web article. And like that strange bird that has been silent for three years and made a blockbuster, completely shocked the whole world. Internet literary world."

"As soon as "Tomb of the Gods" comes out, who will compete? This time even Qihang Supreme God Smile Allure was defeated. This is an honor that will be recorded in the history of online literature. However, the current crisis of Fengyun Chinese website is not completely lifted.

Just relying on Ye Shen and you to sit in town alone can't solve this crisis.At present, the cost of building a novel website is getting higher and higher, which is far from comparable to before.If there is no capital injection, small Chinese novel websites can only go bankrupt or wait to be acquired. "

"Being acquired by capital is the general trend. Fengyun Chinese.com cannot escape this trend, and I think this is also an unprecedented opportunity for Fengyun Chinese.com. If we can seize the opportunity, we may not be able to achieve new glory.

The current dilemma of Fengyun Chinese.com is still lack of traffic, lack of authors, lack of top masters, lack of channel resources, and lack of funds.And these reading groups can provide Fengyun Chinese website. If you look at the acquisition of Fengyun Chinese website by Reading Group with a broader mind, it will be a win-win thing. "

"Therefore, I decided to agree to the acquisition by Reading Group, but I will still be in charge of Fengyun Chinese. The pilot website of the reading mode, and conduct a free reading mode test." Li Yunhua said.

Lin Chen was also taken aback immediately when he heard this.

"I didn't expect Li Yunhua to be so courageous that he actually agreed to be acquired by the Reading Group. You must know that after being acquired, Li Yunhua will no longer be able to do whatever he wants like before, and will be subject to various constraints from the Ascendas Group.

After all, Tengfei Group is the father of the gold master.Moreover, Li Yunhua directly experimented with the free mode. This decision is too amazing. In his previous life, the starting point on Earth had just begun to explore the free mode.

The prospect of the free model is still unclear, and the authors of online articles also have doubts in their hearts. Most authors still prefer the paid subscription model. "Lin Chen thought to himself.

Lin Chen said: "Mr. Li, after that, will all Fengyun Chinese websites be in the free reading mode?"

Li Yunhua said: "Yes, Fengyun Chinese.com will gradually switch to a free reading mode in the future, but advertisements will be placed in the novels. The author's income comes from the advertising fees paid by advertisers. As long as readers read the advertisements, they can generate income. , and the more readers watch the ad, the higher the revenue generated.”

Lin Chen asked: "Then Mr. Li thinks that the free reading mode will impact the paid reading mode? Can free websites survive?"

Li Yunhua smiled and said: "Yeshen, the free reading mode will definitely impact the paid reading mode, but the free reading mode will definitely not kill the paid reading mode.

Because the users of the free reading mode and the paid reading mode are different, some users of the free reading mode do not actually need to read, which means that they read novels just to pass the time.

In the eyes of these users, reading novels is the same as browsing videos, watching P stations, and browsing Douyin, and the purpose is to pass the time.These users are not willing to pay specifically for reading novels. They are non-rigid users who read if they have to read, and switch to other entertainment methods if they don’t have to.

And we started the free reading mode to grab users from those short video websites and pirated websites, and grab traffic from them.This part of the traffic is not robbed or robbed, whoever gets it will be it. "

Li Yunhua paused, and continued: "The users of the paid reading mode belong to the users who just need to read. They come to find novels to read on their own initiative, so they are very willing to pay, and these users enjoy the relationship with the author or other readers more. I like to read the comments left by other readers.

But relatively, these users have higher requirements for the quality of web articles, and like high-quality web articles that are logical and not brainless.And the novels in the paid reading mode are slower than the novels in the free reading mode. Those who like the slower pace will go to paid websites to read, while the free novel websites are basically fast-paced novels.

Because users who don’t just need to read novels don’t like to use their brains very much. They just need to read novels for fun, and they don’t need to talk about logic. Moreover, they are very mobile. They may be reading this book one second, and go to it the next second. work.Then the next day I couldn't find the book I read before, so I found another book to read.

Therefore, the books read by this kind of non-rigid users need a lot of cool points in a chapter, and the plot rhythm needs to be quite fast, so as to win the hearts of this group of users. "

"I have to say that the layout of China Book Group is very far-reaching. The paid website has Qihang Chinese website for men, Tianxiang Academy for women, and Fat Goose Reading for free. In addition, our Fengyun Chinese website, which is currently negotiating an acquisition, will also be in the future. Go to free reading mode.

In the future, the novels read by Fat Goose and the novels of Fengyun Chinese website will have the opportunity to enter the free novel page in the Fat Goose browser.At that time, qualified authors need to apply to the website to open the free reading mode.

Then on the free novel page in the fat goose browser, readers can read your novel for free.That's where the free-to-play model really shines. "Li Yunhua said excitedly.

"Relying on the Fat Goose browser, backed by Fat Goose Reading and Fengyun Chinese.com, we will create a brand-new free reading dynasty! I believe that in the near future, those top online authors who write free articles will be able to read without paying for subscriptions. Earn generous remuneration. However, this will inevitably affect the income of some online authors who rely on subscriptions to survive."

Lin Chen continued to ask: "Then I would like to ask Mr. Li, whether the future trend of online literature is free reading or paid reading?"

Li Yunhua's eyes lit up when he heard Lin Chen's question, and said, "Yeshen, you asked a good question. To be honest, for bottom-level authors, neither the free reading mode nor the paid reading mode has much impact on them.

The only thing they care about is the income, whichever style of writing they can write if they earn more.But to be honest, the free reading mode actually cuts off the upward space of those bottom-level authors. "

"The core of the free reading model is two words, business. There are two differences between attracting people to spend money and attracting people to read. The former needs to attract people and satisfy readers, while the latter only needs to attract traffic.

In other words, the free reading mode is to transfer the self-media style to online texts.When the platform is getting bigger and bigger, the core value of content creators is getting lower and lower.Except for some internet writers who have the ability to attract traffic and have bargaining power, the rest of the authors are just maintaining this content pool. "

"When the scale of free novels is large enough (the sign of this time is: relevant personnel in the online literature industry generally believe that the basis for novel creation is no longer the author's three views, but based on the values ​​​​of the readership.)
It is less and less likely for ordinary authors to rely on their works to make a comeback, and it is less and less likely to be the first to hit the street. After all, free novels themselves are drainage. .

The most important thing is that this mode will lead to reading habits greater than the quality of the work, and the benefits of writing techniques are greater than the core of the story.This has led to the mass production of such novels, and it is not necessarily true that there will be web studios in the free reading mode in the future. "Li Yunhua said slowly.

"For capitalists, free mode and paid mode are all they need. As the saying goes: a white cat and a black cat can catch mice is a good cat. As long as they can make money, they will not give up these two modes. But for those who mainly rely on For the top tiers of subscriptions, the free model kills their upside because they lose bargaining power.”

Li Yunhua: "But there is no way to avoid it. Hey, as the president of a company, I have to launch a free reading mode. As an old author, I don't welcome the free reading mode. But this time, the new book of Ye Shen, Book Reading Group has already done it. arranged.

Ye Shen’s new book will be serialized on Qihang’s Chinese website. This matter was decided in the past two days, so I haven’t had time to inform Ye Shen of you. Of course, Ye Shen’s new book launch will be held as usual, and all expenses will be borne by Reading Books Group reimbursement. "

(End of this chapter)