I don't really spray people.

Chapter 416 Live Elements
The headquarters of the cat house live broadcast platform is in Beichang City, so it is very convenient for Bai Renzong to go there.

Han Jiayi was asked to accompany the child at home, while Bai Renzong and Wang Bei came to the Maowu platform headquarters. There were already three project managers waiting for him in the live broadcast operation department, one was an uncle in his forties, and the other two were relatively Young, a man and a woman in their early 30s.

"Hello, hello!" After seeing Bai Renzong, the leading uncle in his forties stepped forward and shook hands with Bai Renzong excitedly, "I'm Fan Shiwei, this lady is Yu Xue, and this kid is Yue Zhihao. The three of us are all in the live broadcast operation department of the Maowu platform, I am the department manager, and these two are middle-level managers."

"What does the live broadcast operation department do?" Wang Bei asked curiously.

"We usually plan the official activities of the cat house, such as carnivals and the like..." Fan Shiwei explained with a smile, "Actually, we have already intended to cooperate with you, Lao Bai, but...you and station D Bian has been working together, and it is not easy for us to break up with you. Therefore, we are very excited when you say that you have cooperation intentions this time! That is..."

Speaking of this, Fan Shiwei tentatively asked cautiously: "What happened between you and Station D?"

"It's nothing, people think I'm hindering them from making money." Bai Renzong laughed, "They want to make more money, and I want to make the show better. We had a disagreement on this point, so Station D decided to cooperate with me. Parted ways. After the last episode of the show is finished, the third season of the show will be done by itself."

"Ah, so that's how it is..." Fan Shiwei suddenly realized, "Hey, I didn't expect Mr. Chen at station D to be so short-sighted, he only pays attention to the immediate interests." After speaking, Fan Shiwei tentatively asked, "Then you will cooperate with us." means?"

"I hope I can have complete autonomy over the content of the program. You can sponsor whatever you want, but the final content of the program must be decided by me." Bai Renzong replied, "Moreover, the copyright of the program must be in my hands. "

The reason why Bai Renzong and Station D have come to this point is that they did not negotiate a good contract at the beginning. To be precise, the content of the contract is not perfect.He didn't see so far at the time, and ignored the issue of program copyright, so now he was taken advantage of by station D. Obviously, he created the program and the content was planned by him, but in the end, station D took over the magpie's nest .

Therefore, this time, all the terms must be negotiated before the filming of the show: the copyright must belong to him, and the cat house platform can raise opinions on the content, but the final decision on whether to adopt it is also in his hands.

"No problem!" Fan Shiwei agreed straight away. He was very aware of the current popularity of "Food Match", so he agreed first no matter what. As long as the program can reach the popularity of "Gourmet Match", then the cat house platform will make money.

Not to mention the monetary benefits, just being exclusive to the Maowu platform is enough for them to attract a large number of new audiences.

And if the show is done well enough, they can even take advantage of the popularity of the show to raise a wave of capital, further expand the platform business, and increase their own stock price. Their vision is much bigger than Station D.

But, now there's just one problem...

"Then, have you decided on the content of the program?" Fan Shiwei asked curiously.

"Isn't this here to discuss with you?" Bai Renzong replied, "This kind of food show, live broadcasting is completely different from making videos. Videos can be edited, but live broadcasting is in real time. You should understand when I say that Right? During the cooking process of the chef, the content of the program may be boring, so we must find a way to fill this blank period."

"How about showing the chef's superb cooking skills?" Yue Zhihao immediately suggested, "For example, in the episode of "A Bite of the Tongue", the chef makes Wensi tofu. We also show the chef's superb cooking skills like that."

"That can only fill in the gap of 10 minutes at most, not to mention that the span is too high, not every dish has the knife skills like Wensi Tofu, and some dishes pay more attention to the heat." Bai Renzong explained, "So we must not rely on this alone. point to fill in all the gaps."

"Well, that's true..." Yu Xue pondered, "Besides, the cooking time only takes one hour, which means that the total duration of the program may reach one and a half hours, of which tasting and scoring can take up almost half an hour , that is to say, there is still a gap of about half an hour to be filled..."

"Will an hour and a half be too long?" Bai Renzong asked with some concern, "Maybe, we can start the live broadcast from the middle of the cooking, so that we can shorten the duration of the show a bit."

"I don't think so." Fan Shiwei said with a smile, "The viewers who watch the live broadcast are different from those who watch the video. The content of the video is usually not suitable for too long, but the viewers who watch the live broadcast often watch a host for several hours, so the length of time is not a problem at all. The key is interactivity, how to continue to interact with the audience in the program, so that the audience has a sense of participation."

"It makes sense..." Bai Renzong pondered, "But, how should we interact with the audience? You can't just chat with the audience on the show, right?"

"It's very simple, just create a topic and let them chat by themselves." Fan Shiwei looked at Bai Renzong and smiled, "Then, if you want to make this show yours, it's actually very simple, that is to add features that others can't replace. You Don't you have a unique skill?"

"Ah, you mean..." Bai Renzong raised his eyebrows.

"Yes! You add a blind tasting session to the show. Other special guests, for example, we can invite some popular anchors to participate in the show, and then ask them to make you a drink on the spot for you to blind taste." Fan Shiwei laughed "I think the audience will love to watch it."

"It's not impossible..." Bai Renzong murmured, "But, every issue comes here, won't you get tired of it?"

"I don't think the audience will get bored. The viewers who watch the live broadcast actually watch the repeated content every day, and they will not get bored. Because the key to the live broadcast, as I said, the first is interaction, and the second is the host. The audience mainly watches the anchor, and many anchors like to watch it no matter what game they play, you should know this too, right?" Yue Zhihao said with a smile.

"That's true..." Bai Renzong frowned and said: He is also an anchor himself, and the content of the live broadcast is quite complicated. He tries out various new games, visits stores occasionally, and watches movies with the audience, but no matter what he broadcasts, Everyone loves to watch it.

"Actually, the anchor has a sense of companionship for the audience." Yu Xue explained, "Don't look at the 14 billion people in our country, but many people are really lonely. In the sea of ​​people, they can't even find a person to talk to. That’s why the live broadcast is so popular. What people watch is not the live broadcast, but the person who is with them day and night.”

"That makes sense." Bai Renzong's brows stretched, "In that case, the content of the program will be finalized. After I go back today, I will make a detailed program content plan for you. After confirming that it is correct, we can start Considering signing a contract and formally cooperating, what do you think?"

"No problem." Fan Shiwei shook Bai Renzong's hand and smiled excitedly.

"As for the broadcast time of the program..." Bai Renzong thought for a while, and continued: "Look, how will it be in three months? The second season of "Food Match" will be over soon, and it will be launched on station D After the third season, I believe the word-of-mouth of the show will seriously decline, and we will take advantage of this time to launch our new show. Before that, I can also recuperate my stomach."

"No problem." Fan Shiwei readily agreed, "It just so happens that this program will take some time to promote and attract sponsors before it is launched, and three months may not be enough. We will discuss the specific time later. .In short, you should prepare the plan for the content of the program first, and we will hand it over to the superiors for review, and if there is no problem, we will start negotiating the contract."

After coming out of the cat house's headquarters, Bai Renzong drove his Porsche back.

"Old Bai, you seem to be in a good mood." Wang Bei said with a smile, "I feel that the group of people on the Maowu platform are not bad, and they pay more attention to our Lao Bai's feelings, and also value you as a talent."

"Don't be stupid, ZB is generally black in the world." Bai Renzong smiled, "You still remember when we first cooperated with station D, they were like this too. In the end, when the IP of the show became bigger, the real face was exposed. I feel Fortunately, it’s not because I was able to negotiate with the Maowu platform, but because I have learned from the past this time, I have solved all possible problems in advance. As long as the contract is signed and has legal effects, then even if the Maowu platform embarks on a relationship with D Standing on the same road, I am not afraid of them, understand?"

"Understood." Wang Bei said with a cheerful smile, "When I think about slapping station D, I get so excited! Hmph, let them kill donkeys... These guys who are blind to money, no Know the value of our old white."

"It's still early." Bai Renzong replied, "The top priority now is to do a good job with the last episode of the second season. In terms of quality, the D station cannot surpass it, so that the audience will form a sense of gap. Wait for the D station itself When making "Food Match", the audience would think, 'What is this thing, it's far worse than what Lao Bai made'. But at this time..."

Speaking of this, Bai Renzong smiled charmingly at Wang Bei, and Wang Bei also smiled charmingly back: "It's time for us to do it."

"Exactly." Bai Renzong nodded with a smile, "After you go back, you can inform Lao He about this. After you officially start this live broadcast project, there is still room for him."

"Understood!" Wang Bei raised his hand in salute.

"Okay, the next step is to go back and prepare the program content plan." Bai Renzong smiled happily, and suddenly felt complacent again.

(End of this chapter)