Age Fubao: Be a group pet in the cannon fodder home

Chapter 1501
Consumers quickly discovered that something was not quite right.

"Recently, the prices of Fanghua and Hongguang brand computers have been reduced? The reduction is quite drastic..."

"Yeah, the whole machine is seven or eight hundred cheaper."

As an emerging electronic product, computers are the same as the original TV sets. They are expensive and often do not drop in price.

Even middle-class families have to grit their teeth when buying.

Foreign imports are more expensive, and many domestic ones are shipped in parts and then assembled. Although the price can be slightly cheaper, the cheapness is limited.

Such a large-scale price reduction is rarely seen.

Because Longyun has invested part of its annual profits in the R&D department over the years, and has actively cooperated with project teams of major universities in joint research and development, it has many independent technologies, and personal computers are also one of Longyun's main research and development products.

It can be said that the fist product is not an exaggeration.

Unexpectedly, other manufacturers all cut prices, and the sales volume dropped accordingly.

The sales department was a little anxious and immediately reported the situation.

"Mr. Li, our new generation of models has just been developed, and the sales volume is far below expectations..."

"Isn't it a bit dangerous at this speed of returning funds?"

Li Kang said calmly: "I have a general understanding of the situation before, and I have also studied the manufacturers who have reduced prices in the market. In fact, most of the models they have reduced prices are low-end models. The hardware is not as good as ours. We can compete with them in a differentiated manner. .”

The sales director showed embarrassment, "We have also tried, but most people who buy computers now don't know much about configuration. Even though we are much better than them in terms of cost performance, they are about [-] cheaper than us. Some people know the difference in intermediate hardware, people only look at the price..."

2000 yuan is definitely not a small amount for an ordinary family.

In many people's minds, they don't care about the difference in hardware. They only know that the price difference is too great, and it even takes a year to save up.

When buying a computer, many people just follow suit and naturally buy cheap ones.

Even if differentiated competition is effective, it can only be found in Kyoto or developed coastal areas, where per capita income is high, so you must buy good ones, and the impact of price differences will be relatively small.

Li Kang groaned and said nothing, the sales director tentatively said.

"Otherwise we will also lower the price?"

"Absolutely not!"

Li Kang categorically denied that he was able to reduce the price because many of the parts he bought were obsolete or unsalable abroad. Even if shipping costs were included, the raw materials were relatively cheap.

But Longyun is different, they never shoddy the good, this is the rule established by the boss from the beginning, and many technologies are independently developed, and the research and development costs must be placed in front of them.

Now we have to invest a lot of money every month, which is not the same as other people's costs.

If the recovered funds are not as expected, in the long run, Longyun's capital chain is prone to problems.

The independent research and development of technology is the characteristic of Longyun, and it is also the place where Longyun spends the most, and it is easy to be discovered by others.

Unless Longyun also makes low-end OEM machines and assembly machines like those companies in the future, and uses cheap products eliminated from abroad, the quality will be difficult to guarantee.

Otherwise, it will be difficult to reduce the cost. It seems that these manufacturers are maliciously targeting Longyun this time.

Another price war...

Li Kang couldn't help but have a headache when he thought of this, but his expression remained calm.

The more critical the situation, he must remain calm as a manager.

"You guys go to count the list of specific price-cutting manufacturers, and I will ask someone to ask about the situation."

"it is good!"

(End of this chapter)