Rebirth: The Era of Hong Kong Tycoon

Chapter 117 [A good start]

Wednesday, April 4.

The first "Café de Coral" fast food store officially opened on Wellington Street in Central, and there were many reporters standing by the door. After all, this is the first Chinese fast food restaurant in Xiangjiang.

Why did no one dare to make Chinese-style fast food before? After all, Western-style fast food began to have an impact in the 60s and became more and more popular. Lin Rongheng guessed that the biggest reason may be that Chinese businessmen think that Chinese food is not suitable for fast food.

Moreover, due to the business model of self-serve food, paying first and then eating, some consumers in Xiangjiang still can't change their minds, thinking that they should enjoy the service when they enter the store.

It's not that there are lessons learned from the past. For example, the KFC sub-brand "Hometown Chicken" once came to Xiangjiang to fight for the beach, but failed in the end.

To be honest, Lin Rongheng was also a little apprehensive, he didn't want his own big business to be very hot, but he stumbled in the fast food business; although An Huaizhong was the boss of Café de Coral fast food, if the Xiangjiang business community knew that Lin Rongheng was his father-in-law He made a plan to do business, but ended up "losing his father-in-law's fortune". I believe that the citizens of Xiangjiang love to read this news. It is too "bloody".

At 9:[-] in the morning, Lin Rongheng specially brought An Qi to experience it. As soon as he got out of the car, he found reporters from several newspapers at the door, presumably also squatting to watch the news materials.

The bodyguard covered Lin Rongheng and his wife with their bodies, after all Lin Rongheng didn't want to report it.

Walking into the store, one-third of the left side is a food pick-up route, which is separated from the dining area on the right by a wooden fence; if customers want to eat, they can only walk along the pick-up route, which is convenient for the two cash registers at the end checkout.

Naturally, the buffet is paid first, and then the meal is served. In this regard, it can be regarded as the first of its kind in Hong Kong's catering industry.

The dining table is very long. First of all, it is the western food area, which occupies a small area, about one-sixth of the dining table.

Father An explained from the side: "In order to ensure the heat of the meals, we start serving meals at 10:20!"

At this time, An's father, An Jie, and the company's administrative staff were all accompanying them, and Lin Rongheng and his wife inspected like a leader. Although An's father was an elder, after all, he made his fortune thanks to Lin Rongheng, and he always treated Lin Rongheng as a subordinate.

Lin Rongheng said with a smile: "Everyone, don't be nervous! At noon today, this place must be full, and there are wave after wave of customers after eating!"

Everyone smiled, and it seemed that their tense mood had relaxed a lot. After all, the person in front of them was a business genius.

Lin Rongheng pointed to the reporters at the door, and said, "Uncle, when the meal is served, invite the reporters to come in and have a taste. No one asked you for advertising fees, so you can't be stingy with the food expenses!"

Father An said quickly: "Hey! I thought so just now, and I chatted with them for a while, and I accepted an interview!"

An Qi held Lin Rongheng's arm, looked at the dining area, and asked curiously, "How many people can eat here?"

This is the daughter's question. No matter how flattering Lin Rongheng Father An is, he still has no shame in reporting to his daughter;

An Jie finally became sensible, and rushed to say: "There are 80 seats downstairs and 70 seats upstairs, which can normally accommodate 150 people for dinner; considering possible crowding, we purposely added 30 seats to maximize the seating capacity." It can accommodate 180 people for dinner."

The location is not too crowded. Based on a location of 1.3 square meters, the dining area is 195 square meters, and the remaining 105 square meters are the kitchen, dining table, sink and other areas; since there is a central kitchen in Sheung Wan, the kitchen here There is no need to wash or side dishes, it is basically a stove.

After inspecting for a while, when it was almost ten o'clock, Father An and his party hurriedly left to get busy.

Meanwhile, Lin Rongheng and An Qi sat down in the restaurant upstairs, intending to experience the dining experience later.

Starting at 10:25, the dining tables began to serve dishes one after another.

First, a large square iron plate is filled with dishes, served on the table, and there are dedicated waiters; dishes can be prepared in advance and placed at the front of the table, so that guests can pick them up by themselves.

After the customer picks up the meal, they can only go to the cash register along the separated route; then, check out and eat.

These concepts are ahead of the times, developed through the exploration of predecessors, and are the best self-help model.

Qian Duo is the owner of a small trading company. The company’s office is located in an office building on Wellington Street in Central, with 7 employees. It has always been a big problem to have lunch at noon; Restaurants also have to wait a lot of time to eat, and the cost is relatively high.

Two days ago, an advertising leaflet was delivered to the door of the office, and the money became more interesting.

This is an advertisement for a Chinese-style fast food restaurant. Isn’t fast food Western-style fast food? How come Chinese-style fast food?
After Qian Duo read the advertisement, he suddenly realized that it was so!
The advertising leaflet is clearly printed in the dining process. Customers can pick up meals at the pick-up counter at will, and then pay for the meal. Since the meals are all ready-made and there are as many as 100 varieties, dining can not only reduce the waiting time for meals, but also provide food Very affordable.

This made Qian Duo decide to lead the staff to experience it. It is not far from the company, and you can have a meal when you go there. Everywhere.

From 10:[-], customers came in one after another. These people are passers-by, and may not be businessmen of the nearby office buildings.

In order to let customers understand the dining mode of Chinese fast food, today's administrative staff came to the store to help and act as welcome guests.

I saw the staff greet me: "Welcome, here is a plate, please take it, and there is a table for picking up, you can take whatever you like. There is a price list on the top of the glass, the standard is high quality and low price."

Customers follow the staff's gestures and walk towards the dining table. What they see is a wide variety of dishes. At the beginning, there are not many customers, so they can choose slowly. As the number of customers increases, they can't help but speed up.

Starting at 11 o'clock, white-collar workers from nearby office buildings rushed here, which was the effect brought by the advertisement; no matter how you say it, it was a big wave of drainage.

If the dishes and prices of "Café de Coral" fast food can achieve "good quality and low price", it will be a success!
Sure enough, by 11:15, the seats are basically full, and it’s okay to have a private meal, and the staff will guide everyone to squeeze.

Some customers also expressed dissatisfaction: "Waiter, what's going on, why do people who don't know each other squeeze together?"

The staff patiently explained: "Hello, boss, Chinese fast food is the same as Western fast food. The idea is to be fast and convenient; to be convenient with others is to be convenient for yourself, so take care of yourself."

The individual who was guided to eat also said: "Brother, it's just a fast food, leave after eating, and everyone won't chat here, you say yes!"

The customers are not really looking for trouble, it's just that Xiangjiang has Chinese fast food for the first time, and everyone doesn't understand this model, and the problem is solved in a few words.

And this kind of fast food is also convenient to clean up the table, because there is a tray, the waiter first pours the leftovers and water into the bucket, and then cleans up together with the tray. The process only takes tens of seconds, and the next wave of people will come You can be seated.

Father An and An Jie looked at the crowd of guests, both pleasantly surprised and incredible. Although they were also shocked when my uncle described the grand blueprint before, they definitely did not have such a direct sense of experience as now.

So happy!

Father An really wanted to jump up and celebrate. He used to run a food stall by himself. Although the business was good, compared with this one, it pales in comparison.

Lin Rongheng and An Qi had already stood outside the store, observing all this.

An Qi asked curiously: "I just looked at it. The meat dishes only cost one or two Hong Kong dollars, and the vegetarian dishes only cost 5 Hong Kong dollars. I am afraid that one person can eat for less than 2 Hong Kong dollars. How many customers do we need in a day to earn back the high price?" Rent!"

Lin Rongheng said with a smile: "Not everyone is careful about budgeting. They will always be greedy when they see some delicious food, so it is impossible to spend an average of 2 Hong Kong dollars. In addition, this is a rich area, and the average consumption of 5 Hong Kong dollars is about the same. According to 800 people a day Passenger flow, turnover is 4000; gross profit is 2400 Hong Kong dollars, and the rent here is only 900 Hong Kong dollars a day, which is definitely profitable, and can make a lot of money.”

An Qi said in disbelief, "So much money?"

Lin Rongheng nodded and said with a smile: "We are equivalent to running a unique business. In addition to the market of tens of thousands of people here, the daily traffic of 800 people is still possible. Look, it's only 12 o'clock now. I estimate that We have already received more than 300 people, and this is not counting the customers who take packages because there is no space! In fact, according to common sense, it takes a lot of courage to dare to open the first store in Central, after all, our annual rent As high as 31 Hong Kong dollars, how many people in Hong Kong dare to do this!"

When An Qi heard Lin Rongheng boasting, she smiled and said: "You are such a big boss, let alone open in Central, even if you open on Wall Street in New York, you have strength!"

Lin Rongheng was very helpful, he put his arm around An Qi's waist, and said: "This business belongs to your An family. When you open a chain store in the future, enter high-end restaurants, and build a catering empire, your An family in Hong Kong will also be considered one." Nobility!"

An Qi couldn't help being dumbfounded. When this man described such a huge business, he actually said that it was handed over to An Shi, and that An Shi would also become a prominent family in Xiangjiang in the future.

Seeing An Qi was dumbfounded, Lin Rongheng put his arms around her with a smile, walked into the car, and planned to leave.

As long as it gets off to a good start, it will continue to be popular in the future!

(End of this chapter)