Rebirth: The Era of Hong Kong Tycoon

Chapter 119 [Fancy Marketing]

Friday, April 4.

In the branch of Vancouver Modern Newspaper, a group of managers are having a meeting.

Although it is a branch, it has complete departments, but it is smaller than the Xiangjiang headquarters. The number of local journalists in Xiangjiang is about 100, while the number of reporters in Vancouver is less than 20, which is only one-sixth of the scale.

After all, more than half of the content of the "Modern Daily" published in Vancouver was edited by the headquarters and sent by telex. This part of the content is international news.

In the meeting room, each management team has a copy of the final version of "Modern Daily" to be released tomorrow. Everyone feels proud of the achievements of the two months.

More than half of the management and staff of these branches are local Chinese, and everyone is willing to work for Modern Daily, because with "Modern Daily", the information channels of local Chinese will increase, and life will become more convenient.

For example, the first edition of Vancouver's "Modern Daily" published an advertisement: If a local Chinese has a property in Hong Kong that needs to be sold, he can contact the above phone number, and he can conduct the transaction through a law firm without returning to Hong Kong.

This is an advertisement from Evergrande Real Estate!

Shen Tong, the president of the Vancouver branch, said, "Everyone has read the newspaper. If you have no doubts, we will print it according to this manuscript!"

Chen Huayi, the vice president, nodded and said, "I think it's very good. It's richer than "Sing Tao Daily"!"

Everyone confidently praised their own newspaper, because two experienced editors were dispatched from Xiangjiang. The style of "Modern Daily" in Vancouver is very similar to that published by Xiangjiang. The focus is on 'explosiveness', 'digest news', 'tidy layout', and 'rich content'; even the editors recruited locally in Vancouver have to go through a month of training to adapt to the overall style of a modern newspaper before they can start working.

Shen Tong continued: "Everyone knows that this time the headquarters specially approved our request for free for three days. The main purpose is to make the local Chinese 'rely on' my newspaper. In order to achieve the best results, we are not directly free to readers, but It is free for sellers such as newsstands and stores. The purpose of doing so is simple: not to be a spoiler in the market, but to allow these sellers to promote our newspapers hard, so as to achieve the fastest popularity. "

Ou Zhehe, head of the distribution department, added: "Not only that, but tomorrow is the weekend, and we have recruited 100 Chinese students to work and study for two days; their job is, each of them is responsible for an area, and then they are newspaper boys. We pay a penny No need to spend, their salary is based on how many newspapers they can sell. This point is really brilliant, I don’t know if it was the one at the headquarters who thought of it.”

When everyone heard the words, they couldn't help but smile smugly. As long as the advertisement is published and the content of the newspaper is attractive enough, it will be difficult for them to succeed in the future.

Of course, the investment of these branches this time is also very huge. The six branches spent a total of 300 million Hong Kong dollars at the headquarters in two hours. Up to 350 million Hong Kong dollars.

As for the huge expenses, it is mainly due to the high local prices. These branches not only have independent editorial departments, advertising departments, but also their own printing presses; in terms of scale, they are equivalent to a local small newspaper; if more than half of the The content was sent by the editor of Xiangjiang, which is equivalent to a medium-sized newspaper.

If these branches are not profitable in the later stage, it is equivalent to the previous year of Modern Newspaper. They did not make a penny, but they made money from Hong Kong's business and owed 350 million Hong Kong dollars to the bank.

At the same time, the modern newspaper branches in Toronto, San Francisco, New York, London, and Sydney are also undergoing final mobilization. Just like what Lin Rongheng said, if they can't achieve instant success, it will be difficult to "resurrection" '.

After all, there is a strong competitor in these cities, and that is "Sing Tao Daily".

5 month 1 day.

Ou Zhehe of the distribution department is mobilizing his subordinates and 100 students who came to the distribution department to pick up newspapers.

"Work-study students, you have an area that everyone is responsible for, please don't go to other areas to sell newspapers. Also, our newspaper has very advantages: for example, we have offices and reporters all over the world. The most comprehensive and professional Chinese newspaper, when you sell it, you must introduce it like this, otherwise people will not buy your newspaper. The more you buy, the more you earn, but remember, there are retail outlets on the newspaper. Don’t charge a high price at will, otherwise you may feel ashamed if customers see it. Today, each person can take away 100 copies. One day, everyone is welcome to earn this living expenses."

After finishing speaking, Ou Zhehe immediately asked for newspapers to be distributed to each student. In order to ensure that each student distributed newspapers in the designated area, the newspaper office also specially rented two buses. Go to your own area.

Tang Ping is an international student. Recently, a newspaper company came to the school to contact the work-study program, so he immediately participated. Anyway, there is nothing to do on weekends, not to mention a job with good income.

I have 100 copies of the newspaper in my hand, and if I sell all of them, I can get 30 Canadian dollars, which is almost enough for my living expenses for a week; if I sell so many copies for two consecutive days, I have enough living expenses for half a month.

It would be great if such a good thing could happen every weekend!
Soon, Tang Ping set his sights on his target—a family of three, the men seem to be richer, and hurriedly went up to him and said, "Sir, do you want to buy a newspaper? The new Chinese newspaper "Modern Daily", All the news from all over the world in one go!"

When the host saw someone approaching his family, his first reaction was to stand in front of his wife and children. When he saw a boy who looked like a student, he lowered his guard. Hearing it again, it turned out that he was selling newspapers.

Chinese newspaper?Newspaper?
Tang Ping was not stupid. He quickly handed over a newspaper and said, "Sir, you can take a look at this "Modern Daily". It doesn't matter if you don't buy it, it's only 0.3 Canadian dollars."

Naturally, the male host would not be so stingy. He read the student's newspaper for nothing, and said with a smile: "Give me a copy. Are you a student? Are you working part-study?"

The male host asked with concern as he took out the money.

Seeing that people are so straightforward, Tang Ping is naturally willing to say: "Well, work-study program. This newspaper is given to our students for free by the newspaper office. We get as much as we sell, so I just want to earn living expenses!"

After the transaction was completed, Tang Ping did not stop there and continued to look for the next client.

The male host was left to meditate, and muttered to himself: "This new newspaper is very good at running! Recruit these students and help them do publicity for free!"

The hostess said with a smile: "It can't be said that it is free, the newspapers of other newspapers don't cost anything!"

The male owner turned his head and said, "Compared to opening up the market, it's normal to give away a few issues in the past, but this kind of giveaway can really achieve the best results!"

The hostess thought, it really is!
"Then how about you take a look at this newspaper? It's not a pornographic newspaper or an advertising newspaper, is it?"

Hearing the words, the male host shook his head, while reading the newspaper, he generally said: "The student didn't even blush just now, how could it be a pornographic newspaper."

After a few glances, the male host was attracted by the news, and it was the hostess who urged him to move his footsteps.

(End of this chapter)